The Inches: A Podcast About Sports Sponsorship
Nick Lawson & Rich FranklinWelcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bri... more
| Publishes | Twice monthly | Episodes | 267 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||
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Latest Episodes
We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'.
But then, there are those categories that toe the line. That sometimes operates in that grey are... more
Your Logo & team IP has value. It is a connection to the relationships you have created with your fan base.
So how can you carefully and properly monetize?
In this episode, we dive into Licensing and how your team can add them to your sponsorship p... more
Off-season, it's a time to regroup, reflect, and take a bit of a break. Right?
Yes, absolutely...but there is also an opportunity to drive more engagement, connection, and revenue for your partners.
In this episode of the Inches, we dive into 4 ide... more
We all know the common categories in sponsorships: QSR, dealerships, tires, etc.
But what about that next step up, luxury brands? How can we close those...or even get them to care about our team and sponsorship assets?
In this episode, we dive into... more
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Reviews
- Great Stuff
Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it
Apple Podcasts5txjc9
United States5 years ago - Thankful for this podcast
This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.
Keep up the excellent work, gentleman!!
Apple Podcasts5Alex RuxlowUnited States6 years ago
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2. The Varsity
3. Fantasy Footballers - Fantasy Football Podcast
4. Fantasy Footballers Dynasty - Fantasy Football Podcast
5. SmartLess
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this podcast launched 8 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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