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Artwork for The Inches: A Podcast About Sports Sponsorship

The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bri... more

PublishesTwice monthlyEpisodes270Founded8 years ago
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Artwork for The Inches: A Podcast About Sports Sponsorship

Latest Episodes

We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.

Most of the time, it is one of the most exciting moments in sports.

But should that just be a 'given' for sponsors? Or can ... more

When you aren't the big dog team in sponsorships, it can feel like you get left out of considerations, meetings, and dollars.

So how can we build a strategy to stand out?

In this Episode, we dive into a listener question to talk through finding you... more

In sports sponsorship, there is usually a big breakdown between minor league and major league teams. Each has its unique benefits and advantages when it comes to selling and buying sponsorships.

But what are those advantages for Minor League teams? ... more

We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'.

But then, there are those categories that toe the line. That sometimes operates in that grey are... more

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Reviews

5.0 out of 5 stars from 13 ratings
  • Great Stuff

    Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it

    Apple Podcasts
    5
    txjc9
    United States6 years ago
  • Thankful for this podcast

    This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.

    Keep up the excellent work, gentleman!!

    Apple Podcasts
    5
    Alex Ruxlow
    United States6 years ago

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1. SBJ Morning Buzzcast
2. Stick to Football
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4. Sports Business Radio Podcast
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this podcast launched 8 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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