The Inches: A Podcast About Sports Sponsorship
Nick Lawson & Rich FranklinWelcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bri... more
| Publishes | Twice monthly | Episodes | 286 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||
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Latest Episodes
Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation.
BUT the rest of the advertising world has shifted to a perform... more
Sponsorship sales is hard enough. In a challenger sport, the deck is stacked against you, usually smaller audiences, less brand recognition, tighter budgets.
So how do the best in the game still win?
Today, Phil Andrews, CEO of USA Fencing, hands u... more
The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time.
But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell?
On this Episode, we d... more
Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.
On this episode of The Inches, we dive into specifical... more
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Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it
Apple Podcasts5txjc9
United States6 years ago - Thankful for this podcast
This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.
Keep up the excellent work, gentleman!!
Apple Podcasts5Alex RuxlowUnited States7 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Two veteran sponsorship professionals dissect how digital and experiential strategies reshape sports sponsorship across leagues and events. Episodes emphasize outcome-based partnerships, lean inventories, and creative activations over static signage, with real-world case studies ranging from minor-league venues to major festival ecosystems. Listeners can expect practical frameworks for auditing assets, packaging sponsorships around audience outcomes, and leveraging non-traditional assets (IP, official designations, hospitality, digital activations) to drive measurable ROI and fan engagement. A standout throughline is the shift from clutter to impact, with actionable tactics for teams, venues, and brands to monetize experiences, data, and re... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. SBJ Morning Buzzcast
2. Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
3. SmartLess
4. Sports Business Radio Podcast
How many episodes of this podcast are there?
this podcast launched 9 years ago and published 286 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Phil Andrews
2. Alex Kopilow
3. Rich Franklin
4. Jane Bennett
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.