
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bri... more
| Publishes | Twice monthly | Episodes | 282 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||

Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.
So how can we get past that to maximize our value and sales for sponsors.
On this episode, we dive into ways you can creative... more
We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport.
Sometimes, it involves jumping out of your whole sporting event structure.
On this episode, we dive into NASCAR a... more
The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed.
But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this... more
Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.
Brands notice...and they put their creative hats on to stand out and activate.
So what can we learn in spo... more
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Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it
This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.
Keep up the excellent work, gentleman!!









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this podcast launched 8 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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