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Artwork for The IAB Australia Podcast

The IAB Australia Podcast

IAB Australia
Measurement
Artificial Intelligence
Gaming
Attention
Digital Advertising
Sell-Side Decisioning
AI (artificial Intelligence)
Retail Media
Privacy
Ad Tech Standards
Programmatic Advertising
Australian Car Buyers' Report
Programmatic Digital Out-Of-Home
Bupa
Dynamic Creative Optimization
Spotify
Media Investment Australia
Out-Of-Home Advertising
Digital Audio
Publishers

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

PublishesTwice monthlyEpisodes102Founded9 years ago
Number of ListenersCategory
Technology

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Artwork for The IAB Australia Podcast

Latest Episodes

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media Hou... more

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. ... more

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the... more

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about t... more

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Recent Guests

Alex McLean
GM of Marketing for BMW Australia
BMW
Episode: The Road to Purchase: How Car Buyers Research, Discover and Decide
Gage Milecki
Customer Research and Insight Lead at Car Sales
Car Sales
Episode: The Road to Purchase: How Car Buyers Research, Discover and Decide
Nicholas Bailly
Commercial Director for Media House at Car Sales
Car Sales
Episode: The Road to Purchase: How Car Buyers Research, Discover and Decide
Alfie Lagos
Founder of Lex Lab, Melbourne Indie-based media agency
Lex Lab
Episode: Beyond the Surface: Media Investment In a Shifting Market
Euan MacDonald
Director of Investment for Monks in Australia
Monks
Episode: Beyond the Surface: Media Investment In a Shifting Market
Jess Gilby
General Manager of Digital at News Corp Australia
News Corp Australia
Episode: The evolution of sell-side decisioning and what it means in practice
Jay Pak
Industry professional with experience in regional markets and programmatic strategy
(as introduced in episode)
Episode: The evolution of sell-side decisioning and what it means in practice
Janette Higginson
VP by development for JPEG at Index Exchange
Index Exchange
Episode: The evolution of sell-side decisioning and what it means in practice
Kirsty Heywood
Group Director of Product Strategy for PMX, Publicis
Publicis PMX
Episode: The Big Themes of 2026: An Industry Perspective

Host

Gai Le Roy
Host of The IAB Australia Podcast

Reviews

4.9 out of 5 stars from 15 ratings
  • Great Aussie advertising podcast

    Nice to have an Aussie podcast on digital advertising and marketing. Informative but easy to listen to.

    Apple Podcasts
    5
    gai48
    Australia6 years ago
  • Great tech podcast

    This is a great and informative podcast on all things in digital advertising. Can be a tech heavy, but generally breaks it down and explains it all well.

    Apple Podcasts
    5
    Digital_dude_1
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very practical Australian takes on digital advertising and measurement.
Strong industry governance and policy angles add value beyond basic marketing talks.
Tech-heavy but approachable; explanations are clear for non-experts.

Top Technology Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Supporting the Retail Media Ecosystem
Q: How can addressability and targeting be activated in a privacy compliant way within retail media?
By focusing on person-based identity with persistent, consented data across paid, owned, shared, and earned channels, and by aligning retailer, advertiser, and consumer perspectives to ensure contextually relevant, personalized conversations.
Assessing Audio Advertising Outcomes
Q: What was the most surprising or decisive finding?
The integrated approach showed a strong incremental ROAS of 46% and a longer-lasting ad stock carryover for audio than for social channels, validating the strategic value of combining sensory engagement with cross-channel optimization.
Assessing Audio Advertising Outcomes
Q: How did the team assemble the measurement puzzle across multiple partners?
They combined a brand lift study, attention metrics, a neuro impact study, and MMM to create a coherent, triangulated view of impact, allowing them to connect emotional response with long-term payback across channels.
Assessing Audio Advertising Outcomes
Q: What was the core problem Bupa wanted to solve with this campaign?
The aim was to drive incremental audience engagement and market share for a health insurer through a higher-attention, emotionally resonant media mix, leveraging digital audio and cross-channel measurement to prove ROI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The IAB Australia Podcast

What is The IAB Australia Podcast about and what kind of topics does it cover?

Industry-focused discussions around digital advertising, measurement, data privacy, and technology trends in the Australian market. Episodes explore how brands and publishers navigate AI-enabled information, first-party data, cross-channel measurement like MMM, and the evolving roles of programmatic, retail media, DOOH, and gaming in omnichannel strategies. Notable threads include governance and policy priorities, transparency, and practical approaches to planning, testing, and optimization in a fragmented, always-on landscape. The show often features senior marketers, publishers, and ad-tech leaders sharing real-world case studies, tools, and frameworks to drive more accountable, efficient media investments in Australia. A standout charact... more

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Which podcasts are similar to The IAB Australia Podcast?

These podcasts share a similar audience with The IAB Australia Podcast:

1. The MadTech Podcast
2. Mamamia Out Loud
3. HBR IdeaCast
4. No Such Thing As A Fish

How many episodes of The IAB Australia Podcast are there?

The IAB Australia Podcast launched 9 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The IAB Australia Podcast?

Recent guests on The IAB Australia Podcast include:

1. Alex McLean
2. Gage Milecki
3. Nicholas Bailly
4. Alfie Lagos
5. Euan MacDonald
6. Jess Gilby
7. Jay Pak
8. Janette Higginson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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