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Artwork for Alexa, Grow My Business by The Friday Society

Alexa, Grow My Business by The Friday Society

Alexa Cawley
The Friday Society
Wealthkind
SEO
Polycystic Ovary Syndrome (PCOS)
Instagram
Uscreen
Revenue Streams
Hype Haus Fitness
Marketing
Messaging
New York
Franchising
Mariana Tech
Independent Contractors Vs Employees
Automation
Artificial Intelligence
Neighborhood Barre
Extraordinary Brands
Memberships
Digital Monetization

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational ex... more

PublishesTwice monthlyEpisodes135Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Alexa, Grow My Business by The Friday Society

Latest Episodes

Brutal Business Advice: Marketing, Money, and Boundaries

It's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary co... more

SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast. 

I've been waiting to share the news and the time feels right. As a small business owner who runs literally everythi... more

Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentio... more

The Road to 1M: What I Would (and Wouldn't) Do Again

I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need ... more

Key Facts

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Recent Guests

Dale Stabler
Co-founder turned sole owner of Sweats and the City; fitness industry content creator
Sweats and the City
Episode: 127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City
Danielle Stead Blanton
Attorney; managing partner of DSU Legal; specializes in women's wellness and technology
DSU Legal
Episode: 126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton
Sara Habetz
Founder of Hype Haus Fitness
Hype Haus Fitness
Episode: 125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness
Charlotte Muller
Founder of Breathe Strength and the Sequencing Hub
Breathe Strength, Pulse Barbell Club
Episode: 124. Profitable Memberships & How to Use Social Media Stats ft. Charlotte Muller
Cory Ruth
The Women's Dietitian, PCOS dietitian
The Women's Dietitian
Episode: 122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth
Ashley Iwanicki
Founder and CEO of The Collective Studios (New Hampshire)
The Collective Studios
Episode: 119. Hiring Strategy & Owning Performance Based Fitness Studios ft Ashley Iwanicki of The Collective Studios
Angelique Velazquez
Owner of Vida Sana Studio, a classical Pilates studio in Northern California
Vida Sana Studio
Episode: 116. Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio
Daniel Kosmala
Head of Marketing at Uscreen
Uscreen
Episode: 115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
Katy Branstetter Richardson
Founder of Neighborhood Barre; later VP at Extraordinary Brands
Neighborhood Barre; Extraordinary Brands
Episode: 113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2

Host

Alexa Colley
Host of The Friday Society; focuses on marketing, operations, and growth for wellness brands.

Reviews

4.9 out of 5 stars from 155 ratings
  • So glad I met Alexa!

    I just started listening to this podcast recently after meeting Alexa about a month ago, and I’ve already been listening to so many episodes. I can already tell this is going to become part of my weekly routine.

    The podcast stands out to me because it doesn’t feel performative or overly polished for the sake of sounding impressive. Her conversations are grounded in real operational experience and a deep understanding of what wellness founders are actually navigating every day (which is a lot!)... more

    Apple Podcasts
    5
    Jennifer Physique 57
    United States4 months ago
  • AHutch

    Always a great listen and always packed with gems. I always look forward to new releases.

    Apple Podcasts
    5
    Hutchy01
    United States5 months ago
  • Upbeat Insights with Alexis

    Absolutely love listening to The Friday Society podcast with Alexa—every episode genuinely feels like a personal, upbeat conversation that leaves me inspired and optimistic, which is exactly the dose of energy business owners need. Alexis’s attitude and infectious optimism are refreshing and I really value how much she emphasizes the importance of having fun while running a business, even when things get serious. Marketing and running a small business can be overwhelming, but Alexis manages to ... more

    Apple Podcasts
    5
    Kelly's Bootcamp
    United Statesa year ago
  • The coach that every small biz owner needs

    Alexa’s knowledge and business intuition is absolutely incredible. Her podcast is so full of insights and inspiration, and she truly practices what she preaches. I’ve learned so much in these episodes and through my work with her!

    Apple Podcasts
    5
    Allie Myszka
    United Statesa year ago
  • You won’t regret it

    I started working with Alexa to make posting on social media less miserable. I got SO much more than that. I feel confident as a biz owner, I have systems set up so I’m not always spinning the plates, I actually enjoy the marketing now and most importantly I can focus more on the parts of my biz I love the most… learning and working with clients. ❤️

    Apple Podcasts
    5
    Brookearmstrong
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's energy is uplifting and the content is consistently actionable for small wellness brands.
Listeners value practical, human-centered marketing and honest, experience-based advice.
Genuine, non-polished conversations with founders make the show feel approachable and trustworthy.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

130. AMA: Humanity in your automations, partnership do's/don'ts, timeblocking and more
Q: podcasting, is it worth it or not?
Yes, podcasting is a low-cost, effective way to build brand awareness and trust; start small, stay consistent, and invest in basic tools, while avoiding pressure to publish excessively.
129. How to Talk About Your Business Without Sounding Like a Robot
Q: How do I figure out newsletter topics and themes each month?
Create monthly themes tied to client results and lifestyle benefits (e.g., body-part focuses, macronutrients, ingredient spotlights) and always ladder topics back to how they help the client achieve concrete outcomes; include a clear CTA.
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: What's the best way to show up on social media without feeling like I'm selling all the time?
Frame marketing as communication about end results and processes, use authentic storytelling, and detach from the sales outcome while still highlighting value and opportunities for engagement.
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: How do I choose topics and guests for the podcast to maximize relatability and value?
Prefer guest stories that readers can relate to, emphasize real outcomes and practical steps, and avoid guests who are vague; balance solo content with meaningful interviews.
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: Should I invest in Pinterest marketing or Reddit marketing, or diversify elsewhere?
Diversify acquisition channels but ensure each channel has strong messaging and a clear client journey; don't rely on a single platform to build your brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, action-oriented strategies for growing and running health and fitness brands. Across episodes, listeners hear about mastering operations, marketing, client relationships, pricing, and scalable systems, with real-world examples from studio owners, instructors, and wellness entrepreneurs. Guests often share tactical playbooks, from hiring and leadership to memberships, automation, and data-driven product decisions, all conveyed in a human, founder-focused voice. It stands out for its emphasis on affordable, actionable tactics, a supportive creator-community, and a consistent blend of frontline business insight with wellness industry nuance, making it a likely fit for listeners who want concrete steps rather than... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. On Purpose with Jay Shetty
2. The Bossticks
3. The Chalene Show | Pop Culture, Women's Health, & Fitness
4. The Mel Robbins Podcast
5. Not Gonna Lie with Kylie Kelce

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dale Stabler
2. Danielle Stead Blanton
3. Sara Habetz
4. Charlotte Muller
5. Cory Ruth
6. Ashley Iwanicki
7. Angelique Velazquez
8. Daniel Kosmala

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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