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Artwork for The Friday Society

The Friday Society

Alexa Cawley
The Friday Society
Wealthkind
Polycystic Ovary Syndrome (PCOS)
Instagram
Uscreen
Revenue Streams
Hype Haus Fitness
Franchising
Mariana Tech
Independent Contractors Vs Employees
Neighborhood Barre
Extraordinary Brands
Memberships
Digital Monetization
Vida Sana Studio
Social Media Marketing
One-On-One Training
Group Classes
The Friday Society Membership
The Collective Studios

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit question... more

PublishesTwice monthlyEpisodes127Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for The Friday Society

Latest Episodes

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start ... more

Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We... more

Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal questions I hear from my clients all the time.

I can't say enough about Danielle and her expertise in t... more

Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dale Stabler
Co-founder turned sole owner of Sweats and the City; fitness industry content creator
Sweats and the City
Episode: 127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City
Danielle Stead Blanton
Attorney; managing partner of DSU Legal; specializes in women's wellness and technology
DSU Legal
Episode: 126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton
Sara Habetz
Founder of Hype Haus Fitness
Hype Haus Fitness
Episode: 125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness
Charlotte Muller
Founder of Breathe Strength and the Sequencing Hub
Breathe Strength, Pulse Barbell Club
Episode: 124. Profitable Memberships & How to Use Social Media Stats ft. Charlotte Muller
Cory Ruth
The Women's Dietitian, PCOS dietitian
The Women's Dietitian
Episode: 122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth
Ashley Iwanicki
Founder and CEO of The Collective Studios (New Hampshire)
The Collective Studios
Episode: 119. Hiring Strategy & Owning Performance Based Fitness Studios ft Ashley Iwanicki of The Collective Studios
Angelique Velazquez
Owner of Vida Sana Studio, a classical Pilates studio in Northern California
Vida Sana Studio
Episode: 116. Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio
Daniel Kosmala
Head of Marketing at Uscreen
Uscreen
Episode: 115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
Katy Branstetter Richardson
Founder of Neighborhood Barre; later VP at Extraordinary Brands
Neighborhood Barre; Extraordinary Brands
Episode: 113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2

Host

Alexa Colley
Host of The Friday Society; branding and marketing expert focused on helping wellness brands grow authentically.

Reviews

4.9 out of 5 stars from 150 ratings
  • Upbeat Insights with Alexis

    Absolutely love listening to The Friday Society podcast with Alexa—every episode genuinely feels like a personal, upbeat conversation that leaves me inspired and optimistic, which is exactly the dose of energy business owners need. Alexis’s attitude and infectious optimism are refreshing and I really value how much she emphasizes the importance of having fun while running a business, even when things get serious. Marketing and running a small business can be overwhelming, but Alexis manages to ... more

    Apple Podcasts
    5
    Kelly's Bootcamp
    United States8 months ago
  • The coach that every small biz owner needs

    Alexa’s knowledge and business intuition is absolutely incredible. Her podcast is so full of insights and inspiration, and she truly practices what she preaches. I’ve learned so much in these episodes and through my work with her!

    Apple Podcasts
    5
    Allie Myszka
    United States8 months ago
  • You won’t regret it

    I started working with Alexa to make posting on social media less miserable. I got SO much more than that. I feel confident as a biz owner, I have systems set up so I’m not always spinning the plates, I actually enjoy the marketing now and most importantly I can focus more on the parts of my biz I love the most… learning and working with clients. ❤️

    Apple Podcasts
    5
    Brookearmstrong
    United States8 months ago
  • Alexa is the best!

    I have been listening to Alexa for two years now. Her digestible content has given me more knowledge, confidence and a community to grow with as a small fitness studio owner

    Apple Podcasts
    5
    StephTTB
    United States8 months ago
  • A no brainer for my small business

    I have been a long time follower of Alexa because her content and strategy really resonates with me. She makes marketing fun and focuses on how to implement in my own small business. Highly recommend if you’re looking for organic marketing that feels like you!

    Apple Podcasts
    5
    MariaTH5
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners say episodes are approachable, actionable, and great for getting unstuck in a small wellness business.
Fans note the upbeat, energetic delivery makes complex topics feel doable.
Audience members appreciate the mix of solo playbooks and expert guests that translate into implementable steps.
The host delivers insights with a positive, encouraging vibe that still feels grounded in real-world results.
Community-building and tangible takeaways are consistently highlighted by listeners.
Listeners often mention the value of templates, frameworks, and actionable tactics that can be applied quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: What's the best way to show up on social media without feeling like I'm selling all the time?
Frame marketing as communication about end results and processes, use authentic storytelling, and detach from the sales outcome while still highlighting value and opportunities for engagement.
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: How do I choose topics and guests for the podcast to maximize relatability and value?
Prefer guest stories that readers can relate to, emphasize real outcomes and practical steps, and avoid guests who are vague; balance solo content with meaningful interviews.
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Q: Should I invest in Pinterest marketing or Reddit marketing, or diversify elsewhere?
Diversify acquisition channels but ensure each channel has strong messaging and a clear client journey; don't rely on a single platform to build your brand.
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
Q: What would you advise studio owners who are weighing franchising or exiting?
Understand your numbers, assess whether franchising could scale your brand, hire a good franchise attorney, and prepare disclosures to ensure a smooth deal; be prepared for the infrastructure needs of franchising as you grow.
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
Q: What were the biggest challenges in communicating the transition to franchisees and maintaining trust during leadership shifts?
Focus on what matters most, provide early FAQs, offer opportunities for direct questions, and avoid information overload; keep the tone steady and authentic to preserve trust among franchisees during change.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Friday Society

What is The Friday Society about and what kind of topics does it cover?

A practical, listener-friendly deep-dive into growing wellness brands, studios, and memberships. Episodes frequently center on studio operations, pricing, hiring, leadership, and data-driven marketing, with guests ranging from studio founders and fitness entrepreneurs to vendors and legal experts. The host tends to spotlight scalable systems, community-building, and sustainable revenue models, often weaving in hands-on playbooks, templates, and real-world anecdotes. A standout aspect is the blend of tactical how-tos with empowering mindset, aimed at helping small-business owners implement concrete improvements without burnout.

Where can I find podcast stats for The Friday Society?

Rephonic provides a wide range of podcast stats for The Friday Society. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Friday Society and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Friday Society get?

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What are the audience demographics for The Friday Society?

Rephonic provides comprehensive predictive audience data for The Friday Society, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Friday Society have?

To see how many followers or subscribers The Friday Society has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Friday Society?

These podcasts share a similar audience with The Friday Society:

1. The Fitcarma Podcast
2. Well with Arielle Lorre
3. Lipstick on the Rim
4. The Bossticks
5. The Oprah Podcast

How many episodes of The Friday Society are there?

The Friday Society launched 5 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Friday Society?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Friday Society?

Rephonic pulls ratings and reviews for The Friday Society from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Friday Society?

Rephonic provides full transcripts for episodes of The Friday Society. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Friday Society?

Recent guests on The Friday Society include:

1. Dale Stabler
2. Danielle Stead Blanton
3. Sara Habetz
4. Charlotte Muller
5. Cory Ruth
6. Ashley Iwanicki
7. Angelique Velazquez
8. Daniel Kosmala

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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