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Artwork for The Business of Boutique Fitness

The Business of Boutique Fitness

Lise Kuecker
Boutique Fitness
Pilates
Studio Grow
Fitness Industry
Marketing Strategies
Teacher Training
Studio Growth
Client Retention
Profitability
Yoga
Community Engagement
Studio Management
Lead Generation
SBA Loans
Evolve Studios
Fitness
Leadership
Client Experience
Boutique Fitness Industry
Momence

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitn... more

PublishesWeeklyEpisodes749Founded10 years ago
Number of ListenersCategories
FitnessBusinessHealth & FitnessManagement

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Artwork for The Business of Boutique Fitness

Latest Episodes

Pilates is booming! The boutique fitness industry hit $51 billion in 2025 and could reach $200 billion by 2032 if Pilates keeps its pace. But here's the gut-punch: only one in ten studios are profitable, and just one in a thousand opens profitably. H... more

YouTube

Want More Members + Higher Profits? Start Here → shorturl.at/VkLdj

AI can save studio owners hours but use it the wrong way and your marketing can start sounding like everyone else's. In this episode, Sydney sits down with Tara, co-founder ... more

YouTube

Is yoga dead?

Not even close. But the traditional yoga studio business model is facing a very different market than it was 10 or 15 years ago.

In this episode of The Business of Boutique Fitness, Studio Grow's Caroline Plambeck digs into the conv... more

Connected fitness isn't replacing boutique fitness, but it is changing what clients expect from their studios.

In this episode of The Business of Boutique Fitness, Studio Grow founder Lise Kuecker and Heather Garrick explore what boutique fitness s... more

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Recent Guests

Connor McGarry
Pricing team captain, consultant through the Grow Your Studio Profitably program
Studio Grow
Episode: 738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing
Lisa Taylor
Director of Bespoke Consulting
Bespoke Consulting
Episode: 733: What Fitness Enterprise CEOs Must Plan For
Caroline Plambeck
Team captain of the Grow Your Studio Profitably program
Studio Grow
Episode: 730: When to Rebrand or Pivot Your Studio
Ashley Vasquez
Current VP of International at Solidcore
Solidcore
Episode: 729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Anne Smith
Chief Commercial Officer at Solidcore
Solidcore
Episode: 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Emma Barry
Guest joined for live discussion at Health and Fitness Association event
Episode: 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry
Lise Kuecker
Founder at Studio Grow
Studio Grow
Episode: 724: How to Grow a Boutique Fitness Studio Without Burning Out
Mike Goscinski
Chief of Staff, Health & Fitness Association
Health & Fitness Association
Episode: 723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski
Tracey Mallet
Founder/Owner known for Booty Bar and Pilates certifications
Booty Bar / Pilates Next
Episode: 712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

Host

Lise Kuecker
Host and founder of Studio Grow; extensive experience building and selling profitable studios and guiding studio owners through growth

Reviews

4.9 out of 5 stars from 123 ratings
  • Practical, strategic, and genuinely useful for studio owners

    Been working through the back catalog and this is one of the more practical business podcasts for studio owners. The episode on special sales (738) breaks down pricing discipline in a way that stuck — don't discount your base rate, add value instead, and protect future cash rather than just chasing fast cash. The Tease/Launch/Countdown framework is simple and actually usable. The partnerships episode (739) was even more relevant for me: Lise lays out a clear tier system from local cross-promotio... more

    Apple Podcasts
    5
    Joseph Redd
    United States3 months ago
  • Best studio related podcast

    I find this podcast so valuable and highly recommend to anyone running a boutique fitness studio.

    Apple Podcasts
    5
    Darla EB
    Australia8 months ago
  • The best in the business!

    I find these podcasts so informative. They help me keep up to date with everything going on in the industry.

    Apple Podcasts
    5
    SW12mum
    United Kingdoma year ago
  • Podcast has really dropped in quality

    I used to love this podcast. Now it’s a lot of repeat content and “interviews” that sound like people reading from scripts. Super disappointing these days

    Apple Podcasts
    1
    Yogi81631
    United States2 years ago
  • Phenomenal

    Ive been listening to Lise’s podcasts since 2016 and have learned SO MUCH from those alone! Ive taken her free courses & even joined a paid coaching program when finally opening my dream wellness center. I just love her content, her delivery, even her coaches and am so grateful!💛

    Apple Podcasts
    5
    TaraMarie616
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable guidance for running studio operations and growth.
Guests and topics consistently relevant to boutique fitness ownership.
Some episodes feel repetitive or overly sales-pitchy for a few listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is AI Hurting Your Studio Marketing?
Q: What are you seeing right now in marketing with AI?
AI is powerful for efficiency but requires discipline: studios should train AI to reflect their brand voice, use templates, and maintain a human touch to avoid robotic copy.
729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Q: What became critical to the success of choosing the first market you go into?
Choosing an initial market required a combination of market readiness, simple operating models (like keyless entry), and the ability to leverage master franchising to scale quickly and effectively.
729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Q: Tell everybody what a master franchisor is.
A master franchisor buys rights to a brand in a foreign market and then sells sub-franchises within that country, with HQ support going to the master franchisee who in turn supports local sub-franchisees.
727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Q: What makes Solidcore unique in its coaching and customer experience, and how do you think about expansion without diluting the brand?
Anne discusses the proprietary coaching program, full-time and part-time coach dynamics, the 80/20 brand localization approach for international markets, and the importance of preserving DNA while growing into new markets.
727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Q: Tell me how you got here and what a Chief Commercial Officer does at Solidcore.
Anne outlines her background from hospitality and brands like Marriott Bonvoy, and describes overseeing brand, product, strategy, insights, analytics, marketing, digital experience, and international/new business to drive growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Boutique Fitness

What is The Business of Boutique Fitness about and what kind of topics does it cover?

The show centers on turning boutique fitness studios into profitable, scalable businesses through practical systems, data-driven decisions, and leadership coaching. Episodes cover topics like pricing strategy, sales timing, retention, multi-location growth, partnerships, and exit planning, often featuring guests and internal experts who illuminate real-world tactics for studio owners and operators. A standout element is the emphasis on turning studios into durable assets with repeatable processes, while balancing high-touch member experiences with margin-conscious operations. Listeners are likely looking for hands-on frameworks they can implement quickly, whether they're opening a first studio, expanding to multiple locations, or refining a... more

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How many listeners does The Business of Boutique Fitness get?

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Which podcasts are similar to The Business of Boutique Fitness?

These podcasts share a similar audience with The Business of Boutique Fitness:

1. Pilates Business Podcast
2. Dear Gabby
3. Aspire with Emma Grede
4. The School of Greatness
5. On Purpose with Jay Shetty

How many episodes of The Business of Boutique Fitness are there?

The Business of Boutique Fitness launched 10 years ago and published 749 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Boutique Fitness?

Recent guests on The Business of Boutique Fitness include:

1. Connor McGarry
2. Lisa Taylor
3. Caroline Plambeck
4. Ashley Vasquez
5. Anne Smith
6. Emma Barry
7. Lise Kuecker
8. Mike Goscinski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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