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The Business of Boutique Fitness

Lise Kuecker
Boutique Fitness
Pilates
Studio Grow
Fitness Industry
Marketing Strategies
Teacher Training
Studio Growth
Profitability
Community Engagement
Studio Management
Lead Generation
Evolve Studios
SBA Loans
Fitness
Client Retention
Yoga
Leadership
Boutique Fitness Industry
Core Values
Momence

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitn... more

PublishesTwice weeklyEpisodes733Founded10 years ago
Number of ListenersCategories
BusinessFitnessHealth & FitnessManagement

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Artwork for The Business of Boutique Fitness

Latest Episodes

Learn the best ways to keep clients coming back from Caroline Plambeck and Connor McGarry in Episode 734: 7 Client Retention Strategies Every Studio Owner Should Know.

• Extend the honeymoon phase: nurture members through a 90-day journey

• Em... more

The leap from boutique fitness studio founder to multi-unit CEO demands a different playbook. Scaling successfully requires changing how you think, lead and plan.

Start with four non-negotiables every enterprise CEO must address early. Alina Coope... more

YouTube

Scaling your studio without an informed strategy is a huge gamble. And in today's saturated boutique fitness market, the cost of guessing wrong can cost you more than a million dollars.

To reduce risk, don't rely on your instincts. Discover why a f... more

YouTube

Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business.

To fix what's wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five ... more

YouTube

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Recent Guests

Caroline Plambeck
Team captain of the Grow Your Studio Profitably program
Studio Grow
Episode: 730: When to Rebrand or Pivot Your Studio
Ashley Vasquez
Current VP of International at Solidcore
Solidcore
Episode: 729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Anne Smith
Chief Commercial Officer at Solidcore
Solidcore
Episode: 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Emma Barry
Guest joined for live discussion at Health and Fitness Association event
Episode: 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry
Lise Kuecker
Founder at Studio Grow
Studio Grow
Episode: 724: How to Grow a Boutique Fitness Studio Without Burning Out
Mike Goscinski
Chief of Staff, Health & Fitness Association
Health & Fitness Association
Episode: 723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski
Tracey Mallet
Founder/Owner known for Booty Bar and Pilates certifications
Booty Bar / Pilates Next
Episode: 712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallet
Sean Bergara
Pilates instructor with a background in personal training, focused on biomechanics and inclusive teaching
Episode: 711: The Pilates Journal Expo with Lise Kuecker and Sean Bergara
Maria Leone
An experienced Pilates instructor with a background in dance.
Episode: 709: The Pilates Journal Expo with Lise Kuecker and Maria Leone

Hosts

Lise Kuecker
Founder at Studio Grow; host with a founder-led growth mindset focusing on scaling, systems, and practical studio growth strategies.
Alina
Director of Start Your Studio Profitably; co-host focusing on profitability, pricing, and scalable studio systems.
Lisa Taylor
Director of Bespoke Consulting Program; focuses on client churn, retention, and studio operations.
Caroline Plambeck
Host of The Business of Boutique Fitness; provides practical tactics for studio growth and operations.
Connor McGarry
Pricing Team Captain and Consultant; offers pricing strategy and profitability insights.

Reviews

4.9 out of 5 stars from 120 ratings
  • Best studio related podcast

    I find this podcast so valuable and highly recommend to anyone running a boutique fitness studio.

    Apple Podcasts
    5
    Darla EB
    Australia4 months ago
  • The best in the business!

    I find these podcasts so informative. They help me keep up to date with everything going on in the industry.

    Apple Podcasts
    5
    SW12mum
    United Kingdoma year ago
  • Podcast has really dropped in quality

    I used to love this podcast. Now it’s a lot of repeat content and “interviews” that sound like people reading from scripts. Super disappointing these days

    Apple Podcasts
    1
    Yogi81631
    United States2 years ago
  • Phenomenal

    Ive been listening to Lise’s podcasts since 2016 and have learned SO MUCH from those alone! Ive taken her free courses & even joined a paid coaching program when finally opening my dream wellness center. I just love her content, her delivery, even her coaches and am so grateful!💛

    Apple Podcasts
    5
    TaraMarie616
    United States2 years ago
  • Such great info!

    I love this podcast. I’ve learned so much. It’s so helpful to hear from other success stories in the industry! Helps generate so many great ideas & helps benchmark where I am.

    Apple Podcasts
    5
    17pbriwn
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real-world success stories and leadership principles are highly inspiring.
Excellent resource for studio owners to benchmark and improve operations.
Some recent episodes feel repetitive or overly scripted, which reduces impact.
Valuable and actionable insights for boutique studios; genuinely helpful for growth.
Consistently high-quality guests and practical frameworks for profitability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Q: What became critical to the success of choosing the first market you go into?
Choosing an initial market required a combination of market readiness, simple operating models (like keyless entry), and the ability to leverage master franchising to scale quickly and effectively.
729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
Q: Tell everybody what a master franchisor is.
A master franchisor buys rights to a brand in a foreign market and then sells sub-franchises within that country, with HQ support going to the master franchisee who in turn supports local sub-franchisees.
727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Q: What makes Solidcore unique in its coaching and customer experience, and how do you think about expansion without diluting the brand?
Anne discusses the proprietary coaching program, full-time and part-time coach dynamics, the 80/20 brand localization approach for international markets, and the importance of preserving DNA while growing into new markets.
727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith
Q: Tell me how you got here and what a Chief Commercial Officer does at Solidcore.
Anne outlines her background from hospitality and brands like Marriott Bonvoy, and describes overseeing brand, product, strategy, insights, analytics, marketing, digital experience, and international/new business to drive growth.
719: What to Do in Your Boutique Fitness Studio in April
Q: What are the key post-mortem areas you focus on, and how do they influence April planning?
The post-mortem focuses on marketing performance, offers effectiveness, and the seasonality of Q1; insights drive decisions on staffing, promotions, and product drops to establish a reliable path through April and into the rest of the year.

Audience Metrics

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Frequently Asked Questions About The Business of Boutique Fitness

What is The Business of Boutique Fitness about and what kind of topics does it cover?

The show centers on practical, framework-driven approaches to building and expanding boutique fitness studios. Episodes routinely cover topics like leadership and team culture, pricing strategies, retention, and onboarding, as well as growth moves such as brand pivots, multi-location scaling, and international expansion. A recurring strength is translating complex concepts into repeatable systems, dashboards, and processes that studio owners can implement quickly. Unique angles often come from real-world studio experiences, collaborative coaching formats, and a strong emphasis on profitability without compromising community values, making it useful for owners, operators, and consultants aiming to scale with clarity and sustainability.

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How many listeners does The Business of Boutique Fitness get?

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Which podcasts are similar to The Business of Boutique Fitness?

These podcasts share a similar audience with The Business of Boutique Fitness:

1. The Mel Robbins Podcast
2. The Wellness Process
3. The mindbodygreen Podcast
4. On Purpose with Jay Shetty
5. Well with Arielle Lorre

How many episodes of The Business of Boutique Fitness are there?

The Business of Boutique Fitness launched 10 years ago and published 733 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Boutique Fitness?

Recent guests on The Business of Boutique Fitness include:

1. Caroline Plambeck
2. Ashley Vasquez
3. Anne Smith
4. Emma Barry
5. Lise Kuecker
6. Mike Goscinski
7. Tracey Mallet
8. Sean Bergara

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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