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The Fireproof Podcast

Mike Morse
Fireproof
Andrew Pickett
Digital Advertising
Mike Morse Law Firm
Instagram
Personal Injury Law
Houston, United States
Lowe Law
Tampa, United States
AI (artificial Intelligence)
Forecasting
Conquesting
Trial Practice
Elm Law Group
Gray Broughton Injury Law
Trial Attorneys
Settlement
Father's Rights
Personal Injury
Google

Owning a law firm is harder than anyone told you it would be.

Mike Morse, Kate Nachazel, and Alexa Levantis sit down with attorneys and firm owners to talk about what the job actually looks like — the wins, the bad hires, the pivots, and the moments that almost broke them. Mike built a 290-person firm with $360M in settlements. Every guest has their own version of that story.

You'll leave each epi... more

PublishesWeeklyEpisodes10Founded2 months ago
Number of ListenersCategory
Business

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Artwork for The Fireproof Podcast

Latest Episodes

Tim spent 16 years in property management before landing at Michael Kelly Injury Lawyers in Boston as their first-ever COO.

No law background. No courtroom experience. Just a sharp business mind and a willingness to do the hard thing first.

He res... more

Seth Bader built one of Atlanta's most recognized personal injury firms from the ground up, starting in 2008 with zero team members and a clear mission: fight for injured people the way the insurance companies never would.

But building a firm and r... more

Angel Reyes has been a plaintiff's attorney for 35 years. His firm has resolved over 70,000 cases and recovered more than $1.3 billion for clients across Texas.

For most of those years, he ran the playbook everyone else ran: TV spots. Billboards. Bu... more

Andrew Pickett joined Fireproof in October 2024. The coaching forced him to look at what he was actually doing in his firm versus what he should be doing… His firm nearly doubled in 18 months.

In our episode, we covered:

→ How Andrew identified the... more

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Recent Guests

Seth Bader
Founder of Bader Law, Atlanta
Bader Law
Episode: The Secret Behind 500 Cases Every Month | Seth Bader
Angel Reyes
Attorney, founder of the firm
Episode: He Spent $200 Million on TV Ads. Then He Stopped Cold Turkey | Angel Reyes
Andrew Pickett
Fireproof client and attorney
Law firm in Melbourne, Florida
Episode: The $9 Million Verdict Lawyer Who Had to Learn to Let Go | Andrew Pickett
D'Angelo Lowe
Owner of Lowe Law, insurance-focused attorney, Houston, Texas
Lowe Law
Episode: He Was Arrested 17 Times… Then He Became a Lawyer. | D’Angelo Lowe
Mike Alder
A newer Fireproof client, renowned trial attorney with large verdicts
Independent law firm (Los Angeles area)
Episode: Why Most Law Firms Lose Before They Ever Get to Trial | Mike Alder
Deidra Haynes
Family-law attorney, owner of a multi‑attorney firm in Indiana
Private law firm in Indiana
Episode: She Slept on a Cardboard Box. Now She Runs a Multi-Million Dollar Law Firm | Deidra Haynes
Gray Broughton
Trial attorney, co-founder of Gray Broughton Injury Law
Gray Broughton Injury Law
Episode: The Abundance Mindset That Built a Multi-Million Dollar Trial Firm | Gray Broughton & Sharif Gray
Sharif Gray
Trial attorney, JAG veteran, partner in the firm
Gray Broughton Injury Law
Episode: The Abundance Mindset That Built a Multi-Million Dollar Trial Firm | Gray Broughton & Sharif Gray
Gordi Mikalacki
Founder, Elm Law Group
Elm Law Group
Episode: The Female Founder Who Built a Law Firm From Her Phone | Gordi Mikalacki

Host

Mike Morse
Host of The Fireproof Podcast with a focus on practical coaching for law firm growth and leadership.

Reviews

5.0 out of 5 stars from 4 ratings
  • Must listen podcast for law firm owners

    Highly recommend listening in to the podcast.

    Apple Podcasts
    5
    titanfrankroar
    United States2 months ago

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Talking Points

Recent interactions between the hosts and their guests.

He Spent $200 Million on TV Ads. Then He Stopped Cold Turkey | Angel Reyes
Q: What was the hardest part of moving away from traditional media to digital?
He describes the fear of leaving TV and billboards, the three-month experiment, and eventual realization that digital channels could reliably generate cases at scale.
He Spent $200 Million on TV Ads. Then He Stopped Cold Turkey | Angel Reyes
Q: Tell us about your firm and how you got to where you are today.
Angel Reyes outlines starting on Wall Street, expanding through multiple offices across Texas, focusing on auto and truck cases, and embracing offshore staffing to scale the operation.
The $9 Million Verdict Lawyer Who Had to Learn to Let Go | Andrew Pickett
Q: What are one or two numbers you obsess over weekly now?
Intake conversion percentage and daily intake metrics, including how many new calls, wanted leads, and signed cases; these data points keep the firm's growth on track and improve forecasting.
The $9 Million Verdict Lawyer Who Had to Learn to Let Go | Andrew Pickett
Q: Has the shift to coaching and accountability been a game changer?
Yes, introducing weekly accountability coaches and structured leadership meetings has driven behavior changes, improved organization, and helped align the team with core goals and numbers.
The $9 Million Verdict Lawyer Who Had to Learn to Let Go | Andrew Pickett
Q: Tell our audience a little bit about your firm.
The firm is on the East Coast of Florida with four attorneys and 16 staff, focusing on personal injury and wrongful death, including some sex abuse cases and mass torts; they maintain a litigation-heavy practice.

Audience Metrics

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Frequently Asked Questions About The Fireproof Podcast

What is The Fireproof Podcast about and what kind of topics does it cover?

This show centers on the realities of owning and growing a law firm, with a strong emphasis on culture, systems, and leverage to achieve scalable results. Across episodes, guests—from trial attorneys to firm founders—share concrete tactics for building teams, managing risk, improving client outcomes, and winning larger settlements. Notable threads include adopting a client-first mindset, implementing coaching and accountability structures, branding and social media for growth, and the value of collaboration within a supportive professional network. A recurring throughline is resilience—navigating challenges, learning from mistakes, and using disciplined processes to turn setbacks into long-term scale. The format often features real-world an... more

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Which podcasts are similar to The Fireproof Podcast?

These podcasts share a similar audience with The Fireproof Podcast:

1. Personal Injury Mastermind w/ Chris Dreyer
2. Grow Your Law Firm
3. Lead Counsel
4. The Jon & Marc Podcast
5. The Law Firm Blueprint

How many episodes of The Fireproof Podcast are there?

The Fireproof Podcast launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fireproof Podcast?

Recent guests on The Fireproof Podcast include:

1. Seth Bader
2. Angel Reyes
3. Andrew Pickett
4. D'Angelo Lowe
5. Mike Alder
6. Deidra Haynes
7. Gray Broughton
8. Sharif Gray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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