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Lunch Hour Legal Marketing

Legal Talk Network
Legal Marketing
Google
SEO
Clio
Callrail
Private Equity
Digital Marketing
Artificial Intelligence
Law Firms
Marketing Strategies
Client Acquisition
Scorpion
Branding
AI In Marketing
Linkedin
Clio Legal Trends Report
Local SEO
Reddit
Call Tracking
Search Engine Optimization

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s act... more

PublishesWeeklyEpisodes191Founded11 years ago
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MarketingManagementBusiness

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Artwork for Lunch Hour Legal Marketing

Latest Episodes

Everyone's talking about MSOs. But this isn't really a conversation about MSOs.

This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers... more

If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketi... more

Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business.

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Summer mig... more

“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we’ve had about intake in a lon... more

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Recent Guests

Ted DeBettencourt
Founder/Leader at Juvo Leads
Juvo Leads
Episode: Butts, Not Bots
Matt Darner
Founder of Callbox, AR automation for law firms
Callbox
Episode: ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Isabella Hughes
Founder of estatement, contract/communication solution
estatement
Episode: ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Maho Castro
Founder of Castroland Legal, tech-forward law practice in Austin
Castroland Legal
Episode: ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Wendy Meadows
Attorney, mediator; advocate for AI note-taking tools in practice
Independent practitioner
Episode: ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Michael Samanchik
Executive Director, Innocence Center; host of For the Innocent
Innocence Center
Episode: ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Elise Bui
Listener who submitted a Mailbag question
Episode: Mail Bag – You Asked, We Answered
Ryan McKeen
From Best Era
Best Era
Episode: Beets, Berries, and Better Paralegals
Marissa Rua
From Best Era
Best Era
Episode: Beets, Berries, and Better Paralegals

Host

Conrad Saam
Host of Lunch Hour Legal Marketing

Reviews

4.9 out of 5 stars from 80 ratings
  • No-Fluff Legal Marketing

    The Lunch Hour Legal Marketing podcast delivers no-fluff insights for law firms that want real growth. Gyi & Conrad keep it sharp, fun, and focused on what actually drives cases. Perfect for those who value execution over theory.

    Apple Podcasts
    5
    Chris Dreyer
    United Statesa month ago
  • Invaluable

    It is difficult to express how important LHLM has been to the growth of my practice. The advice given is invaluable and I am indebted to these guys.

    Apple Podcasts
    5
    Willis Disability Lawyer
    United States3 months ago
  • So much room for activities!

    I found LHLM a year or so ago on long drives from Connecticut to Cape Cod and it has been a staple ever since. It's one of only two legal podcasts I never miss. The hosts deliver consistently practical real world marketing and seo advice/ no fluff and minimal hype. If you're a DIY SEO lawyer like me, or just want to know if your agency is screwing you, this podcast is absolute gold. Jim Aspell

    Apple Podcasts
    5
    Ctworkinjurylawyer
    United States4 months ago
  • A must listen for lawyers who care about marketing!

    Lunch Hour Legal Marketing is one of the most refreshingly honest and useful legal marketing podcasts out there. It’s packed with real, practical, tactical advice you can actually implement—not fluffy theory or recycled buzzwords.

    What really sets this podcast apart is how candid it is about the legal marketing industry itself. It pulls back the curtain on how many marketing companies operate, where incentives don’t always align with lawyers’ best interests, and what attorneys should actually b... more

    Apple Podcasts
    5
    Josh Rohrscheib
    United States5 months ago
  • Don’t Snooze On Your SEO News

    Any law firm owner (and attorney in general) should be listening to this podcast. It’s not only informative, it’s entertaining. Gyi and Conrad do a great job dumbing down difficult SEO/Google topics so it’s easy to digest. Go listen!

    Apple Podcasts
    5
    The People's Attorney
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are candid, insightful, and entertaining, not afraid to challenge industry norms
Clear, actionable tips with real-world value for growing law firms
Great balance of tactical guidance and industry context for sponsors and guests

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What is AI Visibility, Anyway?
Q: Should I continue doing brand search in pay-per-click?
The answer depends on your data; you should analyze the incremental cost and the value of brand-driven conversions for your specific brand, and consider diversifying with other channels if brand spend is not yielding proportional gains.
ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
Q: How did you get into this AR-focused startup space?
Matt Darner explains that they started by serving a wide range of small businesses before narrowing to law firms, learning through iteration and integrating with Clio to focus on the legal sector, which significantly boosted growth and helped them discover their niche.
Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
Q: What inspired you to make a public stand during the Olympics?
He felt a personal obligation to speak up for the rule of law and the values of the Olympic creed, recognizing that athletes can influence public discourse and support Minnesota during a challenging time.
Don’t Get Duped: How to Spot BS Marketing Metrics
Q: Is it counterproductive to use a new tracking phone number on our website?
It is best practice to use a call tracking number on your Google Business Profile while hard-coding the primary number on your website to maintain NAP consistency.
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Q: What were the big takeaways from this year's survey?
The survey highlighted the importance of business hours, visible addresses, and the rise of AI in affecting local search rankings, with unexpected changes in rankings for various factors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Lunch Hour Legal Marketing

What is Lunch Hour Legal Marketing about and what kind of topics does it cover?

This show targets law firms and legal marketers with actionable tactics for client acquisition, SEO, branding, and multichannel marketing. Episodes frequently dissect real-world tactics, debunk AI hype, compare vendor approaches, and discuss how to measure and optimize marketing investments in legal practices. A standout is the candid, no-nonsense banter between two seasoned hosts who frequently challenge conventional wisdom, guest experts, and sponsors alike to deliver practical takeaways that listeners can implement right away. The format blends data-driven insights, conference floor chatter, and occasional product and event promotions, making it especially useful for practitioners, small firms, and marketing pros seeking tangible growth ... more

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Which podcasts are similar to Lunch Hour Legal Marketing?

These podcasts share a similar audience with Lunch Hour Legal Marketing:

1. Life Beyond the Briefs
2. The Law Firm Blueprint
3. Maximum Lawyer
4. The Renegade Lawyer Podcast
5. Grow Your Law Firm

How many episodes of Lunch Hour Legal Marketing are there?

Lunch Hour Legal Marketing launched 11 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lunch Hour Legal Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Lunch Hour Legal Marketing?

Recent guests on Lunch Hour Legal Marketing include:

1. Ted DeBettencourt
2. Matt Darner
3. Isabella Hughes
4. Maho Castro
5. Wendy Meadows
6. Michael Samanchik
7. Elise Bui
8. Ryan McKeen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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