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Lunch Hour Legal Marketing

Legal Talk Network
Legal Marketing
SEO
Customer Relationship Management (CRM)
Marketing Goals
Marketing Metrics
Google
Callrail
Annual Planning
Google Ads
AI In Marketing
Law Marketing
Billable Hour
Conversions
Google Analytics 4
Digital Marketing
Google Local Service Ads
Marketing Strategies
Reddit
AI In Law
Law Firm Growth

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s act... more

PublishesTwice monthlyEpisodes181Founded11 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Lunch Hour Legal Marketing

Latest Episodes

We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share.

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Mail time! When we know what’s on your mind, we can bring you t... more

Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make ... more

A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so... more

YouTube

Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now?

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Fantastic news, everybody—... more

YouTube

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Recent Guests

Rich Ruohonen
Personal injury lawyer from Minnesota and Olympic curling athlete
Self/ TSR
Episode: Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
Chris Earley
A lawyer focused on authentic marketing strategies.
Episode: Why Authenticity Builds Better Client Connections || LHLM Takeout
Josh Hostilo
Marketing expert specializing in attribution modeling
Episode: The Truth About Marketing Attribution || LHLM Takeout
Stefanie Minter
Marketing professional with a focus on client acquisition
Episode: The Truth About Marketing Attribution || LHLM Takeout
Darren Shaw
Founder of Whitespark and local SEO expert
Whitespark
Episode: Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Harsha Chandra Shekar
VP of Business Development at Clio, focused on strategic partnerships.
Clio
Episode: Clio’s All-In with Scorpion – Who Gets Stung?
Kirby Oscar
SVP of Partnerships at Scorpion, focused on delivering value to customers.
Scorpion
Episode: Clio’s All-In with Scorpion – Who Gets Stung?
Azim Negari
Representative from Herringbone Digital
Herringbone Digital
Episode: Big Money — Who Owns the Future of Law?
Purna Virji
Principal Consultant at LinkedIn, expert in content marketing
LinkedIn
Episode: Ultimate LinkedIn Guide for Lawyers

Hosts

Gyi Tsakalakis
Co-host of the podcast and a key figure in legal marketing; active in digital marketing and SEO for law firms.
Conrad Saam
Host and co-host, known for actionable legal marketing guidance and candid discussions.

Reviews

4.9 out of 5 stars from 78 ratings
  • So much room for activities!

    I found LHLM a year or so ago on long drives from Connecticut to Cape Cod and it has been a staple ever since. It's one of only two legal podcasts I never miss. The hosts deliver consistently practical real world marketing and seo advice/ no fluff and minimal hype. If you're a DIY SEO lawyer like me, or just want to know if your agency is screwing you, this podcast is absolute gold. Jim Aspell

    Apple Podcasts
    5
    Ctworkinjurylawyer
    United States2 months ago
  • A must listen for lawyers who care about marketing!

    Lunch Hour Legal Marketing is one of the most refreshingly honest and useful legal marketing podcasts out there. It’s packed with real, practical, tactical advice you can actually implement—not fluffy theory or recycled buzzwords.

    What really sets this podcast apart is how candid it is about the legal marketing industry itself. It pulls back the curtain on how many marketing companies operate, where incentives don’t always align with lawyers’ best interests, and what attorneys should actually b... more

    Apple Podcasts
    5
    Josh Rohrscheib
    United States3 months ago
  • Don’t Snooze On Your SEO News

    Any law firm owner (and attorney in general) should be listening to this podcast. It’s not only informative, it’s entertaining. Gyi and Conrad do a great job dumbing down difficult SEO/Google topics so it’s easy to digest. Go listen!

    Apple Podcasts
    5
    The People's Attorney
    United States4 months ago
  • A Must-Listen for Any Lawyer Serious About Growing Their Firm

    As a personal injury lawyer in New York, Lunch Hour Legal Marketing has become part of my weekly routine. The combination of Conrad’s authentic, brutally honest perspective and Gyi’s polished, lawyer-centric insights makes this podcast a can’t-miss experience. Every episode strikes the perfect balance between real-world marketing strategy and the kind of candid truth you rarely hear in this industry. Whether they’re breaking down SEO myths, debating client experience, or calling out bad marketin... more

    Apple Podcasts
    5
    Brian J. O’Connor
    United States5 months ago
  • Excellent marketing for legal world

    Respect Gyi and Conrad a great deal. They’ve got so much experience in marketing and SEO. As an operator of a legal directory, I find staying up to date on all things legal marketing a necessity. For me, LHLM and the hosts are trusted resources.

    Apple Podcasts
    5
    Nick Rishwain
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid industry commentary and useful tips that listeners can apply immediately.
Fans describe the content as honest, battle-tested, and highly relevant for small firms and solo practitioners.
Overall, the show is praised for practical, actionable marketing advice with little fluff.
The dynamic between hosts is highlighted as a major strength, delivering engaging and informative episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
Q: What inspired you to make a public stand during the Olympics?
He felt a personal obligation to speak up for the rule of law and the values of the Olympic creed, recognizing that athletes can influence public discourse and support Minnesota during a challenging time.
Don’t Get Duped: How to Spot BS Marketing Metrics
Q: Is it counterproductive to use a new tracking phone number on our website?
It is best practice to use a call tracking number on your Google Business Profile while hard-coding the primary number on your website to maintain NAP consistency.
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Q: What were the big takeaways from this year's survey?
The survey highlighted the importance of business hours, visible addresses, and the rise of AI in affecting local search rankings, with unexpected changes in rankings for various factors.
Live! From LHLM Summit 2025
Q: What are three things that we should be doing for the current seeding of our Google Businesses Profile at large?
Focus on high-quality imagery, ensure that your profile is up to date with current information, and utilize engaging content in Google posts to increase visibility.
Are You Thinking Long Term? – Empowering Your People & Building Legacy
Q: What can we tell listeners who want to go and pitch three days and $800 to go and hang out with us?
You need to change the mindset of the managing partner about making longer-term strategic decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Lunch Hour Legal Marketing

What is Lunch Hour Legal Marketing about and what kind of topics does it cover?

Two seasoned legal marketing hosts serve up practical, real-world tactics for growing law firms. Episodes cover branding decisions, multi-channel marketing (SEO, PPC, and local ads), client acquisition strategies, and how market dynamics shape growth for firms of all sizes. Notably, conversations often blend actionable tips with candid takes on industry trends such as AI in marketing, attribution, and the evolving competitive landscape, making it a valuable resource for solo practitioners, small firms, and agency professionals focused on measurable results. Expect approachable, entertaining takes that cut through hype and emphasize transparent, data-driven marketing for lawyers.

A standout aspect is the hosts' chemistry and willingness to ... more

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How many listeners does Lunch Hour Legal Marketing get?

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How many subscribers and views does Lunch Hour Legal Marketing have?

To see how many followers or subscribers Lunch Hour Legal Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lunch Hour Legal Marketing?

These podcasts share a similar audience with Lunch Hour Legal Marketing:

1. Life Beyond the Briefs
2. They Don't Teach This in Law School
3. The Law Firm Blueprint
4. Maximum Lawyer
5. Grow Your Law Firm

How many episodes of Lunch Hour Legal Marketing are there?

Lunch Hour Legal Marketing launched 11 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lunch Hour Legal Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lunch Hour Legal Marketing?

Rephonic pulls ratings and reviews for Lunch Hour Legal Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Lunch Hour Legal Marketing?

Recent guests on Lunch Hour Legal Marketing include:

1. Rich Ruohonen
2. Chris Earley
3. Josh Hostilo
4. Stefanie Minter
5. Darren Shaw
6. Harsha Chandra Shekar
7. Kirby Oscar
8. Azim Negari

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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