Book Is the Hook
Eric KoesterMost people think a book is the finish line.
Modern authors know it’s the starting point. Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into ... more
| Publishes | Weekly | Episodes | 85 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSelf-ImprovementEducationCareers | |||
Listen to this Podcast
Latest Episodes
Do you need to know everything about your book before you start writing?
Jean Hanff Korelitz says no, and in fact, knowing too much might be the problem.
In this live, in-class conversation, bestselling novelist Jean Hanff Korelitz shares a clear a... more
How do you write a character that readers can’t stop thinking about, even when they shouldn’t like them?
In this live, in-class conversation, novelist Caroline Kepnes shares how she developed the voice behind You, and why character begins with persp... more
Great storytelling isn’t about charisma.
It’s about empathy.
In this live, in-class conversation, Miri Rodriguez, storytelling leader at Microsoft and author of Brand Storytelling, explains how writers find their voice, connect with audiences, and ... more
Why do some books quietly spread for years, while others disappear after launch week?
In this live, in-class conversation, Bob Burg, co-author of The Go-Giver, explains why stories and parables connect on a deeper level than traditional how-to books... more
Reviews
- Fun and Informative
This podcasts makes you think, it makes you laugh, and it makes you learn. I do not see a much better combination for any piece of content anywhere out there! The host is able to highlight key inflection points throughout the guests life, and in doing this reveals the key lessons, anecdotes and reasons why this person is where she or he is today!
Apple Podcasts5Jordan gross
United States7 years ago - Eric is insightful, strategic, and an incredible teacher.
Eric’s podcast is a testament to the work he does at The Creator Institute, generously and brilliantly instructing young people across the country in strategic career development. The brilliance I see in personal interactions with him comes through clearly here. Highly recommend.
Apple Podcasts5S WisnerUnited States7 years ago - The Midas Touch
As everything Eric does and touches-all turns to Gold! Pearls of wisdom, great nuggets of knowledge-Thanks for these podcasts. I never get tired of learning from great thinkers and thoughtful leaders. Thankful for this Podcast!🙌🎉👍⭐️
Apple Podcasts5Laura Lee/LLUnited States8 years ago - GoodJob
I know Chris Luecke! Great show. Everyone talks about startups, but this is different to talk about people who create podcasts or books or events.
Apple Podcasts5JamesWoolleyUnited States8 years ago - All time choice
Worth listening to. I like the book recommendations from the guest (the short episodes).
Apple Podcasts5KathyHerronUnited States8 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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Book Is the Hook launched 8 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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