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Artwork for Cubicle to CEO

Cubicle to CEO

Ellen Yin
Entrepreneurship
Email Marketing
Marketing Strategies
Community Building
Brand Partnerships
Marketing
Marketing Strategy
Lead Generation
Business Growth
Coaching
Women Entrepreneurs
Social Media Marketing
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Productivity
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Mixermind
Digital Products
Cubicle To CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media compa... more

PublishesTwice weeklyEpisodes459Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Cubicle to CEO

Latest Episodes

Most business owners write off Black Friday because they assume it means offering heavy discounts their margins can't absorb. However, Stephanie Paradiso calls Q4 "spendy season" and argues the opposite: some of her clients earn 50% of their annual r... more

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This is a free preview of a paid episode (1hr 15min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠... more

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AI can write a hundred emails in a minute, and your audience will scroll past every one. Prerna Malik has spent 15 years writing words that make people buy—minus the sleaze, the fake countdowns, and the "only 2 spots left" theatrics. As the conversio... more

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This is a free preview of a paid episode (55 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Recent Guests

Prerna Malik
Conversion strategist and copywriter; founder of Profitably Yours (formerly Content Bistro)
Profitably Yours
Episode: Bonus: The Buyer-Brain Test That Makes AI Copy Actually Convert
Adrienne Dorison
Entrepreneur; author of Clockwork; former Run Like Clockwork partner
Run Like Clockwork / Clockwork
Episode: 352. Who Keeps What & Pays Who? Untangling IP From a Multi-Million Dollar Brand & Business Partnership To Launch Her Independent Company
Ellen Mackenzie
Founder of Dishing Up Digital
Dishing Up Digital
Episode: Bonus: The Hybrid Business Model That Made Client Work Optional
Lisa Myers
Founder of Ceres Chill, inventor of the breast milk chiller
Ceres Chill
Episode: 351. Flipping 900+ KnockOffs Into an 80% Sales Spike (How To Turn CopyCats Into a Marketing Campaign)
Hope Lavon Trory
Founder and CEO of Hopeworksdesign, marketing strategist
Hopeworksdesign
Episode: Bonus: The Collaboration Stacking Strategy That Generated $800K Without Social Media
Lyrik Fryer
Co-founder and CEO of WorkPlay Branding
WorkPlay Branding
Episode: 350. Licensing Your Service IP to Create 5-Figure Cash Injections + New Distribution Channels In Your Business
Emily Kim
Former Apple software engineer who built a brand photography business, now a business and marketing strategist for in-person service providers
Independent consultant/coach
Episode: Bonus: The Highest-ROI Referral Engine For Local Service Providers
Kelly Sinclair
Brand and marketing strategist turned accidental AI tech co-founder of Wave
Wave by Gravia Studio
Episode: Bonus: Are You Exposing Your IP? Hidden Risks Every Creator & Coach Building AI Tools Needs To Know
Yasha Wells
Co-founder and general partner focused on private money lending and Blueprint Industrial Capital
Blueprint Industrial Capital
Episode: 348. She Allocates 75% Of Her Business Profits To Private Money Lending For Double Digit Returns

Host

Ellen Yin
Host of Cubicle to CEO; co-publisher and journalist focused on growth strategies and founder narratives.

Reviews

5.0 out of 5 stars from 789 ratings
  • The most value-packed podcast ever!

    Ellen is probably the best interviewer I’ve ever experienced when it comes to podcasting. She knows just the right questions to ask and how to make her guests share truly valuable insights that will help you shape your business for maximum growth. I cannot recommend enough subscribing to the full paid version because you do not want to miss out on any of these nuggets!

    Apple Podcasts
    5
    almostinsulting
    United States2 months ago
  • Love it

    The only thing I enjoy more than Ellen’s brilliant mind and connections, is her energy. I love listening to her break down topics in a way that feels approachable and fun.

    Apple Podcasts
    5
    JackieMacD
    United States6 months ago
  • Exceptional Transparency for Entrepreneurs

    I’ve known Ellen since before she started Cubicle to CEO and continue to be impressed with her vibrant transparency in helping entrepreneurs.

    Episode number 327 is a great example. Instead of just making changes within her own community she and her producer talk through the rationale of those changes and bring you along for the journey.

    It creates a buy-in for her audience of listeners that continues to fuel her growth.

    Thank you, Ellen and team, for continuing to ask the business questions... more

    Apple Podcasts
    5
    FugeSickle
    United States7 months ago
  • One of my FAVE podcasts!

    Ellen has SUCH a warm and inviting manner in her interviews. On top of that, each interview is SO helpful, with legitimate strategies I’ve applied to my business!

    Apple Podcasts
    5
    Marisa Twentyman
    New Zealanda year ago
  • A must listen!

    Every episode has a great story and actionable advice for listeners! Ellen is engaging and witty and this pod serves as a great source for women who are wanting to scale their businesses and learn in the process!

    Apple Podcasts
    5
    helenLV1985
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The mix of women-led businesses and expert guests creates a strong, credible learning environment.
Guests highlight tangible outcomes and insights that listeners can apply quickly.
Shows deliver actionable, case-study driven insights with real numbers.
Listeners value transparency and practical takeaways over theory.
Hosts ask sharp, strategic questions that pull back the curtain on growth tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Bonus: The Buyer-Brain Test That Makes AI Copy Actually Convert
Q: Is this a buyer brain test you use, or is it a separate skill?
The buyer brain test is built from a buyer persona with six elements and five mindsets; the test leverages that persona and is part of the Claude Business Accelerator program to help AI understand the audience better and tailor copy accordingly.
352. Who Keeps What & Pays Who? Untangling IP From a Multi-Million Dollar Brand & Business Partnership To Launch Her Independent Company
Q: What was the thought process there about joining forces with Mike on the book in that more in-depth way versus maybe saving that for down the line, you writing your own book?
She describes the lack of initial clarity and how the opportunity, credibility, and reach of Mike's platform ultimately influenced the move, even though she later recognized the trade-offs and ego involved.
352. Who Keeps What & Pays Who? Untangling IP From a Multi-Million Dollar Brand & Business Partnership To Launch Her Independent Company
Q: Okay, I want to get that process more clear for our listeners. So at the time, when you start to realize, okay, I'm becoming more than just like a single one-off interview, I'm really becoming the source of the entire framework. What was the first decision you faced about sharing your IP in a book versus keeping it private for a future project?
Adrienne explains that the decision was driven by the desire to reach more people with the framework, accepting that sharing IP in the book would expand impact even if it meant giving up some control or credit.
Bonus: The Collaboration Stacking Strategy That Generated $800K Without Social Media
Q: How is collaboration stacking different from treating partnerships as one-off opportunities, and how do you apply it in your business?
Hope describes collaboration stacking as building a connected channel of partnerships that continually feeds opportunities, rather than isolated campaigns. She emphasizes choosing partners strategically, expanding opportunities beyond the initial collaboration, and supporting hosts to foster repeat collaborations.
Bonus: The Collaboration Stacking Strategy That Generated $800K Without Social Media
Q: What really made you realize that the traditional path of social media-heavy growth wasn't the right visibility plan for you?
Hope explains she slowed down social activity to test other visibility channels, found that referrals and collaborations were more effective for her and her clients, and determined collaboration stacking could be a sustainable approach.

Audience Metrics

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Frequently Asked Questions About Cubicle to CEO

What is Cubicle to CEO about and what kind of topics does it cover?

A practical, case-study driven show where founders and CEOs share the concrete strategies that scaled their businesses. Episodes focus on actionable growth playbooks across marketing, product, partnerships, IP licensing, and innovative revenue models, with transparent breakdowns of outcomes and revenue. The host steers deep-dive conversations that reveal behind-the-scenes decisions, numbers, and lessons learned, making it a go-to resource for entrepreneurs seeking replicable tactics and real-world proof. Notably, guests span hardware, software, real estate, media, and service businesses, often highlighting collaborative growth, licensing, and systems thinking as core drivers of scale.

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How many listeners does Cubicle to CEO get?

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What are the audience demographics for Cubicle to CEO?

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How many subscribers and views does Cubicle to CEO have?

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Which podcasts are similar to Cubicle to CEO?

These podcasts share a similar audience with Cubicle to CEO:

1. The Amy Porterfield Show
2. The Jasmine Star Show
3. The Jamie Sea Show
4. The Mind Your Business Podcast
5. The Mindset Mentor

How many episodes of Cubicle to CEO are there?

Cubicle to CEO launched 7 years ago and published 459 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Cubicle to CEO?

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What guests have appeared on Cubicle to CEO?

Recent guests on Cubicle to CEO include:

1. Prerna Malik
2. Adrienne Dorison
3. Ellen Mackenzie
4. Lisa Myers
5. Hope Lavon Trory
6. Lyrik Fryer
7. Emily Kim
8. Kelly Sinclair

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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