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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Artificial Intelligence
Time Management
Sales Strategies
Lumber and Building Material Industry
Sales
Sales Techniques
LBM Sales
Lumber and Building Materials
Prospecting
Lumber and Building Material Sales
Sales Pipeline
Weekly Game Plan
Sales Process
Value Proposition
OSR Academy
Lumber and Building Materials Industry
Sales Fundamentals Workshop
Bill Belichick
Sales Strategy
Feel, Know, Do Next Framework

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesTwice weeklyEpisodes111Foundeda year ago
Number of ListenersCategories
BusinessEducationSelf-Improvement

Listen to this Podcast

Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

Have you ever lowered your price before a customer even asked for a discount, only to realize you negotiated against yourself?

Successful sales negotiation requires preparation, emotional discipline, and a clear understanding of what a customer is w... more

Do you know which sales reps are driving profitable growth, or are you relying on revenue to tell you who is performing?

For LBM owners and sales leaders, measuring individual sales performance can shape decisions around compensation, coaching, hiri... more

What separates the sales pros who consistently improve, win new business, and attract better opportunities from everyone else?

Being coachable requires more than sitting through another training session, nodding along, and going back to business as ... more

Ever have a promising prospect suddenly go dark and wonder how many times you can follow up before persistence turns into annoyance?

You had a good conversation. There was interest. Maybe you even met face-to-face. Then suddenly…nothing.

When a pro... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

John Ruhlin
Founder of Giftology, author known for radical generosity and storytelling about client gifting
Giftology
Episode: 102 :: Fund the Tailgate, Not the Ticket: How to Become Unforgettable to Your Customers
Bobby Krueger
Leader of the Krueger Group and Maverick Development; former Pulte Homes colleague
Krueger Group; Maverick Development; former Pulte Homes
Episode: 100 :: How Two Homebuilding Leaders Choose Suppliers and What It Takes to Win & Keep Their Business
Nathan Marsh
Founder of V&M Development; ex-Pulte colleague
V&M Development
Episode: 100 :: How Two Homebuilding Leaders Choose Suppliers and What It Takes to Win & Keep Their Business
Jon Abernathy
Tamko educator and former owner of Abernathy Roofing and Construction
Tamko
Episode: 98 :: How To Differentiate When Everyone Is Selling the Same Thing with Jon Abernathy of TAMKO
Redding Hartmann
Son of Bradley Hartmann, featured guest sharing a perspective
Episode: 97 :: Why Sharing Your Weird Passions Can Help You Build Stronger Customer Relationships
Nick Schiffer
Owner of NS Builders, luxury home builder in Boston area
NS Builders
Episode: 95 :: Why Home Depot’s Pro Strategy Should Make You Question Your LBM Sales Assumptions
Justin Lawless
CEO of GenetiQ Software
GenetiQ Software
Episode: 94 :: What LBM Leaders Need to Know About AI & ERP to Make Outside Sales More Effective
Dan Efenecy
Market Sales Manager in Charlotte for Carter Lumber
Carter Lumber
Episode: 93 :: How LBM Sales Pros Can Prioritize Their Day To Protect Selling Time & Stop Firefighting
Ryan Dempsey
Co-founder of SalesJack, with visibility into dealer sales data across North America
SalesJack
Episode: 88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast

Reviews

4.8 out of 5 stars from 18 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guests and consistent value for builders and dealers.
Host breaks down real-world sales strategies clearly.
A must-listen for LBM pros with practical, actionable insights.

Talking Points

Recent interactions between the hosts and their guests.

108 :: How One Sales Rep Used AI to Prepare and Land Over $1 Million in New Business
Q: What do top sales pros actually do to keep getting better? And what should I copy?
Prioritize coachability: seek coaching, implement what you're told, and pursue continuous improvement. The episode shares a concrete example of investing in AI tools and a deliberate prep workflow to outperform peers and win bigger deals.
98 :: How To Differentiate When Everyone Is Selling the Same Thing with Jon Abernathy of TAMKO
Q: So Jon, what are you seeing the best contractors do to continue to grow their business and think differently?
Jon emphasizes focusing on value-based selling, educating homeowners about long-term benefits, and using a best/better/good framework to anchor pricing while guiding customers toward premium, higher-margin options.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What role does the Mendoza line play in growth strategy?
The Mendoza line (proposed at 10% net-new business) provides a tangible target for reps to chase, helping teams measure and incentivize growth beyond the existing account base.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What challenges do reps face when shifting to outbound, and how can leadership help?
Reps may feel overwhelmed by upfront work; leadership should reframe expectations, provide adequate compensation for new business, and implement a structured six-month pilot to measure learnings and outcomes.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: How can dealers speed filtering and evaluation of leads and permits to create new opportunities?
Use permit data as a source of new leads, automate filtering to show only relevant segments (e.g., single-family for custom builders, remodels for others), and route new opportunities to the right reps to maximize win rate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on helping lumber and building materials sales pros win higher-margin deals by proving value and avoiding price-based competition. Episodes consistently explore practical strategies for prioritizing selling time, building credibility with builders, and delivering tangible value early in conversations. Expect playbooks for discovery, framing, and handling objections, plus leadership tips, field-tested tactics, and real-world builder dynamics. A notable strength is the host's emphasis on actionable, repeatable routines (time management, pipeline discipline, and value-driven selling) and episodes that pair practical stories with frameworks you can implement immediately. The format often includes sponsor messages and resources ... more

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this podcast launched a year ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Ruhlin
2. Bobby Krueger
3. Nathan Marsh
4. Jon Abernathy
5. Redding Hartmann
6. Nick Schiffer
7. Justin Lawless
8. Dan Efenecy

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