Rephonic
Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Sales Strategies
Time Management
Sales
Artificial Intelligence
Sales Techniques
Prospecting
Lumber and Building Materials
Lumber and Building Material Sales
Lumber and Building Material Industry
Sales Pipeline
Weekly Game Plan
Sales Process
Value Proposition
LBM Sales
Lumber and Building Materials Industry
Sales Fundamentals Workshop
Bill Belichick
Sales Strategy
Feel, Know, Do Next Framework
Lumber and Building Materials (LBM)

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesDailyEpisodes86Founded10 months ago
Number of ListenersCategories
EducationSelf-ImprovementBusiness

Listen to this Podcast

Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

What if the reason you're struggling in high-pressure sales conversations has nothing to do with talent and everything to do with how you've been preparing?

Every salesperson eventually faces a make-or-break meeting, a difficult price negotiation, o... more

Are your sales goals helping you grow or are they just numbers on a spreadsheet?

Too many sales professionals are given revenue targets without a clear roadmap for achieving them. In this episode, Bradley Hartmann explains why numbers alone aren't e... more

Why do some builders immediately trust certain sales reps while others never earn a second call?

If you're in building materials sales, it's becoming harder than ever to stand out by simply providing competitive pricing. Luxury custom builders are l... more

Are you creating so much value for your customers that they've stopped seeing it as valuable?

If you've ever gone above and beyond for a builder only to face constant price pressure, more demands, and little appreciation, you're not alone. In this e... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Liam Hibbert
Builder, Lingenfelter Homes
Lingenfelter Homes
Episode: 74 :: How To Earn Builder Trust By Delivering Value Before The Sale
Andrew Cooper
Community planner from Toll Brothers in Michigan
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)
Adam Lingenfelter
Founder of Lingenfelter Luxury Homes in North Texas; former BFS regional executive
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)
Matthew Schmidt
Strategic sourcing at Pulte Group
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)
Dustin DeWald
DeWald Custom Homes in Copperas Cove, Texas
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)
Austin Reichert
General Manager of ACM Millwork in Dallas
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)
Josh Hendrickson
President of Wilson Lumber
Wilson Lumber
Episode: 51 :: How Wilson Lumber Built a Sales Team That Wins Big Accounts Without Destroying Operations with Josh Hendrickson
Jack Kennedy
Friend and former construction manager featured in anecdotes; later pursuing film producing
Friend / Former construction manager at Pulte Homes
Episode: 49 :: If LBM Sales Is a Relationship Business… Why Are You Still Losing Orders?
Kent Straderman
Builder, Project Manager at Harborview Custom Builders
Harborview Custom Builders
Episode: 47 :: How Builders Actually Choose Suppliers (It’s Not the Lowest Price)

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast; seasoned sales consultant, trainer, and author focused on value-based selling in the LBM industry; teaches leadership at the University of Oklahoma.

Reviews

5.0 out of 5 stars from 14 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's real-world HVAC-level experience lends credibility and actionable takeaways for building relationships with contractors.
Listeners describe the show as a source of practical, field-tested sales insight that translates into real results.
Audience members often mention the value of the structured approaches to pipeline management and time discipline.

Talking Points

Recent interactions between the hosts and their guests.

33 :: This One Mistake Nearly Ended a 30-Year LBM Sales Career—UFP's Mike Ellerbrook Shares His GOAT Sales Story
Q: Do you have any story, the greatest sales story that you've got when emotions were involved?
I do, and I'm going to tell it, but I'm not proud of it per se. I lost my cool with an older customer after he used a profanity-laden insult directed at me, which led to a public confrontation. I learned to recognize the importance of audience and emotional control, and to handle tough moments with composure to protect relationships and the business.
41 :: Top 3 Lean Strategies LBM Sales Pros Use to Eliminate Waste & Sell More Profitably
Q: How can standard work and documented procedures help reduce waste and free up salespeople to problem-solve and upsell?
By documenting procedures, creating templates for quotes, and surrounding routine tasks with automation or delegation, sales teams can cut rework and leave space for high-value activities like upselling and tailored customer interactions.
41 :: Top 3 Lean Strategies LBM Sales Pros Use to Eliminate Waste & Sell More Profitably
Q: What are the three wastes you want to highlight for sales professionals, and how do they impact day-to-day selling in the lumber/LMB space?
The host and Scott discuss waiting time, over-processing (and defects), and loss of creativity as the three wastes most relevant to sales, with concrete examples on how each waste erodes margins and slows down customer interactions.
41 :: Top 3 Lean Strategies LBM Sales Pros Use to Eliminate Waste & Sell More Profitably
Q: So Mr. Scott Morrison, can you tell me about your first exposure to lean methodologies, lean principles, and the point where you said, this is something that can become my life's work?
Scott explains a journey from engineering and Six Sigma backgrounds to discovering lean in the LBM dealer industry around 2002-2003, recognizing how continuous improvement could be applied beyond manufacturing to sales and operational processes.
35 :: GOST Your LBM Sales Team: How to Turn Confusion Into Confidence and Close More Deals With Just 4 Letters
Q: What can I do to help my team cut through the noise and refocus on optimism, opportunity, and things they can actually control?
Brad lays out a practical plan: stop pep talks, establish clear priorities and a written ghost—goals, objectives, strategy, and tactics—then translate those into weekly lead measures and a daily checklist like a one-page pipeline and FAST meetings to drive accountability and action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets lumber-and-building-materials sales pros who want to win by proving value rather than competing on price. Episodes emphasize practical, repeatable tactics for building builder relationships, managing pipelines, and delivering tangible value in every interaction. The host leans into real-world experience—from contrasts between gratitude and team recognition to AI-assisted prospecting and disciplined time management—offering actionable guidance designed to raise margins and confidence in field selling. A standout throughline is turning sales into trusted advisory conversations rather than price-based transactions, with frequent calls to action like workshops and firm fundamentals to boost skills and results.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 10 months ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Liam Hibbert
2. Andrew Cooper
3. Adam Lingenfelter
4. Matthew Schmidt
5. Dustin DeWald
6. Austin Reichert
7. Josh Hendrickson
8. Jack Kennedy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days