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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Sales Strategies
Time Management
Artificial Intelligence
Sales
Sales Techniques
Lumber and Building Material Industry
Lumber and Building Materials
Prospecting
LBM Sales
Lumber and Building Material Sales
Sales Pipeline
Weekly Game Plan
Sales Process
Value Proposition
OSR Academy
Lumber and Building Materials Industry
Sales Fundamentals Workshop
Bill Belichick
Sales Strategy
Feel, Know, Do Next Framework

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesDailyEpisodes92Foundeda year ago
Number of ListenersCategories
BusinessEducationSelf-Improvement

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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

What if the biggest reason your prospecting isn't working has nothing to do with your confidence and everything to do with your approach?

If making cold calls feels uncomfortable or ineffective, you're not alone. In this episode, Bradley Hartmann ex... more

Where do the best sales ideas come from?

Most sales professionals spend their time studying competitors, refining the same strategies, and searching for answers within their own market. But what if that's exactly what's limiting your growth? In this... more

What can a controversial baseball memoir teach you about becoming a more valuable sales professional?

Most sales professionals are constantly reacting. They’re answering emails, chasing quotes, and solving today's problems. But the reps who consiste... more

It's easy to assume the market is the biggest factor affecting your sales, but it may not be the whole story.

Ryan Dempsey, co-founder of SalesJack, shares real construction and permit data from dealers across North America, revealing that while som... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Ryan Dempsey
Co-founder of SalesJack, with visibility into dealer sales data across North America
SalesJack
Episode: 88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Erin Stetzer
Founder of Erin Stetzer Homes in Houston, luxury custom home builder
Erin Stetzer Homes
Episode: 83 :: What Every Building Material Sales Rep Can Learn From Luxury Home Builder Erin Stetzer
Adam Lingenfelter
Sales leader with an LBM dealer
LBM dealer (panelist)
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Austin Reichert
ACM Millwork, Dallas
ACM Millwork
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Andrew Cooper
Toll Brothers, Michigan
Toll Brothers
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Dustin DeWald
Custom builder, noted for college football connection
Copper's Cove High School / The Air Raid Sales Offense author (context)
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Jon Vaughan
Former third generation owner and president of Brand Vaughan Lumber; later acquired by USLBM
Brand Vaughan Lumber (acquired by USLBM)
Episode: 80 :: Should Sales Reps Build Their Own Brand? Yes—But There's a Catch
Liam Hibbert
Builder, Lingenfelter Homes
Lingenfelter Homes
Episode: 74 :: How To Earn Builder Trust By Delivering Value Before The Sale
Matthew Schmidt
Strategic sourcing at Pulte Group
Episode: 73 :: How Top Builders Decide Which Suppliers Get More Business (And Which Get Ignored)

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast; seasoned sales consultant, trainer, and author focused on value-based selling in the LBM industry; teaches leadership at the University of Oklahoma.

Reviews

5.0 out of 5 stars from 14 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's real-world HVAC-level experience lends credibility and actionable takeaways for building relationships with contractors.
Listeners describe the show as a source of practical, field-tested sales insight that translates into real results.
Audience members often mention the value of the structured approaches to pipeline management and time discipline.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What role does the Mendoza line play in growth strategy?
The Mendoza line (proposed at 10% net-new business) provides a tangible target for reps to chase, helping teams measure and incentivize growth beyond the existing account base.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What challenges do reps face when shifting to outbound, and how can leadership help?
Reps may feel overwhelmed by upfront work; leadership should reframe expectations, provide adequate compensation for new business, and implement a structured six-month pilot to measure learnings and outcomes.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: How can dealers speed filtering and evaluation of leads and permits to create new opportunities?
Use permit data as a source of new leads, automate filtering to show only relevant segments (e.g., single-family for custom builders, remodels for others), and route new opportunities to the right reps to maximize win rate.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What can listeners understand about the current market from the data?
The data shows that market activity varies by segment, with single-family down and multifamily up; production builders are down more than custom builders, highlighting the importance of diversification and targeting specific market niches.
33 :: This One Mistake Nearly Ended a 30-Year LBM Sales Career—UFP's Mike Ellerbrook Shares His GOAT Sales Story
Q: Do you have any story, the greatest sales story that you've got when emotions were involved?
I do, and I'm going to tell it, but I'm not proud of it per se. I lost my cool with an older customer after he used a profanity-laden insult directed at me, which led to a public confrontation. I learned to recognize the importance of audience and emotional control, and to handle tough moments with composure to protect relationships and the business.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets lumber-and-building-materials sales pros who want to win by proving value rather than competing on price. Episodes emphasize practical, repeatable tactics for building builder relationships, managing pipelines, and delivering tangible value in every interaction. The host leans into real-world experience—from contrasts between gratitude and team recognition to AI-assisted prospecting and disciplined time management—offering actionable guidance designed to raise margins and confidence in field selling. A standout throughline is turning sales into trusted advisory conversations rather than price-based transactions, with frequent calls to action like workshops and firm fundamentals to boost skills and results.

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this podcast launched a year ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ryan Dempsey
2. Erin Stetzer
3. Adam Lingenfelter
4. Austin Reichert
5. Andrew Cooper
6. Dustin DeWald
7. Jon Vaughan
8. Liam Hibbert

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