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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Time Management
Sales Strategies
Artificial Intelligence
Sales
Sales Techniques
LBM Sales
Lumber and Building Material Industry
Prospecting
Lumber and Building Materials
Lumber and Building Material Sales
Sales Pipeline
Weekly Game Plan
Sales Process
Value Proposition
OSR Academy
Lumber and Building Materials Industry
Sales Fundamentals Workshop
Bill Belichick
Sales Strategy
Feel, Know, Do Next Framework

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesTwice weeklyEpisodes99Foundeda year ago
Number of ListenersCategories
BusinessEducationSelf-Improvement

Listen to this Podcast

Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

Are you giving customers a compelling reason to choose you beyond the lowest price?

Today’s contractors and homeowners have more options, more information, and plenty of reasons to scrutinize every dollar they spend. Jon Abernathy of TAMKO draws on ... more

What’s the weird hobby, obsession, or interest you’ve been keeping from your customers because you think it has nothing to do with business?

The things that make you most interesting probably aren’t on your résumé and they might be more valuable to ... more

Are you using your sales pipeline to close more deals or has it become another piece of corporate homework you pencil-whip every month?

Sales pipelines should help you focus on the right opportunities, make smarter decisions, and know where next mon... more

What if one sponsored Home Depot ad from a luxury home builder is a signal that some of your biggest assumptions about the LBM industry are becoming obsolete?

Home Depot’s acquisition of SRS, QXO’s aggressive expansion, and major shifts in national ... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Nick Schiffer
Owner of NS Builders, luxury home builder in Boston area
NS Builders
Episode: 95 :: Why Home Depot’s Pro Strategy Should Make You Question Your LBM Sales Assumptions
Justin Lawless
CEO of GenetiQ Software
GenetiQ Software
Episode: 94 :: What LBM Leaders Need to Know About AI & ERP to Make Outside Sales More Effective
Dan Efenecy
Market Sales Manager in Charlotte for Carter Lumber
Carter Lumber
Episode: 93 :: How LBM Sales Pros Can Prioritize Their Day To Protect Selling Time & Stop Firefighting
Ryan Dempsey
Co-founder of SalesJack, with visibility into dealer sales data across North America
SalesJack
Episode: 88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Erin Stetzer
Founder of Erin Stetzer Homes in Houston, luxury custom home builder
Erin Stetzer Homes
Episode: 83 :: What Every Building Material Sales Rep Can Learn From Luxury Home Builder Erin Stetzer
Adam Lingenfelter
Sales leader with an LBM dealer
LBM dealer (panelist)
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Austin Reichert
ACM Millwork, Dallas
ACM Millwork
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Andrew Cooper
Toll Brothers, Michigan
Toll Brothers
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)
Dustin DeWald
Custom builder, noted for college football connection
Copper's Cove High School / The Air Raid Sales Offense author (context)
Episode: 81 :: 5 Reasons Builders Ignore Product-Focused Sales Reps (And How To Become Their First Call)

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast

Reviews

5.0 out of 5 stars from 17 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guests and consistent value for builders and dealers.
Host breaks down real-world sales strategies clearly.
A must-listen for LBM pros with practical, actionable insights.

Talking Points

Recent interactions between the hosts and their guests.

88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What role does the Mendoza line play in growth strategy?
The Mendoza line (proposed at 10% net-new business) provides a tangible target for reps to chase, helping teams measure and incentivize growth beyond the existing account base.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What challenges do reps face when shifting to outbound, and how can leadership help?
Reps may feel overwhelmed by upfront work; leadership should reframe expectations, provide adequate compensation for new business, and implement a structured six-month pilot to measure learnings and outcomes.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: How can dealers speed filtering and evaluation of leads and permits to create new opportunities?
Use permit data as a source of new leads, automate filtering to show only relevant segments (e.g., single-family for custom builders, remodels for others), and route new opportunities to the right reps to maximize win rate.
88 :: How Dealers Find Better Leads and Grow Sales Regardless of Market Conditions with Ryan Dempsey of SalesJack
Q: What can listeners understand about the current market from the data?
The data shows that market activity varies by segment, with single-family down and multifamily up; production builders are down more than custom builders, highlighting the importance of diversification and targeting specific market niches.
33 :: This One Mistake Nearly Ended a 30-Year LBM Sales Career—UFP's Mike Ellerbrook Shares His GOAT Sales Story
Q: Do you have any story, the greatest sales story that you've got when emotions were involved?
I do, and I'm going to tell it, but I'm not proud of it per se. I lost my cool with an older customer after he used a profanity-laden insult directed at me, which led to a public confrontation. I learned to recognize the importance of audience and emotional control, and to handle tough moments with composure to protect relationships and the business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on helping lumber and building materials sales pros win higher-margin deals by proving value and avoiding price-based competition. Episodes consistently explore practical strategies for prioritizing selling time, building credibility with builders, and delivering tangible value early in conversations. Expect playbooks for discovery, framing, and handling objections, plus leadership tips, field-tested tactics, and real-world builder dynamics. A notable strength is the host's emphasis on actionable, repeatable routines (time management, pipeline discipline, and value-driven selling) and episodes that pair practical stories with frameworks you can implement immediately. The format often includes sponsor messages and resources ... more

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this podcast launched a year ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nick Schiffer
2. Justin Lawless
3. Dan Efenecy
4. Ryan Dempsey
5. Erin Stetzer
6. Adam Lingenfelter
7. Austin Reichert
8. Andrew Cooper

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