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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Sales Strategies
Sales
Sales Techniques
Artificial Intelligence
Time Management
Prospecting
Lumber and Building Material Industry
Lumber and Building Material Sales
Sales Pipeline
Sales Process
Value Proposition
Weekly Game Plan
Lumber and Building Materials
Lumber and Building Materials Industry
Sales Strategy
Feel, Know, Do Next Framework
Sales Fundamentals Workshop
Builder Relationships
Trust
Objection Handling

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesTwice weeklyEpisodes78Founded9 months ago
Number of ListenersCategories
EducationSelf-ImprovementBusiness

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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

Are you delivering far more value than your customers realize and leaving profit on the table because you aren't communicating it?

In competitive markets, great products and reliable service have become expected. Yet many sales professionals continu... more

Are you delivering value to customers or just providing what they already expect?

If your customers consistently focus on price, push back on margins, or struggle to see what makes you different from the competition, the issue may not be your produc... more

When your customer runs into a major problem, are you the first person they trust to find a solution or just another salesperson with limited answers?

In today's competitive LBM market, customers need more than pricing and availability. They need tr... more

What if the fastest way to win more builder business isn't talking about your products, pricing, or promotions at all?

Many sales professionals spend countless hours refining their pitch, improving product knowledge, and chasing competitive pricing,... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jack Kennedy
Former superintendent, now filmmaker, author, and educator; described as a spirited salesperson and storyteller
Independent filmmaker
Episode: 68 :: Why Your Sales Pitch Isn’t Working…Because You’re Selling the Product Instead of the Story
Adam Lingenfelter
Builder, from Lingenfelter Luxury Homes in North Texas
Lingenfelter Luxury Homes
Episode: 66 :: They Know Exactly Why You Lost. They’re Just Not Telling You - The REAL Reason Your Quote Was Not Selected
Austin Reichert
General management on the LBM side for a dealer in Dallas
LBM Dealer (Dallas area)
Episode: 66 :: They Know Exactly Why You Lost. They’re Just Not Telling You - The REAL Reason Your Quote Was Not Selected
Josh Hendrickson
President of Wilson Lumber
Wilson Lumber
Episode: 51 :: How Wilson Lumber Built a Sales Team That Wins Big Accounts Without Destroying Operations with Josh Hendrickson
Kent Straderman
Builder, Project Manager at Harborview Custom Builders
Harborview Custom Builders
Episode: 47 :: How Builders Actually Choose Suppliers (It’s Not the Lowest Price)
Stefanie Couch
Founder of Grit Blueprint, sales enablement expert in the building industry
Grit Blueprint
Episode: 46 :: Why Being the “Best Kept Secret” Is Costing Your LBM Business Talent & Revenue with Stefanie Couch
Jon Vaughan
LBM sales expert featured in the discussion about acquisition impacts
Episode: 44 :: Why QXO’s Acquisition of Kodiak Is Impacting Every LBM Sales Team in 2026 with Jon Vaughan
Chad Raymond
Division Director of The Henry Company
The Henry Company
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
Chris Orlob
CEO at PCLub
PCLub
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast; seasoned sales consultant, trainer, and author focused on value-based selling in the LBM industry; teaches leadership at the University of Oklahoma.

Reviews

5.0 out of 5 stars from 14 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's real-world HVAC-level experience lends credibility and actionable takeaways for building relationships with contractors.
Listeners describe the show as a source of practical, field-tested sales insight that translates into real results.
Audience members often mention the value of the structured approaches to pipeline management and time discipline.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

47 :: How Builders Actually Choose Suppliers (It’s Not the Lowest Price)
Q: What is something Kent has learned now being on the builder side that's useful to the audience?
Kent emphasizes that effective communication, empathy, and treating people how you want to be treated are foundational to successful sales; being responsive and solving problems on site are key differentiators.
44 :: Why QXO’s Acquisition of Kodiak Is Impacting Every LBM Sales Team in 2026 with Jon Vaughan
Q: What is the Bear Case for the merger?
The bear case focuses on cultural and branding clashes, consolidation of leadership, and the challenge of melding two very different operating styles. It questions how to integrate SKUs, unify leadership, and rebrand without alienating local entrepreneurs who are used to operating independently.
44 :: Why QXO’s Acquisition of Kodiak Is Impacting Every LBM Sales Team in 2026 with Jon Vaughan
Q: What's the Bull Case for the Kodiak-QXO merger?
The bull case centers on combining Beacon's deep roofing platform with Kodiak's breadth of products (rebar, drywall, appliances, full-line lumberyards, etc.) to create a scalable national platform. This enables cross-selling, enables leveraging economies of scale, and allows the group to pursue higher-margin opportunities with a unified ERP and AI-enabled efficiencies across a larger footprint.
68 :: Why Your Sales Pitch Isn’t Working…Because You’re Selling the Product Instead of the Story
Q: What have you learned about optimism and overcoming rejection?
optimism is essential; persistence through dozens of rejections, strategic use of feedback, and turning naysayers into motivation are key to eventual success.
68 :: Why Your Sales Pitch Isn’t Working…Because You’re Selling the Product Instead of the Story
Q: What does the sales effort look like for the film project right now?
The team is coordinating a multi-city, live-event strategy around red-carpet screenings to generate attendance, distribution interest, and ancillary revenue, while also leveraging personal networks to secure theater partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets lumber-and-building-materials sales pros who want to win by proving value rather than competing on price. Episodes emphasize practical, repeatable tactics for building builder relationships, managing pipelines, and delivering tangible value in every interaction. The host leans into real-world experience—from contrasts between gratitude and team recognition to AI-assisted prospecting and disciplined time management—offering actionable guidance designed to raise margins and confidence in field selling. A standout throughline is turning sales into trusted advisory conversations rather than price-based transactions, with frequent calls to action like workshops and firm fundamentals to boost skills and results.

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this podcast launched 9 months ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jack Kennedy
2. Adam Lingenfelter
3. Austin Reichert
4. Josh Hendrickson
5. Kent Straderman
6. Stefanie Couch
7. Jon Vaughan
8. Chad Raymond

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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