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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Sales Strategies
Sales Techniques
Prospecting
Artificial Intelligence
Sales
Time Management
Value Proposition
Sales Pipeline
Lumber and Building Materials
Sales Strategy
Feel, Know, Do Next Framework
Sales Process
Sales Fundamentals Workshop
Builder Relationships
Trust
Objection Handling
Lumber and Building Materials Industry
Customer Engagement
Customer Retention
Customer Relationships

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesTwice weeklyEpisodes62Founded7 months ago
Number of ListenersCategories
EducationSelf-ImprovementBusiness

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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

When was the last time you truly went above and beyond for a customer. Not just fast service, but something they’d actually tell someone else about?

In today’s LBM industry, the conversation is dominated by efficiency, automation, and scale. But as ... more

Are you losing deals because your “differentiation” sounds exactly like everyone else’s?

In today’s competitive LBM market, builders don’t have time to figure out what makes you different—and if you can’t clearly prove it, you’ll get stuck competing... more

Are your price increases quietly destroying the trust you’ve built with your best customers?

In today’s tight market, builders are under pressure to cut costs, so how you communicate price increases matters more than ever. Yet many sales professiona... more

What happens when a future Hall-of-Famer like Chris Paul reaches the end of his career, but refuses to evolve?

In sales, just like in the NBA, even the greatest performers eventually enter the final chapter. For LBM leaders, managing end-of-career s... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chad Raymond
Division Director of The Henry Company
The Henry Company
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
Chris Orlob
CEO at PCLub
PCLub
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
Todd Sattersten
Expert in business book publishing and author of "The 100 Best Books for Work and Life"
BARD Press
Episode: 9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price

Host

Bradley Hartmann
Host of The Craft of LBM Sales Podcast

Reviews

5.0 out of 5 stars from 14 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A listener praises the host for delivering top-notch, actionable sales value and says the episodes are especially valuable for both newcomers and veterans in the field.

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Talking Points

Recent interactions between the hosts and their guests.

9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price
Q: Can you describe the importance of Spin Selling?
Spin Selling emphasizes a question-based approach to gather information to adapt the sales process effectively, highlighting the need for self-discipline in selling.
9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price
Q: What goes into writing a book like The 100 Best Business Books of All Time?
It took four years of reading, processing, and organizing hundreds of books to create valuable recommendations for professional and personal improvement.
19 :: The 7 AI Sales Tools LBM Pros Are Testing Right Now—And Why You Should Too
Q: Are you using AI? And if so, how and what's proven to be most useful?
Yes, I use AI every day and it influences everything I do as a salesperson.
21 :: Live Coaching Call: Rebuilding a Sales Pipeline From Scratch With AI & Little Product Knowledge
Q: How can we use or integrate AI into our sales process?
You should focus on the fundamentals first while leveraging AI for automation, lead generation, and crafting personalized communication.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets sales pros in the lumber and building materials (LBM) industry, focusing on winning deals by demonstrating real value rather than competing on price. Episodes repeatedly emphasize practical, actionable tactics such as building builder relationships, managing a healthy sales pipeline, delivering value upfront, and using disciplined prospecting and time management. A standout aspect is the host's hands-on background and emphasis on real-world, rug-tested strategies tailored to LBM contexts, including handling objections, leveraging gift-giving thoughtfully, and using AI and technology to support fundamentals. Regular calls to action around workshops and practical tools differentiate the program from generic sales advice and ... more

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this podcast launched 7 months ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chad Raymond
2. Chris Orlob
3. Todd Sattersten

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