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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Bradley Hartmann
Sales Strategies
Sales Techniques
Prospecting
Sales
Artificial Intelligence
Time Management
Sales Strategy
Feel, Know, Do Next Framework
Lumber and Building Materials
Value Proposition
Objection Handling
Trust
Sales Pipeline
Sales Fundamentals Workshop
Customer Retention
Builder Relationships
Customer Relationships
Sales Prospecting
Incremental Business
Accretive Business

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin de... more

PublishesTwice weeklyEpisodes36Founded4 months ago
Number of ListenersCategories
Self-ImprovementEducationBusiness

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Artwork for The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

Latest Episodes

Is your LBM sales team unusually sluggish, pessimistic, or distracted as we kick off the new year? If so, it’s not about attitude. It’s about clarity.

In this episode of The Craft of LBM Sales Podcast, we break down how negativity often masks confus... more

Is your sales manager a top performer—or a potential bottleneck to future growth?

In this episode, we dig into a silent but deadly dynamic inside many LBM companies: sales managers who are still selling.

While it might seem efficient or even necess... more

Do you ever feel like you're just selling lumber instead of helping build something meaningful? Or that your emotions sometimes get the best of you in stressful situations?

In this episode, we explore two essential traits for long-term success in LB... more

You’ve heard it a hundred times: “This is a relationship business.” But are you actually doing the work that builds real relationships—or just saying the words?

In this episode, we unpack a powerful concept from hospitality icon Danny Meyer that fli... more

Key Facts

Accepts Sponsors
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Podcast Host
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chad Raymond
Division Director of The Henry Company
The Henry Company
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
Chris Orlob
CEO at PCLub
PCLub
Episode: 23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
Todd Sattersten
Expert in business book publishing and author of "The 100 Best Books for Work and Life"
BARD Press
Episode: 9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price

Host

Bradley Hartmann
Host of a sales-focused podcast tailored for professionals in the lumber and building materials industry, sharing insights on sales strategies, compensation plans, and client engagement.

Reviews

5.0 out of 5 stars from 12 ratings
  • A Must-Listen for LBM Pros

    As an alumni of Bradley Hartman’s OSR Academy, I can honestly say The Craft of LBM Sales delivers top-notch value every single episode. Bradley has a way of breaking down real-world sales strategies into clear, actionable insights that actually make a difference in the field.

    Whether you’re new to the industry or a seasoned pro, this podcast will sharpen your skills, challenge your thinking, and give you tools you can use right away. An absolute must-listen for anyone serious about excelling in... more

    Apple Podcasts
    5
    LBMSaleswithSJ
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience members appreciate the focus on building relationships over competing on price.
The host's real-world experience is frequently highlighted as a valuable aspect of the content.
Listeners praise the show for its actionable insights specifically tailored for sales professionals in the LBM industry.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price
Q: Can you describe the importance of Spin Selling?
Spin Selling emphasizes a question-based approach to gather information to adapt the sales process effectively, highlighting the need for self-discipline in selling.
9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price
Q: What goes into writing a book like The 100 Best Business Books of All Time?
It took four years of reading, processing, and organizing hundreds of books to create valuable recommendations for professional and personal improvement.
19 :: The 7 AI Sales Tools LBM Pros Are Testing Right Now—And Why You Should Too
Q: Are you using AI? And if so, how and what's proven to be most useful?
Yes, I use AI every day and it influences everything I do as a salesperson.
21 :: Live Coaching Call: Rebuilding a Sales Pipeline From Scratch With AI & Little Product Knowledge
Q: How can we use or integrate AI into our sales process?
You should focus on the fundamentals first while leveraging AI for automation, lead generation, and crafting personalized communication.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the lumber and building materials (LBM) industry, the content provides actionable insights for sales professionals looking to enhance their negotiation skills and close high-margin deals. It emphasizes the importance of demonstrating tangible value to potential clients rather than competing solely on price. With episodes featuring practical strategies for managing sales pipelines, handling objections, and improving customer relationships, listeners gain techniques tailored to succeed in a competitive marketplace. Unique elements include real-world applications from the host's extensive experience in the industry, making it a compelling resource for both novice and seasoned sales professionals alike.

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this podcast launched 4 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chad Raymond
2. Chris Orlob
3. Todd Sattersten

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