Rephonic
Artwork for Smarter Building Materials Marketing

Smarter Building Materials Marketing

Venveo
Building Materials
Sustainability
Building Materials Industry
Social Media Marketing
Concrete
Sustainable Materials
Gensler
Customer Engagement
Branding Strategy
Lead Generation
Building Design
Mass Timber
Customer Experience
Sales and Marketing Alignment
Digital Marketing
Etsy
Handcrafted Products
Boxabl
Gen Z
Artificial Intelligence

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital m... more

PublishesWeeklyEpisodes294Founded8 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for Smarter Building Materials Marketing

Latest Episodes

What does it look like to bring an entirely new product category into residential construction? On this episode of Smarter Building Materials Marketing, Beth talks with Brian Sheng, Co-Founder and CEO of Aquaria, about building a company that deliver... more

We're bringing this one back for the brand and strategy folks in our audience. Jenny Nail's conversation on how Oldcastle APG is balancing B2B partnerships with a direct-to-consumer push (and putting the homeowner at the center of all of it) has only... more

We're pulling this one out of the archive for the sales folks in our audience. Bradley Hartmann's conversation on value-based selling has only gotten more relevant since it first aired — so we wanted to make sure it got in front of anyone who missed ... more

We're bringing this one back. Karli Slocum's conversation with Beth on digital strategy, self-serve experiences, and brand consistency in the building materials space was packed with insights that hold up ... and then some. If you missed it the first... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Invest Like the Best with Patrick O'Shaughnessy
Invest Like the Best with Patrick O'ShaughnessyColossus | Investing & Business Podcasts
The Daily
The DailyThe New York Times
The Journal.
The Journal.The Wall Street Journal & Spotify Studios

Recent Guests

Brian Sheng
Co-founder and CEO of Aquaria
Aquaria
Episode: What the Solar Panel Playbook Can Teach You About Launching a New Product Category
Jenny Nail
Chief Revenue Officer at Oldcastle APG
Oldcastle APG
Episode: Encore: How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships
Bradley Hartmann
CEO of Bradley Hartmann & Co
Bradley Hartmann & Co
Episode: Encore: Selling Smarter | How to Master Value-Driven Building Materials Sales
Karli Slocum
VP of Marketing and Product at 3form
3form
Episode: Encore: 3form's Digital Strategy to Build Pre-Sale Brand Equity
Brandon Guthrie
Director of Marketing at Durasein Solid Surface
Durasein Solid Surface
Episode: Why This Manufacturer Says Trust and Speed Beat Big Budgets
Shaun Jennings
Senior Marketing Communications Manager at FastenMaster
FastenMaster
Episode: Stop Showcasing, Start Demonstrating: Rethinking Trade Show Booths
Cody Martell
Marketing Director at Conwed (Acoustic Solutions brand)
Conwed
Episode: How an Acoustic Manufacturer Makes Complex Products Easy to Buy
Santiago Quintero
Director of Marketing at Florida Paints
Florida Paints
Episode: How Florida Paints Proves Marketing ROI
Greg Weyman
Founder and managing partner of MarketThrive
MarketThrive
Episode: How AI Is Reshaping Product Imagery in Building Materials

Hosts

Beth Popnikolov
Host focusing on digital marketing and operational strategy for building materials.
Zach Williams
Co-host with expertise in sales alignment and marketing strategies.

Reviews

4.9 out of 5 stars from 52 ratings
  • Zach, Beth, and the entire Venveo team are Fabulous Resources

    I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!

    Apple Podcasts
    5
    Wilderness edge
    United States4 years ago
  • Superb content

    This podcast is a MUST listen resource!

    Apple Podcasts
    5
    Founts
    Australia4 years ago
  • Great resource for building material manufacturers

    I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.

    The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or ... more

    Apple Podcasts
    5
    FraserScot
    United States6 years ago
  • Obsessed!

    Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.

    Apple Podcasts
    5
    Chris Dreyer
    United States6 years ago
  • Excellent Listen

    Both Zach and Beth do a phenomenal job of keeping the industry informed and connected! They’re entertaining and engaging. Love it.

    TJ Shaheen

    Apple Podcasts
    5
    ElTeegray
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback emphasizes the importance of the topics discussed in addressing the challenges faced by the industry today, making it a critical resource for marketing professionals.
Positive reviews highlight the effective guest contributions that present real-world applications and successes in the building materials business.
Audience appreciates the engaging style of the hosts, noting their blend of expertise and relatability.
Listeners find the series informative and practical, particularly enjoying the actionable insights it provides for the building materials marketing sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Most Overlooked Exterior Upgrade with 268% ROI
Q: What do you tell other manufacturers who want to shift the narrative around their product in 2026?
Get to the truth point of your key segments, understand what truly drives selections, and speak honestly about it. Emphasize integrity and transparency while highlighting meaningful needs rather than internal assumptions.
The Most Overlooked Exterior Upgrade with 268% ROI
Q: What are you doing to get in front of builders to make them listen and consider upgrading to higher-end garage doors?
We rely on a strong dealer network, attend trade shows, target builder-focused publications, and create educational pieces that speak directly to builders' needs. We also leverage influencers to reach consumers who influence builder decisions, and we ensure messaging reaches both installers and end buyers through multiple channels.
Why This Manufacturer Says Trust and Speed Beat Big Budgets
Q: What is Brandon's view on trade shows in their business model?
Trade shows are often not strategically viable at their scale due to ROI visibility and the risk of leaving a negative impression if not executed perfectly; they prefer smaller, targeted, on-site activities with architects and designers.
Encore: How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships
Q: How do you balance short-term sales needs with long-term marketing strategy?
Focus on prioritizing who will convert and aligning content and activities to support both immediate sales and future demand, ensuring reps have the right assets while the marketing plan eyes weeks and months ahead.
How Market Intelligence is Helping a Luxury Brand Break into the US Market
Q: How have you attempted to establish brand trust with the customers that you're targeting?
By focusing on the French character of the brand and creating distinctive marketing materials that stand out from competitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Smarter Building Materials Marketing

What is Smarter Building Materials Marketing about and what kind of topics does it cover?

Focusing on the rapidly evolving building materials marketing industry, this series provides crucial insights into creating a robust online presence for manufacturers. Topics frequently discussed include digital marketing strategies, the impact of technology on sales processes, and how to leverage social media effectively to enhance customer engagement and sales. The hosts also explore real-world case studies and expert insights, making the content not only informative but also practical for listeners aiming to improve their marketing techniques. Unique to this series is its focus on actionable advice tailored specifically for the construction sector, allowing both seasoned professionals and new entrants to benefit from shared experiences a... more

Where can I find podcast stats for Smarter Building Materials Marketing?

Rephonic provides a wide range of podcast stats for Smarter Building Materials Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Smarter Building Materials Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Smarter Building Materials Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Smarter Building Materials Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Smarter Building Materials Marketing?

Rephonic provides comprehensive predictive audience data for Smarter Building Materials Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Smarter Building Materials Marketing have?

To see how many followers or subscribers Smarter Building Materials Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smarter Building Materials Marketing?

These podcasts share a similar audience with Smarter Building Materials Marketing:

1. Invest Like the Best with Patrick O'Shaughnessy
2. BiggerPockets Real Estate Podcast
3. The Daily
4. How I Built This with Guy Raz
5. The Journal.

How many episodes of Smarter Building Materials Marketing are there?

Smarter Building Materials Marketing launched 8 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smarter Building Materials Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smarter Building Materials Marketing?

Rephonic pulls ratings and reviews for Smarter Building Materials Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Smarter Building Materials Marketing?

Rephonic provides full transcripts for episodes of Smarter Building Materials Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Smarter Building Materials Marketing?

Recent guests on Smarter Building Materials Marketing include:

1. Brian Sheng
2. Jenny Nail
3. Bradley Hartmann
4. Karli Slocum
5. Brandon Guthrie
6. Shaun Jennings
7. Cody Martell
8. Santiago Quintero

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days