
The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital m... more
| Publishes | Weekly | Episodes | 296 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

Ask most marketers what's driving demand and you'll get a list of campaigns. When host Zach Williams asked Erin Plummer, CMO of Hancock Lumber, she started somewhere else: customer intimacy and the discipline of deciding what not to do.
In this epis... more
How do you attract, retain, and actually connect with the next generation of workers in building materials?
Beth sits down with Mike Ellerbrook, Senior Vice President of UFP Site-Built, to talk about what his team learned by going directly to Gen Z,... more
What does it look like to bring an entirely new product category into residential construction? On this episode of Smarter Building Materials Marketing, Beth talks with Brian Sheng, Co-Founder and CEO of Aquaria, about building a company that deliver... more
We're bringing this one back for the brand and strategy folks in our audience. Jenny Nail's conversation on how Oldcastle APG is balancing B2B partnerships with a direct-to-consumer push (and putting the homeowner at the center of all of it) has only... more
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I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!
This podcast is a MUST listen resource!
I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.
The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or ... more
Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.
Both Zach and Beth do a phenomenal job of keeping the industry informed and connected! They’re entertaining and engaging. Love it.
TJ Shaheen
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #183 |
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A show focused on building materials marketing, digital acceleration, and sales alignment, featuring guests ranging from manufacturers and marketers to architects and technology providers. Episodes consistently explore branding, digital content, trade shows, and ROI-focused strategies that help manufacturers grow leads and convert buyers in a competitive, B2B space. Notable strengths include a mix of practical, hands-on tactics (trade show optimization, brand discipline, and content strategies) coupled with high-level guidance on integrating sales and marketing, leveraging AI for imagery, and balancing digital with high-touch field efforts. The format tends to spotlight real-world examples and measurable outcomes, making it a practical reso... more
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These podcasts share a similar audience with Smarter Building Materials Marketing:
1. The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
2. The Prof G Pod with Scott Galloway
3. The Daily
4. The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
5. Pivot
Smarter Building Materials Marketing launched 8 years ago and published 296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Smarter Building Materials Marketing include:
1. Brian Sheng
2. Jenny Nail
3. Bradley Hartmann
4. Brandon Guthrie
5. Shaun Jennings
6. Cody Martell
7. Santiago Quintero
8. Greg Weyman
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