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Artwork for Smarter Building Materials Marketing

Smarter Building Materials Marketing

Venveo
Building Materials
Sustainability
Concrete
Building Materials Industry
Sustainable Materials
Gensler
Branding Strategy
Building Design
Mass Timber
Etsy
Handcrafted Products
Gen Z
Architects
Millennials
Digital Transformation
Customer Experience
Client Acquisition
Sourcing
Environmental Health
Social Media Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital m... more

PublishesMonthlyEpisodes284Founded7 years ago
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BusinessMarketingManagement

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Artwork for Smarter Building Materials Marketing

Latest Episodes

AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at Market Thrive, abou... more

INTUS Windows designs and manufactures high-performance windows and doors for commercial and multifamily projects. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Kurtis Perdelwitz, INTUS’s Director of Marketin... more

EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S.

Camille Frey-Syren, Director of Brands at EuroCave Group, ... more

Marketing in the home improvement industry is evolving fast—but consumers still want what they’ve always wanted: speed, clarity, and convenience.

On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Josh Churnick, ... more

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Recent Guests

Kurtis Perdelwitz
Sales and Marketing Director at INTUS Windows
INTUS Windows
Episode: How a Commercial Window Manufacturer Grew 30% with Tech & Alignment
Kurt Stauffacher
Senior National Account Manager at Hearth & Home Technologies
Hearth & Home Technologies
Episode: How a Leading Fireplace Brand Helps Builders Sell More Homes
Audree Grubesic
Offsite Construction Ambassador with a background in modular construction and media
Dynamic Modular Solutions, Offsite Dirt Network, Merlin AI
Episode: Solving for Cost, Labor, and Speed in Modular Construction
Karli Slocum
VP of marketing and product at 3form
3form
Episode: 3form’s Digital Strategy to Build Pre-Sale Brand Equity
Jake Calhoun
Vice President of Marketing at Provia
Provia
Episode: How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales
Dean McIntyre
President of Ayrsonics and CEO of the McIntyre Group
Ayrsonics
Episode: How Ayrsonics Turned Product Innovation into a Competitive Moat
Erik Bornstein
Founder and CEO of Toolbx
Toolbx
Episode: Tech Adoption in Building Materials: What’s Actually Working in 2025
Brad Cumiskey
VP of Product at Toolbx
Toolbx
Episode: Tech Adoption in Building Materials: What’s Actually Working in 2025
Ifat Arbeli
CEO and founder of Concretti Designs, passionate about transforming concrete into distinct design pieces.
Concretti Designs
Episode: How Concretti Designs Is Transforming Handmade Concrete for Modern Design and Sustainability

Hosts

Zach Williams
Co-host and expert in building materials marketing, sharing insights and strategies for the industry.
Beth Popnikolov
Co-host and specialist in marketing strategies within the building materials sector, providing actionable advice and insights.

Reviews

4.9 out of 5 stars from 51 ratings
  • Zach, Beth, and the entire Venveo team are Fabulous Resources

    I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!

    Apple Podcasts
    5
    Wilderness edge
    United States4 years ago
  • Superb content

    This podcast is a MUST listen resource!

    Apple Podcasts
    5
    Founts
    Australia4 years ago
  • Great resource for building material manufacturers

    I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.

    The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or ... more

    Apple Podcasts
    5
    FraserScot
    United States5 years ago
  • Obsessed!

    Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.

    Apple Podcasts
    5
    Chris Dreyer
    United States5 years ago
  • Excellent Listen

    Both Zach and Beth do a phenomenal job of keeping the industry informed and connected! They’re entertaining and engaging. Love it.

    TJ Shaheen

    Apple Podcasts
    5
    ElTeegray
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights and strategies provided, which are directly applicable to their roles in the building materials and marketing industries.
The dynamic between the hosts is often highlighted as engaging and entertaining, making the content enjoyable to consume.
Many listeners report that the episodes are informative and relevant, providing tangible takeaways that contribute to their professional development in marketing and sales.

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Talking Points

Recent interactions between the hosts and their guests.

How Market Intelligence is Helping a Luxury Brand Break into the US Market
Q: How have you attempted to establish brand trust with the customers that you're targeting?
By focusing on the French character of the brand and creating distinctive marketing materials that stand out from competitors.
How Market Intelligence is Helping a Luxury Brand Break into the US Market
Q: What surprised you about making headway in the US market?
The vast diversity of the U.S. market compared to the more unified patterns in Europe.
BOXABL’s Big Bet on Affordable Housing
Q: What piece of advice would you give to someone looking to create a startup in the housing industry?
Don't underestimate the time and money it will take to overcome regulatory issues.
BOXABL’s Big Bet on Affordable Housing
Q: How are you measuring what you're doing from a marketing standpoint to know that what you're doing with marketing is impacting that ultimate goal of revenue growth?
We track various metrics from clicks to purchases to evaluate the effectiveness of marketing efforts.
BOXABL’s Big Bet on Affordable Housing
Q: What have you learned about owning the customer journey?
Owning the customer journey is crucial, especially for higher-ticket items. It requires ongoing education and engagement through different marketing channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Smarter Building Materials Marketing

What is Smarter Building Materials Marketing about and what kind of topics does it cover?

A series that provides valuable insights into the rapidly evolving landscape of marketing for building materials. The discussions center around effective strategies for manufacturers to enhance their online presence and leverage digital marketing to drive sales and market share. Topics include the use of social media, website optimization, and understanding customer needs, with insights from industry experts and successful practitioners. The series features a combination of practical advice and expert interviews, making it a go-to resource for professionals in the building materials sector seeking to stay ahead in a competitive market.

Where can I find podcast stats for Smarter Building Materials Marketing?

Rephonic provides a wide range of podcast stats for Smarter Building Materials Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Smarter Building Materials Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Smarter Building Materials Marketing get?

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What are the audience demographics for Smarter Building Materials Marketing?

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How many subscribers and views does Smarter Building Materials Marketing have?

To see how many followers or subscribers Smarter Building Materials Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smarter Building Materials Marketing?

These podcasts share a similar audience with Smarter Building Materials Marketing:

1. The Daily

How many episodes of Smarter Building Materials Marketing are there?

Smarter Building Materials Marketing launched 7 years ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smarter Building Materials Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smarter Building Materials Marketing?

Rephonic pulls ratings and reviews for Smarter Building Materials Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Smarter Building Materials Marketing?

Rephonic provides full transcripts for episodes of Smarter Building Materials Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Smarter Building Materials Marketing?

Recent guests on Smarter Building Materials Marketing include:

1. Kurtis Perdelwitz
2. Kurt Stauffacher
3. Audree Grubesic
4. Karli Slocum
5. Jake Calhoun
6. Dean McIntyre
7. Erik Bornstein
8. Brad Cumiskey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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