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The CEO and the Salesman Podcast

Matthew Whyatt
Sales
Artificial Intelligence
Artificial Intelligence In Sales
Portainer
Entrepreneurship
SAP
Improv In Business
Leadership In Tech
Geared For Growth
Social Media
Capital Raising
Containers
Valuation/exit
Data Quality
SAP Rise
Emotional Intelligence
Sales and Marketing
Team Building
Startups.com
Digital Transformation

The CEO and Salesman Podcast explores today's business issues for small and medium-sized companies looking to grow. Join Matthew Whyatt and Daniel Perry as they share lessons learned and provide practical tips for business leaders seeking to modernise marketing and sales strategies.

PublishesTwice monthlyEpisodes49Founded4 years ago
Number of ListenersCategory
Business

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Artwork for The CEO and the Salesman Podcast

Latest Episodes

Most B2B businesses think they have a lead generation problem. According to Tim Fitzpatrick, what they actually have is a marketing engine problem. He calls the place most growth-minded operators get stuck "the marketing maze," a disorienting cycle o... more

Most sales organisations underperform for reasons that have very little to do with their salespeople. Matt Webb, CEO of Mentor Group, and James Barton, Chief Solutions Officer, have spent decades helping global enterprises lift the bonnet on their sa... more

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Most leaders believe their biggest threat is competition. Christopher Carter has spent decades inside some of the world's most complex scaling organisations and says the real threat is almost always internal. Complexity, dirty data, and the wrong tec... more

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When your business grows fast enough to outpace its own systems, success becomes the problem. Mark Batina, CEO of Precise Business Solutions, has spent 30 years walking into companies at $10M, $60M, $100M+ and finding the same silent crisis: the expe... more

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What separates entrepreneurs who build real businesses from those who stay stuck?In this episode of The CEO & The Salesman, Matthew Whyatt sits down with entrepreneur, speaker, and author DJ Carroll to unpack the mindset, systems, and sales principle... more

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n Episode 34 of The CEO and the Salesman, Matthew Whyatt sits down with Ed Kang, Chief Strategy Officer at Startups.com, multi-exit founder, investor, author of The Cortex Circuit, and yes, gas station owner.This conversation goes deeper than tactics... more

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In Episode 33 of The CEO and the Salesman, Matthew Whyatt sits down with Kevin Hubschmann, CEO of Laugh.Events.Kevin’s journey is anything but typical. He went from sleeping on a couch and working for free at a startup, to building and leading enterp... more

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This episode is a straight conversation about leadership, growth, and the parts of building a business people usually avoid talking about.Matthew Whyatt sits down with Nikki Barua, author, CEO, and former Big Four consultant, to unpack what actually ... more

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Recent Guests

Matt Webb
CEO of the Mentor Group
Mentor Group
Episode: Why Most Sales Transformations Fail (And 3 Fixes That Actually Work) Matt & James, Mentor Group
James Barton
Chief Solutions Officer, Mentor Group
Mentor Group
Episode: Why Most Sales Transformations Fail (And 3 Fixes That Actually Work) Matt & James, Mentor Group
Christopher Carter
CEO of Approyo, author, and speaker
Approyo
Episode: Lessons from 30 Years Inside Big Business Transformations — Christopher Carter, CEO of Approyo
Mark Batina
CEO of Precise Business Solutions
Precise Business Solutions
Episode: How to Increase Your Business Valuation Before You Sell — Digital Systems, ERP & Exit Strategy
DJ Carroll
Author, speaker, coach, entrepreneur
Coach Carroll / Hunter Head Game
Episode: From Mowing Lawns to $3M Exit: The Sales Mindset That Builds Real Businesses | DJ Carroll
Ed Kang
Chief Strategy Officer at startups.com; author; entrepreneur with multiple exits; gas station owner
startups.com
Episode: Why Most Founders Should Make Funding Plan B
Kevin Hubschmann
CEO of Laugh.Events
Laugh.Events
Episode: What Google, Salesforce, and Pepsi Learned From Improv
Nikki Barua
Award-winning author, speaker, CEO
FlipWork
Episode: The 3 Skills CEOs Need to Keep Growing in 2026 - Nikki Barua - FlipWork
Neil Cresswell
CEO of Portainer
Portainer
Episode: How Neil Cresswell Built Trust, Raised Capital, and Expanded Portainer Worldwide

Hosts

Matthew Whyatt
Host known for driving discussions on sales enablement, pipeline discipline, and strategic go-to-market improvements.
Daniel Perry
Co-host focusing on practical growth strategies, leadership and sales execution.

Talking Points

Recent interactions between the hosts and their guests.

What Google, Salesforce, and Pepsi Learned From Improv
Q: What proves improv works beyond anecdotes?
Studied examples from large companies show increased collaboration and sales metrics after improv-based training, illustrating how soft skills like listening, adaptability, and creative thinking translate into measurable business outcomes.
What Google, Salesforce, and Pepsi Learned From Improv
Q: How did improv training translate into real sales improvements for your clients?
Improv trained teams to listen more deeply, pause before responding, and guide conversations with curiosity, leading to better discovery calls and more tailored solutions that align with customer needs, which in turn boosted conversions and collaboration.
From Idea to Exit in 3 Years: Tony Singh’s Start-up Journey
Q: How should founders approach capital raising and where should money be spent?
Money should be viewed as fuel for growth; spend on sales and marketing to translate product value into revenue, and use proceeds to strengthen go-to-market efforts rather than only improving the product.
From Idea to Exit in 3 Years: Tony Singh’s Start-up Journey
Q: What were the three or four things that got you to scale Mobito and later exit?
Understanding the problem, pre-selling the concept to hospitals, building a lightweight product to prove the idea, and leveraging a serendipitous US partner to enter the market—all anchored by validating demand before heavy development.
How to Increase Your Business Valuation Before You Sell — Digital Systems, ERP & Exit Strategy
Q: What is the role of leadership when complexity grows and the founder becomes a bottleneck?
Founders should delegate decision-making by creating robust systems and processes around the critical knowledge holders, so decisions can be made without their constant involvement. This reduces risk and enables scalable growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The CEO and the Salesman Podcast

What is The CEO and the Salesman Podcast about and what kind of topics does it cover?

The show centers on practical, battle-tested strategies for growing small and mid-sized businesses, with a strong emphasis on modernizing sales, marketing, and go-to-market execution. Episodes frequently explore how technology, process, and leadership intersect to improve pipeline health, forecasting, and customer outcomes, often through the lens of real-world transformations in B2B environments. Noteworthy are actionable frameworks, emphasis on coaching and discipline, and a tendency to feature operators and advisors who bring hands-on experience with scaling teams, implementing AI-enabled tools, and driving measurable improvements in performance. The format tends to blend cautionary lessons about vanity metrics with repeatable playbooks—l... more

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1. Roy and HG - Bludging on the Blindside

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The CEO and the Salesman Podcast launched 4 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CEO and the Salesman Podcast?

Recent guests on The CEO and the Salesman Podcast include:

1. Matt Webb
2. James Barton
3. Christopher Carter
4. Mark Batina
5. DJ Carroll
6. Ed Kang
7. Kevin Hubschmann
8. Nikki Barua

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