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Artwork for The Cannabis Conversation Podcast

The Cannabis Conversation Podcast

Lumino
Germany
Cannabis Industry
Cannabis Regulation
Lumino
Branding
Kündig Pharmaceutical Solutions
Cannabinoids
European Medical Cannabis Market
Marketing In Regulated Markets
Telemedicine
Fluence Lighting
Sanity Group
Nova Soma
Europe
Sports Sponsoring
Regulation & Policy
Cannavigia
Signify
European Union

The Cannabis Conversation is the leading English-speaking podcast exploring the legal cannabis industry from a European perspective.Founded in 2019 by commercial lawyer Anuj Desai, the show has spent six years bringing together the people shaping this industry - operators, scientists, investors, clinicians, policymakers, and entrepreneurs, for honest, evidence-based conversations that go beyond th... more

PublishesTwice monthlyEpisodes199Founded7 years ago
Number of ListenersCategories
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Artwork for The Cannabis Conversation Podcast

Latest Episodes

In this episode, we sit down with Stefan Adomeit, Managing Director of Remexian Pharma, one of Europe's leading medical cannabis distributors and Germany's largest importer by volume.

Stefan shares the remarkable journey behind building Remexian int... more

YouTube

In this episode of The Cannabis Conversation, we sit down with Finn Age Hänsel, Founder and Managing Director of Sanity Group, one of Europe's most influential cannabis companies.

Finn shares the remarkable journey behind building Sanity Group into ... more

We've all been holding on to the edges of our seats to see how the situation in the German cannabis market unfolds. Today, we have the pleasure of having a conversation with Alfredo Pascual, CFA who is renowned as one of the "voices of reason" in the... more

YouTube

In this episode, COO of Lumino recruitment and show host, Nikita Cretu, sits down with Timo Bongartz for an in-depth conversation recounting how Timo convinced a global lighting giant to make its entry into the cannabis industry, his journey into can... more

YouTube

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Recent Guests

Finn Hänsel
Founder and managing director of Sanity Group
Sanity Group
Episode: From Startup to Global Acquisition: How Sanity Group Was Built to a €250m Valuation🟢 Finn Hänsel
Alfredo Pascual
CFA, Head of Strategy and Corporate Development at Cannamedical
Cannamedical
Episode: What’s Next for German Cannabis? (The Data Might Surprise You..) 🟢 Alfredo Pascual
Timo Bongartz
Managing director, Kündig Pharmaceutical Solutions (GMP-certified contract processing for cannabis and phyto-pharmaceuticals)
Kündig Group
Episode: How He Went From Lighting to Fixing Global Cannabis Supply Chains 🟢 Timo Bongartz
Tobias Bosse
CEO of CanDoc and CMO of Grünhorn, a leading medical cannabis group in Germany
CanDoc; Grünhorn
Episode: Aufbau einer Cannabis-Marke in Europa, als es noch kein Marketing Playbook gab 🟢 Tobias Bosse
Nigel Gale
Director of Grow and Production at Nova Soma
Nova Soma / Somaí
Episode: Top Grower's Tips for Success in Cannabis Cultivation & Debunking Popular Myths 🟢 Dr Nigel Gale
Thomas Gray
Lumino recruitment executive
Lumino
Episode: EP #195 The Cannabis Conversation Returns with BIG News • Anuj Desai, Thomas Gray & Nikita Cretu
Nikita Cretu
Lumino recruitment executive
Lumino
Episode: EP #195 The Cannabis Conversation Returns with BIG News • Anuj Desai, Thomas Gray & Nikita Cretu

Reviews

5.0 out of 5 stars from 120 ratings
  • This is a really knowledgeable and truthful discussion about the very real benefits of using medical cannabis. It features Carola Perez who has suffered severe long term pain for many years. It should be required listening for all doctors and medical practitioners. This lady KNOWS what she's talking about and deserves all the support in the world.

    Podcast Addict
    5
    Weirdscenes
    2 years ago
  • MD

    Always insightful and always addressing key issues in the industry. Love listening to the considered opinions of the guests. Anuj does a great job at going to the heart of the issues with his questions. Well done.

    Apple Podcasts
    5
    PPMDcan
    United Kingdom5 years ago
  • Valuable Content!

    Anuj does such a good job covering a variety of topics. The guests offer valuable insight as well. I would recommend this podcast to anyone looking to be inspired and informed!

    Apple Podcasts
    5
    megan@podcastingyou
    United States5 years ago
  • Educational, engaging, and insightful 🙏

    Whether you’re a canna-sseur or just canna-curious - this is a must-listen podcast! Anuj is an excellent host and does a fantastic job leading conversations with thought leaders, scientists, and other experts in the cannabis space. This is an engaging and professional show that covers global legal and business trends, new medical and scientific developments, and the many positives of cannabis! Highly recommend listening and subscribing.

    Apple Podcasts
    5
    oliviabaker13
    United States5 years ago
  • CannaBroker

    Fantastic information, to the point, totally professional, the “creme de la creme” of cannabis podcasts.

    Fantastic work keep them flowing, we love them 🌱🙏🇬🇧.

    Nicholas Hill

    07852567139

    www.cannabroker.co.uk

    Apple Podcasts
    5
    NickinCornwall
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful host questions and deep industry knowledge.
Guests offer actionable insights for EU cannabis professionals.
Clear value for sponsors and guests seeking meaningful exposure.
High-quality guests spanning policy, science, and business.
Professional production and engaging conversations drive listener trust.

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Talking Points

Recent interactions between the hosts and their guests.

Aufbau einer Cannabis-Marke in Europa, als es noch kein Marketing Playbook gab 🟢 Tobias Bosse
Q: How do you view influencer marketing versus user-generated content in this sector?
Influencer marketing tends to be transient and risky due to compliance and brand protection concerns. We're moving toward authentic, user-generated content and owned media assets that we can control and measure, enabling scalable, compliant promotions.
Aufbau einer Cannabis-Marke in Europa, als es noch kein Marketing Playbook gab 🟢 Tobias Bosse
Q: What channels and strategies proved most effective in the regulated cannabis space?
Initial challenges with platform advertising pushed us toward organic growth and SEO, plus a mix of channels as policies opened, including affiliate programs, Reddit, and eventually more controlled paid tactics. The emphasis shifted to a blended funnel approach with a strong focus on educational content and credible product information.
Aufbau einer Cannabis-Marke in Europa, als es noch kein Marketing Playbook gab 🟢 Tobias Bosse
Q: Tobi, how did your background in marketing and e-commerce influence Grünhorn's branding approach?
My cross-functional experience across content marketing, branding, and international markets helped shape a branding strategy that emphasizes emotional branding, consumer understanding, and a careful, compliant rollout that could scale as legalization expanded. This informed our relaunch and ongoing positioning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Cannabis Conversation Podcast

What is The Cannabis Conversation Podcast about and what kind of topics does it cover?

A European-focused series exploring the legal cannabis industry through regulation, market dynamics, and cross-border opportunities. Episodes frequently dissect policy shifts, compliance challenges, branding in regulated markets, and the maturation of supply chains, with guests ranging from regulators and scientists to operators and pharma-adjacent professionals. A notable shift in leadership and format under newer hosts signals an expansion beyond cannabis itself to adjacent industries, while maintaining a data-driven, industry-wide perspective that helps listeners gauge regulatory risk, investment signals, and market growth potential. A standout is the emphasis on real-world operations, quality standards, and practical strategies for scal... more

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How many listeners does The Cannabis Conversation Podcast get?

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Which podcasts are similar to The Cannabis Conversation Podcast?

These podcasts share a similar audience with The Cannabis Conversation Podcast:

1. The Rest Is Politics
2. Innovating Cannabis Podcast
3. Apartment 113 Cannabis & Psychedelics Industry Podcast
4. Freakonomics Radio
5. Blunt Business

How many episodes of The Cannabis Conversation Podcast are there?

The Cannabis Conversation Podcast launched 7 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cannabis Conversation Podcast?

Recent guests on The Cannabis Conversation Podcast include:

1. Finn Hänsel
2. Alfredo Pascual
3. Timo Bongartz
4. Tobias Bosse
5. Nigel Gale
6. Thomas Gray
7. Nikita Cretu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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