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The Two Percent

Female Founders Fund
Entrepreneurship
Maternal Health
Oula
US Healthcare System
Group Therapy
Midwifery
Healthcare Economics
Black Maternal Mortality
Affordable Care Act
Doulas
C-Sections
Arey
Venture Capital
Haircare
Female Founders Fund
Fertility Care
JP Morgan
Beauty Industry
New York City
Gray Hair

Historically, less than 2% of venture capital funding has gone to female founded companies. Hosted by Founding Partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.

PublishesWeeklyEpisodes61Founded6 years ago
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Business

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Artwork for The Two Percent

Latest Episodes

On this episode of The Two Percent, host Anu Duggal sits down with Monique Rodriguez, Founder and CEO of Mielle Organics, to talk about building a community-first haircare brand from zero and selling to Procter & Gamble in a 9-figure exit.

Monique s... more

On this episode of The Two Percent, host Anu Duggal sits down with Judy Thelen to talk about how a shared Google Map of restaurants turned into one of the fastest-growing dining apps in the country.

Judy reflects on co-founding Beli with her husban... more

In this episode of The Two Percent, Kristie D’Ambrosio Correll talks about her second act as a founder after scaling product and hardware at Mirror and through its Lululemon acquisition. She shares how growing up working with her dad in the garage in... more

In this episode of The Two Percent, Arianna Huffington talks about her second act as a founder after building one of the most influential digital media brands of all time. She explains how collapsing from burnout after founding the Huffington Post in... more

Key Facts

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Recent Guests

Monique Rodriguez
Founder and CEO of Mielle Organics
Mielle Organics
Episode: Monique Rodriguez of Mielle Organics' Second Act: From Kitchen Experiments to a 9-Figure P&G Acquisition Transforming Textured Haircare
Judy Thelen
CEO and co-founder of Beli
Beli
Episode: Judy Thelen of Beli's Second Act: Building the #1 Social Dining App That's Beating Yelp
Kristie D'Ambrosio Correll
Founder and CEO of Dacora
Dacora
Episode: Kristie D'Ambrosio Correll of Dacora's Second Act: Behind the First Female-Founded Car Company
Arianna Huffington
Founder of Huffington Post and Thrive Global
Thrive Global / Huffington Post
Episode: Arianna Huffington of Thrive Global's Second Act: a $315 Million Exit, Burnout Collapse, and Reshaping Human Health with AI
Jennifer Fisher
Founder of Jennifer Fisher jewelry brand and Maedyn cookbook/brand
Jennifer Fisher Brand / Maedyn
Episode: Jennifer Fisher of Maedyn's Second Act: From Iconic Jewelry Brand to Lifestyle Empire
Mariah Chase
Serial entrepreneur and CEO/co-founder of echium.ai; former CEO of Eloquii (acquired by Walmart)
echium.ai; Eloquii
Episode: Mariah Chase of Ekyam.ai’s Second Act: Building the AI Backbone Retail Didn't Know It Needed
Tiffany Lopinsky
Co-founder of ShopMy
ShopMy
Episode: Tiffany Lopinsky of ShopMy's Second Act: Turning Influence Into Infrastructure
Erica Cerulo
Co-founder of Of A Kind and 831
831 / Of A Kind
Episode: Erica Cerulo & Claire Mazur’s Second Act: Building a Story Into a Universe
Claire Mazur
Co-founder of Of A Kind and 831
831 / Of A Kind
Episode: Erica Cerulo & Claire Mazur’s Second Act: Building a Story Into a Universe

Host

Anu Duggal
Host of The Two Percent

Reviews

4.9 out of 5 stars from 46 ratings
  • Funding the Future

    So impressed at what FFF is building and the quality of speakers on this podcast

    Apple Podcasts
    5
    user931994
    United States6 years ago
  • Amazing!

    Super informative and a great authentic peek behind the scenes of startups, particularly female founded ones!

    Apple Podcasts
    5
    lfe19
    United States6 years ago
  • An incredible offering.

    I love this genre, and there's not enough voices like Anu's out there painting the landscape of the present and the future. Anu is a trailblazer, a gift, and this podcast is a gift.

    Apple Podcasts
    5
    Holly Whitaker
    United States6 years ago
  • Great podcast!!

    Love it!

    Apple Podcasts
    5
    LB is a big fan
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on authentic storytelling and lessons from real-world growth.
Guests deliver practical, behind-the-scenes insights about building and scaling female-led ventures.
Listener reviews highlight the show as a valuable, authentic resource for founders and partners.

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Talking Points

Recent interactions between the hosts and their guests.

Monique Rodriguez of Mielle Organics' Second Act: From Kitchen Experiments to a 9-Figure P&G Acquisition Transforming Textured Haircare
Q: What were Monique's first three products and how did they come to market?
The first three products were mint almond oil, BabaSoup deep conditioner, and vitamins for hair growth, developed after bootstrapping, testing with the community, and iterative formulation with a chemist to ensure shelf stability and real-market need.
Kristie D'Ambrosio Correll of Dacora's Second Act: Behind the First Female-Founded Car Company
Q: Tell us a little bit about that.
Kristie explains that the idea for Dacora grew from a longstanding spark to create an American ultra-luxury car, evolving from a CTO role into entrepreneurship and a focus on craftsmanship rather than just specs. She highlights the shift away from feature-driven selling to an experience-led approach and the decision to lead with American-made luxury and tactile design.
Judy Thelen of Beli's Second Act: Building the #1 Social Dining App That's Beating Yelp
Q: How do you balance growth with monetization?
We test monetization ideas while keeping user value front and center, avoiding aggressive monetization that could disrupt the dining experience, and we expect to monetize more in the future as the product matures.
Judy Thelen of Beli's Second Act: Building the #1 Social Dining App That's Beating Yelp
Q: What city did you focus on after Boston?
We prioritized New York after Boston, keeping the expansion tightly scoped to ensure the product could scale naturally and inform future city launches.
Arianna Huffington of Thrive Global's Second Act: a $315 Million Exit, Burnout Collapse, and Reshaping Human Health with AI
Q: What were the three core things you wanted to do differently with Thrive Global compared to Huffington Post?
Emphasize recovery as part of peak performance, implement Thrive Time after intense work periods, and shift focus from exit interviews to the entry interviews to understand employees' personal priorities from day one.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Two Percent

What is The Two Percent about and what kind of topics does it cover?

This show spotlights women-led ventures, serial founders, and investors who are reshaping entrepreneurship across consumer brands, retail tech, media, and hospitality. Episodes typically center on reinventing a career or company—whether returning to a core market, launching a second act, or building community-driven businesses—while sharing practical lessons on fundraising, leadership, partnerships, and product strategy. A standout thread is the emphasis on founder-led storytelling, data-driven decision making, and building durable brands in crowded markets. The format often blends personal narrative with actionable takeaways, making it helpful for aspiring founders, possible sponsors, and investors seeking insight into how female-led teams... more

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How many listeners does The Two Percent get?

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Which podcasts are similar to The Two Percent?

These podcasts share a similar audience with The Two Percent:

1. Aspire with Emma Grede
2. Let's Get Dressed
3. The Burnouts with Phoebe & Sophia
4. On Purpose with Jay Shetty
5. IMO with Michelle Obama and Craig Robinson

How many episodes of The Two Percent are there?

The Two Percent launched 6 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Two Percent?

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What guests have appeared on The Two Percent?

Recent guests on The Two Percent include:

1. Monique Rodriguez
2. Judy Thelen
3. Kristie D'Ambrosio Correll
4. Arianna Huffington
5. Jennifer Fisher
6. Mariah Chase
7. Tiffany Lopinsky
8. Erica Cerulo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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