The 1% Insight
Jack ReganWelcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content!
In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing ... more
| Publishes | Monthly | Episodes | 29 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Selling into highly regulated markets is challenging. The buying committees are sceptical, the procurement is long and trust has to be earned long before a deal ever opens.
Micheál McGrath runs marketing and business development functions at Visible... more
If you're marketing a B2B tech company, you've probably watched the influencer conversation grow on LinkedIn and wondered whether any of it applies to you. Chris Peters and Will Beech of Moon at Dawn make the case that it does, but not in the way mos... more
In this episode of The 1% Insight, I sit down with Gerard Gilsenan, Chief Revenue Officer at Fund Recs, an Irish-headquartered B2B tech company who have built a reconciliation and data processing software for the global funds Industry.
We get into w... more
AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.
But here's the... more
Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated ... more
In this episode of The 1% Insight, I sit down with Guntram Friede, VP of Marketing at Celonis and investor in B2B Tech startups, to explore how B2B Tech Marketing teams can drive measurable revenue impact.
What You'll Learn:
The Revenue Marketing F... more
In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry.
Joel co-founded B2B Marketing in 2004 and has been instrumental in es... more
This week on The 1% Insight, we welcome Maurice Lawlor, Head of Enterprise Sales at Prerender.io, for an in-depth conversation about creating harmony between marketing and sales functions to fuel long-term business success in the B2B Tech sector.
Ma... more
Key Facts
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Host
Reviews
- Nitesco
Excellent insights here from Alan Gleason and Jack Regan. Thoroughly informative and enjoyable. Well done to you Mr Gleason on your wealth of knowledge in the B2B area . Great listen . Also well done to Jack of Trend7media .đź’Żđź’Ż
Apple Podcasts5The etoile
Ireland2 years ago
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Chart Rankings
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Apple Podcasts | #114 | Ireland/Business/Marketing |
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Frequently Asked Questions About The 1% Insight
What is The 1% Insight about and what kind of topics does it cover?
Listeners lean heavily into practical B2B marketing strategies that fuse content, trust-building, and multi-channel GTM approaches. Episodes thread together themes like cross-functional alignment (marketing, sales, customer success), the role of authentic storytelling in regulated or complex buying environments, the use of AI to augment—not replace—human conversations, and scalable content engines that turn experts, customers, and internal teams into credible voices. Notably, guests tend to be senior marketers, revenue leaders, and industry specialists who share concrete frameworks, real-world examples, and actionable tactics that can be adapted across tech verticals. The format often emphasizes evergreen topics like trust-building, influen... more
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How many listeners does The 1% Insight get?
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What are the audience demographics for The 1% Insight?
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How many subscribers and views does The 1% Insight have?
To see how many followers or subscribers The 1% Insight has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of The 1% Insight are there?
The 1% Insight launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The 1% Insight?
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Rephonic pulls ratings and reviews for The 1% Insight from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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What guests have appeared on The 1% Insight?
Recent guests on The 1% Insight include:
1. Micheál McGrath
2. Chris Peters
3. Will Beech
4. Gerard Gilsenan
5. Des (co-founders mentioned)
6. Guntram Friede
7. Joel Harrison
8. Maurice Lawlor
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.