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Artwork for This is Contagious

This is Contagious

Contagious
Nostalgia
World Cup
Aftermath Economy
Loneliness Epidemic
Attention Economy
Cannes Lions
AI Companions
AI Content
Artificial Intelligence
Clipping Culture
Creators / Influencers
Goosebumps (emotion)

This is Contagious is a show that explores how ideas shape brands and culture. Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.

PublishesTwice monthlyEpisodes7Founded3 months ago
Number of ListenersCategories
MarketingSociety & CultureBusiness

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Artwork for This is Contagious

Latest Episodes

AI companions. Lonely cities. Yakult Ladies.

In this episode, Contagious investigates the rise of loneliness and why brands as diverse as Heineken and Games Workshop are winning by becoming the new facilitators of human connection.

Along the way, w... more

The Contagious team returns from Cannes Lions 2026 to deliver our sunburnt take on the awards, the talks and what it all means for the industry.

Hot from the Croisette, we find out whether How Brands Grow is a brutally boring read, why the UN needs ... more

Budgets will be wasted. Brands will be ruthlessly filtered out. The real game starts after full time.

James Kirkham, founder of Iconic and ex-head of Copa90, joins Contagious to unpack why the 2026 World Cup is fundamentally different to previous to... more

In this episode, Contagious investigates what happens when content supply completely outstrips human attention, and how brands can win in a world dominated by infinite scroll, clip farms, AI slop and algorithmic overload.

Along the way, we’ll explor... more

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Recent Guests

James Kirkham
Founder of Iconic, a cultural consultancy
Iconic
Episode: Goosebumps, group chats & the World Cup: how to win the aftermath economy

Hosts

Alex Jenkins
Host of This is Contagious
Chloe Markowicz
Host of This is Contagious
Katrina Stirton Dodd
Host of This is Contagious

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#159
United Kingdom/Business/Marketing
Apple Podcasts
#153
Italy/Business/Marketing
Apple Podcasts
#249
Australia/Business/Marketing
Apple Podcasts
#9
Belgium/Business/Marketing
Apple Podcasts
#10
Sweden/Business/Marketing
Apple Podcasts
#20
Singapore/Business/Marketing
Apple Podcasts
#29
India/Business/Marketing
Apple Podcasts
#58
Indonesia/Business/Marketing
Apple Podcasts
#70
Norway/Business/Marketing
Apple Podcasts
#96
Denmark/Business/Marketing
Apple Podcasts
#104
Switzerland/Business/Marketing
Apple Podcasts
#106
United Arab Emirates/Business/Marketing
Apple Podcasts
#119
Poland/Business/Marketing
Apple Podcasts
#158
Netherlands/Business/Marketing
Apple Podcasts
#217
Belgium/Business
Apple Podcasts
#220
Sweden/Business
Apple Podcasts
#231
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Goosebumps, group chats & the World Cup: how to win the aftermath economy
Q: What do you mean by the aftermath economy and what does it look like?
James explains that it's the period after a major moment when memories are formed and circulated through media, messages, and personal interactions, creating lasting emotional resonance that brands can engage with for longer-term impact.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About This is Contagious

What is This is Contagious about and what kind of topics does it cover?

This show centers on how ideas drive brands and culture, with a trio of seasoned hosts unpacking trends, technology, media, and creative campaigns. Across recent episodes, the conversation leans into how culturally resonant ideas stick—whether through the post-event “aftermath economy,” attention dynamics in a crowded media landscape, or high-profile brand collaborations—and how brands can participate in, shape, and measure those moments. Notable threads include the shift from vanity metrics to emotional resonance (goosebumps and memory), the role of creators and trusted voices, and practical frameworks for testing campaigns in complex environments. A distinctive strength is the hosts' knack for weaving historical context, real-world case s... more

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Which podcasts are similar to This is Contagious?

These podcasts share a similar audience with This is Contagious:

1. The WARC Podcast
2. Uncensored CMO
3. Uncensored Renegades
4. The Campaign Podcast
5. People vs Algorithms

How many episodes of This is Contagious are there?

This is Contagious launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This is Contagious?

Recent guests on This is Contagious include:

1. James Kirkham

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