
This is Contagious is a show that explores how ideas shape brands and culture. Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.
| Publishes | Twice monthly | Episodes | 7 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSociety & CultureBusiness | |||

AI companions. Lonely cities. Yakult Ladies.
In this episode, Contagious investigates the rise of loneliness and why brands as diverse as Heineken and Games Workshop are winning by becoming the new facilitators of human connection.
Along the way, w... more
The Contagious team returns from Cannes Lions 2026 to deliver our sunburnt take on the awards, the talks and what it all means for the industry.
Hot from the Croisette, we find out whether How Brands Grow is a brutally boring read, why the UN needs ... more
Budgets will be wasted. Brands will be ruthlessly filtered out. The real game starts after full time.
James Kirkham, founder of Iconic and ex-head of Copa90, joins Contagious to unpack why the 2026 World Cup is fundamentally different to previous to... more
In this episode, Contagious investigates what happens when content supply completely outstrips human attention, and how brands can win in a world dominated by infinite scroll, clip farms, AI slop and algorithmic overload.
Along the way, we’ll explor... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on how ideas drive brands and culture, with a trio of seasoned hosts unpacking trends, technology, media, and creative campaigns. Across recent episodes, the conversation leans into how culturally resonant ideas stick—whether through the post-event “aftermath economy,” attention dynamics in a crowded media landscape, or high-profile brand collaborations—and how brands can participate in, shape, and measure those moments. Notable threads include the shift from vanity metrics to emotional resonance (goosebumps and memory), the role of creators and trusted voices, and practical frameworks for testing campaigns in complex environments. A distinctive strength is the hosts' knack for weaving historical context, real-world case s... more
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This is Contagious launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on This is Contagious include:
1. James Kirkham
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