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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Artificial Intelligence
SEO
Agency Management
Client Relationships
Entrepreneurship
Agency Operations
Marketing
Covid-19
Work-Life Balance
Client Retention
Leadership
E-Commerce
Marketing Strategies
Branding
AI In Marketing
Lead Generation
E2M Solutions
Public Relations

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes958Founded12 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Smart Agency Masterclass

Latest Episodes

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Have you ever lost a pitch you were sure you had won on merit? Or if you did win the account, have you ended up with clients that only want to... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Have you ever pitched a client and led with everything your agency does well, only to watch their eyes glaze over halfway through? What you're... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Have you ever hired your way into a problem? Have you promoted your best people into management roles and watched them struggle, not because t... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Are you treating your podcast as one more thing on an already impossible schedule? Are you running a sales process that creates friction at ev... more

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Recent Guests

Doug Sandler
Founder, Turnkey Productions; Chief Troublemaker
Turnkey Productions
Episode: What If Your Podcast Was Closing Deals While You Slept? with Doug Sandler | Ep #911
Andy Janaitis
Founder of PPC Pitbulls, boutique digital marketing firm focusing on Google Ads and Meta Ads for small to medium businesses
PPC Pitbulls
Episode: What Happens When Your Agency's SOPs Finally Have Teeth with Andy Janaitis | Ep #910
Tom Lee
Guest expert on AI and SEO for agencies
Episode: Does Your Agency Sell Work That AI Does for Free? with Tom Lee | Ep #909
Brooke Sellas
CEO and founder of B Squared Media
B Squared Media
Episode: 9 Years, Zero Churn: The Agency Positioning That Turns Clients Into Long-Term Partners with Brooke Sellas | Ep #908
Jen Jurgens
Owner of a revenue operations agency in Michigan
1 Bold Step
Episode: What Does a 78% Close Rate Actually Tell You About Your Sales Process? With Jen Jurgens | Ep #907
Olivier Bridgeman
Founder of Bridge Media, agency owner
Bridge Media
Episode: Why Your Agency Grows Slower When You're the Best Person on the Team with Olivier Bridgeman | Ep #906
Michelle Keckler
Co-founder of KNC Marketing
KNC Marketing
Episode: How to Build an Account Management Team That Owns Client Outcomes with Michelle Keckler | Ep #905
David Carnes
Founder of Arcstone; founder of AMO (Associations Online)
Arcstone / AMO
Episode: The Agency Incubator Model: How to Fund SaaS Products Through Clients Instead of Investors with David Carnes | Ep #904
Scott Leff
Founder of Leff, a B2B content marketing agency
Leff
Episode: How One Bad Hire Turns a Marketing Agency Owner Into the Bottleneck with Scott Leff | Ep #903

Host

Jason Swenk
Host of Smart Agency Masterclass with a focus on growing and scaling marketing and digital services agencies.

Reviews

4.8 out of 5 stars from 220 ratings
  • New insights every time

    Great source of perspectives and lessons for agency leaders of every size and scale.

    Apple Podcasts
    5
    Mogo3
    Canadaa month ago
  • Insightful Strategy for Any Agency

    Smart Agency Masterclass is one of my go to listens every week. It provides strategic insights and real world application examples to ensure success for agencies of any size. Jason is a dynamic interviewer and each episode is valuable. I look forward to new episodes every week!

    Apple Podcasts
    5
    SFlyChi
    United Statesa month ago
  • A Valuable Resource

    True to its name, each episode is a masterclass that dives deep into the nuances of building and growing an agency. With nearly over 900 episodes and counting, you would be hard-pressed to find a topic that isn’t covered. This combination of depth and breadth really makes this show stand out from the rest of the marketing podcasts out there—highly recommend!

    Apple Podcasts
    5
    Mackasey Howard Communications
    Canadaa month ago
  • A must listen podcast!

    Smart , practical and inspiring content in every episode!

    Apple Podcasts
    5
    Ghil Vito
    Philippinesa month ago
  • Top Notch, Professional and Fun

    Great job Jason — as a fellow podcast host I know the day to day challenges of podcasting. With nearly 1,000 episodes you’ve put in your time and your community of loyal listeners can see and hear the results — well done Jason!

    Apple Podcasts
    5
    Doug Sandler
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine value and real-world case studies across episodes.
Deep, practical insights from experienced agency leaders.
Positive: strong host and consistently valuable guests.
Quick, actionable agency growth tactics.
Weakness: some topics can be dense; benefit from pacing

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If Your Podcast Was Closing Deals While You Slept? with Doug Sandler | Ep #911
Q: What is your core mindset about using podcasts for business development instead of hard selling?
The key is to build trust over time through authentic conversations; if you treat guests and listeners as part of a relationship, opportunities arise naturally without aggressive pitching.
What If Your Podcast Was Closing Deals While You Slept? with Doug Sandler | Ep #911
Q: How did you transition from a DJ and high-hours agency owner to a more sustainable, time-efficient business model?
By recognizing there is no direct correlation between hard work and success, delegating outside of his zone of genius, and focusing on relationships and conversations to drive growth rather than doing everything himself.
What If Your Podcast Was Closing Deals While You Slept? with Doug Sandler | Ep #911
Q: Quick thing before we get started, if you disappeared from your agency for 30 days, would it survive or thrive?
It would depend on whether you build a scalable system with a strong team; the host and guest emphasize the importance of hiring people who love the work you don't like to do, so you can work on the business rather than in it.
Why Your Agency Grows Slower When You're the Best Person on the Team with Olivier Bridgeman | Ep #906
Q: What role do AI and automation play in scaling your agency?
AI helps handle routine tasks and accelerates workflows, but it requires a solid data foundation and clear context to be effective for strategic work.
Why Your Agency Grows Slower When You're the Best Person on the Team with Olivier Bridgeman | Ep #906
Q: How do you approach maintaining culture while transitioning to a more hands-off owner role?
Clarify roles and expectations, keep communication clear, and ensure leaders are coached so the culture stays strong even when the owner isn't in every meeting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

The show targets agency leaders and marketers aiming to grow and scale service businesses. Episodes frequently explore structuring offerings, pricing, and delivery models, plus how to scale teams, implement repeatable processes, and leverage AI and technology to drive growth. Notable traits include a pragmatic, systems-oriented approach, emphasis on founder transitions from doing to leading, and a steady stream of real-world playbooks from practitioners who've built or scaled agencies. The format often features deep dives with seasoned operators and industry leaders, making it a strong resource for actionable strategies, hiring, and client management. Potential listeners should find value in frameworks for scaling, practical steps to reduce... more

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How many listeners does Smart Agency Masterclass get?

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What are the audience demographics for Smart Agency Masterclass?

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How many subscribers and views does Smart Agency Masterclass have?

To see how many followers or subscribers Smart Agency Masterclass has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. The Futur with Chris Do
2. 2Bobs—with David C. Baker and Blair Enns
3. AI Explored
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The GaryVee Audio Experience

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 958 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Agency Masterclass?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smart Agency Masterclass?

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. Doug Sandler
2. Andy Janaitis
3. Tom Lee
4. Brooke Sellas
5. Jen Jurgens
6. Olivier Bridgeman
7. Michelle Keckler
8. David Carnes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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