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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Artificial Intelligence
SEO
Agency Management
Client Relationships
Entrepreneurship
Agency Operations
Covid-19
Client Retention
Branding
Lead Generation
Marketing
E-Commerce
AI In Marketing
Podcasting
E2M Solutions
Agencies
Marketing Strategies
Leadership

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes976Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Smart Agency Masterclass

Latest Episodes

Would you like to learn how to accelerate your agency growth?

www.agencymastery360.com/training

Wendy Covey is the co-founder and CEO of TREW Marketing, a strategy and content agency exclusively serving engineering and manufacturing compa... more

Would you like to learn how to accelerate your agency growth?

www.agencymastery360.com/training

Phil Davis is the founder and CEO of Tungsten Branding , one of the world's top-ranked naming and branding agencies, and the man behind hundre... more

Would you like to learn how to accelerate your agency growth? www.agencymastery360.com/training

Arne Hurty is the founder and Chief Creative Officer of BayCreative, a San Francisco Bay Area B2B technology marketing agency he has been runnin... more

Would you like to learn how to accelerate your agency growth? www.agencymastery360.com/training

Leo Poitevin is the founder of Astrak, a fast-growing SEO agency based in Chiang Mai, Thailand, specializing in the French-speaking market. In j... more

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Recent Guests

Phil Davis
Naming and branding expert
Episode: Stop Setting Goals Until You Ask This One Question with Phil Davis | Ep #931
Arne Hurty
Founder of BayCreative, a Bay Area agency focused on B2B technology marketing and communications
BayCreative
Episode: The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930
Leo Poitevin
SEO agency owner based in Chiang Mai, Thailand
SEO agency owner
Episode: From Getting Fired to Running a Thriving SEO Agency with Leo Poitevin | Ep #929
John Jantsch
Founder of Duct Tape Marketing
Duct Tape Marketing
Episode: How to Remove Yourself as the Bottleneck and Build a Scalable Agency with John Jantsch | Ep #928
Laura Lee Jones
CEO of Lion Share Marketing
Lion Share Marketing
Episode: Why Managing to Strengths Beats Managing to Tasks with Laura Lee Jones | Ep #927
John Scheer
Co-founder and Chief Creative Officer of Herman-Scheer, healthcare/well-being branding specialist
Herman-Scheer
Episode: They Ran the Same Agency for 8 Years Without Knowing Who Did What with John Scheer | Ep #926
Victor Huynh
Co-founder of Ready Artwork, a website-first industrial B2B digital marketing agency
Ready Artwork
Episode: What Happens When You Build a Team Around Projects Instead of a Vision with Victor Huynh | Ep #925
Devon MacDonald
Owner of Cairns Oneil, a media agency based in Canada; president of the company and agency
Cairns Oneil
Episode: Is AI Convincing Your Agency Clients They Don't Need You? with Devon MacDonald | Ep #924
Brett Singer
Principal at Bottle Rocket Media, Chicago-based digital agency
Bottle Rocket Media
Episode: Is Your Best Skill Actually Squashing Your Agency's Growth? with Brett Singer | Ep #923

Host

Jason Swenk
Host of Smart Agency Masterclass

Reviews

4.8 out of 5 stars from 233 ratings
  • Operators talking to operators

    Episode 926 is a good example of why I keep listening. Everything from hiring, getting clear on business numbers, the 10-80-10 ai framework; Jason asks the questions agency owners are actually stuck on, and each episode is short and specific.

    Apple Podcasts
    5
    Kt229 ghbjjn
    Australia12 days ago
  • The only podcast like this

    I’ve listened to Swenk’s podcast for several years as an agency CEO. It makes me feel less crazy to realize so many folks deal with the same issues. I’ve learned a TON about every dimension of running an agency. 10/10 would recommend!

    Apple Podcasts
    5
    Blake and Everett
    United States12 days ago
  • Thoughtful, practical conversations about building an agency

    Enjoy the conversations in this podcast. I especially enjoy hearing the different paths people take to build and grow their agency.

    Apple Podcasts
    5
    Crusher RU
    United States13 days ago
  • The world is moving fast. Jason helps you move with it

    Too often, I hear podcasts for marketers or business owners that essentially tell war stories from years and years ago. Jason is different, focusing on practical, aligned and timely insights you can apply into your business tomorrow. It’s not fluff, but substance and I like how it’s dense enough with practical stuff I have to take notes on where to go back and listen again. Great stuff.

    Apple Podcasts
    5
    EricKoester
    United States20 days ago
  • insightful and useful!

    Smart Agency Masterclass is packed with practical advice and insights that actually apply to the day to day reality of agency life. Every convo brings interesting guests that feel candid. you will leave with actionable tips that you can start using right away. Really enjoyed today’s episode with duct tape marketing 💯

    Apple Podcasts
    5
    rccort
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as a reliable, value-packed resource for agency owners.
Guests bring real operating experience and candid lessons.
Founders appreciate the focus on systems, leadership, and AI adoption.
Grows with you as your agency scales and avoids hype.
Listeners praise the show for practical, actionable insights that you can apply quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Stop Setting Goals Until You Ask This One Question with Phil Davis | Ep #931
Q: Tell us who you are, what you do.
Phil Davis explains that he is a naming and branding expert with a background running a full-service ad agency in Tampa Bay, and that he now specializes on the front end of marketing—brand name development and positioning.
From Getting Fired to Running a Thriving SEO Agency with Leo Poitevin | Ep #929
Q: Yeah, tell us who you are, what you do.
Leo describes being based in Chiang Mai and running an SEO agency with a focus on client work, team management, and scaling the business over the past two years.
The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930
Q: What's the biggest lesson from building BayCreative over 30 years?
Focus on delivering quality work and meaningful communication, while staying adaptable to industry changes like remote work and AI, and keeping a flexible setup that fits your lifestyle.
The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930
Q: Tell us how you got into starting an agency and what kept you going.
The guest shares a lifelong inclination toward entrepreneurship, a moment of realizing personal job satisfaction mattered to him, and the decision to pursue a space where he could control his terms and continue growing.
Why Managing to Strengths Beats Managing to Tasks with Laura Lee Jones | Ep #927
Q: What is your approach to delegation and managing people?
She emphasizes delegating outcomes rather than micro-managing tasks, understanding each team member's strengths, and letting individuals own their paths to achieve the desired results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

A practical, practitioner-focused show that helps agency owners grow and scale their businesses. Episodes routinely unpack real-world strategies around hiring, processes, AI adoption, leadership transitions, and client management, all with a emphasis on actionable playbooks. Guests are often agency founders, operators, and strategists who share what worked (and what didn't) as they expanded from small shops into growth-focused organizations. The format tends to blend personal origin stories with concrete frameworks, making it useful for listeners who want to implement repeatable systems, build scalable teams, and navigate industry shifts like AI and automation. A standout trait is the persistent emphasis on culture, leadership, and value-dr... more

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Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. 2Bobs—with David C. Baker and Blair Enns
2. The Game with Alex Hormozi
3. The GaryVee Audio Experience
4. My First Million
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 976 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Agency Masterclass?

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. Phil Davis
2. Arne Hurty
3. Leo Poitevin
4. John Jantsch
5. Laura Lee Jones
6. John Scheer
7. Victor Huynh
8. Devon MacDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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