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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Branding
Marketing Agencies
Marketing
Consumer Behavior
Client Relations
Franchise Marketing
Leadership
Selling Agencies
Networking
Employee Engagement
Digital Advertising
Client Retention
E-Commerce Growth
Client Conversion
Youtube Marketing
Business Growth Strategies
Video Advertising
Recurring Revenue Model

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes941Founded12 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Smart Agency Masterclass

Latest Episodes

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Are you struggling to scale your agency or are you unknowingly the thing holding it back?

At what point does your growth stop being a system... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Why are more agencies selling right now? If this trend has made you think about selling, is it because the market is hot… or because you've ou... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Are agencies becoming obsolete? We don't think so. However, the traditional agency model isn't just evolving, it's breaking. Today's featured ... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

What actually breaks an agency first, growth or the founder's inability to evolve with it? And at what point does hiring more people stop crea... more

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Recent Guests

Darby Copenhaver
Agency scale specialist
Episode: Why Doing More Is Holding Your Agency Back (And What to Do Instead) with Darby Copenhaver | Ep #892
Brian Hansen
Founder/CEO at Rocket Pilots, marketing agency focused on law firms
Rocket Pilots
Episode: AI Is Reshaping Agencies. Staying Average Will Kill Yours with Brian Hansen | Ep #891
Nathan Jenson
Founder of Badass Bookkeeping; fractional CFO for agencies
Badass Bookkeeping
Episode: Why Agencies Lose Clients: Confusing Reports and Outdated Operating Models with Nate Jenson | Ep #890
Ben Gaddis
Founder/Partner at an operator-led PE firm focused on technology services and agency services
Private Equity Firm (operator-led)
Episode: What Do Private Equity Firms Look for When Buying an Agency? With Ben Gaddis | Ep #889
Austin Armstrong
Former agency owner, AI SaaS founder of Syllaby, author of Virality
Syllaby
Episode: Burned Out Agency Owner to AI Architect: The Real Shift Founders Must Make With Austin Armstrong | Ep #888
Michael Boychuk
Founder and Creative Director at DNA&Stone
DNA&Stone
Episode: Why Project-Based Agencies Feel Profitable But Aren't Sustainable with Michael Boychuk | Ep #887
Terry Zelen
Founder of Zelen Communications, a digital forward agency
Zelen Communications
Episode: How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Eli Rubel
Founder of Matter Made and No Boring Design
Matter Made; No Boring Design
Episode: How to Raise Your Agency Prices From $2,500 to $45,000/Month (Without Changing Deliverables) With Eli Rubel | Ep #885
Marissa Rosen
Founder of Climate Social, a micro agency focused on climate action and sustainable business
Climate Social
Episode: Built for Freedom. How to Create a Lifestyle Agency That Doesn't Burn You Out with Marissa Rosen | Ep #883

Host

Jason Swenk
Host of the Smart Agency Masterclass

Reviews

4.8 out of 5 stars from 212 ratings
  • Great podcast!

    Jason Swenk is a powerhouse of insights for digital agency owners. With actionable tips and inspiring guest stories, it’s perfect for those looking to scale their businesses and lead with confidence. A must-listen!

    Apple Podcasts
    5
    Inneraction Media
    United Statesa year ago
  • Insightful Podcast

    In this podcast episode, Nathan Hirsch, founder and CEO of FreeeUp.com, joins the discussion on the strategic use of freelancers to grow your agency. The episode covers essential topics such as the right time to bring on freelancers, the importance of outsourcing to reclaim your time, and turning weaknesses into strengths by hiring experts. Nathan shares actionable tips on finding and onboarding reliable freelancers, advocating for platforms like FreeeUp.com that vet and train candidates to save... more

    Apple Podcasts
    5
    Cristan Rex
    Philippines2 years ago
  • Dense and no-BS

    Every time I listen to this podcast, I get a small nugget of applicable knowledge that I can use to grow my agency. Thank you Jason!

    Apple Podcasts
    5
    Mony Chhim
    France3 years ago
  • Love the podcasts!

    Love your podcasts! Your latest episode's focus on building a client-centric culture and prioritizing client care for long-term satisfaction and loyalty is fantastic! Great insights!

    Apple Podcasts
    5
    Mezar C
    Philippines3 years ago
  • Must listen

    Jason brings so many thought provoking insight on growing a business! He and his guests offer so much to all listeners!

    Apple Podcasts
    5
    Adarcus
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is often described as a valuable resource for scaling an agency and avoiding common pitfalls.
Listeners commonly praise the no-nonsense, actionable nature of the episodes and the host's interview style.
Jason Swenk delivers practical, actionable insights for agency owners and leaders.
Guests bring diverse, relevant expertise that translates into real growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Doing More Is Holding Your Agency Back (And What to Do Instead) with Darby Copenhaver | Ep #892
Q: Can you describe your role as an agency scale specialist and what you help clients achieve?
Darby explains that she guides agencies to build scalable growth strategies, focusing on where to start, which bottlenecks to remove first, and how to structure teams and processes so that the founder can step back from day-to-day delivery and focus on high-leverage activities.
What Do Private Equity Firms Look for When Buying an Agency? With Ben Gaddis | Ep #889
Q: Should an agency pursue long-term contracts or is month-to-month acceptable?
Longer contracts are generally favorable for stability and valuation, but the most important factor is net revenue retention and how well the business can demonstrate consistent value and growth, whether through long-term or well-structured shorter-term arrangements.
What Do Private Equity Firms Look for When Buying an Agency? With Ben Gaddis | Ep #889
Q: What do most private equity companies look for when buying an agency?
They look for a founder who has a strong team around them, high recurring revenue with broad client diversification, healthy contract structures, and a clear, differentiated vision. They also want predictable, scalable revenue streams and the potential to integrate offerings to create higher value.
Burned Out Agency Owner to AI Architect: The Real Shift Founders Must Make With Austin Armstrong | Ep #888
Q: Tell us who you are and what you do.
Austin Armstrong describes his 21-year background in social media marketing, his burnout from agency life, and his shift into AI SaaS with Syllaby, including writing a book and building an AI-enabled platform.
How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Q: So how are you selling AI to your client base?
We tailor AI-enabled services to a diverse client base, using different AI use cases per client needs, including visuals, data-driven optimization, and scalable content workflows, while emphasizing that AI augments human expertise rather than replacing it.

Audience Metrics

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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

This show concentrates on growing and scaling marketing and digital agency businesses, with frequent focus on pricing strategies, AI adoption, niche shifts, client management, and operational systems that enable growth without burnout. Guests tend to be agency founders, CEOs, or senior leaders who share practical, battle-tested tactics for expanding revenue, improving margins, and delivering standout client value. A standout pattern is the blend of strategic framing (pricing, differentiation, exit planning) with hands-on execution (team structure, AI tooling, processes) that listeners can apply to their own agencies. A notable strength is the willingness to address tough topics head-on (pricing discipline, workload balance, and AI implicati... more

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Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. 2Bobs—with David C. Baker and Blair Enns
2. The Tim Ferriss Show
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Daily Stoic
5. My First Million

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 941 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Agency Masterclass?

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. Darby Copenhaver
2. Brian Hansen
3. Nathan Jenson
4. Ben Gaddis
5. Austin Armstrong
6. Michael Boychuk
7. Terry Zelen
8. Eli Rubel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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