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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Artificial Intelligence
SEO
Agency Management
Client Relationships
Entrepreneurship
Agency Operations
Covid-19
Branding
Client Retention
Lead Generation
Marketing
E-Commerce
AI In Marketing
Podcasting
E2M Solutions
Agencies
Marketing Strategies
Leadership

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes979Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Smart Agency Masterclass

Latest Episodes

Would you like to learn how to accelerate your agency growth? www.agencymastery360.com/training

Leslie Silverman is the co-founder of Hive 180, a strategic marketing agency based in Colorado that serves expert service businesses including a... more

David Khim is the co-founder and CEO of Omniscient Digital, a B2B SaaS SEO and content strategy agency based in Austin, Texas. Before starting Omniscient, David was head of growth at People.ai and Fishtown Analytics, and a growth product manager at H... more

Would you like to learn how to accelerate your agency growth?

www.agencymastery360.com/training

Rob Sanders is the founder of RSO Consulting, a boutique digital analytics agency with over 20 years in business. Rob's background spans web d... more

Would you like to learn how to accelerate your agency growth?

www.agencymastery360.com/training

Wendy Covey is the co-founder and CEO of TREW Marketing, a strategy and content agency exclusively serving engineering and manufacturing compa... more

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Recent Guests

David Lee Khim
CEO and co-founder of Omniscient Digital
Omniscient Digital
Episode: How to Stop Being the Bottleneck in Your Own Agency with David Khim | Ep #934
Rob Sanders
Boutique digital analytics agency founder/leader
RSO (Rob Sanders Organization)
Episode: How a "Never Say No" Philosophy Built a 20-Person Analytics Agency with Rob Sanders | Ep 933
Wendy Covey
Co-founder and CEO of TREW Marketing
TREW Marketing
Episode: How 19 Years of Niche Focus Built an Agency Where Clients Compete to Work With You with Wendy Covey | Ep #932
Phil Davis
Naming and branding expert
Episode: Stop Setting Goals Until You Ask This One Question with Phil Davis | Ep #931
Arne Hurty
Founder of BayCreative, a Bay Area agency focused on B2B technology marketing and communications
BayCreative
Episode: The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930
Leo Poitevin
SEO agency owner based in Chiang Mai, Thailand
SEO agency owner
Episode: From Getting Fired to Running a Thriving SEO Agency with Leo Poitevin | Ep #929
John Jantsch
Founder of Duct Tape Marketing
Duct Tape Marketing
Episode: How to Remove Yourself as the Bottleneck and Build a Scalable Agency with John Jantsch | Ep #928
Laura Lee Jones
CEO of Lion Share Marketing
Lion Share Marketing
Episode: Why Managing to Strengths Beats Managing to Tasks with Laura Lee Jones | Ep #927
John Scheer
Co-founder and Chief Creative Officer of Herman-Scheer, healthcare/well-being branding specialist
Herman-Scheer
Episode: They Ran the Same Agency for 8 Years Without Knowing Who Did What with John Scheer | Ep #926

Host

Jason Swenk
Host of Smart Agency Masterclass

Reviews

4.8 out of 5 stars from 240 ratings
  • Great Podcast

    Smart Agency Masterclass has a lot of useful insights for agency owners looking to grow and improve their businesses. Jason brings on experienced guests and keeps the conversations focused on practical strategies around scaling, systems, client acquisition, and running an agency. I especially appreciate hearing real experiences and actionable ideas that agency owners can apply to their own businesses.

    Apple Podcasts
    5
    shralpin
    United States22 days ago
  • Super insightful stuff!

    Really insightful conversations that I find really relatable given where I’m at right now in my business.

    Apple Podcasts
    5
    Jmorabito
    United Statesa month ago
  • Operators talking to operators

    Episode 926 is a good example of why I keep listening. Everything from hiring, getting clear on business numbers, the 10-80-10 ai framework; Jason asks the questions agency owners are actually stuck on, and each episode is short and specific.

    Apple Podcasts
    5
    Kt229 ghbjjn
    Australiaa month ago
  • The only podcast like this

    I’ve listened to Swenk’s podcast for several years as an agency CEO. It makes me feel less crazy to realize so many folks deal with the same issues. I’ve learned a TON about every dimension of running an agency. 10/10 would recommend!

    Apple Podcasts
    5
    Blake and Everett
    United Statesa month ago
  • Thoughtful, practical conversations about building an agency

    Enjoy the conversations in this podcast. I especially enjoy hearing the different paths people take to build and grow their agency.

    Apple Podcasts
    5
    Crusher RU
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as a reliable, value-packed resource for agency owners.
Guests bring real operating experience and candid lessons.
Founders appreciate the focus on systems, leadership, and AI adoption.
Grows with you as your agency scales and avoids hype.
Listeners praise the show for practical, actionable insights that you can apply quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Stop Being the Bottleneck in Your Own Agency with David Khim | Ep #934
Q: When did you start building the team beyond the three founders?
They hired their first employee about a year or two into the part-time period, then expanded to a team with managers around 2022, which allowed the founders to step back from day-to-day delivery and focus on building the organization.
How to Stop Being the Bottleneck in Your Own Agency with David Khim | Ep #934
Q: How did you start the agency?
David explains that he and his co-founders built on their HubSpot experience, started part-time while juggling other jobs, and gradually formalized the business as client demand grew, leading to a full-time shift in 2022.
How a "Never Say No" Philosophy Built a 20-Person Analytics Agency with Rob Sanders | Ep 933
Q: How did you get started? Accident or a purposeful path?
Rob describes a background in web development and early work managing Yahoo projects, then deciding to strike out on his own after grad school and committing to never say no, learning as he grows.
How a "Never Say No" Philosophy Built a 20-Person Analytics Agency with Rob Sanders | Ep 933
Q: Tell us who you are, what you do.
Rob Sanders runs a boutique digital analytics agency that focuses on PPC and SEO while educating clients about their business performance and helping them reach their goals.
How 19 Years of Niche Focus Built an Agency Where Clients Compete to Work With You with Wendy Covey | Ep #932
Q: How did you navigate the partnership split and what came after?
She describes buying out her partner after nine years, funding the buyout through a mortgage, restructuring leadership (EOS framework), and shifting roles to ensure sustainable growth and clearer accountability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

A practical, practitioner-focused show that helps agency owners grow and scale their businesses. Episodes routinely unpack real-world strategies around hiring, processes, AI adoption, leadership transitions, and client management, all with a emphasis on actionable playbooks. Guests are often agency founders, operators, and strategists who share what worked (and what didn't) as they expanded from small shops into growth-focused organizations. The format tends to blend personal origin stories with concrete frameworks, making it useful for listeners who want to implement repeatable systems, build scalable teams, and navigate industry shifts like AI and automation. A standout trait is the persistent emphasis on culture, leadership, and value-dr... more

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Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. 2Bobs—with David C. Baker and Blair Enns
2. Build a Better Agency Podcast
3. The Game with Alex Hormozi
4. Marketing School - Digital Marketing and Online Marketing Tips
5. Marketing Against The Grain

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 979 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. David Lee Khim
2. Rob Sanders
3. Wendy Covey
4. Phil Davis
5. Arne Hurty
6. Leo Poitevin
7. John Jantsch
8. Laura Lee Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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