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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Branding
Marketing Agencies
Marketing
Consumer Behavior
Client Relations
Franchise Marketing
Leadership
Selling Agencies
Networking
Employee Engagement
Client Relationships
Digital Advertising
Client Retention
E-Commerce Growth
Youtube Marketing
Client Conversion
Video Advertising
Business Growth Strategies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes935Founded12 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Smart Agency Masterclass

Latest Episodes

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Artificial intelligence is rapidly changing how agencies operate. But the real shift isn't just about tools. It's about structure, mindset, an... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Do you assume a very complicated report will guarantee clients appreciate all the work you're putting into generating leads for their business... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

Most agency owners say they want to sell someday… but they're building something completely unsellable. The mistake? Not only a lack of a clea... more

Would you like access to our advanced agency training for FREE? www.agencymastery360.com/training

How are you protecting yourself from the real risk of owner burnout?

Agency owners often burn out because they built a business that depends... more

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Recent Guests

Austin Armstrong
Former agency owner, AI SaaS founder of Syllaby, author of Virality
Syllaby
Episode: Burned Out Agency Owner to AI Architect: The Real Shift Founders Must Make With Austin Armstrong | Ep #888
Michael Boychuk
Founder and Creative Director at DNA&Stone
DNA&Stone
Episode: Why Project-Based Agencies Feel Profitable But Aren't Sustainable with Michael Boychuk | Ep #887
Terry Zelen
Founder of Zelen Communications, a digital forward agency
Zelen Communications
Episode: How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Eli Rubel
Founder of Matter Made and No Boring Design
Matter Made; No Boring Design
Episode: How to Raise Your Agency Prices From $2,500 to $45,000/Month (Without Changing Deliverables) With Eli Rubel | Ep #885
Marissa Rosen
Founder of Climate Social, a micro agency focused on climate action and sustainable business
Climate Social
Episode: Built for Freedom. How to Create a Lifestyle Agency That Doesn't Burn You Out with Marissa Rosen | Ep #883
David Arato
Owner of Lexicon Legal Content, focuses on SEO content for law firms and marketing agencies
Lexicon Legal Content
Episode: Is AI Bad for SEO Agencies or Their Biggest Advantage? With David Arato | Ep #882
Brian Franks
Founder of Where Eagles Dare, a creative collective focused on branding and storytelling
Where Eagles Dare
Episode: Stop Building a Job: How to Build an Agency That Supports Your Life with Brian Franks | Ep #881
Melany Robinson
Founder of Sprout House, an integrated communications agency that focuses on hospitality and related industries
Sprout House
Episode: Surviving a 70% Loss In Agency Revenue. From Panic to Purpose with Melany Robinson | Ep #880
Taylor McMaster
Former owner of Dot & Company, specializing in account management for agencies.
Dot & Company
Episode: Want to Sell Your Agency? Start by Firing Yourself with Taylor McMaster | Ep #879

Host

Jason Swenk
Host of the Smart Agency Masterclass

Reviews

4.8 out of 5 stars from 212 ratings
  • Great podcast!

    Jason Swenk is a powerhouse of insights for digital agency owners. With actionable tips and inspiring guest stories, it’s perfect for those looking to scale their businesses and lead with confidence. A must-listen!

    Apple Podcasts
    5
    Inneraction Media
    United Statesa year ago
  • Insightful Podcast

    In this podcast episode, Nathan Hirsch, founder and CEO of FreeeUp.com, joins the discussion on the strategic use of freelancers to grow your agency. The episode covers essential topics such as the right time to bring on freelancers, the importance of outsourcing to reclaim your time, and turning weaknesses into strengths by hiring experts. Nathan shares actionable tips on finding and onboarding reliable freelancers, advocating for platforms like FreeeUp.com that vet and train candidates to save... more

    Apple Podcasts
    5
    Cristan Rex
    Philippines2 years ago
  • Dense and no-BS

    Every time I listen to this podcast, I get a small nugget of applicable knowledge that I can use to grow my agency. Thank you Jason!

    Apple Podcasts
    5
    Mony Chhim
    France3 years ago
  • Love the podcasts!

    Love your podcasts! Your latest episode's focus on building a client-centric culture and prioritizing client care for long-term satisfaction and loyalty is fantastic! Great insights!

    Apple Podcasts
    5
    Mezar C
    Philippines3 years ago
  • Must listen

    Jason brings so many thought provoking insight on growing a business! He and his guests offer so much to all listeners!

    Apple Podcasts
    5
    Adarcus
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is often described as a valuable resource for scaling an agency and avoiding common pitfalls.
Listeners commonly praise the no-nonsense, actionable nature of the episodes and the host's interview style.
Jason Swenk delivers practical, actionable insights for agency owners and leaders.
Guests bring diverse, relevant expertise that translates into real growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Burned Out Agency Owner to AI Architect: The Real Shift Founders Must Make With Austin Armstrong | Ep #888
Q: Tell us who you are and what you do.
Austin Armstrong describes his 21-year background in social media marketing, his burnout from agency life, and his shift into AI SaaS with Syllaby, including writing a book and building an AI-enabled platform.
How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Q: So how are you selling AI to your client base?
We tailor AI-enabled services to a diverse client base, using different AI use cases per client needs, including visuals, data-driven optimization, and scalable content workflows, while emphasizing that AI augments human expertise rather than replacing it.
How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Q: How did you get started?
I was drawn into marketing after finishing a marine biology degree, took a job with little to no portfolio, worked for free initially, and slowly built up from a small shop to running my own agency with hands-on experience in learning the ropes.
Built for Freedom. How to Create a Lifestyle Agency That Doesn't Burn You Out with Marissa Rosen | Ep #883
Q: What are the rules you've set to maintain freedom in the business while still serving clients?
Rosen explains she built Climate Social to be more than just her, incorporating partners with complementary skills to handle different pieces, and she enforces scheduling boundaries (no meetings after 3 p.m. Eastern, Fridays off) to protect family time and maintain flexibility for both her and her clients.
Built for Freedom. How to Create a Lifestyle Agency That Doesn't Burn You Out with Marissa Rosen | Ep #883
Q: Tell us who you are, what you do.
Marissa Rosen describes Climate Social as a micro agency founded in 2015, focused on climate action, sustainable business, and helping startups shape their brand and messaging, then expanding into PR and thought leadership to boost visibility and client acquisition.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

This show concentrates on growing and scaling marketing and digital agency businesses, with frequent focus on pricing strategies, AI adoption, niche shifts, client management, and operational systems that enable growth without burnout. Guests tend to be agency founders, CEOs, or senior leaders who share practical, battle-tested tactics for expanding revenue, improving margins, and delivering standout client value. A standout pattern is the blend of strategic framing (pricing, differentiation, exit planning) with hands-on execution (team structure, AI tooling, processes) that listeners can apply to their own agencies. A notable strength is the willingness to address tough topics head-on (pricing discipline, workload balance, and AI implicati... more

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Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. Build a Better Agency Podcast
2. Marketing School - Digital Marketing and Online Marketing Tips
3. AI Explored
4. My First Million
5. REWORK

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 935 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. Austin Armstrong
2. Michael Boychuk
3. Terry Zelen
4. Eli Rubel
5. Marissa Rosen
6. David Arato
7. Brian Franks
8. Melany Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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