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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Jason Swenk
Agency Growth
Digital Marketing
Artificial Intelligence
SEO
Client Relationships
Agency Management
Entrepreneurship
Agency Operations
Covid-19
Client Retention
Marketing
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E-Commerce
AI In Marketing
Lead Generation
Marketing Strategies
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Podcasting
E2M Solutions
Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 yea... more

PublishesTwice weeklyEpisodes970Founded12 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Smart Agency Masterclass

Latest Episodes

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Have you been hiring people and growing your team without a real plan, only to find yourself with a bigger payroll and a business that still r... more

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Do your clients show up to calls with AI-generated strategies that are mostly wrong, and you then spend half the engagement correcting their a... more

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Are you willing to give up the work you built the agency around in order to build the agency itself? Today's featured guest recounts how he an... more

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Recent Guests

Victor Huynh
Co-founder of Ready Artwork, a website-first industrial B2B digital marketing agency
Ready Artwork
Episode: What Happens When You Build a Team Around Projects Instead of a Vision with Victor Huynh | Ep #925
Devon MacDonald
Owner of Cairns Oneil, a media agency based in Canada; president of the company and agency
Cairns Oneil
Episode: Is AI Convincing Your Agency Clients They Don't Need You? with Devon MacDonald | Ep #924
Brett Singer
Principal at Bottle Rocket Media, Chicago-based digital agency
Bottle Rocket Media
Episode: Is Your Best Skill Actually Squashing Your Agency's Growth? with Brett Singer | Ep #923
Dobbin Buck
CEO of GetUWired, Inc.
GetUWired, Inc.
Episode: Stop Waiting for the Right Revenue to Start Living with Dobbin Buck | Ep #922
Billy Scott
Founder of Grow Marketing; helps home service businesses generate more revenue with digital marketing
Grow Marketing
Episode: Is Low Agency Overhead Actually a Growth Ceiling? With Billy Scott | Ep #921
Kevin Howe
Co-founder of Three29, runs web design and development arm
Three29
Episode: Why These Agency Partners Did an Eight-Month Soft Launch Before the Real Partnership Started with Josh Hanosh & Kevin Howe | Ep #919
Josh Hanosh
Co-founder, handles strategy and marketing
Three29
Episode: Why These Agency Partners Did an Eight-Month Soft Launch Before the Real Partnership Started with Josh Hanosh & Kevin Howe | Ep #919
Kevin McGrew
CEO and founder of Strategos Growth
Strategos Growth
Episode: The Iron Man Model for Agency AI: Why the Suit Does Nothing Without the Operator with Kevin McGrew | Ep #918
Mimi Banks
Founder and CEO of MB Social, a beauty-focused social media agency
MB Social
Episode: The 80% Rule That Frees Agency Founders from the Operator Seat with Mimi Banks | Ep #917

Host

Jason Swenk
Host of Smart Agency Masterclass with a focus on growing and scaling marketing and digital services agencies.

Reviews

4.8 out of 5 stars from 228 ratings
  • My go-to resource!

    I've been following Jason and his work for nearly a decade. I ran a couple of agencies with a business partner years ago before shifting into coaching, and this podcast has been my go-to resource the whole way through. What keeps me coming back is that it's always relevant. Jason stays on top of what's actually happening in the industry right now. Everything is practical and applicable too. I highly recommend it for any agency owner looking to grow.

    Apple Podcasts
    5
    Rita_Ainsworth
    United Kingdom16 days ago
  • Best podcast for agency owners

    One of the best podcasts for agency owners. Jason asks practical questions, the guests have real operating experience, and every episode leaves me with at least one actionable idea. Highly recommended if you’re serious about growing an agency.

    Apple Podcasts
    5
    Elad from Airfleet
    Israel17 days ago
  • Practical Insights for Agency Growth

    Smart Agency Masterclass consistently delivers practical, candid insights for agency owners who want to grow without getting lost in vague theory or hype. Jason does a great job drawing out clear, actionable lessons from experienced guests while keeping each conversation engaging and easy to apply.

    Apple Podcasts
    5
    idp_fanatic35
    United Statesa month ago
  • Great show!

    Great show if you want to learn how to grow a marketing agency! Jason is knowledgeable and so are his guests

    Apple Podcasts
    5
    KrisWetter
    United Statesa month ago
  • Amazing Podcast

    Amazing podcast, been following the show for 6 months, gained incredible value, been able to double my agency over the past 6 months thanks to the insights learned on the show

    Apple Podcasts
    5
    Akz94
    Canadaa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine value and real-world case studies across episodes.
Deep, practical insights from experienced agency leaders.
Positive: strong host and consistently valuable guests.
Quick, actionable agency growth tactics.
Weakness: some topics can be dense; benefit from pacing

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is Your Best Skill Actually Squashing Your Agency's Growth? with Brett Singer | Ep #923
Q: What advice would you give to agency owners trying to scale?
Hire for culture fit, empower your team, and create systems so people can manage themselves. Focus on vision, coach the team, and slowly replace founder-only roles with capable leaders to avoid bottlenecks and keep the company moving forward.
Is Your Best Skill Actually Squashing Your Agency's Growth? with Brett Singer | Ep #923
Q: How did you transition from a founder-led shop to a leadership-focused agency?
We recognized that doing all the work was the bottleneck. We started by hiring to handle non-founder tasks, shifted roles—sales vs. production—and built a culture where the team can operate self-sufficiently. This allowed us to focus on vision, culture, and growth.
Is Your Best Skill Actually Squashing Your Agency's Growth? with Brett Singer | Ep #923
Q: Tell us who you are and what you do.
I'm Brett Singer, a principal at Bottle Rocket Media in Chicago. We started as a video production and motion graphics studio and gradually added marketing services, SEO, AI-driven strategies, and paid media to help clients get seen and grow.
The Iron Man Model for Agency AI: Why the Suit Does Nothing Without the Operator with Kevin McGrew | Ep #918
Q: How did you get into the digital agency world?
Kevin shares that he built and exited multiple businesses, emphasizing marketing as a key success driver and transitioning from traditional marketing roles into agencies focusing on scalable growth and AI-enabled services.
The Iron Man Model for Agency AI: Why the Suit Does Nothing Without the Operator with Kevin McGrew | Ep #918
Q: Tell us who you are, what you do.
Kevin McGrew introduces himself as the CEO and founder of Strategos Growth, outlining his evolution from full-service digital marketing to a demand-generation engine and his focus on teaching clients to leverage AI strategically rather than letting it run amok.

Audience Metrics

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Frequently Asked Questions About Smart Agency Masterclass

What is Smart Agency Masterclass about and what kind of topics does it cover?

The show targets agency leaders and marketers aiming to grow and scale service businesses. Episodes frequently explore structuring offerings, pricing, and delivery models, plus how to scale teams, implement repeatable processes, and leverage AI and technology to drive growth. Notable traits include a pragmatic, systems-oriented approach, emphasis on founder transitions from doing to leading, and a steady stream of real-world playbooks from practitioners who've built or scaled agencies. The format often features deep dives with seasoned operators and industry leaders, making it a strong resource for actionable strategies, hiring, and client management. Potential listeners should find value in frameworks for scaling, practical steps to reduce... more

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Which podcasts are similar to Smart Agency Masterclass?

These podcasts share a similar audience with Smart Agency Masterclass:

1. 2Bobs—with David C. Baker and Blair Enns
2. Build a Better Agency Podcast
3. Marketing Against The Grain
4. The StoryBrand Podcast
5. The Game with Alex Hormozi

How many episodes of Smart Agency Masterclass are there?

Smart Agency Masterclass launched 12 years ago and published 970 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Agency Masterclass?

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What guests have appeared on Smart Agency Masterclass?

Recent guests on Smart Agency Masterclass include:

1. Victor Huynh
2. Devon MacDonald
3. Brett Singer
4. Dobbin Buck
5. Billy Scott
6. Kevin Howe
7. Josh Hanosh
8. Kevin McGrew

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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