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Build a Better Agency Podcast

Drew McLellan
Agency Management
Agency Growth
Artificial Intelligence
Client Relationships
Employee Engagement
Leadership
Networking
Agency Leadership
Agency Management Institute
Leadership Development
Employee Retention
Thought Leadership
Work-Life Balance
Strategic Planning
Agency Culture
Business Development
Professional Development
Agency Operations
Marketing
Styling and Professional Branding

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

PublishesWeeklyEpisodes556Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Build a Better Agency Podcast

Latest Episodes

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with executive business coach Trevor McGregor to tackle one of the most critical and persistent challenges agency owners face: scaling their busin... more

Welcome to another insightful episode of Build a Better Agency! Host Drew McLellan is joined by agency owner and automation enthusiast Caitlin Studdy for a deep dive into the world of AI-driven automations—an essential, but often underutilized, tool ... more

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with virtual event expert Kevin Sanderson to unravel the secrets behind leveraging online summits to grow your agency—and your client's business. With over 3... more

Welcome to a new episode of Build a Better Agency! This week, Drew McLellan invites Yoni Kozminski, CEO and co-founder of Escala, for a candid and transparent discussion that takes you behind the scenes of agency operations, scalability, and owner in... more

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Recent Guests

Kaitlyn Studdy
Founder of South Street and Company, automation expert
South Street and Company
Episode: 553 Building AI Automations to Streamline Your Agency Operations with Kaitlyn Study
Kevin Sanderson
Founder/owner of an agency who runs virtual events and summits
LGN Marketing (Lead Generation and Nurturing)
Episode: 552 Virtual Event Monetization and Lead Generation with Kevin Sanderson
Yoni Kozminski
CEO and co-founder of Escala
Escala
Episode: 551 Scaling Agency Operations with Yoni Kozminski
Emily Thompson
Marketing Manager at CoSchedule
CoSchedule
Episode: Episode 549 What the AI Impact 2026 Research Reveals with Emily Thompson
John Hall
Founder of Influence & Co; investor and operator in AI-enabled ventures
Influence & Co / Relevance (advisor/portfolio)
Episode: Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall
Steve Boehler
Co-founder of Mercer Island Group; author
Mercer Island Group
Episode: Episode 547 Strategies for Winning More Business with Mercer Island Group
Kathryn Duncan
Recruitment and talent acquisition expert focused on agencies
ClickTalent (kat@clicktalent.net)
Episode: Episode 546 Navigating the New World of Agency Talent Acquisition with Kathryn Duncan
Julian Goldie
Agency owner focusing on AI automation and AI-driven growth
Episode: Episode 544 Mastering AI Automation For Your Agency with Julian Goldie
Nancy Harhut
Agency owner and behavioral science expert
HBT Marketing
Episode: Episode 543 Agency Growth Through Behavioral Science with Nancy Harhut

Host

Drew McLellan
Host of the podcast and an experienced agency owner and management consultant with a focus on helping other agencies grow and succeed by sharing practical insights and strategies.

Reviews

4.9 out of 5 stars from 385 ratings
  • I learn something every week from Drew and his guests

    I have listened to every episode for over 4 years. There are more tips and great pieces of advice from Drew and his guests than I can ever implement.

    It’s like having a virtual business coach offering useful and timely advice as the agency space continues to evolve.

    While you can’t possibly adopt everything you hear, the things you choose to adopt are always helpful.

    Apple Podcasts
    5
    DTCircman
    United States24 days ago
  • Great insights, resources and empathy for Agency owners!

    Another agency owner recommended this podcast to me and now I recommend it to other agency owners too! Drew and his guests always share something of value and in some cases I can use or explore in my own agency too! It’s good to learn from those who have walked the path before you and learn from their experiences to avoid any miss-steps or major detours but to also find your way forward in positive directions. I would say this podcast is a must-listen if you are any type of agency owner or profe... more

    Apple Podcasts
    5
    PeppershockMedia
    United States2 months ago
  • An excellent tool in my toolbox

    I reference this podcast in my agency at least once per week. The expertise and timeliness of topics is spot on, especially for a small agency. I appreciate the depth of knowledge shared. Always worth a listen!

    Apple Podcasts
    5
    Pomona Creative
    United States3 months ago
  • Solid guests and an empathetic voice

    I can’t tell you how many times there’s been a topic in discussion at my agency and I open up the Build a Better Agency podcast and Drew has an expert on just that topic. He interviews people from the perspective of an experienced agency owner and susses out valuable insights that make a difference in how I run my agency. Highly recommended.

    Apple Podcasts
    5
    Johnny Joe Idaho
    United States4 months ago
  • Great advice for any agency owner

    As a legacy employee and brand new owner, I've been looking for tips and tricks and find this podcast really helpful. Every listen teaches me something or makes me understand things I thought I understood, in a whole new way. Thanks Drew

    Audible
    5
    Anonymous
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Wide range of expert guests sharing valuable insights.
Insightful and actionable advice for agency owners.
Hosts demonstrate deep empathy and understanding for agency leaders' struggles.
Strong focus on relevant industry challenges and trends.
Helpful resource for professional development and leadership growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

552 Virtual Event Monetization and Lead Generation with Kevin Sanderson
Q: What is the biggest mistake to avoid when planning a virtual summit?
Target the right people and keep the speaker pool tightly aligned with the core audience; avoid including too many speakers who don't share the niche, which dilutes relevance and results.
552 Virtual Event Monetization and Lead Generation with Kevin Sanderson
Q: What pricing strategy tends to work for upgrades like VIP access or all-access passes?
Begin with a low entry price to encourage signups, then tier up with compelling bonuses and time-limited access to increase upgrade conversions as urgency builds.
552 Virtual Event Monetization and Lead Generation with Kevin Sanderson
Q: How do you monetize a virtual event when you can't guarantee speaker participation or attendee numbers?
Start with testing a small-scale version yourself, rely on case studies and a clear value proposition, and price strategically with front-end offers and meaningful upgrades.
552 Virtual Event Monetization and Lead Generation with Kevin Sanderson
Q: What makes the events you put on different that still yield good attendance?
Focus on well-defined target audiences, ensure speakers are aligned with the niche, and enable easy promotion by speakers, which helps drive warm signups and robust engagement.
551 Scaling Agency Operations with Yoni Kozminski
Q: What are the three critical phases of how you operate?
The three phases are assessment, design, and systemization/implementation, with the aim of outlining current gaps, designing future state, and documenting every process to enable scalable operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Build a Better Agency Podcast

What is Build a Better Agency Podcast about and what kind of topics does it cover?

Focused on the intricacies of agency management and growth, the content covers a variety of topics relevant to agency owners including hiring practices, client relationships, workplace culture, and the integration of technology like AI in agency operations. Noteworthy is the focus on actionable insights from experienced guests who share their real-world strategies and experiences, making it particularly valuable for agency leaders seeking practical advice to enhance their business performance. The episodes frequently address both the challenges and opportunities present in the rapidly evolving agency landscape, offering support to listeners navigating similar issues in their own businesses.

Where can I find podcast stats for Build a Better Agency Podcast?

Rephonic provides a wide range of podcast stats for Build a Better Agency Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Build a Better Agency Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Build a Better Agency Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Build a Better Agency Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Build a Better Agency Podcast?

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How many subscribers and views does Build a Better Agency Podcast have?

To see how many followers or subscribers Build a Better Agency Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Build a Better Agency Podcast?

These podcasts share a similar audience with Build a Better Agency Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. Marketing Against The Grain
3. Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
4. My First Million
5. Moneywise

How many episodes of Build a Better Agency Podcast are there?

Build a Better Agency Podcast launched 11 years ago and published 556 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Build a Better Agency Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Build a Better Agency Podcast?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Build a Better Agency Podcast?

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What guests have appeared on Build a Better Agency Podcast?

Recent guests on Build a Better Agency Podcast include:

1. Kaitlyn Studdy
2. Kevin Sanderson
3. Yoni Kozminski
4. Emily Thompson
5. John Hall
6. Steve Boehler
7. Kathryn Duncan
8. Julian Goldie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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