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Build a Better Agency Podcast

Drew McLellan
Agency Management
Agency Growth
Artificial Intelligence
Client Relationships
Employee Engagement
Leadership
Networking
Agency Leadership
Agency Management Institute
Leadership Development
Employee Retention
Thought Leadership
Work-Life Balance
Agency Culture
Strategic Planning
Business Development
Professional Development
Agency Operations
Marketing
Styling and Professional Branding

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

PublishesWeeklyEpisodes554Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Build a Better Agency Podcast

Latest Episodes

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with virtual event expert Kevin Sanderson to unravel the secrets behind leveraging online summits to grow your agency—and your client's business. With over 3... more

Welcome to a new episode of Build a Better Agency! This week, Drew McLellan invites Yoni Kozminski, CEO and co-founder of Escala, for a candid and transparent discussion that takes you behind the scenes of agency operations, scalability, and owner in... more

Welcome to another energizing solo episode of Build a Better Agency! This week, host Drew McLellan draws on his 25+ years of agency experience to deliver both a rallying cry and a clear-eyed reality check for independent agency owners: the chaos swir... more

Welcome to another episode of Build a Better Agency! Host Drew McLellan sits down with Emily Thompson, marketing manager at CoSchedule, to unpack the just-released AI Impact 2026 research study. With 900 respondents spanning every industry, company s... more

Key Facts

Accepts Guests
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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Yoni Kozminski
CEO and co-founder of Escala
Escala
Episode: 551 Scaling Agency Operations with Yoni Kozminski
Emily Thompson
Marketing Manager at CoSchedule
CoSchedule
Episode: Episode 549 What the AI Impact 2026 Research Reveals with Emily Thompson
John Hall
Founder of Influence & Co; investor and operator in AI-enabled ventures
Influence & Co / Relevance (advisor/portfolio)
Episode: Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall
Steve Boehler
Co-founder of Mercer Island Group; author
Mercer Island Group
Episode: Episode 547 Strategies for Winning More Business with Mercer Island Group
Kathryn Duncan
Recruitment and talent acquisition expert focused on agencies
ClickTalent (kat@clicktalent.net)
Episode: Episode 546 Navigating the New World of Agency Talent Acquisition with Kathryn Duncan
Julian Goldie
Agency owner focusing on AI automation and AI-driven growth
Episode: Episode 544 Mastering AI Automation For Your Agency with Julian Goldie
Nancy Harhut
Agency owner and behavioral science expert
HBT Marketing
Episode: Episode 543 Agency Growth Through Behavioral Science with Nancy Harhut
Noel Andrews
CEO of JobRack, facilitating international hiring for agencies
JobRack
Episode: Episode 542 Building Hybrid Teams with Global Talent with Noel Andrews
Cade Dannels
Consultant with experience in automating agency workflows and enhancing business profitability with AI.
Data Dynamics
Episode: Episode 541 AI Integration for Agency Success with Cade Dannels

Host

Drew McLellan
Host of the podcast and an experienced agency owner and management consultant with a focus on helping other agencies grow and succeed by sharing practical insights and strategies.

Reviews

4.9 out of 5 stars from 384 ratings
  • Great insights, resources and empathy for Agency owners!

    Another agency owner recommended this podcast to me and now I recommend it to other agency owners too! Drew and his guests always share something of value and in some cases I can use or explore in my own agency too! It’s good to learn from those who have walked the path before you and learn from their experiences to avoid any miss-steps or major detours but to also find your way forward in positive directions. I would say this podcast is a must-listen if you are any type of agency owner or profe... more

    Apple Podcasts
    5
    PeppershockMedia
    United States2 months ago
  • An excellent tool in my toolbox

    I reference this podcast in my agency at least once per week. The expertise and timeliness of topics is spot on, especially for a small agency. I appreciate the depth of knowledge shared. Always worth a listen!

    Apple Podcasts
    5
    Pomona Creative
    United States2 months ago
  • Solid guests and an empathetic voice

    I can’t tell you how many times there’s been a topic in discussion at my agency and I open up the Build a Better Agency podcast and Drew has an expert on just that topic. He interviews people from the perspective of an experienced agency owner and susses out valuable insights that make a difference in how I run my agency. Highly recommended.

    Apple Podcasts
    5
    Johnny Joe Idaho
    United States4 months ago
  • As a legacy employee and brand new owner, I've been looking for tips and tricks and find this podcast really helpful. Every listen teaches me something or makes me understand things I thought I understood, in a whole new way. Thanks Drew

    Audible
    5
    Anonymous
    United States4 months ago
  • GO TO agency resource

    A must to keep up on AI, money management, team execution, and more!

    Apple Podcasts
    5
    Digitalbetts
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Wide range of expert guests sharing valuable insights.
Insightful and actionable advice for agency owners.
Hosts demonstrate deep empathy and understanding for agency leaders' struggles.
Strong focus on relevant industry challenges and trends.
Helpful resource for professional development and leadership growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

551 Scaling Agency Operations with Yoni Kozminski
Q: What are the three critical phases of how you operate?
The three phases are assessment, design, and systemization/implementation, with the aim of outlining current gaps, designing future state, and documenting every process to enable scalable operations.
Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall
Q: What prompted your growth trends article, and what are the five growth trends you're tracking for 2026?
The article was sparked by conversations at EY's entrepreneur programs and a realization that AI, niching, data, innovation, and communities would shape agency growth; the five trends are generative AI automation/visibility, innovation beyond AI, niching, data, and communities/collaboration as a growth engine.
Episode 548 The Top Growth Drivers Agencies Need to Focus On with John Hall
Q: One of the growth trends is generative AI automation and visibility; what were some unique takeaways from talking to entrepreneurs, and how does this relate to agencies?
Leads are becoming more frequent and higher quality when you show up in AI visibility channels; specificity in positioning helps agencies stand out in AI search tools, leading to higher conversion rates and more efficient client intake. Collaboration between agencies is crucial to scale and to avoid being left behind as AI changes the landscape.
Episode 547 Strategies for Winning More Business with Mercer Island Group
Q: What is the key idea from the book that agency leaders should implement first?
Shift thinking to make it client-centric, ensuring every interaction, document, and meeting focuses on the client's business and buying process, not just on what the agency offers.
Episode 543 Agency Growth Through Behavioral Science with Nancy Harhut
Q: How do you define behavioral science for a marketing audience?
Behavioral science is the study of how people behave and why they make decisions. It explains the automatic, autopilot shortcuts people use and how marketers can nudge them toward desired actions by aligning messages with those natural biases, while staying ethical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Build a Better Agency Podcast

What is Build a Better Agency Podcast about and what kind of topics does it cover?

Focused on the intricacies of agency management and growth, the content covers a variety of topics relevant to agency owners including hiring practices, client relationships, workplace culture, and the integration of technology like AI in agency operations. Noteworthy is the focus on actionable insights from experienced guests who share their real-world strategies and experiences, making it particularly valuable for agency leaders seeking practical advice to enhance their business performance. The episodes frequently address both the challenges and opportunities present in the rapidly evolving agency landscape, offering support to listeners navigating similar issues in their own businesses.

Where can I find podcast stats for Build a Better Agency Podcast?

Rephonic provides a wide range of podcast stats for Build a Better Agency Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Build a Better Agency Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Build a Better Agency Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Build a Better Agency Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Build a Better Agency Podcast?

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To see how many followers or subscribers Build a Better Agency Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Build a Better Agency Podcast?

These podcasts share a similar audience with Build a Better Agency Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. Marketing Against The Grain
3. Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
4. Making Sense with Sam Harris
5. The Prof G Pod with Scott Galloway

How many episodes of Build a Better Agency Podcast are there?

Build a Better Agency Podcast launched 11 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Build a Better Agency Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Build a Better Agency Podcast?

Recent guests on Build a Better Agency Podcast include:

1. Yoni Kozminski
2. Emily Thompson
3. John Hall
4. Steve Boehler
5. Kathryn Duncan
6. Julian Goldie
7. Nancy Harhut
8. Noel Andrews

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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