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Build a Better Agency Podcast

Drew McLellan
Agency Management
Artificial Intelligence
Agency Growth
Client Relationships
Employee Engagement
Leadership
Agency Management Institute
Networking
Agency Leadership
Leadership Development
Employee Retention
Thought Leadership
Work-Life Balance
Agency Culture
Strategic Planning
Business Development
Professional Development
Agency Operations
Creativity
Marketing

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

PublishesWeeklyEpisodes578Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Build a Better Agency Podcast

Latest Episodes

Welcome to another inspiring episode of Build a Better Agency! This week, host Drew McLellan sits down with longtime agency owner Stacy Jones to discuss the hard-earned lessons and deep insights behind her new business parable, "Dragons and Doors." I... more

Welcome to another insightful episode of Build a Better Agency! In this solo cast, Drew McLellan continues his deep dive into the complexities of agency partnerships, offering a practical framework for agency owners considering bringing on a business... more

Welcome to a thought-provoking episode of Build a Better Agency! This week, host Drew McLellan is joined by agency owner and author Barry LaBov for an in-depth conversation about the power—and business necessity—of true differentiation. Drawing from ... more

Welcome to another can't-miss episode of Build a Better Agency! Host Drew McLellan welcomes back Steve Farber, bestselling author of The Radical Leap and co-author (with legendary leadership researchers Jim Kouzes and Barry Posner) of the brand new b... more

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Recent Guests

Stacy Jones
Agency owner and author of Dragons and Doors
Hollywood Branded
Episode: Episode 576 Lessons in Agency Leadership with Stacy Jones
Barry LaBov
Owner of an Indiana-based agency; author
LaBov & Co. (agency) / Author
Episode: Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov
Steve Farber
Author of The Radical Promise and author of business parables
Author, The Radical Promise
Episode: Episode 573 Mastering Leadership Credibility with Steve Farber
Michael Greenberg
Author on operational efficiency and founder of Third Brain
Third Brain, author of the book on operational efficiency
Episode: Ep 572: Operational Efficiency in the AI Era with Michael Greenberg
Lucy Stratton
CEO and owner of AgencyEA
AgencyEA
Episode: Episode 571 Build Winning Teams Through Agency Leadership with Lucy Stratton
Laurence Metrick
Agency owner, author of Your Audience Has a Heart, Not Just a Profile
Trailer Works (Toronto)
Episode: Episode 569 Why Human Insight Still Beats AI Profiles with Laurence Metrick
Todd Henry
Author and speaker on creativity under pressure
Author of The Accidental Creative and The Brave Habit
Episode: Episode 568 Leading with Creativity and Bravery with Todd Henry
Shawn Yeager
Founder of Upshift, advisor on AI commercialization for professional service firms
Upshift
Episode: Episode 567 AI Commercialization Strategies for Agencies with Shawn Yeager
Anthony Reeves
Vice President of Global Brand and Creative at Kohler; former head of Amazon's Internal Creative Agency
Kohler; Amazon
Episode: Episode 566 Agency Success Lies in Embracing Discomfort with Anthony Reeves

Host

Drew McLellan
Host of Build a Better Agency Podcast

Reviews

4.9 out of 5 stars from 390 ratings
  • THE agency resource

    Drew has a way of cutting through the noise and getting straight to what actually matters for running a healthier, more profitable agency. Every episode is packed with actionable insights. I always walk away with something I can apply. Thank you for being such a great resource!

    Apple Podcasts
    5
    Sultana M.
    United States2 months ago
  • Helpful strategic leadership content

    As a CSO of a mid-size creative agency, I find the content of this podcast very insightful and resourceful to help me lead our organization.

    Apple Podcasts
    5
    ruko33
    United States2 months ago
  • A must listen for marketing agency owners

    Build a Better Agency has become a go-to resource for navigating the small to medium marketing agency world. Drew McLellan brings on guests who genuinely understand the challenges agency owners face, from pricing and profitability to team culture and client relationships, and the conversations stay grounded and practical rather than theoretical.

    His solo episodes are where the depth really shows. Decades of experience running and coaching agencies come through in every one, packed with insights... more

    Apple Podcasts
    5
    CuriousAndMindful
    United States3 months ago
  • Insightful and a kick in the pants

    Week after week, AMI delivers strong insights and up to date data that gives me something to bring back to my team. The findings are helpful across different agency types - something hard to do! There is a good mix of domestic and international, internal org and external marketing / sales content to help multiple aspects of your agency. It’s accessible, but challenges your status quo.

    Apple Podcasts
    5
    Ceematt
    United States4 months ago
  • I learn something every week from Drew and his guests

    I have listened to every episode for over 4 years. There are more tips and great pieces of advice from Drew and his guests than I can ever implement.

    It’s like having a virtual business coach offering useful and timely advice as the agency space continues to evolve.

    While you can’t possibly adopt everything you hear, the things you choose to adopt are always helpful.

    Apple Podcasts
    5
    DTCircman
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the blend of solo leadership insights and guest expertise as highly actionable.
Many appreciate the focus on usable frameworks and implementation steps for agency growth.
Listeners praise the practical, battle-tested advice and real-world examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 576 Lessons in Agency Leadership with Stacy Jones
Q: What is the central metaphor of your book, Dragons and Doors, and how should listeners apply it to their agencies?
Doors represent opportunities and the dragons the challenges; by choosing which doors to walk through and how to tame or navigate the dragons, agency owners can design a path that aligns with their core values and team dynamics, leading to sustainable growth.
Episode 576 Lessons in Agency Leadership with Stacy Jones
Q: What inspired you to write a parable instead of a traditional nonfiction book?
I wanted to express leadership truths in a format that could be more accessible and memorable, using a fictional journey as a mirror for real-world agency experiences, so readers could see patterns and lessons in a narrative context.
Ep 572: Operational Efficiency in the AI Era with Michael Greenberg
Q: How does somebody even start?
Start with people, get them onboard, document processes, optimize, and then accelerate with AI, which may involve embedding a team inside the client organization to drive adoption and build trust.
Episode 567 AI Commercialization Strategies for Agencies with Shawn Yeager
Q: What could independent agencies sell now that they could not sell before because of AI?
Agency leaders can offer ongoing, data-driven services like continuous programmatic SEO, brand monitoring, newsjacking capabilities, and client-specific advisory products that leverage AI to deliver continuous value rather than one-off deliverables.
Episode 564 Why Customer Experience Beats Customer Service with Jeannie Walters
Q: So talk about how you make the distinction between customer experience and customer service and why that matters to us.
Customer experience is the full, proactive design of every touchpoint from awareness through loyalty, while customer service is the reactive support that happens when a customer asks for help. Focusing on CX means aligning people, processes, and policies to shape emotions and outcomes across the entire journey, not just at the moment of contact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Build a Better Agency Podcast

What is Build a Better Agency Podcast about and what kind of topics does it cover?

The show centers on practical leadership, agency operations, growth strategies, and client-focused delivery for independent and small-to-mid sized marketing agencies. Across recent episodes, guests share frameworks for leadership, CX, burnout prevention, AI-enabled workflows, and scalable systems, with a strong emphasis on actionable takeaways that improve profitability, personnel management, and client outcomes. A notable thread is balancing measurable performance with humane, sustainable practices, from structured decision-making and backcasting documents to lean processes and automation. The format frequently blends solo leadership insights with practical guest expertise, sponsorships, and real-world exercises, making it a go-to resource... more

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Which podcasts are similar to Build a Better Agency Podcast?

These podcasts share a similar audience with Build a Better Agency Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
3. AI Explored
4. The Artificial Intelligence Show
5. Marketing Against The Grain

How many episodes of Build a Better Agency Podcast are there?

Build a Better Agency Podcast launched 11 years ago and published 578 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Build a Better Agency Podcast?

Recent guests on Build a Better Agency Podcast include:

1. Stacy Jones
2. Barry LaBov
3. Steve Farber
4. Michael Greenberg
5. Lucy Stratton
6. Laurence Metrick
7. Todd Henry
8. Shawn Yeager

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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