The AgencyHabits Podcast
Peter Kang, Sei-Wook KimGo behind the scenes of real agency businesses. The AgencyHabits Podcast shares ideas, lessons, and experiments from across Barrel Holdings - home to a growing portfolio of specialized agencies and over two decades of insights. We share them all here, hoping you'll test, tweak, and find what works best for your agency.
| Publishes | Weekly | Episodes | 37 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessInvestingManagement | |||
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Latest Episodes
Your ICP isn't just who you target. It determines your sales cycle, your margins, and the quality of your clients.
And most agencies get it completely wrong.
Today, we break down the 5 dimensions of a real ICP and how to use them to improve your ... more
You can't scale your agency because everything still runs through you.
And until that changes, no hire is going to fix it.
In this episode, we break down why hiring a salesperson rarely works, and why business development in an agency isn't one r... more
Most agencies think their service offering is just a list of capabilities. Branding, web, SEO, paid media. But that's not what clients are actually buying.
A real service offering is the structure of the client relationship, how someone starts work... more
Most agency owners obsess over revenue, margins, and utilization, but the thing that determines whether your agency feels financially strong or constantly stressed is working capital.
Working capital is the timing gap between when you pay your team... more
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Apple Podcasts | #31 |  Indonesia/Business/Management |
Apple Podcasts | #168 |  Poland/Business/Management |
Apple Podcasts | #195 | Indonesia/Business |
Apple Podcasts | #238 |  Singapore/Business/Management |
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Frequently Asked Questions About The AgencyHabits Podcast
What is The AgencyHabits Podcast about and what kind of topics does it cover?
This show focuses on real-world agency growth, profitability, and operations, drawing lessons from a portfolio of specialized agencies and two decades of experience. Recent episodes emphasize structuring ecosystems for referrals, improving margins, measuring and leveraging data, and transforming client engagements into lasting, compounding assets. Across episodes, hosts share practical frameworks for diagnosing misalignment between an agency's goals and its actual ecosystem, optimizing pricing and scoping, and managing risk while scaling. A notable throughline is turning everyday client work into repeatable, scalable advantages—through disciplined metrics, intentional marketing, and strong relationship networks—making it a compelling resour... more
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How many listeners does The AgencyHabits Podcast get?
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Which podcasts are similar to The AgencyHabits Podcast?
These podcasts share a similar audience with The AgencyHabits Podcast:
1. 2Bobs—with David C. Baker and Blair Enns
2. Pivot
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. Pod Save America
How many episodes of The AgencyHabits Podcast are there?
The AgencyHabits Podcast launched 9 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The AgencyHabits Podcast?
Recent guests on The AgencyHabits Podcast include:
1. Lucas Ballasy
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