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The AgencyHabits Podcast

Peter Kang, Sei-Wook Kim
Agency Profitability
Barrel Holdings
SDE
EBITDA
P&L (profit and Loss) Statements
Owner Salaries
Agency Growth
Client Retention
E-Commerce
Agency Specialization
Agency Org Design
Leadership Transition
Shopify
Agency Acquisitions
Generalist Agency
Food and Beverage Sector
Agency Business
Invoicing Practices
Project-Based Business
Retainer-Based Business

Go behind the scenes of real agency businesses. The AgencyHabits Podcast shares ideas, lessons, and experiments from across Barrel Holdings - home to a growing portfolio of specialized agencies and over two decades of insights. We share them all here, hoping you’ll test, tweak, and find what works best for your agency.

PublishesWeeklyEpisodes14Founded3 months ago
Number of ListenersCategories
BusinessInvestingManagement

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Artwork for The AgencyHabits Podcast

Latest Episodes

In this episode, hosts Peter Kang and Sei-Wook Kim break down the complex landscape of agency acquirers. They map out the six primary types of buyers, from individual entrepreneurs to massive strategic networks, explaining the distinct motivations, f... more

In this episode, hosts Peter Kang and Sei-Wook Kim pull back the curtain on one of their most significant career transitions: stepping away from the day-to-day leadership of their first agency, Barrel, without selling the business. They define this s... more

In this episode, hosts Peter Kang and Sei-Wook Kim dive into the practicalities of building a partnerships program for resource-constrained agencies. They argue that you don't need a dedicated partnerships team to start seeing significant benefits fr... more

In this episode, hosts Peter Kang and Sei-Wook Kim cut through the noise of data overload to share the essential metrics every agency should track. Moving beyond fancy dashboards, they break down the handful of key performance indicators (KPIs) that ... more

Key Facts

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Similar Podcasts

Recent Guests

Lucas Ballasy
Former designer at Barrel who transitioned to CEO
Barrel
Episode: How We Exited Our Agency Without Selling It

Hosts

Sei-Wook Kim
Co-Founder of Barrel Holdings and co-host discussing agency org design and experiences of starting an agency.
Peter Kang
Co-Founder of Barrel Holdings and co-host of The AgencyHabits Podcast.
Wook
Co-host sharing experiences of starting an agency and discussing agency acquisitions.

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Talking Points

Recent interactions between the hosts and their guests.

A Lightweight Agency Partnerships Program That Actually Works
Q: What would you say to a mom who's in a situation similar to yours?
I would say first, do a calendar audit and think about where are there little moments in your day that can be yours.
How Specialization Impacts Your Agency’s Growth, Margins, and Valuation
Q: How does specialization impact valuations?
Specialization generally leads to stickier client relationships, higher fees, and better profit margins, thus positively influencing agency valuations.
How Specialization Impacts Your Agency’s Growth, Margins, and Valuation
Q: How would you go about moving towards specialization?
Identify clusters of clients and refine expertise, developing targeted messaging and services for those sectors.
How Specialization Impacts Your Agency’s Growth, Margins, and Valuation
Q: If you specialize, does that mean you can't take on other work outside of that specialization?
No, but it's a case-by-case decision; agencies may choose to take on work outside their specialization for financial reasons while still positioning themselves as experts in their primary focus.
How Specialization Impacts Your Agency’s Growth, Margins, and Valuation
Q: Why is specialization important or helpful?
Specialization streamlines processes, allows agencies to build expertise in specific client needs, and enhances client trust and confidence.

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Gender Skew
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Frequently Asked Questions About The AgencyHabits Podcast

What is The AgencyHabits Podcast about and what kind of topics does it cover?

Focused on the intricacies of running and scaling agency businesses, insights shared cover a diverse range of topics essential for agency operators and owners. Regular discussions include agency organizational design, cash flow management, client roster management, and the importance of specialization, offering actionable tips and frameworks. Noteworthy is the host's willingness to share personal experiences and the challenges they've faced with their own agency, providing a relatable lens for listeners. Exploring themes such as sustainable growth, profitability, and client relationships, the content is designed for entrepreneurs looking to enhance their operational strategies and achieve success in the competitive agency landscape.

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Which podcasts are similar to The AgencyHabits Podcast?

These podcasts share a similar audience with The AgencyHabits Podcast:

1. My First Million
2. The Ryen Russillo Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Bill Simmons Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The AgencyHabits Podcast are there?

The AgencyHabits Podcast launched 3 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The AgencyHabits Podcast?

Recent guests on The AgencyHabits Podcast include:

1. Lucas Ballasy

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