
A deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth. Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known ... more
| Publishes | Twice monthly | Episodes | 13 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Tired of the agency "grind"? Join active operators Kyle and Drew as they reveal the "hybrid agency" model—the same evolution that scaled their business to a million dollars a month profitably. Learn how to ditch the complexity of traditional retainer... more
Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red... more
Discover how a simple "cork in the bucket" strategy turned a million-dollar revenue stream into actual net profit. In this episode, Drew and Kyle reveal the secret software features that allowed them to scale Leadzolo to million-dollar months by "jui... more
Go behind the scenes to see how a non-profitable agency doing $500,000 a month finally solved the "Black Box" of lead distribution to scale past $1M. Learn the exact software strategies used to cut Zapier costs in half and eliminate the "firefighting... more
In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platf... more
In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the attic" valuation, they share the h... more
In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how... more
What started as a casual conversation in a co-working office turned into a powerful business idea.Real estate investor Preston Dahl shared he was paying up to $500 for a single motivated seller lead through pay-per-lead platforms. Advertising expert ... more
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Listeners, social reach, demographics and more for this podcast.
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That Agency Show launched 6 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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