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Startup Hypeman: The GOAT to Market Show

Startup Hypeman
Entrepreneurship
Event-Led Growth
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Sales Strategies
Trust In Sales
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Innovation
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Become the GOAT To Market!

This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.

Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).

Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNA... more

PublishesTwice monthlyEpisodes323Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Startup Hypeman: The GOAT to Market Show

Latest Episodes

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures.

Marquee invests at the intersection ... more

YouTube

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

One of the biggest struggles of an early stage startup is creating content.

Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper ... more

YouTube

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

Have you ever worked really hard on a piece of content, only for it to get like 5 likes online?

It could be a bad distribution strategy or bad timing, but more like... more

YouTube

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?

You imme... more

YouTube

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Recent Guests

Erik Hammer
Managing partner and co-founder of Marquee Ventures
Marquee Ventures
Episode: Best of GTM Season 3 - Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer
Tyler Lessard
Founder of SalesFeed Media; Chief Marketing Officer at Technology Advice; Founder of Outside In Marketing Consultancy
SalesFeed Media Network; Technology Advice
Episode: Best of GTM Season 3 - Building a Successful Media Brand with Sales Feed Founder Tyler Lessard
Sarah Sitz
Co-founder of The Squeeze
The Squeeze
Episode: Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
Pablo Gonzalez
Founder and CEO of Be The Stage
Be The Stage
Episode: Best of GTM Season 3 - How to Make a Community Work with Be The Stage Founder Pablo Gonzalez
Mike LaVitola
Co-founder and former CEO of Foxtrot
Foxtrot
Episode: Best of GTM Season 3 - Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola
Tricia Martinez-Saab
Managing Director, Techstars Chicago
Techstars Chicago
Episode: Best of GTM Season 3 - Building & Investing in AI with Techstars MD Tricia Martinez-Saab
Meesha Dogan
Co-founder and CEO of Cardio Diagnostics
Cardio Diagnostics
Episode: Best of GTM Season 3 - Expanding Your TAM to Increase Revenue with CEO Meesha Dogan
Jordan Tepper
Co-founder of Apologue; also involved with La Course and Host Cocktails
Apologue
Episode: Best of GTM Season 3 - Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper
Jason W. Taylor
President and founder of CodeLaunch
CodeLaunch
Episode: GTM 4-12: Creating Unforgettable Experiences (Season Finale!)

Hosts

Rog Nation
Host of The GOAT To Market Show, frequent speaker on startup GTM and community-driven growth.
Raj Nation
Co-host and interviewer known for energetic, structured interviews that extract actionable GTM insights.

Reviews

5.0 out of 5 stars from 98 ratings
  • Creating Unforgettable Experiences (Season Finale!)

    Great content! Engaging episode with real, practical, go-to-market insights that are straight to the point, and actually useful for founders! đź’Ż

    Apple Podcasts
    5
    alchemistash
    United States8 months ago
  • Smart, fun, good vibes

    I love the combo of thoughtful questions either time for laughs and fun.

    Apple Podcasts
    5
    Berraberro
    United Statesa year ago
  • Love the energy ⚡️

    I had an incredible time with Raj on the Startup Hypeman podcast. Not only does Raj bring the 🔥🔥🔥he also asks incredibly powerful questions to make sure his guests get the most value from his show. Amazing host, amazing podcast chalked with insights. Definitely recommend!

    Apple Podcasts
    5
    Author of GrowUp
    United States2 years ago
  • The Ultimate Podcast

    GTM is a treasure trove for those into business, entrepreneurship, and building amazing products. Rajiv is great at sparking captivating discussions with his guests, and the experts they invite to the show share mind-blowing insights. It's essentially an enjoyable and priceless method to acquire valuable knowledge!

    Apple Podcasts
    5
    Lea11182022
    Philippines3 years ago
  • The Hype Is Real

    While other podcasts feel like a hodgepodge of interviews, this one has a purposeful structure and deliberate calendar for delivering takeaways for me as a listener.

    The entertainment value doesn’t hurt either!

    Apple Podcasts
    5
    ConnectWithPablo
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Questions are thoughtful and help guests crystallize their core messages.
Diverse guest mix delivers wide perspectives on GTM, branding, and growth.
Hosts bring energy and actionable takeaways that you can apply right away.

Talking Points

Recent interactions between the hosts and their guests.

Best of GTM Season 3 - Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer
Q: What's Marquee's view on early-stage investments and product-market fit?
Early-stage is a moving target; they look for revenue traction (around a $1M run rate), willingness to leverage a network, and a founder who can sell and recruit, with a focus on signals of product-market fit and clarity on the path to scale.
Best of GTM Season 3 - Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer
Q: What makes Marquee Ventures distinctive in structure and mission?
Marquee is a separate investment entity from the Cubs, funded by the ownership group but not bound by Cubs' corporate priorities, allowing it to pursue independent strategic value and collaborate with Cubs assets when beneficial.
Best of GTM Season 3 - Building & Investing in AI with Techstars MD Tricia Martinez-Saab
Q: What are the key criteria you look for when investing in AI startups?
Founders' grit and motivation, the strength and composition of the team, early traction with customers, and a compelling market opportunity. Technology depth and the ability to execute (MLOps, data strategy) are also crucial, along with a realistic plan for growth beyond the short term.
Best of GTM Season 3 - Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola
Q: What was your biggest challenge and when do you do category reviews?
The biggest challenge was fundraising in the early years, with long stretches of no funding; category reviews and live experimentation then guided product decisions as the business scaled.
Best of GTM Season 3 - Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola
Q: What was your biggest game changer in running this?
Opening the first West Loop store, moving from online-only to a physical location, was the pivotal moment; it demonstrated that a real storefront could unlock a new level of customer experience and growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Startup Hypeman: The GOAT to Market Show

What is Startup Hypeman: The GOAT to Market Show about and what kind of topics does it cover?

This show centers on practical, battle-tested go-to-market strategies from startup founders, CXOs, VCs, and operators. Episodes mix tactical frameworks with behind-the-scenes stories on everything from event-led growth and brand-building to community activation and patient, data-driven GTM experiments. Listeners can expect actionable playbooks, candid reflections on fundraising and scaling, and a high-energy interview style that highlights real-world wins and missteps. A standout element is the recurring focus on community, live events, and partner ecosystems as engines for growth, plus the host's knack for drawing out sharp, implementable takeaways for founders and GTM leaders.

Where can I find podcast stats for Startup Hypeman: The GOAT to Market Show?

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How many listeners does Startup Hypeman: The GOAT to Market Show get?

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What are the audience demographics for Startup Hypeman: The GOAT to Market Show?

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How many episodes of Startup Hypeman: The GOAT to Market Show are there?

Startup Hypeman: The GOAT to Market Show launched 11 years ago and published 323 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Startup Hypeman: The GOAT to Market Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Startup Hypeman: The GOAT to Market Show?

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What guests have appeared on Startup Hypeman: The GOAT to Market Show?

Recent guests on Startup Hypeman: The GOAT to Market Show include:

1. Erik Hammer
2. Tyler Lessard
3. Sarah Sitz
4. Pablo Gonzalez
5. Mike LaVitola
6. Tricia Martinez-Saab
7. Meesha Dogan
8. Jordan Tepper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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