Rephonic
Artwork for Stacked GTM
Artificial Intelligence
GTM
Go-To-Market Engineering
Artificial Intelligence In GTM
Scalestack
Revenue Operations
Regie.ai
Quotapath
Gong
Cloud
Personio
Go-To-Market
Revops
AI In GTM

Deep-dive into how AI is impacting GTM - Each series of 5-7 episodes explores one area from the perspective of top practitioners and vendors. Presented by the GTM Council - the exclusive community for operational GTM leaders.

PublishesWeeklyEpisodes11Founded2 months ago
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Artwork for Stacked GTM

Latest Episodes

Dust keeps coming up across the GTM engineering community, and this episode explains why. Gina Kabasakalis, Founding US GTM at Dust, has a clear-eyed view of where AI adoption actually breaks down: not in the build, but in the handoff from one techni... more

Everyone wants to run GenAI workflows. The problem is they're running them on commoditized data, team sizes, job titles, basic firmographics and wondering why nothing converts. Joe Lehr, Director of GTM Engineering & Innovation at Primary Ventures, w... more

James Underhill, Head of GTM Ops at Profound, runs the ops and systems function through one of the more extreme growth curves you'll hear about: five times ARR in nine months, headcount from sixty to two hundred, and an AE team scaling from thirty to... more

Seth Marrs spent six years at Forrester as their lead sales AI and technology analyst, which means he evaluated every major wave of GTM tech and has the receipts to back his calls. Now at Sandler as Chief Strategy Officer, he's seeing the practitione... more

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Recent Guests

Joe Lehr
Joe Lehr from Primary Ventures, role in venture firm and go-to-market expertise
Primary Ventures
Episode: GTM Engineer: Joe @ Primary Ventures
James Underhill
Founder/Head of Profound GTM Offset
Profound
Episode: GTM Engineer: James @ Profound
Seth Marrs
Author and analyst focused on sales AI and technology
Forrester (former); Sandler (current)
Episode: Agentic Sales: Seth @ Sandler
Ryan Milligan
Chief Revenue Officer at Quotapath
Quotapath
Episode: GTM Engineer: Ryan CRO @ Quotapath
Mark Deacon
CRO of CaniBuild, founder with host of GTM Playbook
CaniBuild
Episode: Agentic Sales: Mark @ Canibuild
Elio Narciso
CEO of Scalestack
Scalestack
Episode: GTM Engineer: Elio @ Scalestack
Matt Millen
Co-founder and president of Regie.ai
regie.ai
Episode: Agentic Sales: Matt President @ Regie
Shantanu Shekhar
VP of Revenue Operations at Personio
Personio
Episode: GTM Engineer: Shantanu @ Personio

Hosts

Andy Mowat
Host of the show and a key figure in GTM Council-related programming. Frequently referenced as the host in multiple episodes.
Noah Marks
Host with deep involvement in GTM Council discussions; also associated with Stacked GTM.
Annie Moat
Co-host of Stacked GTM podcast; often collaborates with GTM Council members.

Reviews

5.0 out of 5 stars from 2 ratings
  • Deep dives into the impact of AI on GTM

    I love the deep dive interviews with practitioners and vendors. Tons of insights.

    Apple Podcasts
    5
    mowwhat
    United States2 months ago

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Talking Points

Recent interactions between the hosts and their guests.

Agentic Sales: Mark @ Canibuild
Q: Who's running this? Is this your rev ops team? Is there a technically enabled SDR leader tweaking and refining the system?
The CRO explains that a dedicated rev ops leader, responsible for AI agent deployment, governance, and ongoing testing, oversees the system, with collaboration from the head of sales for ongoing optimization and training.
Agentic Sales: Matt President @ Regie
Q: What are the biggest challenges customers face when adopting AI in GTM, and how does Regie help mitigate them?
Key challenges include change management, data quality, and discovering the right success criteria for a POC; Regie addresses these with workflow interviews, upfront data alignment, and clearly defined mutual success metrics.
Agentic Sales: Matt President @ Regie
Q: How do you see the balance between automation and human involvement evolving in GTM teams?
The balance shifts from replacing humans to orchestrating teams with AI, where automation handles repetitive, data-driven tasks and humans focus on high-value interactions like calls and nuanced personalization during handoffs.
Agentic Sales: Matt President @ Regie
Q: What is Regie.ai, and why did you conceive of this idea back in 2020?
Regie.ai is an AI-native sales engagement platform that combines human agents with AI, enabling precise, signal-driven workflows, a parallel dialer for outreach, and last-mile AI-assisted personalization across channels.
GTM Engineer: Everett @ Clay
Q: How do you define GTM engineering and where does it sit in the organization?
GTM engineering is about removing blockers to accelerate ideas into execution, with a close integration to RevOps. It should live near RevOps or within an aligned ops function to ensure centralized coordination and fast iteration, rather than being isolated in a silo.

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Frequently Asked Questions About Stacked GTM

What is Stacked GTM about and what kind of topics does it cover?

This show explores how artificial intelligence is reshaping go-to-market, revenue operations, and the broader GTM tech stack through practitioner-led conversations and vendor perspectives. Episodes center on building AI-enabled RevOps, data governance, and agentic workflows, with real-world deployments from Quotapath, Canibuild, Scalestack, Regie.ai, Personio, and Clay. Listeners get a practical view of data foundations, tooling choices (build vs. buy), governance, and the organizational changes needed to scale AI across GTM functions, including sales enablement, pricing implications, and ROI. A notable pattern is the emphasis on data quality and centralized governance as the backbone for reliable AI outputs, as well as the tension between ... more

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Stacked GTM launched 2 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Stacked GTM?

Recent guests on Stacked GTM include:

1. Joe Lehr
2. James Underhill
3. Seth Marrs
4. Ryan Milligan
5. Mark Deacon
6. Elio Narciso
7. Matt Millen
8. Shantanu Shekhar

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