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Small Fortune Podcast

Global Wine Partners
Wine Industry
Napa Valley
Wine
Wine Business
Agriculture
California
California Crush Report
Vintage Wine Estates
Sommeliers
Bankruptcy
Paso Robles
Wine Sales
Port Wine
California Wine
Fine Art
Oregon
Public Relations
Virginia Wine
Enolytics
Atlas Collective

Our podcast is about the wine business, how difficult it is to be successful and why. It’s also about the strategies that various participants in the industry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.

PublishesTwice monthlyEpisodes86Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Small Fortune Podcast

Latest Episodes

As today’s guest Stuart Spencer - grape grower, winemaker, and Executive Director of the Lodi Winegrape Commission – puts it in today’s interview, the US is the only major wine producing country in the world that allows its national wine designation ... more

Barra of Mendocino was founded by Charlie Barra, who began planting grapes in Mendocino in 1955. Martha joined the enterprise through marriage in 1980. Hear about the beauty of off-the-beaten path Mendocino, the cool-climate California growing region... more

The Small Fortune Podcast is centered on the stories of entrepreneurial and small business success in the wine industry, but the lessons from large company management can be useful too. In today’s podcast, host Carol Collison speaks with Stephen Brau... more

Randall Grahm is a highly creative person whose ideas have been expressed in a number of well-known and successful brands. At various times during his career his Big House, Cardinal Zin, and Bonny Doon wine labels were sold to others, and now he has ... more

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Recent Guests

Martha Barra
Leader of Barra Mendocino, organic farming advocate
Barra Mendocino (Barra Mendocino)
Episode: Ep 80: Martha Barra on Mendocino and Organic Wine
Stephen Brauer
Wine professional with leadership roles in large wine companies
Former CEO at multiple large wine enterprises (Everton, Pasternak, Treasury Wine Estates, Pernod Ricard, Seagram)
Episode: Ep 79: Stephen Brauer: Route to Market is More Than Distributor Alignment
Randall Grahm
Founder of Bonny Doon Winery, now proprietor of Popelouchum Estate
Popelouchum Estate
Episode: Ep 78: Randall Grahm: New Ideas in Terroir at Popelouchum Estate
Glenn Proctor
Partner at Ciatti & Company; multi-generational grape grower
Ciatti & Company
Episode: Ep 77: Glenn Proctor on the Future Grape Market and More
Pete Richmond
Founder and principal owner, Silverado Farming Company
Silverado Farming Company
Episode: Ep 76: Building a Luxury Service Brand with Silverado Farming’s Pete Richmond
Jule Ann Kodmur
Self-employed publicity specialist, wine PR professional
Self-employed
Episode: Ep 75: A Short Course in Publicity with O.G. Julie Ann Kodmur
Jenny Heinzen
Broker and principal of Vineyard Professional Real Estate in Paso Robles
Vineyard Professional Real Estate
Episode: Ep 74: Selling Paso Robles with Jenny Heinzen
Paul Speck
President of Henry of Pelham, multi-generational winery
Henry of Pelham
Episode: Ep 73: Niagara: The Hottest Wine Region in the World with Paul Speck
Megan Bell
Owner of Margins Winery
Margins Winery
Episode: Ep 72: How to Wind Down a Wine Business the Right Way

Host

Carol Collison
Host of the show and partner at Global Wine Partners; experienced in guiding interviews and discussing wine industry trends.

Reviews

4.9 out of 5 stars from 19 ratings
  • Great Content!

    I have loved the content on this pod. I found the pod last week and have already made it through your entire episode history. I am here in southeast US looking at the wine industry trying to learn more.

    As a young professional in finance this pod met me at my level and gave me some of the inside baseball around the business, which has been SUPER helpful. Thank you for putting this program together and keeping it going!

    Apple Podcasts
    5
    RNeal92
    United States2 years ago
  • Great content, lousy audio

    I want to listen to this podcast badly as a professional in the wine industry but the audio quality is nearly unlistenable. Please please please get a better quality recording.

    Apple Podcasts
    3
    J G Taylor
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show delivers practical wine industry insights that help finance professionals understand the business side.
Guests are diverse and bring real-world experience across wine sectors.
Audio quality can be a pain point for listeners craving clearer sound.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep 80: Martha Barra on Mendocino and Organic Wine
Q: What drove Barra Mendocino to adopt organic farming back in 1988, and how has that evolved?
It began as a practical decision for water safety, employee health, and soil quality, not as a marketing tactic; over time the standard has evolved to exceed basic organic certifications, emphasizing deeper soil health and certification rigor.
Ep 80: Martha Barra on Mendocino and Organic Wine
Q: What makes Mendocino County unique for growing grapes, and how does the climate support your varietals?
The cool nights and diurnal shifts allow us to grow Pinot Noir, Pinot Blanc, and even Gewürztraminer with long hang times on the hillside, while still ripening Cabernet; the region's climate and terroir create a distinctive set of flavors that can't be replicated elsewhere.
Ep 80: Martha Barra on Mendocino and Organic Wine
Q: How did the transition to working with a spouse in the business occur, and what tips would you give for working with a partner for 40 years?
The key is clearly separating duties and maintaining defined roles, which reduces friction; both partners respect each other's responsibilities, and family members (daughters and son) have defined roles in marketing, sales, and production, which helps the entire operation run smoothly.
Ep 72: How to Wind Down a Wine Business the Right Way
Q: What happened in 2023 that disrupted distribution and sales?
The guest explains that in Q3 2023, the fall release received no interest from distributors, breaking a long pattern of rapid sell-through and signaling a systemic market shift that affected sales for years thereafter.
Ep 77: Glenn Proctor on the Future Grape Market and More
Q: What is the profile of a successful wine grape broker, and is formal education essential?
Glenn indicates that while his credentials are helpful for knowledge, the core to brokerage is market insight, relationships, and ethics; success comes from understanding the market, building trust, and maintaining transparency rather than relying solely on degrees.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Small Fortune Podcast

What is Small Fortune Podcast about and what kind of topics does it cover?

The show centers on the wine business, exploring how brands grow, market, and endure in a competitive landscape. Highlights across episodes include practical PR tactics for wineries, the role of data analytics in driving sales, direct-to-consumer strategies, branding and storytelling, governance and leadership in both corporate and family-owned wineries, and real-world case studies from vineyard operations to M&A and marketing campaigns. Noteworthy threads include the emphasis on human, tailored outreach in an era of automation, a focus on hospitality-driven brands, and the cross-disciplinary application of strategy—from military-inspired planning to brand-building and customer experience. This blend of practical tactics, leadership advice,... more

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Which podcasts are similar to Small Fortune Podcast?

These podcasts share a similar audience with Small Fortune Podcast:

1. Wine Enthusiast Podcast
2. VinePair Podcast
3. SOMM TV wine & food
4. Wine for Normal People
5. I'll Drink to That! Wine Talk

How many episodes of Small Fortune Podcast are there?

Small Fortune Podcast launched 3 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Small Fortune Podcast?

Recent guests on Small Fortune Podcast include:

1. Martha Barra
2. Stephen Brauer
3. Randall Grahm
4. Glenn Proctor
5. Pete Richmond
6. Jule Ann Kodmur
7. Jenny Heinzen
8. Paul Speck

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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