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Slow & Steady — A Podcast by ARTILLERY

Jake Kramer & John Wooten
Artillery
Wordpress
Siteground
Google
The Body Lab
AI Search
Search Engine Optimization
Loudr
Gearlocker
The Corn Belt
Divi
Web Design
Maintenance
Hosting
Security
Plugins
Jennifer Clark
Marketing
Local SEO
Medical Purgatory

For way too many people, "website" is a scary word. If that's you, don't panic! Just press play. Join Jake and John, co-owners of ARTILLERY, as they walk you step-by-step through the process of creating design that actually works. From buying your domain to launching your site (and everything in between), Slow & Steady breaks down each phase into clear, relatable episodes that are packed with real... more

PublishesTwice monthlyEpisodes20Founded10 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Slow & Steady

Latest Episodes

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with Josh Petersen, Hub Director at The Hope Venture, a Lincoln-based nonprofit that connects donors to health and education projects for people in ext... more

A solo episode. Just Jake, a 31-page report, and a few thoughts on the matter.

SiteGround, the hosting company behind all 500-plus ARTILLERY sites, published "AI in WordPress: The 2026 Landscape for Small Businesses." Jake read the whole thing and ... more

Guest episode of Slow & Steady, a podcast by ARTILLERY.

In this episode, Jake sits down with Keenan McCurdy. He's a 15-year wrestling coach at Lincoln East, two-time state champion, science-turned-gym teacher, (former) group fitness gym owner, yout... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with JT Martin, founder of Loudr and the creator behind The Corn Belt, the hyperlocal Nebraska channel with 50 million organic views and 140,000 follow... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake sits down with Michelle Bourbonniere, PhD, founder of Words on the Rise, to demystify how AI search actually works under the hood. Michelle is the SEO consultant behind ... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake sits down with Dr. Rachel Huston Traynor, the founder of The Body Lab in Lincoln, Nebraska, to talk about what "slow and steady" actually looks like in a healthcare prac... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake sits down with Hunter Boe, the founding vocal music director at Standing Bear High School in Lincoln, Nebraska, to talk about what it actually looks like to build someth... more

Part 9 of the "Perfect Website" Series.

In this episode, Jake sits down with marketing coach and copywriter Brittany Downey to walk through a real SEO audit of artillerymedia.com — paid for, delivered by outside specialist Michelle Bourbonniere, Ph... more

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Recent Guests

Josh Petersen
Hub Director, The Hope Venture
The Hope Venture
Episode: Ep. 19. People Give to People: A Hope Venture Story with Josh Petersen
Keenan McCurdy
Wrestling coach for 15 years, founder of GearLocker
GearLocker
Episode: Ep. 17 — From Wrestling Mat to SaaS Founder: How Keenan McCurdy is Building GearLocker Slow & Steady
JT Martin
Founder of Loudr, a short form video and social media agency
Loudr
Episode: Ep. 16 — Cost Signal, the Corn Belt, and Not Burning Out Chasing Virality with JT Martin
Michelle Bourbonniere
Founder of Words on the Rise, SEO consultant
Words on the Rise / ARTILLERY (audit partner)
Episode: Ep. 15 — How AI Search Actually Works (And Why Slow, Steady SEO Still Wins) with Michelle Bourbonniere
Dr. Rachel Huston
Founder of The Body Lab, multidisciplinary chiropractic and wellness practice
The Body Lab, Lincoln
Episode: Ep. 14 — Out of Medical Purgatory: How Rachel Huston Traynor Built The Body Lab Slow & Steady.
Brittany Downey
Marketing coach, writer, and host of the Do Less Marketing podcast
Downey Strategy (downeystrategy.com)
Episode: Ep. 11 — Decluttering Your Marketing (and Finding What Actually Fits) — with Brittany Downey
Nick Small
Co-founder of Driive, former VP of Marketing at CompanyCam
Driive / CompanyCam
Episode: Ep. 10 — From Employee #7 to a $2B Valuation (Nick Small, CompanyCam)
Jennifer Clark
Voice actor and client featured on the episode
jennifersvoice.com
Episode: Ep. 09 — The Sound of Humankindness: A Client Success Story with Jennifer Clark

Hosts

John
Co-host of Slow & Steady, ARTILLERY co-owner
Jake
Host of Slow & Steady, ARTILLERY co-owner

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 09 — The Sound of Humankindness: A Client Success Story with Jennifer Clark
Q: What is Humankindness at Work and how did it influence your branding and podcast?
Jennifer describes Humankindness at Work as an extension of The Sound of Humankindness, created from client testimonials and core values, and how it informs her branding and content strategy beyond voice acting.
Ep. 09 — The Sound of Humankindness: A Client Success Story with Jennifer Clark
Q: How did opportunities unfold for you with major brands and how did you approach building your site?
She explains multiple channels for work (agents, pay-to-plays, direct outreach), the shift from Wix to a purpose-built site, and the importance of genre-specific pages and demos to communicate identity and capability quickly to potential clients.
Ep. 09 — The Sound of Humankindness: A Client Success Story with Jennifer Clark
Q: Tell us who you are and your origin story in voice acting.
Jennifer recounts wanting to be a voice actor since childhood, balancing life with a theology degree, and starting the journey during the pandemic, which led to rapid learning and the first major paid project that validated her efforts.
Ep. 10 — From Employee #7 to a $2B Valuation (Nick Small, CompanyCam)
Q: How do you decide which marketing rabbit holes to chase and which to ignore?
Trust your conviction about delivering value; test with disciplined focus, commit to a direction, and let team alignment and clear outcomes guide decisions rather than chasing every trend.
Ep. 10 — From Employee #7 to a $2B Valuation (Nick Small, CompanyCam)
Q: What signals do you watch to know if marketing is going well?
Nick emphasizes customer signals, community engagement, real-world feedback, and sustainable growth metrics over vanity metrics, focusing on how well the product fits the market and how the brand is perceived in the community.

Audience Metrics

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Listeners per Episode
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Location
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Frequently Asked Questions About Slow & Steady

What is Slow & Steady about and what kind of topics does it cover?

Practical, hands-on discussions about building and maintaining effective websites for small businesses and marketing teams. Episodes cover everything from WordPress setup, maintenance, and security to SEO, design tooling, and scalable content strategies, often weaving in real-world client stories and concrete workflows. The show leans into a deliberate, “slow and steady” philosophy—emphasizing user experience, solid processes, and measurable outcomes over flashy, viral hits. Across episodes, listeners can expect actionable tips on site performance, content strategy, branding, and ROI-driven web decisions, with a clear preference for fiscal responsibility and long-term growth. Noteworthy is the consistent framing of ARTILLERY's services as p... more

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1. Web Design Business with Josh Hall
2. The WP Minute+

How many episodes of Slow & Steady are there?

Slow & Steady launched 10 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Slow & Steady?

Recent guests on Slow & Steady include:

1. Josh Petersen
2. Keenan McCurdy
3. JT Martin
4. Michelle Bourbonniere
5. Dr. Rachel Huston
6. Brittany Downey
7. Nick Small
8. Jennifer Clark

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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