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Slow & Steady — A Podcast by ARTILLERY

Jake Kramer & John Wooten
Artillery
Wordpress
Siteground
Gearlocker
The Body Lab
Loudr
AI Search
Search Engine Optimization
Google
Domains
Schema.org
The Corn Belt
Local SEO
Medical Purgatory
Gear Management Software
Nebraska
Maintenance
Hosting
Divi
Security

For way too many people, "website" is a scary word. If that's you, don't panic! Just press play. Join Jake and John, co-owners of ARTILLERY, as they walk you step-by-step through the process of creating design that actually works. From buying your domain to launching your site (and everything in between), Slow & Steady breaks down each phase into clear, relatable episodes that are packed with real... more

PublishesTwice monthlyEpisodes23Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Slow & Steady

Latest Episodes

Guest episode of Slow & Steady — A Podcast by ARTILLERY. Eric and Jake got connected through a mutual client, and Eric has done the schema work on ARTILLERY sites since.

In this episode, Jake sits down with Eric Franzon of Smart Data Websites in Mi... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY. This conversation started on Josh Hall's Buy or Sell series in July, and Jake invited Hans on before the mics even cooled off.

In this episode, Jake and John sit down with Hans Skillrud, co-f... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with their friend of eight-plus years, Josh Hall. Josh spent a decade building In Transit Studios, his web design agency in Columbus, Ohio. In 2020 he ... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with Josh Petersen, Hub Director at The Hope Venture, a Lincoln-based nonprofit that connects donors to health and education projects for people in ext... more

A solo episode. Just Jake, a 31-page report, and a few thoughts on the matter.

SiteGround, the hosting company behind all 500-plus ARTILLERY sites, published "AI in WordPress: The 2026 Landscape for Small Businesses." Jake read the whole thing and ... more

Guest episode of Slow & Steady, a podcast by ARTILLERY.

In this episode, Jake sits down with Keenan McCurdy. He's a 15-year wrestling coach at Lincoln East, two-time state champion, science-turned-gym teacher, (former) group fitness gym owner, yout... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with JT Martin, founder of Loudr and the creator behind The Corn Belt, the hyperlocal Nebraska channel with 50 million organic views and 140,000 follow... more

Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake sits down with Michelle Bourbonniere, PhD, founder of Words on the Rise, to demystify how AI search actually works under the hood. Michelle is the SEO consultant behind ... more

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Recent Guests

Eric Franzon
Expert on schema.org and structured data
Smart Data Websites
Episode: Ep. 22. Schema Markup in Plain English (And Why AI Makes It Matter More), with Eric Franzon
Hans Skillrud
Co-founder and VP of Termageddon
Termageddon
Episode: Ep. 21. The Copy-Paste Confession, with Hans Skillrud of Termageddon
Josh Hall
Web design agency founder and educator, runs Web Designer Pro, host of a design-focused educational brand
JoshHall.co, Web Designer Pro
Episode: Ep. 20. Selling Your Business to Your Own Student, with Josh Hall
Josh Petersen
Hub Director, The Hope Venture
The Hope Venture
Episode: Ep. 19. People Give to People: A Hope Venture Story with Josh Petersen
Keenan McCurdy
Wrestling coach for 15 years, founder of GearLocker
GearLocker
Episode: Ep. 17 — From Wrestling Mat to SaaS Founder: How Keenan McCurdy is Building GearLocker Slow & Steady
JT Martin
Founder of Loudr, a short form video and social media agency
Loudr
Episode: Ep. 16 — Cost Signal, the Corn Belt, and Not Burning Out Chasing Virality with JT Martin
Michelle Bourbonniere
Founder of Words on the Rise, SEO consultant
Words on the Rise / ARTILLERY (audit partner)
Episode: Ep. 15 — How AI Search Actually Works (And Why Slow, Steady SEO Still Wins) with Michelle Bourbonniere
Dr. Rachel Huston
Founder of The Body Lab, multidisciplinary chiropractic and wellness practice
The Body Lab, Lincoln
Episode: Ep. 14 — Out of Medical Purgatory: How Rachel Huston Traynor Built The Body Lab Slow & Steady.
Hunter Boe
Founding Vocal Music Director, Standing Bear High School
Standing Bear High School
Episode: Ep. 13 — Slow Is Smooth, Smooth Is Fast: Building a Program from Zero (Hunter Boe, Standing Bear)

Host

Jake and John
Hosts of Slow & Steady, ARTILLERY co-owners guiding listeners through practical website design, marketing, and growth strategies.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep. 20. Selling Your Business to Your Own Student, with Josh Hall
Q: You rope in a buyer through the course and teaching. How did that happen?
He explains that the buyer was a standout student who was a strong communicator, making the sale feel natural and aligning with his goal of moving into online education.
Ep. 20. Selling Your Business to Your Own Student, with Josh Hall
Q: So Josh, welcome to the show.
Josh shares his background in design, whether from music or cabinet making, and outlines how he moved from doing web design to teaching through courses and building a community.
Ep. 13 — Slow Is Smooth, Smooth Is Fast: Building a Program from Zero (Hunter Boe, Standing Bear)
Q: How do you prevent competition from eroding the program's core values?
The focus remains on competing with themselves and upholding a standard, rather than chasing external show results, to preserve humanity and the quality of learning.
Ep. 13 — Slow Is Smooth, Smooth Is Fast: Building a Program from Zero (Hunter Boe, Standing Bear)
Q: Why did you decide to host the Summit and push for intense community involvement?
It was a strategic move to accelerate the program's development, build community investment, and create a shared sense of pride by coordinating parents and stakeholders.
Ep. 09 — The Sound of Humankindness: A Client Success Story with Jennifer Clark
Q: What is Humankindness at Work and how did it influence your branding and podcast?
Jennifer describes Humankindness at Work as an extension of The Sound of Humankindness, created from client testimonials and core values, and how it informs her branding and content strategy beyond voice acting.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Slow & Steady

What is Slow & Steady about and what kind of topics does it cover?

This show targets business owners, marketers, and designers who want practical, hands-on guidance for building and growing websites, brands, and digital services without getting bogged down in jargon. Episodes frequently cover real-world workflows—from starting a design or web agency and hiring the right team to maintaining healthy WordPress sites, optimizing for search, and using AI thoughtfully. Listeners get actionable tips on client communications, project workflows, and sustainable growth strategies, illustrated through client case studies, audits, and industry anecdotes. A standout thread across episodes is the emphasis on slow-and-steady progress, practical systems, and a customer-centric mindset that prioritizes clarity, experience,... more

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Which podcasts are similar to Slow & Steady?

These podcasts share a similar audience with Slow & Steady:

1. Agency Action
2. Web Design Business with Josh Hall
3. Profitable Web Designer with Shannon Mattern
4. HTML All The Things - Web Development, AI, and Developer Careers
5. THE ED MYLETT SHOW

How many episodes of Slow & Steady are there?

Slow & Steady launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Slow & Steady?

Recent guests on Slow & Steady include:

1. Eric Franzon
2. Hans Skillrud
3. Josh Hall
4. Josh Petersen
5. Keenan McCurdy
6. JT Martin
7. Michelle Bourbonniere
8. Dr. Rachel Huston

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