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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Designer Academy
Web Design
Entrepreneurship
Pricing Strategy
Pricing Strategies
Web Design Business
Pricing
Marketing Strategies
Client Relationships
Package Matrix
Women In Business
Mindset Shifts
Freelancing
Money Mindset
Marketing
Next Level Mastermind
SEO
Mindset Shift
Value-Based Pricing
Recurring Revenue

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesDailyEpisodes234Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Profitable Web Designer

Latest Episodes

Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: webdesigneracademy.com/proposal

#208 - Why Web Designe... more

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Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: webdesigneracademy.com/proposal

#208 - Why Web Designe... more

YouTube

I've got some big news dropping today that I think you're gonna love if:

1️⃣ You're a woman web designer in that mid-stage of your web design business journey where you're beyond the beginner basics, but you're not where you want to be yet in terms ... more

YouTube

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal

Episode 207: Why Web Designers Are Already Doing Brand St... more

YouTube

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Recent Guests

Pam Jordan
Fractional CFO and host of the Pivot to Profit podcast
Pivot to Profit
Episode: Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems
Laura Lopuch
Founder of the Warm Client Method and Cambium
Warm Client Method, Cambium
Episode: The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Diane Whiddon
Creator of AI Designers Academy, teaches designers how to use AI with the eye and judgment of a creative director
AI Designers Academy / swayrisecreative.com
Episode: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon EP 202
Aiza Cheung
Brand designer and founder of Studio Coya
Studio Coya
Episode: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya EP 199
Pippa Tanko
Visual storyteller who built her career managing brand photography for large brands (e.g., Harrods, UK)
Independent Visual Storyteller / Brand Photographer
Episode: Profitable Web Designer Tip: Building Visual Trust in an Artificial World
Aprile Blair
Coached designer and owner of Lexington Creative
Lexington Creative
Episode: Profitable Web Designer Tip: From $5,000 to $15,000
Julia Taylor
Founder and CEO of Geek Pack
Geek Pack
Episode: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor EP 194
Sarah Noel Block
Host of the Tiny Marketing podcast
Tiny Marketing
Episode: Profitable Web Designer Tip: Stop Waiting for Referrals
Erica Nash
Guest on episode discussing pricing and income strategy
Episode: Profitable Web Designer Tip: March 2026 Income Report

Host

Shannon Mattern
Host of profitable web designer-focused content; founder of Web Designer Academy; pricing strategist.

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United Statesa year ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are respected experts who share real-world results and frameworks.
Many note life-changing shifts in pricing and client conversations.
Listeners praise the practical, no-nonsense guidance on pricing and mindset.
The host's transparency about business challenges resonates deeply with the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Q: What belief about yourself did you have to change to get to where you are today?
Laura discusses reframing boundaries and time constraints as catalysts for creativity and efficiency, proving that you can achieve ambitious goals with focused, structured effort rather than more hours.
The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Q: Should someone just starting out cold pitch clients, and what does that look like in practice?
Yes, with targeted research on potential clients, a clear value proposition, and positioning that emphasizes helping the client's audience, not just selling a service; start with curiosity, ask questions, and present how you can help before proposing a sale.
The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Q: So can you tell people just a little bit about your background and what you do and why you even do this? How did you get here?
Laura explains starting a copywriting business, using cold emails to land her first client, and evolving to build systems (Warm Client Method and Cambium) focused on efficient, relationship-based outreach that scales beyond traditional content marketing.
Why Your Discovery Calls Aren't Converting (And What to Do Instead): Web Design Business Live Q&A EP 204
Q: How would you approach improving conversion while also increasing lead volume and attracting more aligned premium clients?
Focus on aligning outreach and follow-up with clear decisions, use deadlines and incentives, and present a value-based view of the investment to help prospects see the ROI rather than just the cost.
Web Design Business Live Q&A: Networking, Pricing & Getting Back on Track EP 201
Q: What's the simplest way to transition a one-time project to a retainer without pressuring the client?
Frame the conversation around paid discovery, present a clear end-to-end strategy, and offer ongoing services as optional extensions tied to the initial strategy, so the client sees ongoing value and can opt in without feeling forced.

Audience Metrics

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Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers elevate value, pricing, and sustainability in their businesses. Across episodes, the host and guests explore mindset shifts around money, practical pricing frameworks (like value-based pricing and structured package matrices), and scalable systems that reduce burnout while increasing income. There's a strong emphasis on community, coaching, and real-world case studies from designers who've moved from undercharging to premium, high-value work, often tied to programs like coaching, masterminds, and design-system resources. A notable thread is balancing ambitious growth with healthier boundaries, delegation, and personal well-being, including health stories that underscore sustainable entreprene... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. Better: The Brand Designer Podcast
3. The Amy Porterfield Show
4. Behind the Design
5. The StoryBrand Podcast

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Pam Jordan
2. Laura Lopuch
3. Diane Whiddon
4. Aiza Cheung
5. Pippa Tanko
6. Aprile Blair
7. Julia Taylor
8. Sarah Noel Block

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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