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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Designer Academy
Web Design
Entrepreneurship
Pricing Strategy
Pricing Strategies
Web Design Business
Pricing
Marketing Strategies
Client Relationships
Value-Based Pricing
Package Matrix
Women In Business
Mindset Shifts
Freelancing
Money Mindset
Marketing
Next Level Mastermind
SEO
Mindset Shift
Recurring Revenue

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesTwice weeklyEpisodes247Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Profitable Web Designer

Latest Episodes

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

Part 1: How To 5x Your Web Design Income Without 5x-ing Your Workload

In P... more

YouTube

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

Web Designer Pricing Workshop: How To Set Profitable, Sustainable Prices

Th... more

YouTube

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: webdesigneracademy.com/freecourse

How To Stop Undercharging for Web Design

AI tools are making web design faste... more

YouTube

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

August 2026 Income Report: Why We (Temporarily) Closed the Doors on Web Des... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Olga Dorovskykh
Founder of Applet Studio, Squarespace designer
Applet Studio
Episode: Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213
Jonathan Stark
Guest on the episode, expert in pricing and sales approaches for projects
Episode: Profitable Web Designer Tip: Ditching Hourly
Diana Wei Fang
Guest from The Finer Points
The Finer Points
Episode: Profitable Web Designer Tip: Why Your Web Design Business Systems Aren’t Working
Jana Osofsky
Guest discussing her marketing approach and capsule blog
Jana O
Episode: Profitable Web Designer Tip: Market Your Web Design Business
Cathy Olson
Of Funnel Gorgeous, designer and educator
Funnel Gorgeous
Episode: Profitable Web Design Tip: How Cathy Olson Built a Multi-Million Dollar Business
Sarah Robb
Brand strategist and founder of the Brand Strategy Academy
Brand Strategy Academy
Episode: Profitable Web Designer Tip: How Web Designers Can Charge More
Pam Jordan
Fractional CFO and host of the Pivot to Profit podcast
Pivot to Profit
Episode: Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems
Laura Lopuch
Founder of the Warm Client Method
Warm Client Method
Episode: Profitable Web Designer Tip: The Warm Client Method™
Diane Whiddon
Creator of AI Designers Academy, teaches designers how to use AI with the eye and judgment of a creative director
AI Designers Academy / swayrisecreative.com
Episode: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon EP 202

Host

Shannon Mattern
Host of Profitable Web Designer Podcast; founder of Web Designer Academy; pricing strategist

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United States2 years ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners note episodes can be sales-oriented, but value remains high for practical outcomes.
Listeners praise practical, mindset-forward guidance that's actionable and honest.
The host is appreciated for vulnerability and real-world experience that helps designers raise prices.
Guests are typically high-value experts whose insights translate to real business growth.
Overall, audiences describe the show as a game-changer for web designers seeking sustainable profitability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Web Designer Pricing Workshop EP 216
Q: Amanda asks about pricing Kajabi sites and whether it's crazy to charge more than celebrities in the field; how should she approach this?
Focus on the target client and long-term value, considering scalable offers and premium experiences for clients who can afford more, rather than matching lower-priced competitors; pricing can rise with strategically structured, higher-value offerings.
Web Designer Pricing Workshop EP 216
Q: Ivan asks, do you think doing a design audit or consultation can help the client see the value you bring to their brand?
Yes, a design audit or consultation is highly valuable because it helps articulate how your work translates into solutions and revenue for the client, making it easier to justify higher pricing.
August 2026 Income Report EP 214
Q: What impact did the enrollment change have on capacity and focus?
It freed up capacity to invest more in the Package Matrix Method and other strategic initiatives, reducing the load from Web Designer Academy and enabling a sharper focus on high-impact work.
August 2026 Income Report EP 214
Q: How did the team determine six months was the right duration?
They tested and analyzed data, noting that six months was a meaningful half-year commitment that aligned with the program's content and outcomes, and allowed them to test new enrollment mechanics without sacrificing long-term results.
August 2026 Income Report EP 214
Q: What prompted the shift from an always-open enrollment to a six-month cohort model?
There was a pattern of diminishing enrollments and increasing back-end complexity from keeping doors open; the six-month model offered a clearer commitment, improved capacity planning, and better alignment with the business's growth goals while maintaining results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers transform pricing, mindset, and operations to achieve higher income without sacrificing freedom. Episodes frequently blend practical tactics—pricing models, value-based proposals, and scalable offerings—with real-world stories from designers who've scaled studios, transitioned to education/software products, or built premium services. A notable throughline is reframing design work as strategic partnership (not just visuals) and leveraging systems, coaching, and community to move from feast-and-famine cycles to sustainable growth. A standout aspect is the strong emphasis on mindset shifts and implementation, including AI-enabled workflows and relationship-driven client acquisition, making it e... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. The Amy Porterfield Show
3. Better: The Brand Designer Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Product Boss with Jacqueline Snyder

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 247 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Olga Dorovskykh
2. Jonathan Stark
3. Diana Wei Fang
4. Jana Osofsky
5. Cathy Olson
6. Sarah Robb
7. Pam Jordan
8. Laura Lopuch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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