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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Designer Academy
Web Design
Entrepreneurship
Pricing Strategy
Pricing Strategies
Web Design Business
Pricing
Marketing Strategies
Client Relationships
Package Matrix
Women In Business
Mindset Shifts
Freelancing
Money Mindset
Marketing
Next Level Mastermind
SEO
Mindset Shift
Value-Based Pricing
Recurring Revenue

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesDailyEpisodes239Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Profitable Web Designer

Latest Episodes

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

Episode 211: Why Your Web Design Business Systems Keep Failing with Diana We... more

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: webdesigneracademy.com/freecourse

Market Your Web Design Business Without Social Media with Jana Osofsky

This ... more

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Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: webdesigneracademy.com/freecourse

Market Your Web Design Business Without Social Media with Jana Osofsky

This ... more

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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at ⁠https://webdesigneracademy.com/freecourse⁠⁠

July 2026 Income Report

This month I break down our July 2026 income rep... more

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Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jana Osofsky
Marketing expert and Pinterest educator for coaches, practitioners, and service providers
Episode: Market Your Web Design Business Without Social Media with Jana Osofsky EP 210
Cathy Olson
Co-founder of Funnel Gorgeous and FG Funnels; co-host of the Gorgeous Effect Podcast
Funnel Gorgeous; FG Funnels
Episode: How Cathy Olson Built a Multi-Million Dollar Business as a Web Designer EP 208
Sarah Robb
Brand strategist and founder of the Brand Strategy Academy
Brand Strategy Academy
Episode: Profitable Web Designer Tip: How Web Designers Can Charge More
Pam Jordan
Fractional CFO and host of the Pivot to Profit podcast
Pivot to Profit
Episode: Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems
Laura Lopuch
Founder of the Warm Client Method and Cambium
Warm Client Method, Cambium
Episode: The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Diane Whiddon
Creator of AI Designers Academy, teaches designers how to use AI with the eye and judgment of a creative director
AI Designers Academy / swayrisecreative.com
Episode: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon EP 202
Aiza Cheung
Brand designer and founder of Studio Coya
Studio Coya
Episode: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya EP 199
Pippa Tanko
Visual storyteller who built her career managing brand photography for large brands (e.g., Harrods, UK)
Independent Visual Storyteller / Brand Photographer
Episode: Profitable Web Designer Tip: Building Visual Trust in an Artificial World
Aprile Blair
Coached designer and owner of Lexington Creative
Lexington Creative
Episode: Profitable Web Designer Tip: From $5,000 to $15,000

Host

Shannon Mattern
Host of Profitable Web Designer Podcast; founder of Web Designer Academy; pricing strategist

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United Statesa year ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners note episodes can be sales-oriented, but value remains high for practical outcomes.
Listeners praise practical, mindset-forward guidance that's actionable and honest.
The host is appreciated for vulnerability and real-world experience that helps designers raise prices.
Guests are typically high-value experts whose insights translate to real business growth.
Overall, audiences describe the show as a game-changer for web designers seeking sustainable profitability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Cathy Olson Built a Multi-Million Dollar Business as a Web Designer EP 208
Q: I want to go back to what you said earlier about you met Julie, your co-founder, and you got obsessed with Funnels. Tell me more about how you guys met, what that obsession looked like, and how it became what it is today.
Cathy describes how a Facebook group referral led to meeting Julie, the collaboration on Brand Designer for a Day, and the rapid revenue impact from early funnels and webinars, which evolved into their larger funnel and educational business.
How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207
Q: What makes Brand Strategy Academy different from traditional branding courses?
The program focuses on practical, workshop-based learning, live Q&As, and templates that help designers run real brand strategy sessions and client projects, rather than theory-heavy frameworks.
How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207
Q: How should a designer position themselves when transitioning from designer to strategist?
She emphasizes treating strategy as a distinct phase with explicit objectives, deliverables, and client outcomes, rather than hiding it within the design process, so clients understand the full value of what they're paying for.
How Web Designers Can Charge More By Adding Brand Strategy with Sarah Robb EP 207
Q: Tell me more about why brand strategy became your focus.
Sarah explains that after seeing excessive fluff in corporate branding, she pursued a rigorous, four-question framework to distill brand strategy into clear, actionable components that any designer can apply, enabling them to deliver real business value rather than theoretical jargon.
The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch EP 203
Q: What belief about yourself did you have to change to get to where you are today?
Laura discusses reframing boundaries and time constraints as catalysts for creativity and efficiency, proving that you can achieve ambitious goals with focused, structured effort rather than more hours.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers transform pricing, mindset, and operations to achieve higher income without sacrificing freedom. Episodes frequently blend practical tactics—pricing models, value-based proposals, and scalable offerings—with real-world stories from designers who've scaled studios, transitioned to education/software products, or built premium services. A notable throughline is reframing design work as strategic partnership (not just visuals) and leveraging systems, coaching, and community to move from feast-and-famine cycles to sustainable growth. A standout aspect is the strong emphasis on mindset shifts and implementation, including AI-enabled workflows and relationship-driven client acquisition, making it e... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. Better: The Brand Designer Podcast
3. Behind the Design
4. The Unapologetic Designer Podcast
5. The Mel Robbins Podcast

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Profitable Web Designer?

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Jana Osofsky
2. Cathy Olson
3. Sarah Robb
4. Pam Jordan
5. Laura Lopuch
6. Diane Whiddon
7. Aiza Cheung
8. Pippa Tanko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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