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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Design
Web Designer Academy
Entrepreneurship
Pricing Strategy
Pricing Strategies
Marketing Strategies
Client Relationships
Women In Business
Mindset Shifts
Freelancing
Web Design Business
Pricing
Money Mindset
Marketing
Package Matrix
SEO
Recurring Revenue
Website Copywriting
Mindset
Mindset Shift

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesTwice weeklyEpisodes215Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Profitable Web Designer

Latest Episodes

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal

Episode 199: The Sneaky Word Sabotaging Your Web Design Business ... more

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal

Episode 199: The Sneaky Word Sabotaging Your Web Design Business ... more

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👉⁠Register for our next Web Designer Academy Live Q&A here⁠

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠htt... more

YouTube

👉Register for our next Web Designer Academy Live Q&A here

──────────────────────────────

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https:... more

YouTube

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Recent Guests

Aprile Blair
Web Designer Academy student, Lexington Creative founder, aviation-focused web designer
Lexington Creative / Web Designer Academy
Episode: From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices EP 195
Julia Taylor
Guest from Geek Pack
Geek Pack
Episode: Profitable Web Designer Tip: The Daily Habit For Building a Full Web Design Client Pipeline
Sarah Noel Block
Host of the Tiny Marketing podcast
Tiny Marketing
Episode: Profitable Web Designer Tip: Stop Waiting for Referrals
Erica Nash
Guest on episode discussing pricing and income strategy
Episode: Profitable Web Designer Tip: March 2026 Income Report
Hannah Cole
Artist, tax expert, author of Taxes for Humans and founder of Sunlight Tax
Sunlight Tax
Episode: What Every Web Designer Needs to Know About Taxes with Hannah Cole EP 190
Tiffany Pichardo
Founder of Web Designer Anthology
Web Designer Anthology
Episode: Stop Starting From Scratch: The Web Designer Anthology Method with Tiffany Pichardo EP 188
Evgenia Gigi Dvarshvili
Conversion-led designer and business educator
One Six Creative / One Six Creative Business Academy
Episode: Answer Engine Optimization: Your Next Revenue Stream As a Web Designer EP 184
Alicia St. Germain
Host of The Conscious Edge podcast, collaborator
The Conscious Edge
Episode: Pricing Strategy: Inside The Package Matrix™ Framework EP 183
Meg Casebolt
Founder of Love It First Search, specializing in AI-focused search strategies
Love It First Search
Episode: AI Changed How People Find Websites & What That Means for Web Designers EP 181

Host

Shannon Mattern
Host of profitable web designer-focused content; founder of Web Designer Academy; pricing strategist.

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United Statesa year ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are respected experts who share real-world results and frameworks.
Many note life-changing shifts in pricing and client conversations.
Listeners praise the practical, no-nonsense guidance on pricing and mindset.
The host's transparency about business challenges resonates deeply with the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Profitable Web Designer Tip: From $5,000 to $15,000
Q: How did you tailor pricing for corporate or aviation clients specifically?
Aprile explains that corporate clients, especially in aviation, favor done-for-you offerings because they're too busy to execute themselves, so packaging a complete solution makes the higher price feel justified.
Profitable Web Designer Tip: From $5,000 to $15,000
Q: What mindset changes helped you believe you could charge more for the same work?
She emphasizes recognizing the value delivered to the client, understanding that ease of execution doesn't negate value, and shifting away from equating effort with price. Coaching helped her see the multiplier effect of solving the client's problem and packaging it accordingly.
Profitable Web Designer Tip: From $5,000 to $15,000
Q: Tell me about how your pricing shifted from before to after working with Shannon and incorporating the coaching?
Aprile describes moving from a baseline where she would have priced a website around 3,500 to 5,000 to ultimately charging 15,500 after coaching, choosing a done-for-you package that clients were eager to pay for because it delivered substantial value and saved them time.
March 2026 Income Report EP 195
Q: Where did March 2026 inflow come from?
March revenue came from a mix of Next Level Mastermind renewals, a workshop package, a sold replay, private coaching, and notably ticket sales for the Simply Profitable Designer Summit, with detailed allocations across these products.
What Every Web Designer Needs to Know About Taxes with Hannah Cole EP 190
Q: How did you start when you decided you were going to pursue this, and how did you get your first clients?
I began with an intention to do taxes for creatives, inspired by my accounting background, then shifted to education and services that go beyond tax prep. I realized most clients needed ongoing guidance, not just a yearly return, and I built a scalable, affordable model (Money Bootcamp) that combines systems, quarterly accountability, and practical tax planning to help them grow.

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Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers elevate value, pricing, and sustainability in their businesses. Across episodes, the host and guests explore mindset shifts around money, practical pricing frameworks (like value-based pricing and structured package matrices), and scalable systems that reduce burnout while increasing income. There's a strong emphasis on community, coaching, and real-world case studies from designers who've moved from undercharging to premium, high-value work, often tied to programs like coaching, masterminds, and design-system resources. A notable thread is balancing ambitious growth with healthier boundaries, delegation, and personal well-being, including health stories that underscore sustainable entreprene... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. Wealthy Web Designer
3. Better: The Brand Designer Podcast
4. Somewhat Useful
5. Website Design Made Simple: Website Conversion & Website Design Tips for Small Business

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 215 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Aprile Blair
2. Julia Taylor
3. Sarah Noel Block
4. Erica Nash
5. Hannah Cole
6. Tiffany Pichardo
7. Evgenia Gigi Dvarshvili
8. Alicia St. Germain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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