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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Design
Web Designer Academy
Entrepreneurship
Pricing Strategy
Pricing Strategies
Client Relationships
Marketing Strategies
Web Design Business
Women In Business
Mindset Shifts
Freelancing
Package Matrix
Pricing
Money Mindset
Marketing
SEO
Mindset Shift
Value-Based Pricing
Branding
Recurring Revenue

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesTwice weeklyEpisodes219Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Profitable Web Designer

Latest Episodes

Get on the waitlist to find out when Shannon’s hosting her next open Live Q&A session answering your web design business questions at webdesigneracademy.com/qa

In this week’s episode, hear Shannon answer six questions from real web designers... more

YouTube

Get on the waitlist to find out when Shannon’s hosting her next open Live Q&A session answering your web design business questions at webdesigneracademy.com/qa

In this week’s episode, hear Shannon answer six questions from real web designers... more

YouTube

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/template

Episode 200: May 2026 Income Report

Welcome to my May 20... more

YouTube

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/template

Episode 200: May 2026 Income Report

Welcome to my May 20... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Aiza Cheung
Brand designer and founder of Studio Coya
Studio Coya
Episode: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya EP 199
Pippa Tanko
Visual storyteller who built her career managing brand photography for large brands (e.g., Harrods, UK)
Independent Visual Storyteller / Brand Photographer
Episode: Profitable Web Designer Tip: Building Visual Trust in an Artificial World
Aprile Blair
Web Designer Academy student, Lexington Creative founder, aviation-focused web designer
Lexington Creative / Web Designer Academy
Episode: From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices EP 195
Julia Taylor
Founder and CEO of Geek Pack
Geek Pack
Episode: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor EP 194
Sarah Noel Block
Host of the Tiny Marketing podcast
Tiny Marketing
Episode: Profitable Web Designer Tip: Stop Waiting for Referrals
Erica Nash
Guest on episode discussing pricing and income strategy
Episode: Profitable Web Designer Tip: March 2026 Income Report
Hannah Cole
Tax expert, author of Taxes for Humans
Sunlight Tax
Episode: Profitable Web Designer Tip: What Every Web Designer Needs to Know About Taxes
Tiffany Pichardo
Founder of Web Designer Anthology
Web Designer Anthology
Episode: Stop Starting From Scratch: The Web Designer Anthology Method with Tiffany Pichardo EP 188
Sarah Noked
Founder of OBM School, trains online business managers and runs an agency
OBM School
Episode: How To Scale a Web Design Business with Sarah Noked of OBM School EP 185

Host

Shannon Mattern
Host of profitable web designer-focused content; founder of Web Designer Academy; pricing strategist.

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United Statesa year ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are respected experts who share real-world results and frameworks.
Many note life-changing shifts in pricing and client conversations.
Listeners praise the practical, no-nonsense guidance on pricing and mindset.
The host's transparency about business challenges resonates deeply with the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Make More With Less Web Design Clients EP 198
Q: How do you land a first Shopify client outside Upwork/Fiverr?
Tell people what you're up to, leverage networks and collaborators in related spaces (e.g., business coaches, podcasters), build relationships with potential clients, and present a clear value proposition through paid discovery to scope and price appropriately.
How To Make More With Less Web Design Clients EP 198
Q: Is paid discovery necessary for a small site, like four to five pages?
Yes, paid discovery remains valuable for scoping and painting the value of the strategy, even for small projects; it helps establish the client's perceived ROI and sets up higher-value pricing for the subsequent delivery.
How To Make More With Less Web Design Clients EP 198
Q: If a designer feels not good enough yet, how can they grow to charge more without changing their design skills first?
Shift focus from improving personal design prowess to evolving the sales process and value storytelling. Use paid discovery to translate client needs into a strategy, and anchor high with a Package Matrix so the conversation centers on outcomes, not just aesthetics.
How To Make More With Less Web Design Clients EP 198
Q: How would you present a package of add-on offers, and would they be on the discovery call or on a back-end page or listed on the website?
Present the core strategy in the paid discovery and then use the Package Matrix to price the implementation. Avoid a blunt list of add-ons; instead, frame add-ons as part of a value-based decision tied to the strategy, and only bring them up when relevant to the client's discussed needs.
Profitable Web Designer Tip: Make More With Less Clients
Q: Are you waiting to charge more until your web design skills feel good enough, or until you have a recognizable aesthetic, or until your website is fully completely built out to your vision, and your packages, and your pricing are perfect?
Shannon explains that designers should not wait for perfection, as waiting costs time and money. Instead, adopt a value-based pricing mindset, present a strategy-first package, and reveal pricing within a cohesive Package Matrix that aligns with the client's needs identified in the strategy session.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers elevate value, pricing, and sustainability in their businesses. Across episodes, the host and guests explore mindset shifts around money, practical pricing frameworks (like value-based pricing and structured package matrices), and scalable systems that reduce burnout while increasing income. There's a strong emphasis on community, coaching, and real-world case studies from designers who've moved from undercharging to premium, high-value work, often tied to programs like coaching, masterminds, and design-system resources. A notable thread is balancing ambitious growth with healthier boundaries, delegation, and personal well-being, including health stories that underscore sustainable entreprene... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. The Amy Porterfield Show
3. The Futur with Chris Do
4. The Jasmine Star Show
5. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Aiza Cheung
2. Pippa Tanko
3. Aprile Blair
4. Julia Taylor
5. Sarah Noel Block
6. Erica Nash
7. Hannah Cole
8. Tiffany Pichardo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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