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Artwork for Profitable Web Designer

Profitable Web Designer with Shannon Mattern

Shannon Mattern
Web Designer Academy
Web Design
Entrepreneurship
Pricing Strategy
Pricing Strategies
Web Design Business
Pricing
Marketing Strategies
Client Relationships
Package Matrix
Women In Business
Mindset Shifts
Value-Based Pricing
Freelancing
Money Mindset
Marketing
Next Level Mastermind
SEO
Mindset Shift
Recurring Revenue

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon ... more

PublishesTwice weeklyEpisodes244Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Profitable Web Designer

Latest Episodes

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

August 2026 Income Report: Why We (Temporarily) Closed the Doors on Web Des... more

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income.

Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio

Olga Kol... more

YouTube

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark... more

YouTube

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at webdesigneracademy.com/freecourse

Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark... more

YouTube

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Recent Guests

Olga Dorovskykh
Founder of Applet Studio, Squarespace designer
Applet Studio
Episode: Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213
Jonathan Stark
Former software developer, host of Ditching Hourly, author of Hourly Billing Is Nuts
Ditching Hourly, Hourly Billing Is Nuts
Episode: Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark EP 212
Diana Wei Fang
Founder of The Finer Points; system architect for creatives
The Finer Points
Episode: Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang EP 211
Jana Osofsky
Marketing expert and Pinterest educator for coaches, practitioners, and service providers
Episode: Market Your Web Design Business Without Social Media with Jana Osofsky EP 210
Cathy Olson
Of Funnel Gorgeous, designer and educator
Funnel Gorgeous
Episode: Profitable Web Design Tip: How Cathy Olson Built a Multi-Million Dollar Business
Sarah Robb
Brand strategist and founder of the Brand Strategy Academy
Brand Strategy Academy
Episode: Profitable Web Designer Tip: How Web Designers Can Charge More
Pam Jordan
Fractional CFO and host of the Pivot to Profit podcast
Pivot to Profit
Episode: Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems
Laura Lopuch
Founder of the Warm Client Method
Warm Client Method
Episode: Profitable Web Designer Tip: The Warm Client Method™
Diane Whiddon
Creator of AI Designers Academy, teaches designers how to use AI with the eye and judgment of a creative director
AI Designers Academy / swayrisecreative.com
Episode: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon EP 202

Host

Shannon Mattern
Host of Profitable Web Designer Podcast; founder of Web Designer Academy; pricing strategist

Reviews

4.8 out of 5 stars from 58 ratings
  • This podcast changed my life and my business

    I’ve listened to the Profitable Web Design Business Planning 4 part series at least 4 times each and it’s changed my life and business. I’ve just updated my website with new language focused on investment minded clients, raised my rates, and set my calendar up for time blocking. I have a lot of mindset issues to work through using what I’ve learned in this series. Thank you!

    Apple Podcasts
    5
    J. McAdoo
    United Statesa year ago
  • Exactly What I Needed as a New Designer

    As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon’s show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche.

    Her advice about why ‘niching doesn’t work and what to do instead’ was the perspective shift I didn’t know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward i... more

    Apple Podcasts
    5
    YMV Creative
    United Statesa year ago
  • Great advice for running your web design biz

    Shannon’s down-to-earth and practical advice on “getting out of your own way” in your web design business is super refreshing.

    She’s the opposite of a hustle-hustle agency approach and I love her for it. Her focus on the mindset side of pricing/selling/client work really sets her apart and fully resonates with me. Always insightful! Thanks Shannon!

    Apple Podcasts
    5
    Michelle Bourbonniere
    Canada2 years ago
  • Inspiring and Practical Advice

    Shannon is my go-to for getting great insight and inspiration, plus practical advice for growing my web design business. I found her because I was absolutely tired of over-working and under charging. Lots of free gold nuggets here. And as for the review before me, always ignore rude people who offer nothing and bring someone’s ratings down for no good reason. Shannon is a pro!

    Apple Podcasts
    5
    Believeinloveido
    United States2 years ago
  • No gatekeeping here

    It’s rare to see leaders in the online business industry share so openly about their money, their mistakes, the support they have around them, and the BTS of their success stories – and that’s what makes Shannon special!

    Apple Podcasts
    5
    Danbee Shin
    Singapore2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners note episodes can be sales-oriented, but value remains high for practical outcomes.
Listeners praise practical, mindset-forward guidance that's actionable and honest.
The host is appreciated for vulnerability and real-world experience that helps designers raise prices.
Guests are typically high-value experts whose insights translate to real business growth.
Overall, audiences describe the show as a game-changer for web designers seeking sustainable profitability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213
Q: How do you balance three revenue streams—templates, courses, and client work—especially during times of market volatility?
By treating each as a separate revenue stream that feeds the others: template-driven work can lead to custom projects, client work informs course content, and courses support marketing and brand authority, while AI and market shifts require ongoing adaptation and diversification.
Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213
Q: Can you share what the journey looked like in getting your template shop to be successful, and the challenges you pivoted through?
It took relaunching the site four times, building a strong blog and YouTube presence, getting accepted into Creative Market, and consistently producing and marketing designs until traffic and sales started to snowball, with AI eventually playing a significant role in traffic generation.
Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang EP 211
Q: What makes a guest's approach valuable for your audience?
A method that centers on customizing systems to each designer's brain, emphasizing human-centered workflows over cookie-cutter solutions, helps listeners build durable businesses rather than constantly retooling.
Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang EP 211
Q: Why is it risky to chase the latest software or template without understanding your core needs?
Because software is a blank canvas that cannot replace deep pre-decisions about how you want to run your business; chasing tools without clarity leads to wasted time, duplicated work, and losing control over your processes.
Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang EP 211
Q: What do you do first when you start working with a client who needs systematization?
We start by diagnosing the brain and workflow of the business, then design calendaring, invoicing, and decision points around the owner's natural way of thinking, ensuring the system fits their personality and goals rather than forcing a generic template.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Profitable Web Designer

What is Profitable Web Designer about and what kind of topics does it cover?

This show centers on helping women web designers transform pricing, mindset, and operations to achieve higher income without sacrificing freedom. Episodes frequently blend practical tactics—pricing models, value-based proposals, and scalable offerings—with real-world stories from designers who've scaled studios, transitioned to education/software products, or built premium services. A notable throughline is reframing design work as strategic partnership (not just visuals) and leveraging systems, coaching, and community to move from feast-and-famine cycles to sustainable growth. A standout aspect is the strong emphasis on mindset shifts and implementation, including AI-enabled workflows and relationship-driven client acquisition, making it e... more

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Which podcasts are similar to Profitable Web Designer?

These podcasts share a similar audience with Profitable Web Designer:

1. Web Design Business with Josh Hall
2. Better: The Brand Designer Podcast
3. The Amy Porterfield Show
4. Money For Couples with Ramit Sethi
5. It Turns Out

How many episodes of Profitable Web Designer are there?

Profitable Web Designer launched 4 years ago and published 244 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Web Designer?

Recent guests on Profitable Web Designer include:

1. Olga Dorovskykh
2. Jonathan Stark
3. Diana Wei Fang
4. Jana Osofsky
5. Cathy Olson
6. Sarah Robb
7. Pam Jordan
8. Laura Lopuch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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