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Artwork for Behind the Design

Behind the Design

Olivia Austin
Entrepreneurship
Business Growth
Mindset Shifts
Work-Life Balance
Personal Development
Passive Income
Self-Care
Course Launch
Onboarding Process
Client Retention
Brand and Website Design
Email Marketing
Branding
Networking
Retainer-Based Design Strategies
Personal Branding
Goal Setting
Maternity Leave
Social Media Marketing
Design Project Management

Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers... more

PublishesTwice weeklyEpisodes153Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Behind the Design

Latest Episodes

Take our FREE Studio Growth Audit to find out where your growth is stalling and what your next step is to scale your studio in 2026.thestudioco.myflodesk.com/the-studio-growth-audit

We’re shifting the conversation from vanity metrics to the ... more

If your studio didn’t grow the way you hoped last year, it’s probably not because you aren’t talented enough, trying hard enough, or doing enough.

In this episode, I’m breaking down the real reason so many designers feel stuck even when they’re busy... more

Behind the Design is officially back and this is not the same podcast you’ve known since 2019.

In this relaunch episode, I’m sharing the story of how this show began, how it evolved alongside my design studio and mentoring work, and why I knew it w... more

Save your seat!! Free Live Training, The High-Paying Client Method designedto-scale.com/the-high-paying-client-method

In this episode of 'Behind the Design,' we're breaking past barriers holding that could be holding you back from reaching s... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kelsey Ogletree
Founder and CEO of Pitchcraft, an independent journalist, and mother.
Pitchcraft
Episode: 109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree

Host

Olivia Austin
Host of the podcast, designer, business mentor, and life enthusiast, known for her transparent approach and practical advice for creatives.

Reviews

4.7 out of 5 stars from 54 ratings
  • Essential listening for entrepreneurs

    I’m not a graphic designer but soak up every episode of Olivia’s podcast. She’s so down to earth and genuine about how she’s built her business around her life, and teaches others how to do the same through tangible actions. Her episode on 2025 goals planning really inspired me to create a visibility board and journal for the first time. Olivia’s advice is like a breath of fresh air in the saturated online business advice space! Her drive and clear vision, even while being a mom to 2 under 2, is... more

    Apple Podcasts
    5
    kbogletree
    United Statesa year ago
  • Great business tips & resources!

    Behind the Design podcast is so on point for anyone who does brand and/or web design. Olivia offers incredibly practical advice for keeping projects moving smoothly and making sure everyone’s on the same page, especially around copywriting and client feedback. Plus, she brings in some great guests who share actionable tips on how they run their businesses as entrepreneurs. Highly recommend to anyone looking to refine their business strategy or interested in learning a tip or five!

    Apple Podcasts
    5
    Sssssilly
    United States2 years ago
  • The real deal!

    I always appreciate Olivia’s candor and transparency with each podcast episode, whether she’s talking about her income reports, mistakes she’s made (and learned from), to her experience creating a business that supports her dream life! I’m always so inspired by her, even though I’m not a designer. This podcast is really for anyone building a business that supports living life to the fullest in a way that honors your dreams!

    Apple Podcasts
    5
    alisonnz
    United States2 years ago
  • Creative & Entrepreneur Mentor

    Olivia’s podcast has brought me so much insight through the years. As someone who owns a digital agency, it’s been a great resource & has given me lots of comfort hearing her journey and learning from her! I loved the episode about process and systems as that’s something I’m currently working on. It really motivated me and gave me good insights into what tools I need to invest in & why. A great listen for anyone growing a business!

    Apple Podcasts
    5
    Savannah Benefiekd
    United States2 years ago
  • A go-to resource as I establish my business

    I found Olivia's podcast because she is building my website. It has become a go-to resource for me on all things business. I find that when I have a question around pretty much anything related to setting up my business—goal setting, lead generation, systems—she has an episode. She shares her expertise in a relatable and understandable way. I continue to share episodes and recommend this podcast to friends and colleagues.

    Apple Podcasts
    5
    Beth M Coach
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The community aspect is emphasized, with many feeling supported and motivated by Olivia's insights and experiences.
A significant focus on personal growth and business strategies resonates well with the audience, especially related to challenges faced by women in business.
Many reviews highlight the relatability and authenticity of the host, making it feel like a conversation with a friend.
Listeners appreciate the practical, actionable advice provided, especially geared towards designers and creatives.

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Talking Points

Recent interactions between the hosts and their guests.

109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: How do you find connections and editors to pitch to?
Use platforms like LinkedIn, email formats, and even tools like the Hunter extension to find email addresses of editors.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: What advice do you have for building relationships, especially with journalists?
Focus on adding value to others and understand how you can help them instead of just promoting yourself.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: What are some good entry-level publications for small business owners to start with in PR?
Local publications are a good starting point, allowing you to build recognition and relationships before aiming for larger outlets.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: What is freelance writing?
Freelance writing is when you pitch story ideas to editors as an independent journalist, working with multiple publications rather than being tied to one.
112. 4 Time Management Tips for Busy Entrepreneurs That Will Change Your Life
Q: How to manage reworking your schedule if you don't finish everything you sought out to do?
Look at your day at the end of each day and then reconfiguring for the next day.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Design

What is Behind the Design about and what kind of topics does it cover?

Focused on the journey of ambitious designers and creatives, the content emphasizes overcoming challenges such as inconsistent income and overwork while fostering sustainable business practices. Various episodes explore critical topics including client management, effective pricing strategies, mindset shifts, and personal development, particularly for women in entrepreneurship. Unique aspects include candid discussions on balancing motherhood with business aspirations and insights drawn from the host's personal experiences. This podcast serves not only as a source of practical advice but also as a community for creatives looking to refine their business strategies and elevate their practices in a supportive environment.

Where can I find podcast stats for Behind the Design?

Rephonic provides a wide range of podcast stats for Behind the Design. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind the Design and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Behind the Design get?

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What are the audience demographics for Behind the Design?

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How many subscribers and views does Behind the Design have?

To see how many followers or subscribers Behind the Design has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Design?

These podcasts share a similar audience with Behind the Design:

1. Better: The Brand Designer Podcast
2. Brand Your Way to A Million
3. SmartLess
4. It's Obvious

How many episodes of Behind the Design are there?

Behind the Design launched 6 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Design?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Design?

Rephonic pulls ratings and reviews for Behind the Design from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Behind the Design?

Rephonic provides full transcripts for episodes of Behind the Design. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Behind the Design?

Recent guests on Behind the Design include:

1. Kelsey Ogletree

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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