
Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers... more
| Publishes | Weekly | Episodes | 169 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

You know that version of you — the one who's present, building something meaningful, not running on fumes, not behind, not constantly waiting for things to feel easier. She's clear. She's calm. She's fully in her life.
Here's the truth: she's not wo... more
This one's been a long time coming. I'm pulling back the curtain on the biggest business evolution I've made to date with the new revenue streams I've added across both Current and The Studio Co., the ones coming next, and the real story behind why I... more
What does it look like to build a business that truly revolves around your life, not the other way around? In this episode, I'm sitting down with Sydney of Rouse Design Studio, a brand and web designer, mom of three, and accidental homesteader who tr... more
In this episode of Behind the Design, I'm sharing the five non-negotiable standards that kept me grounded through one of the most overwhelming seasons I've had in business and life. These standards are rooted in identity, not business strategy or tac... more
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I’m not a graphic designer but soak up every episode of Olivia’s podcast. She’s so down to earth and genuine about how she’s built her business around her life, and teaches others how to do the same through tangible actions. Her episode on 2025 goals planning really inspired me to create a visibility board and journal for the first time. Olivia’s advice is like a breath of fresh air in the saturated online business advice space! Her drive and clear vision, even while being a mom to 2 under 2, is... more
Behind the Design podcast is so on point for anyone who does brand and/or web design. Olivia offers incredibly practical advice for keeping projects moving smoothly and making sure everyone’s on the same page, especially around copywriting and client feedback. Plus, she brings in some great guests who share actionable tips on how they run their businesses as entrepreneurs. Highly recommend to anyone looking to refine their business strategy or interested in learning a tip or five!
I always appreciate Olivia’s candor and transparency with each podcast episode, whether she’s talking about her income reports, mistakes she’s made (and learned from), to her experience creating a business that supports her dream life! I’m always so inspired by her, even though I’m not a designer. This podcast is really for anyone building a business that supports living life to the fullest in a way that honors your dreams!
Olivia’s podcast has brought me so much insight through the years. As someone who owns a digital agency, it’s been a great resource & has given me lots of comfort hearing her journey and learning from her! I loved the episode about process and systems as that’s something I’m currently working on. It really motivated me and gave me good insights into what tools I need to invest in & why. A great listen for anyone growing a business!
I found Olivia's podcast because she is building my website. It has become a go-to resource for me on all things business. I find that when I have a question around pretty much anything related to setting up my business—goal setting, lead generation, systems—she has an episode. She shares her expertise in a relatable and understandable way. I continue to share episodes and recommend this podcast to friends and colleagues.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #145 | |
Apple Podcasts | #83 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show targets designers and creatives aiming to move from inconsistent income to a scalable, sustainable business. Episodes blend practical guidance on marketing foundations, pricing, process systems, and mindset with real-world case studies from design studios and solo practices. A recurring thread is building repeatable offers, choosing a core marketing channel, and structuring operations to sustain growth without burnout. A standout angle is the host's transparent balance of business strategy with personal life, including motherhood, which resonates with listeners building creative businesses that support their lifestyle. The format often features step-by-step frameworks, live coaching-style insights, and guest conversations that tra... more
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These podcasts share a similar audience with Behind the Design:
1. Better: The Brand Designer Podcast
2. Working Hard with Grace Beverley
3. The Jamie Sea Show
4. Almost 30
5. What We Said
Behind the Design launched 6 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Behind the Design include:
1. Shay Brown
2. Kenzi Green
3. Kelsey Ogletree
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