
Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers... more
| Publishes | Weekly | Episodes | 166 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

In this episode of Behind the Design, I'm sharing the five non-negotiable standards that kept me grounded through one of the most overwhelming seasons I've had in business and life. These standards are rooted in identity, not business strategy or tac... more
WE START TOMORROW!! SAVE YOUR FREE SEAT thestudioco.co/the-studio-growth-blueprint
April 7–9, we're running The Studio Growth Blueprint, a free 3-day live challenge for brand and website designers who are done being overworked and undercharg... more
SAVE YOUR FREE SEAT: thestudioco.co/the-studio-growth-blueprint
Most designers try something for a month, don't see results, and switch strategies. Then they wonder why nothing works. In this episode, we're cutting through the noise and givi... more
FREE CHALLENGE FOR DESIGNERS // Save your free seat: thestudioco.co/the-studio-growth-blueprint
This episode is a little more personal. With another year behind me, I’ve been reflecting on the lessons that have shaped how I live, work, and s... more
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I’m not a graphic designer but soak up every episode of Olivia’s podcast. She’s so down to earth and genuine about how she’s built her business around her life, and teaches others how to do the same through tangible actions. Her episode on 2025 goals planning really inspired me to create a visibility board and journal for the first time. Olivia’s advice is like a breath of fresh air in the saturated online business advice space! Her drive and clear vision, even while being a mom to 2 under 2, is... more
Behind the Design podcast is so on point for anyone who does brand and/or web design. Olivia offers incredibly practical advice for keeping projects moving smoothly and making sure everyone’s on the same page, especially around copywriting and client feedback. Plus, she brings in some great guests who share actionable tips on how they run their businesses as entrepreneurs. Highly recommend to anyone looking to refine their business strategy or interested in learning a tip or five!
I always appreciate Olivia’s candor and transparency with each podcast episode, whether she’s talking about her income reports, mistakes she’s made (and learned from), to her experience creating a business that supports her dream life! I’m always so inspired by her, even though I’m not a designer. This podcast is really for anyone building a business that supports living life to the fullest in a way that honors your dreams!
Olivia’s podcast has brought me so much insight through the years. As someone who owns a digital agency, it’s been a great resource & has given me lots of comfort hearing her journey and learning from her! I loved the episode about process and systems as that’s something I’m currently working on. It really motivated me and gave me good insights into what tools I need to invest in & why. A great listen for anyone growing a business!
I found Olivia's podcast because she is building my website. It has become a go-to resource for me on all things business. I find that when I have a question around pretty much anything related to setting up my business—goal setting, lead generation, systems—she has an episode. She shares her expertise in a relatable and understandable way. I continue to share episodes and recommend this podcast to friends and colleagues.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show targets designers and creatives aiming to move from inconsistent income to a scalable, sustainable business. Episodes blend practical guidance on marketing foundations, pricing, process systems, and mindset with real-world case studies from design studios and solo practices. A recurring thread is building repeatable offers, choosing a core marketing channel, and structuring operations to sustain growth without burnout. A standout angle is the host's transparent balance of business strategy with personal life, including motherhood, which resonates with listeners building creative businesses that support their lifestyle. The format often features step-by-step frameworks, live coaching-style insights, and guest conversations that tra... more
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These podcasts share a similar audience with Behind the Design:
1. Better: The Brand Designer Podcast
2. The Futur with Chris Do
3. Aspire with Emma Grede
4. Call Her Daddy
5. Profitable Web Designer with Shannon Mattern
Behind the Design launched 6 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for Behind the Design from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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Recent guests on Behind the Design include:
1. Shay Brown
2. Kenzi Green
3. Kelsey Ogletree
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