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Artwork for Behind the Design

Behind the Design

Olivia Austin
Entrepreneurship
Business Growth
Mindset Shifts
Work-Life Balance
Personal Development
Passive Income
Self-Care
Course Launch
Onboarding Process
Client Retention
Brand and Website Design
Email Marketing
Branding
Networking
Retainer-Based Design Strategies
Personal Branding
Goal Setting
Maternity Leave
Social Media Marketing
Design Project Management

Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers... more

PublishesWeeklyEpisodes166Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Behind the Design

Latest Episodes

In this episode of Behind the Design, I'm sharing the five non-negotiable standards that kept me grounded through one of the most overwhelming seasons I've had in business and life. These standards are rooted in identity, not business strategy or tac... more

WE START TOMORROW!! SAVE YOUR FREE SEAT thestudioco.co/the-studio-growth-blueprint

April 7–9, we're running The Studio Growth Blueprint, a free 3-day live challenge for brand and website designers who are done being overworked and undercharg... more

SAVE YOUR FREE SEAT: thestudioco.co/the-studio-growth-blueprint

Most designers try something for a month, don't see results, and switch strategies. Then they wonder why nothing works. In this episode, we're cutting through the noise and givi... more

FREE CHALLENGE FOR DESIGNERS // Save your free seat: thestudioco.co/the-studio-growth-blueprint

This episode is a little more personal. With another year behind me, I’ve been reflecting on the lessons that have shaped how I live, work, and s... more

Key Facts

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Recent Guests

Shay Brown
Co-founder of The Bucket List Bombshells, a business coaching company for women
Bucket List Bombshells
Episode: 153. The Part-Time CEO Playbook: How to Scale Without Burning Out with Shay from Bucketlist Bombshells
Kenzi Green
Founder of Kenzi Green Design and co-founder of The Brief Collective
Kenzi Green Design
Episode: 148. The Truth About $30K Months, Solo Scaling, and Building a Studio That Fits Your Life With Kenzi Green
Kelsey Ogletree
Founder and CEO of Pitchcraft, an independent journalist, and mother.
Pitchcraft
Episode: 109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree

Host

Olivia Austin
Brand designer, strategist, business coach, and life enthusiast who hosts and mentors through The Studio Co.

Reviews

4.7 out of 5 stars from 55 ratings
  • Essential listening for entrepreneurs

    I’m not a graphic designer but soak up every episode of Olivia’s podcast. She’s so down to earth and genuine about how she’s built her business around her life, and teaches others how to do the same through tangible actions. Her episode on 2025 goals planning really inspired me to create a visibility board and journal for the first time. Olivia’s advice is like a breath of fresh air in the saturated online business advice space! Her drive and clear vision, even while being a mom to 2 under 2, is... more

    Apple Podcasts
    5
    kbogletree
    United Statesa year ago
  • Great business tips & resources!

    Behind the Design podcast is so on point for anyone who does brand and/or web design. Olivia offers incredibly practical advice for keeping projects moving smoothly and making sure everyone’s on the same page, especially around copywriting and client feedback. Plus, she brings in some great guests who share actionable tips on how they run their businesses as entrepreneurs. Highly recommend to anyone looking to refine their business strategy or interested in learning a tip or five!

    Apple Podcasts
    5
    Sssssilly
    United States2 years ago
  • The real deal!

    I always appreciate Olivia’s candor and transparency with each podcast episode, whether she’s talking about her income reports, mistakes she’s made (and learned from), to her experience creating a business that supports her dream life! I’m always so inspired by her, even though I’m not a designer. This podcast is really for anyone building a business that supports living life to the fullest in a way that honors your dreams!

    Apple Podcasts
    5
    alisonnz
    United States3 years ago
  • Creative & Entrepreneur Mentor

    Olivia’s podcast has brought me so much insight through the years. As someone who owns a digital agency, it’s been a great resource & has given me lots of comfort hearing her journey and learning from her! I loved the episode about process and systems as that’s something I’m currently working on. It really motivated me and gave me good insights into what tools I need to invest in & why. A great listen for anyone growing a business!

    Apple Podcasts
    5
    Savannah Benefiekd
    United States3 years ago
  • A go-to resource as I establish my business

    I found Olivia's podcast because she is building my website. It has become a go-to resource for me on all things business. I find that when I have a question around pretty much anything related to setting up my business—goal setting, lead generation, systems—she has an episode. She shares her expertise in a relatable and understandable way. I continue to share episodes and recommend this podcast to friends and colleagues.

    Apple Podcasts
    5
    Beth M Coach
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the host's practical, actionable tips for building a sustainable design business.
The show is praised for transparent, behind-the-scenes honesty and guest lineups that deliver real-world takeaways.
Many appreciate the balance of business strategy with personal life and motherhood insights.

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Talking Points

Recent interactions between the hosts and their guests.

148. The Truth About $30K Months, Solo Scaling, and Building a Studio That Fits Your Life With Kenzi Green
Q: How did you get to 70,000 followers on Instagram?
Kenzi attributed her follower growth to the rise of short-form video content, which she embraced and excelled at producing.
148. The Truth About $30K Months, Solo Scaling, and Building a Studio That Fits Your Life With Kenzi Green
Q: What was the biggest lesson you think you learned from having your first 30K month?
Kenzi emphasized the need for clients to be a good fit and the importance of structuring offers for a sustainable workload.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: How do you find connections and editors to pitch to?
Use platforms like LinkedIn, email formats, and even tools like the Hunter extension to find email addresses of editors.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: What advice do you have for building relationships, especially with journalists?
Focus on adding value to others and understand how you can help them instead of just promoting yourself.
109. Using PR to Expand Your Small Business Impact & Prioritizing Relationships with Kelsey Ogletree
Q: What are some good entry-level publications for small business owners to start with in PR?
Local publications are a good starting point, allowing you to build recognition and relationships before aiming for larger outlets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Design

What is Behind the Design about and what kind of topics does it cover?

This show targets designers and creatives aiming to move from inconsistent income to a scalable, sustainable business. Episodes blend practical guidance on marketing foundations, pricing, process systems, and mindset with real-world case studies from design studios and solo practices. A recurring thread is building repeatable offers, choosing a core marketing channel, and structuring operations to sustain growth without burnout. A standout angle is the host's transparent balance of business strategy with personal life, including motherhood, which resonates with listeners building creative businesses that support their lifestyle. The format often features step-by-step frameworks, live coaching-style insights, and guest conversations that tra... more

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How many listeners does Behind the Design get?

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What are the audience demographics for Behind the Design?

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How many subscribers and views does Behind the Design have?

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Which podcasts are similar to Behind the Design?

These podcasts share a similar audience with Behind the Design:

1. Better: The Brand Designer Podcast
2. The Futur with Chris Do
3. Aspire with Emma Grede
4. Call Her Daddy
5. Profitable Web Designer with Shannon Mattern

How many episodes of Behind the Design are there?

Behind the Design launched 6 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Design?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Design?

Rephonic pulls ratings and reviews for Behind the Design from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Behind the Design?

Recent guests on Behind the Design include:

1. Shay Brown
2. Kenzi Green
3. Kelsey Ogletree

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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