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Artwork for Better: The Brand Designer Podcast

Better: The Brand Designer Podcast

Jen Davis
Web Design
Entrepreneurship
Brand Design
Branding
Freelancing
Brand Strategy
Client Management
Client Relationships
Work-Life Balance
Motherhood
Maternity Leave
Client Communication
Neurodivergence
Social Media Marketing
Community In Design
SEO
Pricing Strategies
Design Business
Design Industry
Contracts

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! B... more

PublishesWeeklyEpisodes267Founded7 years ago
Number of ListenersCategories
DesignArtsBusinessEntrepreneurship

Listen to this Podcast

Artwork for Better: The Brand Designer Podcast

Latest Episodes

In this episode, I chat with Brooklyn of Glorybright Studio about how her health journey took her from freelancing and taking on any design project to niching into serving holistic practitioners and wellness brands. We talk about how her values and f... more

In this solo episode, I chat all about how AI has impacted our studio, how we use it, how we see our clients using it (the good & the bad) where we don’t use it, and how we have implemented AI clauses in both our clients and subcontractors contracts.... more

In this week's episode, I talk with Emily, a former Big Four audit manager who's now CFO of Thorne Advisors, the firm she co-leads with Andrea Mason. Together they help business owners get a clearer picture of their cash flow and a smarter approach t... more

In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling disconnected from her brand, and what it was like being the "client," ... more

Key Facts

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Recent Guests

Emily Bowie
CFO at Thorne Advisors, cash flow strategist with 15+ years in accounting
Thorne Advisors
Episode: S14 E5: You're Making Six Figures on Paper. So Why Is Your Bank Account Empty? with Emily Bowie
Kadie Smith
Founder and Creative Director of Drop Cap Design
Drop Cap Design
Episode: S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Brooke Apffel
Owner and founder of Coastal Collective Marketing (CoCo)
Coastal Collective Marketing (CoCo)
Episode: S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel
Amanda DeWoody
Printer/print design expert specializing in stationery
Poised Avenue
Episode: S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody
Anthony Reeves
Global design and brand leader, author of Eat the Donkey
Author, Former Amazon/Airbnb/Kohler executive
Episode: S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves
Ashton Hauff
Co-founder and brand strategist behind The Good Kids branding studio
The Good Kids
Episode: S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff
Sydney Walden
Founder of Rouse Design Studio, copywriting services
Rouse Design Studio
Episode: S13 E15: Motherhood & Creative Business Q&A with Sydney Walden
Lisa Johnson
Founder of Verve & Concord, design studio serving faith-based women entrepreneurs
Verve & Concord
Episode: S13 E13: Pivoting to and Designing for a Faith-Based Niche with Lisa Johnson
Tina Loszewska
Brand and web designer, co-founder of Editorial Stock Images
Editorial Stock Images
Episode: S13 E12: Stock Isn’t Dead—You’re Just Using the Wrong Kind with Tina Loszewska & Jordan Aulin

Host

Jen Davis
Host of the Better: The Brand Designer Podcast

Reviews

4.8 out of 5 stars from 136 ratings
  • Great conversations

    I’ve been listening to Better the Brand Designer for a little while now and I just want to say — this podcast is so good. A few episodes that have really stuck with me:

    The Pace That Holds You with Ashleigh Henry felt like it was made for me. Sustainable success, silent burnout, pacing — that’s the lane I live and work in. The font design episode with Meg Burk genuinely blew my mind (I had no idea how much goes into building a custom font from a business standpoint). The Gina Knox episode on pay... more

    Apple Podcasts
    4
    Jackirenee
    United States6 months ago
  • The Gina Knox Episode

    I stumbled upon and IG Ad and I had to come over to listen and so glad I did! So much great information and with such light hearted conversations made the topic comfortable and understandable. Will definitely be sticking around.

    Apple Podcasts
    5
    P0221F
    United States8 months ago
  • Not a designer but love

    I find so much genius in this show - and it has a really down to earth quality I appreciate (no overwhelm or massive FOMO).

    Apple Podcasts
    5
    Krista Walsh
    United Statesa year ago
  • I want to like this show

    I really do want to like this show, but every time I try to listen I have to skip the first 15-25 minutes of the show before they actually get to their topic.

    Apple Podcasts
    3
    Chellsbells
    United States3 years ago
  • Absolute Best!

    I love this podcast so much. Jen and Esther are honest, refreshing, uplifting, and inspiring. I look forward to this podcast every week. It’s like listening to design besties every week. They remind me of my why. My why wanting to be a brand designer and not to give up on my dream goals for my business. ✨

    Apple Podcasts
    5
    katcjo
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few reviews note pacing or topic setup can vary episode to episode.
Overall, audiences describe the show as a trusted, supportive resource for designers building brands and studios.
participants frequently mention learning tangible strategies on pricing, onboarding, and client management.
Listeners praise the show for practical, actionable branding advice and down-to-earth hosts.
Community-driven vibe and honest conversations are frequently highlighted as a strength.
a few critics mention intro segments can feel lengthy before the topic gets started.
some listeners appreciate the candid, vulnerable storytelling and real-world experiences from guests.
the show is described as a friendly, community-oriented space rather than a stiff, formal design podcast.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#184
United States/Arts/Design
Apple Podcasts
#163
Canada/Arts/Design
Apple Podcasts
#170
United Kingdom/Arts/Design
Apple Podcasts
#89
Australia/Arts/Design
Apple Podcasts
#232
Germany/Arts/Design
Apple Podcasts
#23
Indonesia/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Q: What offerings do you have for designers, and how can someone join the Academy or access the rebrand course?
Kadie outlines the academy and year-long mastermind focused on expanding branding services, guiding client conversations, and building confidence. She also mentions a docu-series and behind-the-brand materials available through a free access code, designed to help designers learn the branding process through real-time examples.
S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Q: What moment sparked you to rebrand Drop Cap and how did you navigate that tension between old identity and new direction?
Kadie describes years of tension between the original editorial identity and the evolving design world, the decision to evolve the brand rather than abandon it, and the process of clarifying what the brand stands for as her business and life shifted (Montana to Costa Rica, and the shift to education and community offerings).
S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Q: Could you share a spark notes version of your career and what led you to Drop Cap Design?
Kadie explains how early exposure to branding through a family-owned agency, her education, and her path through editorial and publishing steered her toward branding. A pivotal shift came from freelancing, working with a coffee shop community, and realizing the overlap between editorial storytelling and brand identity, which ultimately shaped Drop Cap's approach.
S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese
Q: Is AEO the right term? How should we define AI search terminology when talking to clients?
The guests explain that there are many acronyms, and they prefer AI Search as a broad, less confusing umbrella. AEO and GEO exist as subcategories, but for practical client conversations, framing everything as AI Search with clear expectations about how AI evaluates content is most useful.
S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff
Q: What does the Slingshot Method consist of, and how does onboarding shape the client experience?
The guest describes the three-step Slingshot Method (strategy, creative, rollout) and emphasizes onboarding as the moment to establish roles, communication norms, and a visual, predictable process to reduce fear and ensure alignment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Better: The Brand Designer Podcast

What is Better: The Brand Designer Podcast about and what kind of topics does it cover?

The show centers on practical, real-world branding and design business topics tailored for designers running studios or freelancing. Across episodes, listeners hear about pricing strategies, client management, onboarding, and scaling a design practice, often with emphasis on sustainable growth, niche positioning, and human-centered branding. Notable throughlines include the value of community, transparent sharing of failures and wins, and how disciplines like typography, stock imagery, AI-assisted discovery, and print design intersect with modern branding. A few episodes highlight leadership, work-life balance, and personal growth, making it helpful for listeners seeking concrete tactics plus mindset shifts. The format tends toward candid c... more

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Which podcasts are similar to Better: The Brand Designer Podcast?

These podcasts share a similar audience with Better: The Brand Designer Podcast:

1. The Unapologetic Designer Podcast
2. Behind the Design
3. Profitable Web Designer with Shannon Mattern
4. Chill & Prosper with Denise Duffield-Thomas
5. The Futur with Chris Do

How many episodes of Better: The Brand Designer Podcast are there?

Better: The Brand Designer Podcast launched 7 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Better: The Brand Designer Podcast?

Recent guests on Better: The Brand Designer Podcast include:

1. Emily Bowie
2. Kadie Smith
3. Brooke Apffel
4. Amanda DeWoody
5. Anthony Reeves
6. Ashton Hauff
7. Sydney Walden
8. Lisa Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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