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Artwork for Better: The Brand Designer Podcast

Better: The Brand Designer Podcast

Jen Davis
Web Design
Entrepreneurship
Brand Design
Branding
Brand Strategy
Freelancing
Client Management
Client Relationships
Work-Life Balance
Motherhood
Maternity Leave
Client Communication
Neurodivergence
Social Media Marketing
Community In Design
SEO
Design Business
Design Industry
Contracts
Pricing Strategies

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! B... more

PublishesWeeklyEpisodes270Founded7 years ago
Number of ListenersCategories
DesignArtsBusinessEntrepreneurship

Listen to this Podcast

Artwork for Better: The Brand Designer Podcast

Latest Episodes

This week is a little solo episode where I’m breaking down how my studio stays organized while supporting around 15 to 20+ client projects all at the same time, plus the systems and tools we use to keep everything running smoothly.

Links Mentioned: more

In this week’s episode, I chat with Sarah Robb, a brand strategy coach, founder of Brand Strategy Academy, and co-author of the book Rebrand Right. After many years at Landor working with brands like Gatorade and Pfizer, she shares what she brought w... more

If you're curious what a design day looks like, this episode is for you! I chat with Bailey, designer and owner of Honeywave Creative, all about running a successful design in a day offer. She walks us through her process and the systems she has impl... more

In this episode, I chat with Brooklyn of Glorybright Studio about how her health journey took her from freelancing and taking on any design project to niching into serving holistic practitioners and wellness brands. We talk about how her values and f... more

Key Facts

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Recent Guests

Sarah Robb
Brand strategist, Brand Strategy Academy founder, former Landor senior director, and co-author of Rebrand Right
Brand Strategy Academy
Episode: S14E9: How to Do the Brand Strategy Work AI Can't Touch with Sarah Robb
Bailey Collins
Founder of Honeywave Creative, creator of Design Days and Design Day Blueprint
Honeywave Creative
Episode: S14 E8: Inside 500+ Design Days: The Real System Behind Websites Built in a Day with Bailey Collins
Emily Bowie
CFO at Thorne Advisors, cash flow strategist with 15+ years in accounting
Thorne Advisors
Episode: S14 E5: You're Making Six Figures on Paper. So Why Is Your Bank Account Empty? with Emily Bowie
Kadie Smith
Founder and Creative Director of Drop Cap Design
Drop Cap Design
Episode: S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Kayla Dean
Copywriter and messaging strategist for creative online business owners
The Literary Co
Episode: S14 E2: The Hidden Messaging Mistakes Costing You High-End Clients with Kayla Dean
Steven Wakabayashi
Creative Director and Agency Founder of Stranger Creative
Stranger Creative
Episode: S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi
Brooke Apffel
Owner and founder of Coastal Collective Marketing (CoCo)
Coastal Collective Marketing (CoCo)
Episode: S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel
Amanda DeWoody
Printer/print design expert specializing in stationery
Poised Avenue
Episode: S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody
Anthony Reeves
Global design and brand leader, author of Eat the Donkey
Author, Former Amazon/Airbnb/Kohler executive
Episode: S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves

Host

Jen Davis
Host of the Better: The Brand Designer Podcast

Reviews

4.8 out of 5 stars from 136 ratings
  • Great conversations

    I’ve been listening to Better the Brand Designer for a little while now and I just want to say — this podcast is so good. A few episodes that have really stuck with me:

    The Pace That Holds You with Ashleigh Henry felt like it was made for me. Sustainable success, silent burnout, pacing — that’s the lane I live and work in. The font design episode with Meg Burk genuinely blew my mind (I had no idea how much goes into building a custom font from a business standpoint). The Gina Knox episode on pay... more

    Apple Podcasts
    4
    Jackirenee
    United States7 months ago
  • The Gina Knox Episode

    I stumbled upon and IG Ad and I had to come over to listen and so glad I did! So much great information and with such light hearted conversations made the topic comfortable and understandable. Will definitely be sticking around.

    Apple Podcasts
    5
    P0221F
    United States8 months ago
  • Not a designer but love

    I find so much genius in this show - and it has a really down to earth quality I appreciate (no overwhelm or massive FOMO).

    Apple Podcasts
    5
    Krista Walsh
    United Statesa year ago
  • I want to like this show

    I really do want to like this show, but every time I try to listen I have to skip the first 15-25 minutes of the show before they actually get to their topic.

    Apple Podcasts
    3
    Chellsbells
    United States4 years ago
  • Absolute Best!

    I love this podcast so much. Jen and Esther are honest, refreshing, uplifting, and inspiring. I look forward to this podcast every week. It’s like listening to design besties every week. They remind me of my why. My why wanting to be a brand designer and not to give up on my dream goals for my business. ✨

    Apple Podcasts
    5
    katcjo
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few reviews note pacing or topic setup can vary episode to episode.
Overall, audiences describe the show as a trusted, supportive resource for designers building brands and studios.
participants frequently mention learning tangible strategies on pricing, onboarding, and client management.
Listeners praise the show for practical, actionable branding advice and down-to-earth hosts.
Community-driven vibe and honest conversations are frequently highlighted as a strength.
a few critics mention intro segments can feel lengthy before the topic gets started.
some listeners appreciate the candid, vulnerable storytelling and real-world experiences from guests.
the show is described as a friendly, community-oriented space rather than a stiff, formal design podcast.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
United States/Arts/Design
Apple Podcasts
#165
United Kingdom/Arts/Design
Apple Podcasts
#186
Canada/Arts/Design
Apple Podcasts
#116
Germany/Arts/Design
Apple Podcasts
#118
Australia/Arts/Design
Apple Podcasts
#197
France/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

S14E9: How to Do the Brand Strategy Work AI Can't Touch with Sarah Robb
Q: What was sort of surprising was, I thought that people selling, so I asked people, what are you selling?
Robb found that designers often charge very different amounts for similar research and strategy processes. Her survey also showed an average fee gap of about $6,000 between respondents who felt less confident and those who felt very confident.
S14E9: How to Do the Brand Strategy Work AI Can't Touch with Sarah Robb
Q: What is AI doing to the world of brand strategy and how should that change the way that we as designers approach the practice?
Robb says AI can assist with research, especially competitor audits, but relies on past category language and cannot replace human judgment or conversations that uncover a business's specific, emotionally relevant insights.
S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi
Q: If there's someone listening who just realized they want to start a studio or hire their first subcontractor, what initial guidance would you offer for growing in a values-aligned way?
Treat the decision as an experiment with a clear budget and boundaries, see it as an investment in yourself, and cultivate a mindset that prioritizes compassionate self-talk and learning over perfection.
S14 E2: The Hidden Messaging Mistakes Costing You High-End Clients with Kayla Dean
Q: What is the difference in messaging that attracts a $3,000 client versus a $30,000 client?
Messaging for higher-ticket engagements emphasizes readiness, deeper transformation, and a clear vision of the outcome, while lower-ticket work can be framed around moving away from DIY and achieving a basic online presence.
S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
Q: What offerings do you have for designers, and how can someone join the Academy or access the rebrand course?
Kadie outlines the academy and year-long mastermind focused on expanding branding services, guiding client conversations, and building confidence. She also mentions a docu-series and behind-the-brand materials available through a free access code, designed to help designers learn the branding process through real-time examples.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Better: The Brand Designer Podcast

What is Better: The Brand Designer Podcast about and what kind of topics does it cover?

The show centers on practical, real-world branding and design business topics tailored for designers running studios or freelancing. Across episodes, listeners hear about pricing strategies, client management, onboarding, and scaling a design practice, often with emphasis on sustainable growth, niche positioning, and human-centered branding. Notable throughlines include the value of community, transparent sharing of failures and wins, and how disciplines like typography, stock imagery, AI-assisted discovery, and print design intersect with modern branding. A few episodes highlight leadership, work-life balance, and personal growth, making it helpful for listeners seeking concrete tactics plus mindset shifts. The format tends toward candid c... more

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Which podcasts are similar to Better: The Brand Designer Podcast?

These podcasts share a similar audience with Better: The Brand Designer Podcast:

1. The Unapologetic Designer Podcast
2. Profitable Web Designer with Shannon Mattern
3. The Amy Porterfield Show
4. Almost 30
5. The Jasmine Star Show

How many episodes of Better: The Brand Designer Podcast are there?

Better: The Brand Designer Podcast launched 7 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Better: The Brand Designer Podcast?

Recent guests on Better: The Brand Designer Podcast include:

1. Sarah Robb
2. Bailey Collins
3. Emily Bowie
4. Kadie Smith
5. Kayla Dean
6. Steven Wakabayashi
7. Brooke Apffel
8. Amanda DeWoody

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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