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Artwork for Profitable Graphic Designer: Clients, Business, Money, and Freedom

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Kady Sandel
Design Business
Graphic Design
Brand Strategy
Branding
Client Acquisition
Client Relationships
Freelancing
Pricing Strategies
Freelance Design
Aventive Academy
Web Design
Value-Based Pricing
Marketing Strategies
Networking
Design Agency
Portfolio Development
Social Media Marketing
Business Growth
Client Relations
Client Engagement

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • ... more

PublishesWeeklyEpisodes216Founded4 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for Profitable Graphic Designer: Clients, Business, Money, and Freedom

Latest Episodes

For a long time, success felt very connected to growth. More clients, more projects, more revenue, more momentum. But eventually, another question started becoming more important.

What kind of life is this business actually creating?

Building a des... more

I spent $5,000 testing Meta ads for my branding agency and got zero clients from it.

And honestly, I do not think the experiment failed at all.

Because what it revealed about buyer psychology, attention, intent, branding, and how high ticket servic... more

Graphic design already changed long before AI entered the conversation. Canva, templates, cheap execution work, and accessible design tools started reshaping the industry years ago. AI is simply accelerating a shift that was already happening.

The r... more

Everything can look successful on paper and still feel completely wrong internally. Your business is growing, clients are coming in, the money is there, and technically, everything is working, but creatively, mentally, and emotionally, something feel... more

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Recent Guests

Chris Do
A Loud Introvert, a Recovering Graphic Designer, and an educator focused on teaching how to build personal brands.
The Future
Episode: It’s Not the Algorithm. It’s Your Personal Brand w/ Chris Do | EP 200
Dr. Nathan Bryan
A former professor of molecular medicine now running a product-based company focused on nitric oxide.
Bryan Therapeutics
Episode: Why Branding Starts with Strategy, Not Design (with Dr. Nathan Bryan) | Ep 181
Nathan Bryan
Former professor of molecular medicine and entrepreneur
Bryan Therapeutics Inc.
Episode: The Courage to Create with Jeremy Slagle | EP 180
Philip McCauley
Founder of NaturalZing and Vital Purple
NaturalZing, Vital Purple
Episode: From Outdated Labels to a Full Rebrand with Philip McCauley | 178
Sarah Vilensky
Founder and CEO of Blossom Essentials
Blossom Essentials
Episode: How Branding Helped This Skincare Founder Get to Walmart (Sarah Vilensky with Blossom Essentials) | EP 176
Ed Prowell
Founder of Potting Shed, a studio that focuses on brand strategy and design for various clients.
Potting Shed
Episode: 169 How to Build a Multi-Faceted Design Studio Without Losing Focus with Ed Prowell
Kiri Mohan
Business coach helping women freelancers with corporate backgrounds
Episode: 127 Marketing Strategies for Freelance Designers with Kiri Mohan
Tyler Archer
New Zealand's trusted online sales coach with 15 years of sales experience and a successful coaching business
Self-employed
Episode: 126 How to Sell Your Design Services Without Feeling Pushy with Tyler Archer
Massimo Zefferino
Founder and creative director of Z Factor, a niche full-service creative agency
Z Factor
Episode: 115 Crushing Competitors With a Niche Design Agency With Massimo Zefferino

Host

Kady Sandel
Host of Profitable Graphic Designer; design agency owner and coach; branding strategist with focus on helping designers scale

Reviews

4.9 out of 5 stars from 106 ratings
  • One of the BEST podcasts for designers

    So many great insights from Kady, no fluff just actionable tips!

    Apple Podcasts
    5
    Shelbyyy22
    United Statesa year ago
  • Great Show And Voice!

    I love this show. Katie has such a good voice and accent. She gives a lot of good useful information and interviews interesting people, too. 😃👍🏻 ~ Derek Short

    Apple Podcasts
    5
    D-Rocker91
    United Statesa year ago
  • Gem Droppin’ Podcast

    Kady provides great information and actionable tips. The knowledge she drops leaves you with pure inspiration and motivation to start. The podcast is definitely worth the follow—don’t miss out on all the gems! Thank you Kady 😁

    Apple Podcasts
    5
    byjmonique
    United Statesa year ago
  • Newbie approval

    Kady is straight to the point, factual, inspiring and validating! I absolutely love listening to and learning the gold nuggets dropped in each episode. I’m new to web design and about to launch my business, and I’ll be attending the academy once I get my foundation. I can’t wait to help people build their businesses with my skills, and this podcast and Kady are to thank for helping me!

    Apple Podcasts
    5
    jessicagoodin
    United States2 years ago
  • Question and Review:

    I love Kady Sandel, she treads the balance of sales and information beautifully. She has been a huge help in developing my career as a graphic designer. My question is can you please cover SCAM Clients in LinkedIn?. It is the one topic I rarely he you speak of and I would be great to hear your advice on how to navigate and or avoid scams.

    You are remarkable , I am a huge fan!

    Apple Podcasts
    5
    Andysundesign.com
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners describe the host as straight to the point with actionable tips.
Fans praise practical, no-fluff guidance and interviews with insightful guests.
Audience notes the content is educational for beginners and valuable for seasoned designers alike.
Many highlight the value of pricing and positioning strategies for higher-paying clients.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#167
Canada/Arts/Design
Apple Podcasts
#198
United Kingdom/Arts/Design
Apple Podcasts
#231
Australia/Arts/Design
Apple Podcasts
#3
Philippines/Arts/Design
Apple Podcasts
#38
Philippines/Arts
Apple Podcasts
#98
Switzerland/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

It’s Not the Algorithm. It’s Your Personal Brand w/ Chris Do | EP 200
Q: What do you think someone actually needs to build behind the scenes before they start showing up online?
Chris suggests that before posting, one should reflect on their thoughts and unique voice, ensuring their content serves as a public journal rather than direct marketing.
It’s Not the Algorithm. It’s Your Personal Brand w/ Chris Do | EP 200
Q: What drives you to keep working even though you could retire?
Chris emphasizes the importance of purpose over money, stating that losing purpose can lead to a loss of vitality and engagement in life.
Why Branding Starts with Strategy, Not Design (with Dr. Nathan Bryan) | Ep 181
Q: Do you find it hard to sell your products in terms of do you have to educate your target audience?
My number one objective is education, as many potential customers are unaware of what nitric oxide is or its benefits.
Why Branding Starts with Strategy, Not Design (with Dr. Nathan Bryan) | Ep 181
Q: Can you tell us more about now the company? Like what's the name of the company? How many products do you have? And what do they do?
The parent company is called Bryan Therapeutics, which consolidates several product lines including skincare and supplements aimed at delivering nitric oxide benefits.
The Courage to Create with Jeremy Slagle | EP 180
Q: How are you different than the competition?
You have to be able to communicate how your product is different and prove that it's worth the price based on its benefits.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets designers who want to convert creative skill into a profitable, scalable business. Topics repeatedly surface around pricing for high-value work, positioning, lead generation, and building systems that free designers from constant hustle. Listeners can expect practical frameworks for clarifying offers, attracting premium clients, and growing from solo practitioner to a capable design-led business owner. The host frequently shares actionable steps, real-world anecdotes, and programs designed to accelerate growth, reduce burnout, and increase freedom. A standout angle is the emphasis on business outcomes over deliverables, plus a clear pathway from freelance work to an agency mindset with scalable processes.

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How many episodes of this podcast are there?

this podcast launched 4 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chris Do
2. Dr. Nathan Bryan
3. Nathan Bryan
4. Philip McCauley
5. Sarah Vilensky
6. Ed Prowell
7. Kiri Mohan
8. Tyler Archer

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