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Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

PublishesWeeklyEpisodes79Founded2 years ago
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BusinessEntrepreneurshipMarketing

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Artwork for Sharp Strategies Sweet Success

Latest Episodes

What does it look like when a law firm grows because people actually feel like they know you, before they ever need a lawyer? In this episode of Sharp Strategies Sweet Success, I’m joined by Joshua Hodges of The Hometown Lawyer, a personal injury fir... more

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Email marketing is one of the most misunderstood areas of legal marketing.

In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folkl... more

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This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com

In our February 2026 Sharp Marketing Mastermind meeting, we discussed list building as a long-term driver of community marketing and referral growth. Instead o... more

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This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

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What really changes when you leave an in-house law firm role and go fractional? In this episode of Sharp Strategies Sweet Success, I sit down with Jason Williams, former marketing director at Miley Law Group, to reflect on what it’s like to spend ove... more

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Charley Mann introduced me to the world of legal marketing, and I pay it forward by having him be a guest on the show! We fall back into our old ways of talking about everything except marketing (or are we discussing marketing the whole time!?), and ... more

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In this episode of Sharp Strategies Sweet Success, I chat with Julia Hensel, who leads both Lexigate (a legal SEO agency) and RepSpert (a review removal company), about the evolving world of search and reputation for law firms. We talk about how firm... more

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This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com

I was very honored when Ken Hardison asked me to speak at PILMMA’s AI for PI Expo. I had a great time at the event, and I’d love to share what I learned and wh... more

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1. They Don't Teach This in Law School
2. Life Beyond the Briefs
3. Lunch Hour Legal Marketing

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Sharp Strategies Sweet Success launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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