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Artwork for SEO for Ecommerce Podcast

SEO for Ecommerce Podcast

Glen Chamisa
Category Pages
Product Pages
Brand Visibility
AI In Search
E-E-a-T (EEAT)
Branding
Topical Authority
Ecommerce
User Generated Content
Multimodal Content
Digital PR
Google
E-Commerce
Content

Welcome to the SEO for Ecommerce Podcast! Here to bring you insightful conversations with some of the top minds in SEO, all focused on strategies for scaling your online store. In each episode, I chat with SEO professionals who share their expert tips and proven tactics for building a profitable ecommerce business. Whether you’re a store owner, a digital marketer, or just eager to learn more about... more

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Artwork for SEO for Ecommerce Podcast

Latest Episodes

In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands.

Search is no longer just about Google rankings. T... more

In this episode of the SEO for Ecommerce Podcast, we are joined by David Vernon and Travis Robbins from Search Theory to discuss what it takes to successfully manage large-scale ecommerce SEO projects.

From prioritising SEO across thousands of produ... more

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What does good ecommerce SEO really look like in 2026?

In this episode of SEO for Ecommerce, we sit down with Leona Storet Slythe from Climb Agency to chat on what has genuinely changed in search and what is simply a rebrand of solid fundamentals.

more

In our latest episode, we chat with Tarun Kamath, from Arcady Media on how AI is changing retention marketing for ecommerce brands.

We discuss why retention is one of the most powerful profit levers in ecommerce in 2026, why it’s significantly easie... more

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Recent Guests

Christine Corbin
Founder of Thread & Co, fashion and beauty SEO consultant
Thread & Co
Episode: How Search Is Changing for Ecommerce Brands with Christine Corbin
David Vernon
Co-founder/CEO at Search Theory
Search Theory
Episode: Managing SEO at Scale for Large Ecommerce Websites - With David Vernon & Travis Robbins
Travis Robbins
SEO specialist at Search Theory
Search Theory
Episode: Managing SEO at Scale for Large Ecommerce Websites - With David Vernon & Travis Robbins
Leona Storet Slythe
From Climb Agency
Climb Agency
Episode: What Good Ecommerce SEO Really Looks Like in 2026 - With Leona Storet Slythe
Tarun Kamath
Co-founder at Arcady Media, retention marketing expert
Arcady Media
Episode: AI & Retention Marketing for Ecommerce Brands: With Tarun Kamath
Nik Vujic
Founder of Get Stuff Digital
Get Stuff Digital
Episode: Preparing for E-commerce SEO in 2026: AI, Funnels and Customer Journeys
Freddie Chatt
Ecommerce SEO consultant with 13 years of experience
Episode: The Foundations Every Product and Category Page Needs - With Freddie Chatt
Joe Fisher
SEO consultant focusing on ecommerce and technical SEO
Fisher SEO
Episode: When Ecommerce Sites Outgrow Their SEO: Scaling Technical Foundations With Joe Fisher
Lucia Dello
Data analyst and founder of Dello Insights; launching a Shopify-first dashboard product
Dello Insights
Episode: Showcasing SEO Value Through Data with Lucia Dello

Host

Glenn
Host of the SEO for Ecommerce Podcast

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#45
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Search Is Changing for Ecommerce Brands with Christine Corbin
Q: What is GEO and why is it important for ecommerce in the near term?
GEO (Generative Engine Optimization) focuses on optimizing for generative AI and chat-based engines as they become part of the information-seeking process, complementing traditional SEO; it's about aligning content and data so AI tools can surface relevant, trustworthy information to shoppers across ecosystems.
How Search Is Changing for Ecommerce Brands with Christine Corbin
Q: How should smaller brands prioritize resources to stay visible?
Prioritize social proof and user-generated content, invest in video content (YouTube Shorts, TikTok), ensure a strong product data feed and structured data, and create content that helps customers answer objections, while maintaining fundamentals like good schema and returns information.
How Search Is Changing for Ecommerce Brands with Christine Corbin
Q: What fundamentally changes about search and discovery today compared with five years ago?
The shift is driven by social platforms acting as search/discovery engines, the rapid rise of AI-enabled answers, and a move away from a single linear path to a multi-touch ecosystem where brands must be present across channels and provide solid content that AI can trust and summarize.
Building Topical Authority in Niche Ecommerce Markets - With Matt Pyke
Q: What is the best approach to building out a content plan in a space where search volume is limited, like a niche ecommerce market?
Leverage multiple data sources beyond traditional volume metrics, including Reddit, Quora, YouTube comments, Amazon reviews, and autofill suggestions; focus on high-intent, long-tail terms and topics that address actual customer questions, even if current search volume is low; use internal site data and Google Search Console to uncover queries and topics that matter for the brand.
When Ecommerce Sites Outgrow Their SEO: Scaling Technical Foundations With Joe Fisher
Q: What are best practices for rethinking site architecture as products multiply?
Create a taxonomy with clear category boundaries (three+ products per category as a starting point), optimize tags to avoid bloat, use expanded main navigation and smart breadcrumbs, and regularly audit and align internal linking to reinforce taxonomy and user intent across funnels.

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Frequently Asked Questions About SEO for Ecommerce Podcast

What is SEO for Ecommerce Podcast about and what kind of topics does it cover?

This show centers on practical, engine-room SEO for ecommerce, featuring industry practitioners and agency leaders who share hands-on tactics for scaling organic channels, optimizing product/category pages, and integrating data analytics with growth strategies. Episodes frequently cover large-site SEO program management, AI-enabled retention, technical foundations, content and PR-driven authority, and multi-channel alignment with product, UX, and marketing. Notable strengths include a steady focus on actionable playbooks, real-world case studies, and a practical ecosystem view that connects SEO to broader business goals. The format tends to mix strategic framing with concrete, repeatable techniques that audience members can apply in their o... more

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How many listeners does SEO for Ecommerce Podcast get?

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Which podcasts are similar to SEO for Ecommerce Podcast?

These podcasts share a similar audience with SEO for Ecommerce Podcast:

1. Shopify Masters
2. The Joe Rogan Experience
3. Cold Call
4. Bad Friends

How many episodes of SEO for Ecommerce Podcast are there?

SEO for Ecommerce Podcast launched 2 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SEO for Ecommerce Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SEO for Ecommerce Podcast?

Recent guests on SEO for Ecommerce Podcast include:

1. Christine Corbin
2. David Vernon
3. Travis Robbins
4. Leona Storet Slythe
5. Tarun Kamath
6. Nik Vujic
7. Freddie Chatt
8. Joe Fisher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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