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Taking Your Martial Arts Business To The Next Level!

PublishesTwice monthlyEpisodes300Founded13 years ago
Number of ListenersCategory
Business

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Artwork for School Owner Talk

Latest Episodes

Episode 459: When the Dream Becomes the Routine: How to Keep Your Passion Alive (Even After Decades) Podcast Description Some days you love running a martial arts school. Other days you’re tired, you’re carrying too much, and you catch yourself going... more

Episode 458 | Is It the Market… or Your Process? (How to Diagnose a Slowdown + Create Momentum for September) Podcast Description If your school feels a little more sparse right now—fewer leads, more no-shows, more “we need to think about it,” more t... more

Episode 456 | Interview with Solomon Brenner Podcast Description Solomon Brenner (founder of Action Karate) joins Duane Brumitt and Shihan Allie Alberigo for a real-talk conversation about what it actually takes to build a team, grow leaders, and kee... more

Episode 455 | Martial Arts Appreciation Month: How to Drive Referrals, Reviews, and Retention Podcast Description National Martial Arts Appreciation Month (September) isn’t just a “fun theme” — it’s a full marketing and retention campaign you can run... more

Key Facts

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Recent Guests

Solomon Brenner
Founder of Action Karate, martial arts entrepreneur, author
Action Karate
Episode: Episode 456 | Interview with Solomon Brenner
Stephen Oliver
Grandmaster in martial arts; longtime industry figure and school promoter
Martial Arts Wealth (formerly) / industry veteran
Episode: Episode 453: Interview with Stephen Oliver
Grandmaster Park
Grandmaster Park; a Master Grandmaster in Taekwondo, guest on episode
Taekwondo organization (Korean culture Taekwondo)
Episode: Episode 450 | Interview with Grandmaster Park (GMP)
Mike Bogdanski
Grandmaster of Status, former owner of a family martial arts center
Self-owned martial arts school/branding expert
Episode: Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
Rik Kellerman
Sifu, owner of 10 Tigers Kung Fu Academy
10 Tigers Kung Fu Academy
Episode: Episode 446 | School Owner Mastar Class Series (3): Rik Kellerman
Gus Lopez
Founder of Lead Hunter Media, marketing for martial arts schools
Lead Hunter Media
Episode: Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview
John Geyston
Master John Geyston, martial arts school owner and author
Unspecified / Tampa and Illinois schools
Episode: 437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Matthew Brenner
Founder/leader focused on organic marketing for martial arts schools
Action Karate / Double Your Dojo
Episode: 430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools
John Busto
Owner of Busto's Martial Arts, Plainview and other locations
Busto's Martial Arts
Episode: 418 | The Hidden Leaks: Where Your School Is Losing Students (and Money) Without You Knowing

Hosts

Duane Brummett
Host of the show with Allie Alberigo, focused on growing martial arts schools and leadership.
Allie Alberigo
Co-host and interviewer; brings audience-facing guidance and practical strategies.

Reviews

4.6 out of 5 stars from 12 ratings
  • Lots of Fun

    Had a great time listening to these guys talk shop!

    Apple Podcasts
    5
    TheFollowUpNinja
    United States6 years ago
  • They have a lot of great knowledge

    They give you almost everything you need on this podcast to run you school but they can not give the drive to do it. I wish I could talk them but i need to do to they thing they say on the podcast first . I have weird problem where I am take over for my master but he is have a hard time let go and the school is low in student only twenty try to change that.

    Apple Podcasts
    5
    1234 cool
    United States8 years ago
  • Knowledge is power!

    I have listened to this podcast since it began. The info in this podcast is so valuable I can't believe it's free! You often get two opinions with a wealth of experience behind each topic. This podcast is a must listen.

    Apple Podcasts
    5
    Brentt68
    United States10 years ago
  • Must listen

    I have run a school for almost a decade. Allie and Duane are giving away little chunks of gold on every call. I learn something every time. I give it 5 stars. It is awesome!

    Apple Podcasts
    5
    DLux karate
    United States11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans highlight actionable takeaways and willingness to share hard-won lessons.
Audience appreciates candid discussions and real-world examples from diverse guests.
Listeners praise depth and practicality of strategies for running martial arts schools.

Talking Points

Recent interactions between the hosts and their guests.

Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
Q: Mike, how long did you have your school?
He ran a full-time school for about forty years, starting in 1969 and continuing through the decades with a focus on community engagement and branding.
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Q: What is your five-point framework for running a successful school today?
Build rapport and relationships with every student, recruit new members, retain them, ensure revenue aligns with a solid business model, and maintain strong business systems alongside clear leadership and mentorship.
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Q: What makes you tick as a school owner and leader?
A focus on relationships and the four Rs (Relationships, Recruitment, Retention, Revenue), plus a continuous drive to train, compete, and stay fulfilled by teaching. The guest also highlights the importance of adapting to local markets while maintaining core business systems.
Episode 450 | Interview with Grandmaster Park (GMP)
Q: How should school owners approach onboarding and curriculum creation with AI?
Use AI to draft onboarding processes and curricula, training the AI with your unique story and values so it can generate tailored content and even simulate instruction.
Episode 450 | Interview with Grandmaster Park (GMP)
Q: With AI, where do you see martial arts schools headed and what should they start doing now?
Start by getting familiar with AI, then create AI workflows for your school. Share your current challenges with the AI to build customized solutions, and treat AI as an ongoing daily tool rather than a one-off experiment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About School Owner Talk

What is School Owner Talk about and what kind of topics does it cover?

This show focuses on growing and running martial arts schools, with a strong emphasis on leadership, systems, marketing, and student retention. Episodes frequently explore practical playbooks—from staff management and onboarding to community outreach, branding, and leveraging technology like video and AI to scale operations. A standout trait is the long-tenured, experience-rich host duo who share candid lessons, actionable frameworks, and real-world studio anecdotes, making it valuable for owners seeking sustainable growth and steadier operations. The format often blends structured strategies with personal stories, emphasizing human connection, culture, and community impact over quick wins. This podcast is particularly useful for listeners ... more

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Which podcasts are similar to School Owner Talk?

These podcasts share a similar audience with School Owner Talk:

1. Black Belt Banter: Martial Arts Business Podcast
2. The Joe Rogan Experience
3. I Love Marketing
4. Kung Fu Conversations

How many episodes of School Owner Talk are there?

School Owner Talk launched 13 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on School Owner Talk?

Recent guests on School Owner Talk include:

1. Solomon Brenner
2. Stephen Oliver
3. Grandmaster Park
4. Mike Bogdanski
5. Rik Kellerman
6. Gus Lopez
7. John Geyston
8. Matthew Brenner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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