Rephonic
Artwork for School Owner Talk
Martial Arts
Artificial Intelligence
Martial Arts Schools
Student Retention
Automation
Marketing
Spark
Summer Slide
Branding
Morning Routine
Branding and Identity
Staff
Lead Hunter Media
Tristar Martial Arts
Student Engagement
Parent Communication
Martial Arts School Culture
Student Connection
Martial Arts School Industry
Purposeful Connection

Taking Your Martial Arts Business To The Next Level!

PublishesWeeklyEpisodes300Founded13 years ago
Number of ListenersCategory
Business

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Artwork for School Owner Talk

Latest Episodes

Episode 452: Managing Staff With Clear Expectations Podcast Description Running a martial arts school can feel calm and professional… or like you’re putting out fires all day. A lot of the time, that difference comes down to staff. In this episode, D... more

Episode 451| The Summer Slide Podcast Description Summer doesn’t “cause” cancellations—lost routines do. When school ends, schedules get weird fast: families travel, sports calendars explode, bedtimes drift, and parents get overwhelmed. Then attendan... more

Episode 450 | Interview with Grandmaster Park (GMP) Podcast Description Episode 450 is a sit-down conversation with Grandmaster Park (GMP) — a longtime friend of the show and someone who’s helped shape the modern martial arts school industry. We go b... more

Episode 449 | How to Wake Up Fired Up Again (Even If You’re Burnt Out) Podcast Description Some mornings you wake up tired before the day even starts. Not because you’re lazy. As Duane puts it, you’re loaded — staff stuff, parent stuff, money stuff, ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Grandmaster Park
Grandmaster Park; a Master Grandmaster in Taekwondo, guest on episode
Taekwondo organization (Korean culture Taekwondo)
Episode: Episode 450 | Interview with Grandmaster Park (GMP)
Mike Bogdanski
Grandmaster of Status, former owner of a family martial arts center
Self-owned martial arts school/branding expert
Episode: Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
Rik Kellerman
Sifu, owner of 10 Tigers Kung Fu Academy
10 Tigers Kung Fu Academy
Episode: Episode 446 | School Owner Mastar Class Series (3): Rik Kellerman
John Geyston
Master John Geyston, martial arts school owner and author
Unspecified / Tampa and Illinois schools
Episode: 437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Matthew Brenner
Founder/leader focused on organic marketing for martial arts schools
Action Karate / Double Your Dojo
Episode: 430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools
Gus Lopez
Marketing expert and founder of Lead Hunter Media
Lead Hunter Media
Episode: 422 | 3 Common Pitfalls School Owners Make With Their Marketing and How AI Can Help Solve Those Problems (with Gus Lopez of Lead Hunter Media)

Hosts

Duane Brumitt
Host of School Owner Talk (primary) with co-hosts; extensive involvement in episodes about branding, retention, and operations.
Allie Alberigo
Co-host and interviewer focusing on branding, culture, and practical studio strategies.

Reviews

4.5 out of 5 stars from 11 ratings
  • Lots of Fun

    Had a great time listening to these guys talk shop!

    Apple Podcasts
    5
    TheFollowUpNinja
    United States5 years ago
  • They have a lot of great knowledge

    They give you almost everything you need on this podcast to run you school but they can not give the drive to do it. I wish I could talk them but i need to do to they thing they say on the podcast first . I have weird problem where I am take over for my master but he is have a hard time let go and the school is low in student only twenty try to change that.

    Apple Podcasts
    5
    1234 cool
    United States8 years ago
  • Knowledge is power!

    I have listened to this podcast since it began. The info in this podcast is so valuable I can't believe it's free! You often get two opinions with a wealth of experience behind each topic. This podcast is a must listen.

    Apple Podcasts
    5
    Brentt68
    United States10 years ago
  • Must listen

    I have run a school for almost a decade. Allie and Duane are giving away little chunks of gold on every call. I learn something every time. I give it 5 stars. It is awesome!

    Apple Podcasts
    5
    DLux karate
    United States11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts consistently deliver high-value takeaways for owners and staff.
Great mix of experience-focused insights and practical advice.
Valuable real-world tactics for running a martial arts school.
Clear, actionable frameworks that listeners can implement quickly.

Talking Points

Recent interactions between the hosts and their guests.

Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
Q: Mike, how long did you have your school?
He ran a full-time school for about forty years, starting in 1969 and continuing through the decades with a focus on community engagement and branding.
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Q: What is your five-point framework for running a successful school today?
Build rapport and relationships with every student, recruit new members, retain them, ensure revenue aligns with a solid business model, and maintain strong business systems alongside clear leadership and mentorship.
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Q: What makes you tick as a school owner and leader?
A focus on relationships and the four Rs (Relationships, Recruitment, Retention, Revenue), plus a continuous drive to train, compete, and stay fulfilled by teaching. The guest also highlights the importance of adapting to local markets while maintaining core business systems.
Episode 450 | Interview with Grandmaster Park (GMP)
Q: How should school owners approach onboarding and curriculum creation with AI?
Use AI to draft onboarding processes and curricula, training the AI with your unique story and values so it can generate tailored content and even simulate instruction.
Episode 450 | Interview with Grandmaster Park (GMP)
Q: With AI, where do you see martial arts schools headed and what should they start doing now?
Start by getting familiar with AI, then create AI workflows for your school. Share your current challenges with the AI to build customized solutions, and treat AI as an ongoing daily tool rather than a one-off experiment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About School Owner Talk

What is School Owner Talk about and what kind of topics does it cover?

This show targets martial arts school owners and operators, offering practical strategies to grow, brand, and manage a family-friendly studio. Episodes frequently center on retaining students, onboarding families, branding identity, and leveraging marketing tools and systems to scale operations. Notable strengths include actionable playbooks (e.g., summer retention, onboarding scripts, and culture discipline), guest interviews with seasoned owners and marketing experts, and a pragmatic, non-flashy approach that blends real-world studio anecdotes with repeatable tactics. A standout theme across episodes is the emphasis on leadership, systems, and community engagement as levers for sustainable growth, with frequent calls to action that encour... more

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How many episodes of School Owner Talk are there?

School Owner Talk launched 13 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on School Owner Talk?

Recent guests on School Owner Talk include:

1. Grandmaster Park
2. Mike Bogdanski
3. Rik Kellerman
4. John Geyston
5. Matthew Brenner
6. Gus Lopez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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