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Artwork for Black Belt Banter: Martial Arts Business Podcast

Black Belt Banter: Martial Arts Business Podcast

Jimmy Hong
Taekwondo
Retention
Mixed Martial Arts
Paid In Full
Monthly Tuition
Alex Wong
Martial Arts
Class Schedule
Tuition / Pricing
Face-To-Face Marketing
ASA Live
Taekwondo Dojo Operations
Program Upgrades (black Belt Club, Mentorship, Leadership)
Traditional Martial Arts
Self-Defense
Ultimate Fighting Championship
Martial Arts Business
Business Model
Marketing Budget
Taekwondo Dojang Operations

Welcome to Black Belt Banter, the best martial arts business podcast for instructors, school owners, and entrepreneurs who want to increase their profits and generate substantial revenue. Whether you're running a single studio or scaling a multi-location empire, we break down the strategies, stories, and systems behind profitable martial arts businesses. From student retention and marketing hacks ... more

PublishesTwice monthlyEpisodes34Foundeda year ago
Number of ListenersCategories
BusinessSportsEntrepreneurship

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Artwork for Black Belt Banter: Martial Arts Business Podcast

Latest Episodes

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Master Jimmy Hong and Master Chan Lee sit down with Master Clinton Oh — founder of My Manager and the man behind a 75-school taekwondo empire — to break down why most school management software falls short and what a true all-in-one... more

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Most martial arts school owners are leaving thousands of dollars on the table every single month — not because they're spending wrong, but because they're not getting anything back for what they're already spending.

In this episode... more

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Most martial arts school owners don't have a student problem — they have a time problem. Not enough time to follow up with leads, create content, or stay consistent with marketing. That's exactly what AI can fix.

In this episode, r... more

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What if charging MORE actually helped your school?

In this episode, we sit down with Master Bronson Ko — second-generation martial artist, 3-location school owner, and author of The Mentor Method — to break down the exact playbook ... more

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Recent Guests

Pat Morgan
Entrepreneur, restaurateur, and commercial real estate investor; founder member of ASA
ASA (American Self Defense Academy) / multiple business ventures
Episode: #33 | You're Leaving Money on the Table Every Time You Swipe
Josh Lannon
Speaker at the ASA Martial Arts Summit; AI marketing expert
Precog One / MIT AI background
Episode: #32 | 3 AI Levers That Drive Enrollment, Retention, and Efficiency
Master Bronson Ko
Second-generation martial artist, author of The Mentor Method
Owner of multiple Taekwondo schools; Author
Episode: #31 | Raise Tuition Without Losing Students
Nick Dockerty
25+ year marketing veteran, AI search strategist, founder of Winterborne Digital Marketing
Winterborne Digital Marketing
Episode: #29 | Why Your IG Isn't Getting Students
Master Chan Li
Owner/operator with multiple locations and extensive student base
Taekwondo schools network
Episode: #27 | How to Prevent Your Students from Quitting
Master Jai Li
Logistics and operations expert who runs large martial arts schools
Taekwondo schools network
Episode: #27 | How to Prevent Your Students from Quitting
Master Tony Kook
Powerhouse school owner; president of BC Taekwondo Federation
Taekwondo/Taekwondo Federation
Episode: #26 | Why Martial Arts Beats Every Other Sport for Kids
Alex Wong
Third degree TaeKwonDo Black Belt, instructor, content creator, and the mind behind the YouTube channel Alex Wong TKD
Self-employed instructor; Smyrna location
Episode: #24 | Retention Through Repetition: Kicking Drills That Keep Students Excited
Solomon Brenner
Founder of Action Karate
Action Karate
Episode: #23 | Growing Pains: The Truth About Scaling Martial Arts Schools — Insights From a 36-Location Owner

Hosts

Jimmy Hong
Host with extensive tenure; co-hosts and guest appearances; runs multiple episodes.
Master Chan Lee
Co-host and martial arts expert, frequent guest/host on episodes.
Master Jay Lee
Co-host, operations and business-minded support; appears across multiple episodes.

Reviews

5.0 out of 5 stars from 9 ratings
  • GM Instructor/Dojang owner

    Awesome info. Thank you

    Apple Podcasts
    5
    llmtkd
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring real-world dojo experience and actionable frameworks.
Content balances tactical tips with big-picture business strategy.
Several episodes emphasize community building and family engagement as growth levers.
Listeners appreciate practical, step-by-step tactics they can apply quickly.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#24 | Retention Through Repetition: Kicking Drills That Keep Students Excited
Q: What separates an okay class from a truly fun, high-energy class?
Alex explains that energy, engagement, and purposeful variety in drills—combined with a clear curriculum and progression—keep students fired up and progressing. The host asks for actionable steps school owners can apply.
#23 | Growing Pains: The Truth About Scaling Martial Arts Schools — Insights From a 36-Location Owner
Q: How do you approach the idea of scaling through partnerships rather than pure franchising?
We emphasize partnerships and area representation, where experienced operators help expand while keeping the local brand and culture intact, ensuring profitability and shared success instead of a top-down, centralized model.
#23 | Growing Pains: The Truth About Scaling Martial Arts Schools — Insights From a 36-Location Owner
Q: What is the core philosophy that guides your growth across multiple locations?
The core is a learning hospital mindset: train one, do one, teach one at every level so every school continuously improves, and no one teaches without mentoring others. This drives consistent quality and scalable leadership.
#30 | How to Turn Your Martial Arts Business into Real Wealth
Q: What practical steps can a small school take to start wealth-building today?
Open a retirement account with a small monthly contribution, invest in a diversified index fund, explore real estate opportunities connected to your schools, and implement a simple, repeatable marketing strategy that brings in consistent students.
#30 | How to Turn Your Martial Arts Business into Real Wealth
Q: What role does marketing play in wealth building for martial arts schools?
Marketing is foundational; without a steady flow of leads and enrollments, wealth creation stalls. The hosts advocate for practical, repeatable marketing methods and in-person outreach to sustain growth.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets martial arts school owners, instructors, and entrepreneurs seeking practical strategies to grow profitability, retention, and scalable systems. Across episodes, it emphasizes price positioning, program upgrades, marketing, lead generation, and operational discipline, often pairing tough revenue tactics with real-world case studies from multi-location schools. Noteworthy angles include wealth-building mindsets tailored to dojo owners, the integration of AI into marketing and enrollment, and structured coaching programs that blend hands-on tactics with scalable frameworks. Listeners can expect actionable playbooks, guest-led expertise from industry veterans, and a strong emphasis on family engagement, school culture, and com... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. BJJ Business and Martial Arts Marketing with Lance Trippett
2. Martial Arts Media™ Business Podcast
3. Blackbelt Business Podcast
4. Satori Masters Podcast
5. The Game with Alex Hormozi

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this podcast launched a year ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Pat Morgan
2. Josh Lannon
3. Master Bronson Ko
4. Nick Dockerty
5. Master Chan Li
6. Master Jai Li
7. Master Tony Kook
8. Alex Wong

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