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Artwork for Road to $1 Million Detailing Podcast

Road to $1 Million Detailing Podcast

Josh Belk
Paint Protection Film
Ceramic Coatings
Ceramic Coating
Belk Detailing LLC
Content Marketing
Social Media Marketing
Customer Service
Youtube
Social Media
Detail Tech
Enzo's Hand Wash & Detail Center
Social Media Content
You're Able
Castle Rock, Colorado
Video Production
Dealerships
Adam's Polishes
Pricing
Mobile Detailing
Shop Build / Brick-and-Mortar

Josh Belk, owner of Belk Detailing LLC, interviews other successful auto detailing business owners to share their secrets to success on the road to $1 million in yearly sales.

PublishesWeeklyEpisodes99Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Road to $1 Million Detailing Podcast

Latest Episodes

In this episode, Josh sits down with Grant Menard owner of Menard Premium Detailing located outside of Philadelphia, Pennsylvania.

Grant shares his experience running a detailing business, navigating the slow season, managing anxiety, growing person... more

In this episode, Josh sits down with Truxton of Skylo Detailing, formerly known as Squeegee Boys, to talk about the evolution of his detailing business and what it really takes to grow beyond the day-to-day work.

Truxton shares the story behind the ... more

YouTube

On this episode, Josh interviews Gabriel of Showroom Detail, based in Oklahoma City, OK. Gabriel opens up about his journey in the detailing industry, the challenges that came with stepping away from the dealership environment, and what he’s learned ... more

YouTube

In this episode, Josh sits down with Steve Soule of Ultimate Coatings and PPF in Houston, Texas. Steve has been in the detailing industry since 1988 and shares the wisdom and experience he’s gained throughout his career.

They talk about what it take... more

YouTube

Key Facts

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Recent Guests

Grant Menard
Leader in detailing industry, entrepreneur, and investor in multiple businesses
You're Able (Urable) / Detail industry entrepreneur
Episode: Grant Menard: Balancing Success, Family, and Personal Growth
Steve Soule
Owner of Ultimate Coatings and PPF, Secourts Finest Installer
Ultimate Coatings and PPF
Episode: Ultimate Coatings and PPF: 38 Years of Detailing Experience with Steve Soule
Wes Walls
Owner of Elite Finish, San Diego; premium detailing expert and long-time CQuartz/Seacourt professional
Elite Finish
Episode: Elite Finish: The Highs, Lows & Lessons of Building a $2M Detailing Business
Tony Ralda
Owner of Ralda's Detail
Ralda's Detail, Richmond VA
Episode: Ralda's Details: Mobile Van Setups, Training & Building a Successful Detailing Business
Jacob Knox
Owner of Knox Mobile Detailing, Carlsbad, California
Knox Detailing
Episode: Knox Mobile Detailing: Hiring The Right People, Transparent Pricing, and Sustainable Growth
Nick Burton
Owner, Mountainside Mobile Detailing
Mountainside Mobile Detailing
Episode: Mountainside Mobile Detailing: 5 Vans, a New Shop, and Continued Growth
Cody Zitzner
Owner, Zitzner Detailing
Zitzner Detailing (Trompe L'Eau, Wisconsin)
Episode: Zitzner Detailing: How to Keep Moving Forward Through Life and Business Challenges
Kevin Davis
Serial entrepreneur and coach in detailing industry
Episode: Kevin Davis | How Successful Entrepreneurs Manage Time, Growth & Life
Steven Lee
Owner of Rogue Marketing
Rogue Marketing
Episode: Steven Lee: The Real Keys to Sales & Marketing That Convert

Host

Josh Belk
Host of the show and owner of Belk Detailing LLC; facilitates conversations with detailing shop owners and growth-focused executives.

Reviews

4.9 out of 5 stars from 29 ratings
  • 5 stars

    Josh is a great interviewer. I always tune in while working out at the gym or while I’m out on the job providing a mobile service. There is so much value tuning in!

    Apple Podcasts
    5
    Tri-Cities Mobile Detailing
    United Statesa month ago
  • Great Interviews

    I recently found this Podcast and I’ve been telling my small business friends about it. As a small business owner that does some of these same services and deals with similar challenges it’s been cool to hear from other shop owners. It really helps to know what works in this Film industry.

    Apple Podcasts
    5
    Fade To Black llc
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content-focused episodes deliver strategies that can be implemented quickly.
Listeners praise practical, real-world shop-owner stories that translate to action.
Guests bring diverse perspectives from mobile to shop-based models.
Insights on pricing, hiring, and lead conversion help owners grow revenue.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ultimate Coatings and PPF: 38 Years of Detailing Experience with Steve Soule
Q: How did you evolve your hiring approach as you scaled?
I shifted from hiring based on experience to prioritizing character and motivation, which made training more effective and reduced internal frictions, ultimately helping to grow a reliable, capable team.
Ultimate Coatings and PPF: 38 Years of Detailing Experience with Steve Soule
Q: What was the leap into a fixed location like and why did you take that step?
It was a scary financial decision due to higher monthly costs, but once I committed, the shop grew and revenue increased; it legitimized the business in customers' eyes and unlocked capacity to take on more work.
Ultimate Coatings and PPF: 38 Years of Detailing Experience with Steve Soule
Q: When did you start your business and why did you decide to return to detailing in 2014?
I started detailing in 1988, originally in Miami with airplane detailing, then kept moving around jobs before returning to cars in 2014 after deciding to re-enter the detailing world with a plan, equipment, and a mindset to build something sustainable.
Just Dip It: Building A Million Dollar Car Customization & Protection Shop In Sydney Australia
Q: How do you handle upselling without turning customers off?
We use a playbook that frames upsells around customer benefits and alignment with their existing spend, offering complementary services like ceramic protection for glass or wheels that naturally fit with the current job to avoid a hard-sell approach.
Just Dip It: Building A Million Dollar Car Customization & Protection Shop In Sydney Australia
Q: What's the most important factor in your marketing success?
Finding an agency that understands the automotive business, maintains open communication, and can quickly adjust campaigns based on performance. Transparency and rapid responsiveness to changing results are key to avoiding wasted ad spend.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Road to $1 Million Detailing Podcast

What is Road to $1 Million Detailing Podcast about and what kind of topics does it cover?

The show foregrounds hands-on, battle-tested strategies from auto detailing shop owners and operators who have scaled to significant annual revenue. Episodes span pricing discipline, hiring and SOPs, marketing and content-driven lead generation, and the move between mobile work and brick-and-mortar shops. Frequent themes include systems over hustle, high-ticket services like Paint Protection Film and coatings, customer education, and practical cash-flow management, with many guests sharing real-world pivots, risk-taking, and partnership moves that helped drive growth. A standout trait is the emphasis on measurable processes (sales, marketing funnels, pricing steps) and authenticity in storytelling, making it helpful for listeners aiming to ... more

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Which podcasts are similar to Road to $1 Million Detailing Podcast?

These podcasts share a similar audience with Road to $1 Million Detailing Podcast:

1. Inside the IDA: A Podcast for Auto Detailers
2. The Auto Detailing Podcast
3. Pints and Polishing Auto Detailing Podcast
4. The Game with Alex Hormozi
5. The Iced Coffee Hour

How many episodes of Road to $1 Million Detailing Podcast are there?

Road to $1 Million Detailing Podcast launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Road to $1 Million Detailing Podcast?

Recent guests on Road to $1 Million Detailing Podcast include:

1. Grant Menard
2. Steve Soule
3. Wes Walls
4. Tony Ralda
5. Jacob Knox
6. Nick Burton
7. Cody Zitzner
8. Kevin Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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