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Reputation Matters with Crayton Webb

Sunwest Communications

Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer in... more

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Artwork for Reputation Matters

Latest Episodes

From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presiden... more

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Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensu... more

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Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with ... more

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Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, c... more

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Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball’s most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on ... more

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In this episode of Reputation Matters, we dive into the challenges facing American media - diminishing trust, the rise of digital platforms, and changing consumer habits that favor speed over substance. Our guest, Sonal Shah, CEO of the Texas Tribune... more

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For 40 years, Hattie Hill has been a trusted advisor to some of the world’s most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand... more

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From igniting a worldwide movement to crafting award-winning campaigns against domestic violence, Jane Randel is a force to be reckoned with in the world of social impact and reputation management. Unveil the secrets behind her revolutionary corporat... more

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1. The Rich Roll Podcast
2. 10% Happier with Dan Harris
3. Freakonomics Radio
4. TED Talks Daily

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Reputation Matters launched 2 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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