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Artwork for Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki & Jeff McKay
Referrals
Professional Services
Thought Leadership
Professional Services Marketing
Client Relationships
Marketing Resources
Idea Actualization Model
Sales Support
AI In Marketing
Digital Marketing Strategy
Innovation
Performance Metrics
Artificial Intelligence
Marketing Strategy
Lead Generation
Online Reviews
Genealogy
Marketing Strategies
Entrepreneurship
Creativity In Organizations

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Youn... more

PublishesTwice monthlyEpisodes232Founded7 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Rattle & Pedal: B2B Marketing Podcast

Latest Episodes

In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era.

The post 2026 Marketing Priorities for Professional Services appeared first on ... more

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.

The post Winning the AI-Search Game appeared first on Rattle ... more

AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.

The post The Rise of the AI Native Services Firm wit... more

Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?

The post AI: Existential Threat or Opportunity for Consulting Firm... more

Key Facts

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Recent Guests

Art Zards
Serial entrepreneur and manager of TEDx Naperville
Lab Z
Episode: Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Brian Caffarelli
Expert on referral strategies and former employee at Hewitt Associates
Strategic Challenge Solutions
Episode: Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
Katie Hollar
Vice President of Marketing at Clutch
Clutch
Episode: Using Online Reviews to Drive Referrals with Katie Hollar of Clutch

Hosts

Jason Mlicki
Principal of Rattleback and Host of Rattle & Pedal; he provides insights into agency leadership and marketing strategies.
Jeff McKay
Former CMO and founder of strategy consultancy Prudent Pedal; he offers expertise in marketing and business development.

Reviews

4.8 out of 5 stars from 26 ratings
  • Curious Mindset

    Jeff and Jason ask the best questions of their guests. If you have a learning mindset, you’re sure to have great take-aways from their show.

    Apple Podcasts
    5
    Court Baker
    United States2 years ago
  • Great insights on professional services strategy

    If you’re looking for practical ideas on how to market professional services, engage with new clients and build share of wallet with existing clients, this is the podcast for you. It’s presented by people with significant experience delivering results in this fast-changing field.

    Apple Podcasts
    5
    CarlFriesen
    Canada4 years ago
  • Finally… a strategic, relevant, informative podcast for PS marketing

    Jeff and Jason have successful careers in professional services to bring great stories. But more importantly, they have a great pulse on timely strategic topics facing marketing and business development leaders in professional services and weave their stories as well as bring in other talented people to discuss intelligently …and humorously…relevant issues and ideas and provide solid and succinct takeaways. They are the real deal. Finally, a podcast for CMBDOs in PS.

    Apple Podcasts
    5
    CGAMDG
    United States4 years ago
  • High level B2B Marketing

    Smart, and addresses the neglected field of B2B Marketing

    Apple Podcasts
    5
    NV8812
    United States6 years ago
  • The most thought-provoking professional services podcast out there

    Jason and Jeff do a great job of challenging the conventional wisdom while acknowledging the reality of professional service. Highly recommend.

    Apple Podcasts
    5
    icyjuly
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the humor and real-world insights that the hosts bring to discussions on professional services marketing.
Feedback highlights the actionable strategies and various perspectives provided by the hosts, making it a valuable resource for marketing professionals.
The content is seen as practical and relevant, particularly for those involved in B2B marketing and business development.

Talking Points

Recent interactions between the hosts and their guests.

Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Q: Art, what's your take on that?
To me, an idea is an idea. I mean, big idea. What I'm about is seeing ideas that actually lead to some impact.
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
Q: What is your philosophy on referrals?
My philosophy is to be proactive in making referrals and to create meaningful engagements while making it easy for clients to connect you with others.
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
Q: Should referrals be an actively managed source of leads?
Yes, referrals should be actively managed to trace back and encourage purposeful strategies rather than leaving them to chance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Rattle & Pedal: B2B Marketing Podcast

What is Rattle & Pedal: B2B Marketing Podcast about and what kind of topics does it cover?

This podcast addresses key challenges in growth, marketing, and professional services, offering insights relative to industry leaders and marketers. The hosts, seasoned agency professionals, present varying perspectives on common pitfalls in marketing, as well as practical strategies to enhance business development. Listeners can expect a mix of humor and reality check moments, alongside a series of engaging conversations with executive guests who provide their own experiences and insights into navigating the complexities of marketing within professional services.

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Which podcasts are similar to Rattle & Pedal: B2B Marketing Podcast?

These podcasts share a similar audience with Rattle & Pedal: B2B Marketing Podcast:

1. FT News Briefing
2. 2Bobs—with David C. Baker and Blair Enns
3. Prof G Markets
4. Pivot
5. Jump Podcast

How many episodes of Rattle & Pedal: B2B Marketing Podcast are there?

Rattle & Pedal: B2B Marketing Podcast launched 7 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Rattle & Pedal: B2B Marketing Podcast?

Recent guests on Rattle & Pedal: B2B Marketing Podcast include:

1. Art Zards
2. Brian Caffarelli
3. Katie Hollar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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