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Artwork for AEC Marketeer

AEC Marketeer

Keelin Cox
Artificial Intelligence
AEC Marketing
Linkedin
Leadership
Marketing
Captain Morgan
Social Media Marketing
Generative AI
Career Anchors
Tradeshows
NFL
Land Surveying
Press Releases
ROI
Pillsbury Doughboy
Kitchenaid
Taylor Swift
Artificial Intelligence In Marketing
Teamwork
Wine Making

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

PublishesTwice monthlyEpisodes150Founded6 years ago
Number of ListenersCategories
MarketingBusinessEducationSelf-Improvement

Listen to this Podcast

Artwork for AEC Marketeer

Latest Episodes

"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audie... more

In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) f... more

In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what... more

On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We talk about football, Matt's own journey to leadership, and the crossover between ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Ivan Adriel
Strategy Director at Granite Digital
Granite Digital
Episode: Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
Daniela Furtado
Digital marketing consultant, speaker, and writer focused on AEC
Findable Digital Marketing
Episode: Episode 149: How AEC Firms Win Online with Daniela Furtado
Thomas Murphy
Professor teaching Sustainability Marketing and Branding; advisor on brand strategy
Independent consultant/academia
Episode: Episode 148: Brand Strategy for AEC with Thomas Murphy
Matt Singletary
Former professional athlete, keynote speaker, founder of Becomer
Becomer
Episode: Episode 147: Leadership Lessons from the NFL with Matt Singletary
Bill Cox
Former Vice President of Survey and Geomatics at Michael Baker
Michael Baker
Episode: Episode 146: A Career Debrief with Bill Cox
Katie Wagner
Journalist and founder of KWSM, a full-service digital marketing agency
KWSM
Episode: Episode 145: Applying Brand Journalism to AEC with Katie Wagner
Blair Huddy
PR/marketing executive with experience at Meta, Google, Apple, UN, and sustainability-focused brands
Episode: Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy
Frank Lazaro
Visionary strategist and AI expert, author of Finding 12 Minutes
Terracon (technology product strategy)
Episode: Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Patrick Black
Social media marketer for Baker's Construction Services
Baker's Construction Services
Episode: Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black

Host

Keelin Cox
Host of AEC Marketeer; guides conversations with guests; leads show.

Reviews

4.9 out of 5 stars from 24 ratings
  • I learn something with each episode.

    Love this podcast. Calm cool voices turn this podcast into “me” time while learning. I gain knowledge and insight that I’ll use on a daily basis with each episode.

    Apple Podcasts
    5
    AKRunner.LEA
    United States3 years ago
  • Great insights into AEC industry

    As someone who works in Marketing for a large construction firm, you learn quickly that this is an industry/role that requires you to wear many hats. This podcast can be incredibly helpful towards your development.

    Apple Podcasts
    5
    TKESC_581
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on authentic storytelling and measurable outcomes.
Industry-specific insights helpful for marketing teams in construction and engineering.
Clear, practical takeaways that translate to real campaigns.
Guest variety keeps perspectives fresh and actionable.
Engaging host with calm, clear delivery that makes complex topics accessible.

Talking Points

Recent interactions between the hosts and their guests.

Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
Q: How do you track the success of these campaigns? Is it about winning the pursuit or also about engagement signals?
Success is a combination of outcomes and engagement signals. They track shortlist invitations, wins, CRM and digital analytics, and qualitative feedback like a client saying they saw a video in a shortlist interview. It's about influence and influence-earned data, not just final wins.
Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
Q: What does Granite do, and how does that help with AEC work compared with typical B2B or professional services marketing?
Granite is a global, full-service digital agency with about 200 people across multiple offices. They offer strategy, UX, design, websites, and paid media under one roof, enabling fast, integrated campaigns that are especially beneficial for pursuit work where coordination across vendors matters.
Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
Q: Before we get into it, how did you get started in branding and marketing? What's your story?
Ivan explains his early start as a 13-year-old running a Harry Potter website in Sao Paulo, Brazil that drew millions of visitors. That experience taught him the basics of coding, selling ad space, and sustaining an online venture, which organically led him into the advertising industry and a long career in branding and marketing.
Episode 146: A Career Debrief with Bill Cox
Q: What's your take on retirement and your later hobby of winemaking?
He emphasizes a love of continuous learning, the value of practical skills, and the joy of diversifying into winemaking as a fulfilling after-work pursuit that complements his surveying background.
Episode 146: A Career Debrief with Bill Cox
Q: What were some highlights or turning points in your career?
Key moments include moving from field surveying to data collection and digital mapping, the integration of office and field workflows, and advancing into leadership roles at Michael Baker, with the shift to computer-aided design and automated plotting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AEC Marketeer

What is AEC Marketeer about and what kind of topics does it cover?

This show centers on marketing within the AEC (architecture, engineering, and construction) sector, focusing on practical branding, leadership, digital communications, and AI-enabled strategies. Episodes commonly explore how to differentiate firms, tell human-centered stories, and leverage platforms like LinkedIn and press outreach to win bids and attract talent. Notable strengths include a mix of actionable tactics (content planning, SEO, social media, AI tools) and big-picture discussions about brand purpose, storytelling, and cross-border marketing. A recurring thread is applying case-study insights from construction and engineering to real-world campaigns, proposals, and organizational growth, with a clear emphasis on authenticity and m... more

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Which podcasts are similar to AEC Marketeer?

These podcasts share a similar audience with AEC Marketeer:

1. The Daily
2. The Mel Robbins Podcast
3. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
4. Wait Wait... Don't Tell Me!
5. Engineering Influence from ACEC

How many episodes of AEC Marketeer are there?

AEC Marketeer launched 6 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AEC Marketeer?

Recent guests on AEC Marketeer include:

1. Ivan Adriel
2. Daniela Furtado
3. Thomas Murphy
4. Matt Singletary
5. Bill Cox
6. Katie Wagner
7. Blair Huddy
8. Frank Lazaro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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