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AEC Marketeer

Keelin Cox
Marketing
Artificial Intelligence
Linkedin
Tradeshows
Generative AI
Career Anchors
Captain Morgan
AEC Marketing
Social Media Marketing
Press Releases
Taylor Swift
Leadership
Pillsbury Doughboy
Kitchenaid
ROI
Artificial Intelligence In Marketing
CMAA National
Coffman Engineers
AEC
Notebook LM

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

PublishesTwice monthlyEpisodes146Founded6 years ago
Number of ListenersCategories
BusinessEducationSelf-ImprovementMarketing

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Artwork for AEC Marketeer

Latest Episodes

On this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's done throughout his 40-year career. As a bonus, he also gives us a quick run-down... more

AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and soc... more

Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer to TikTok than you'd think), and what it takes to ... more

Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, he... more

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Recent Guests

Katie Wagner
Journalist and founder of KWSM, a full-service digital marketing agency
KWSM
Episode: Episode 145: Applying Brand Journalism to AEC with Katie Wagner
Blair Huddy
PR/marketing executive with experience at Meta, Google, Apple, UN, and sustainability-focused brands
Episode: Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy
Frank Lazaro
Visionary strategist and AI expert, author of Finding 12 Minutes
Terracon (technology product strategy)
Episode: Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Patrick Black
Social media marketer for Baker's Construction Services
Baker's Construction Services
Episode: Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Ayo Abbas
Strategic marketing consultant with 25 years of experience specializing in construction and the built environment
Episode: Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Courtney Miller
Guest on On Brand Recap mini-series
Episode: Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller
Brad Thompson
Business Solutions Director at SDB Contracting Services
SDB Contracting Services
Episode: Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson
Perryn Olson
Marketing strategist; fractional CMO at AltCMO; SMPS Fellow CPSM
AltCMO
Episode: Episode 134: Construction SEO with Perryn Olson
Deirdre Booth
President and Lead Strategist at Tankrow Marketing; co-host of the PSM show
Tankrow Marketing
Episode: Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth

Host

Keelin Cox
Host of the show, guiding conversations with guests; involved in AEC Marketeer-related content and marketing discussions.

Reviews

4.9 out of 5 stars from 24 ratings
  • I learn something with each episode.

    Love this podcast. Calm cool voices turn this podcast into “me” time while learning. I gain knowledge and insight that I’ll use on a daily basis with each episode.

    Apple Podcasts
    5
    AKRunner.LEA
    United States2 years ago
  • Great insights into AEC industry

    As someone who works in Marketing for a large construction firm, you learn quickly that this is an industry/role that requires you to wear many hats. This podcast can be incredibly helpful towards your development.

    Apple Podcasts
    5
    TKESC_581
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Voices are calm and thoughtful, making complex topics approachable.
Guest expertise spans PR to AI, offering diverse perspectives.
Excellent resource for AEC marketers juggling multiple roles.
Listeners find it practical and actionable for applying in daily marketing work.

Talking Points

Recent interactions between the hosts and their guests.

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Q: If people want to learn more about you and your work, where should I direct them?
You can head to my website abbasmarketing.com to learn more about my work, read my blog, and access my podcast The Built Environment Marketing Show. The part two of this series will also be available there.
Episode 130: Tradeshows with Tracy Jenkins
Q: How do you decide which trade shows to attend and how do you evaluate their ROI?
She describes an annual calendar updated quarterly, asks about attendee lists and costs, negotiates bundles with show organizers, and uses ROO/return on opportunity to quantify meetings and opportunities generated.
Episode 130: Tradeshows with Tracy Jenkins
Q: What's your story and how did you get started in this industry?
Tracy explains that she shifted from public relations to marketing in an engineering context, joined SMPS to gain strategic focus, and gradually transitioned into a leadership role in marketing and business development, with a long tenure at 3QC.
Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois
Q: So, before we dig in to what you're here to talk about, how did you get started in AEC? What's your story?
Skip describes his route from graphic design to marketing, moving from Utah to Alaska for opportunities, and eventually joining Coffman Engineers where he built his career and helped scale marketing initiatives.
Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Q: Okay. So once you started putting out this content, were you just sort of counting on people to organically find it? Or were you putting out ads?
Initially it was mainly organic growth, with some paid search and geotargeting supporting visibility, but the core strategy focused on consistent, high-quality content and platform-appropriate formats to drive engagement and followers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About AEC Marketeer

What is AEC Marketeer about and what kind of topics does it cover?

The show focuses on practical marketing strategies for the AEC space, with recurring emphasis on how to reach target audiences through authentic storytelling, platform-specific content, and intelligent use of AI. Episodes frequently explore LinkedIn tactics, the role of press outreach, and the evolving mix of owned, earned, and paid media, often tying these to real-world campaigns, client outcomes, and leadership development within engineering and construction firms. Notable threads include hands-on tactics for social video, content repurposing, SEO for construction brands, and practical ROI math for AI adoption. A standout trait is bringing cross-industry marketing experience into a technical field, with guests ranging from AI thinkers to ... more

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Which podcasts are similar to AEC Marketeer?

These podcasts share a similar audience with AEC Marketeer:

1. AEC Marketing for Principals
2. The Shortlist
3. Up First from NPR
4. The Curiosity Shop with Brené Brown and Adam Grant
5. Hidden Brain

How many episodes of AEC Marketeer are there?

AEC Marketeer launched 6 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AEC Marketeer?

Recent guests on AEC Marketeer include:

1. Katie Wagner
2. Blair Huddy
3. Frank Lazaro
4. Patrick Black
5. Ayo Abbas
6. Courtney Miller
7. Brad Thompson
8. Perryn Olson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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