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AEC Marketeer

Keelin Cox
Leadership
Marketing
Artificial Intelligence
Linkedin
Tradeshows
Generative AI
Career Anchors
Captain Morgan
AEC Marketing
Social Media Marketing
Land Surveying
NFL
Press Releases
Taylor Swift
Pillsbury Doughboy
Kitchenaid
ROI
Artificial Intelligence In Marketing
Wine Making
Teamwork

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

PublishesTwice monthlyEpisodes148Founded6 years ago
Number of ListenersCategories
MarketingBusinessEducationSelf-Improvement

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Artwork for AEC Marketeer

Latest Episodes

In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what... more

On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We talk about football, Matt's own journey to leadership, and the crossover between ... more

On this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's done throughout his 40-year career. As a bonus, he also gives us a quick run-down... more

AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and soc... more

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Recent Guests

Matt Singletary
Former professional athlete, keynote speaker, founder of Becomer
Becomer
Episode: Episode 147: Leadership Lessons from the NFL with Matt Singletary
Bill Cox
Former Vice President of Survey and Geomatics at Michael Baker
Michael Baker
Episode: Episode 146: A Career Debrief with Bill Cox
Katie Wagner
Journalist and founder of KWSM, a full-service digital marketing agency
KWSM
Episode: Episode 145: Applying Brand Journalism to AEC with Katie Wagner
Blair Huddy
PR/marketing executive with experience at Meta, Google, Apple, UN, and sustainability-focused brands
Episode: Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy
Frank Lazaro
Visionary strategist and AI expert, author of Finding 12 Minutes
Terracon (technology product strategy)
Episode: Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Patrick Black
Social media marketer for Baker's Construction Services
Baker's Construction Services
Episode: Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Ayo Abbas
Strategic marketing consultant with 25 years of experience specializing in construction and the built environment
Episode: Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Courtney Miller
Guest analyst on On Brand recap episodes
Episode: Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller
Brad Thompson
Business Solutions Director at SDB Contracting Services
SDB Contracting Services
Episode: Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson

Host

Keelin Cox
Host of the show, guiding conversations with guests; involved in AEC Marketeer-related content and marketing discussions.

Reviews

4.9 out of 5 stars from 24 ratings
  • I learn something with each episode.

    Love this podcast. Calm cool voices turn this podcast into “me” time while learning. I gain knowledge and insight that I’ll use on a daily basis with each episode.

    Apple Podcasts
    5
    AKRunner.LEA
    United States2 years ago
  • Great insights into AEC industry

    As someone who works in Marketing for a large construction firm, you learn quickly that this is an industry/role that requires you to wear many hats. This podcast can be incredibly helpful towards your development.

    Apple Podcasts
    5
    TKESC_581
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Voices are calm and thoughtful, making complex topics approachable.
Guest expertise spans PR to AI, offering diverse perspectives.
Excellent resource for AEC marketers juggling multiple roles.
Listeners find it practical and actionable for applying in daily marketing work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 146: A Career Debrief with Bill Cox
Q: What's your take on retirement and your later hobby of winemaking?
He emphasizes a love of continuous learning, the value of practical skills, and the joy of diversifying into winemaking as a fulfilling after-work pursuit that complements his surveying background.
Episode 146: A Career Debrief with Bill Cox
Q: What were some highlights or turning points in your career?
Key moments include moving from field surveying to data collection and digital mapping, the integration of office and field workflows, and advancing into leadership roles at Michael Baker, with the shift to computer-aided design and automated plotting.
Episode 146: A Career Debrief with Bill Cox
Q: How did you get started in the industry?
Bill describes a college summer job with the highway department in Colorado, which sparked his interest in outdoors, math, and the hands-on nature of surveying, eventually leading to a long career spanning many disciplines.
Episode 147: Leadership Lessons from the NFL with Matt Singletary
Q: Before we really get into it, how did you get started in the NFL and what led you to leadership and speaking today?
Matt explains that his upbringing around football, his struggle with identity after his NFL career, and the desire to help others shaped his move into coaching, leadership, and founding Becomer.
Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Q: If people want to learn more about you and your work, where should I direct them?
You can head to my website abbasmarketing.com to learn more about my work, read my blog, and access my podcast The Built Environment Marketing Show. The part two of this series will also be available there.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About AEC Marketeer

What is AEC Marketeer about and what kind of topics does it cover?

The show focuses on practical marketing strategies for the AEC space, with recurring emphasis on how to reach target audiences through authentic storytelling, platform-specific content, and intelligent use of AI. Episodes frequently explore LinkedIn tactics, the role of press outreach, and the evolving mix of owned, earned, and paid media, often tying these to real-world campaigns, client outcomes, and leadership development within engineering and construction firms. Notable threads include hands-on tactics for social video, content repurposing, SEO for construction brands, and practical ROI math for AI adoption. A standout trait is bringing cross-industry marketing experience into a technical field, with guests ranging from AI thinkers to ... more

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Which podcasts are similar to AEC Marketeer?

These podcasts share a similar audience with AEC Marketeer:

1. AEC Marketing for Principals
2. The Curiosity Shop with Brené Brown and Adam Grant
3. How I Built This with Guy Raz

How many episodes of AEC Marketeer are there?

AEC Marketeer launched 6 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AEC Marketeer?

Recent guests on AEC Marketeer include:

1. Matt Singletary
2. Bill Cox
3. Katie Wagner
4. Blair Huddy
5. Frank Lazaro
6. Patrick Black
7. Ayo Abbas
8. Courtney Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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