AEC Marketing for Principals
Katie Cash and Judy SparksAEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by princi... more
| Publishes | Monthly | Episodes | 106 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessGovernment | |||
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Latest Episodes
Strategic marketing for AEC firms starts with a simple discipline: understanding the business before producing the deliverable. Katie sits down with Kevin Johnson, Senior Director of Marketing and Sales Enablement at H.J. Russell & Company, to talk a... more
Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing teams ... more
Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Facilities at ... more
AI promised AEC marketing teams more speed. What it delivered was a mirror.
Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow,... more
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- Every AEC CEO needs this.
Real leaders within AEC telling relatable stories and advice.
Apple Podcasts5AECmarketer
United Statesa year ago - Diverse and helpful topics
I enjoy listening to Katies’ podcasts which are covering various topics and personas. Great job on providing very informative and insightful conversations.
Apple Podcasts5SM405United States2 years ago - Amazing advice!
These ladies and their guests defiantly understand the challenges AEC firm owners face daily!
Apple Podcasts5The boss12837463028474United States4 years ago - Gold. Solid gold.
This is the kind of stuff YOU need to listen to if you want to increase your business.
Apple Podcasts5TherealdgrahamUnited States7 years ago
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Frequently Asked Questions About AEC Marketing for Principals
What is AEC Marketing for Principals about and what kind of topics does it cover?
This show centers on turning marketing into a strategic, growth-driven function within AEC firms. Across episodes, listeners hear practical guidance on aligning marketing with business goals, implementing governance for data and AI tools, and building cross-functional partnerships to drive growth. Notable throughlines include moving from reactive proposal work to proactive market development, leveraging CRM and data to scale client development, and treating marketing as a strategic discipline that influences revenue well before the RFP stage. A recurring strength is featuring senior marketing leaders and industry executives who share actionable frameworks, real-world case studies, and leadership insights tailored to built-environment firms.... more
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How many episodes of AEC Marketing for Principals are there?
AEC Marketing for Principals launched 7 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on AEC Marketing for Principals?
Recent guests on AEC Marketing for Principals include:
1. Kevin Johnson
2. Meredith Schroeder
3. Howard Wertheimer
4. Rachelle Ray
5. Justin Davidson
6. Noel Brady
7. Judy Sparks
8. Tom Schwab
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.