品牌为她 | BrandforHER
LilyIsHere品牌为她 | BrandforHER，一档女性视角的商业话题与人文观察栏目。在这里，与你分享有趣的消费话题、有温度的商业创新。 聊消费，也聊消费背后的社会文化背景； 聊商业，也聊商业组织的担当与策略选择。 穿越品牌与标签，借由消费叙事，照见多元女性光谱。 主播：Lily 品牌内容人 传播学 & 心理学背景，复杂世界里保持生长🌵 创造可能♾️ 加听友群加入讨论：nowaaaandhere 品牌为她｜BrandforHER 双周更新，感谢关注 ❤
| Publishes | Weekly | Episodes | 29 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
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一晃而过的 2 月，9 天的春节假期更是匆匆忙忙。本期「品牌为她BrandforHER」回溯了过去 28 天里值得关注的女性友好相关商业与品牌、社会文化相关的热点事件，欢迎收听🎧
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• 00:53 春节 CNY 营销哪家强？
• 02:40 春晚《贺花神》与美丽工坊残障手艺人
• 06:15 平台们的三八预热内容季：women for women、woman 天生出彩、好心情小会
• 08:49 一点点公益资助引舆论：公益事业如何做到知行合一满足消费者期待？ more
年夜饭，你家是妈妈掌勺还是爸爸掌勺？
现代社会的厨房，烹饪食物之外，也是家庭成员情感交流的重要空间。但在很长一段时间内，厨房都与特定性别绑定。但随着女性进入职场并走向更大的世界，对于家务分工相关的社会文化讨论不断出现，商业世界中女性角色也在传播沟通中发生变化。
本期，以【年夜饭谁下厨】为引子，聊了现代厨房设计的缘起与后来的演进，也探讨了厨房的效率和本身所承载的温情叙事之间的张力。
厨房属于谁？或许每个家庭有各自的答案，但背后的社会文化观念和商业、技术等都必然是其中的影响因素。
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2026 年 1 月起，「品牌为她 BrandforHER」新增 女性主义商业月报，梳理值得关注的女性友好品牌案例红榜黑榜，也同步引发讨论的女性主义相关社会文化热点事件，见证并且记录下这些推动改变的力量。
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• 01:02 天猫 NEWty 盛典增设女性力量奖项
• 02:36 高洁丝：女性健康公益行动与品牌社会责任
• 04:09 一点点奶茶的女性主义行动：为农村女孩提供生理知识支持与温暖保护
• 06:21 性商教母周媛：女性魅力培训为何被群嘲？
• 09... more
欢迎大家来到 2026！祝大家新年快乐~
本期节目，聊聊女性消费品。从女性消费品的品牌化阶段，为什么会有这么大的差异？美妆、时尚几乎是品牌化最成熟的品类，但卫生巾等女性健康日用品类的大多数产品，还远没有到品牌化的阶段。除了品类本身的差异，还有哪些社会文化塑造在起作用？
卫生巾作为女性消费品之一，为什么多年来一直连基本的安全、卫生都难以做到？
回溯女性健康史，主播发现，在历史上很长一段时间内，「虚弱」居然是一种典型且被认可的女性气质，而还有更多与女性健康相关的疾病有过长期的误解，比如萎黄病、... more
2025 年，有哪些你狠狠付费的情绪价值吗？
情绪价值，今年依旧“卖”得很好的一个大热词。快乐、愤怒、痛文化、民族自信、孤独......这些被市场真金白银或真情实感认可的情绪背后，是什么样的社会文化背景？年轻人愿意支付溢价的情绪价值，到底是什么样的情绪载体？
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• 01:31 快乐会传染，请你慷慨
• 06:21 当情绪和期待都可以被"设计"
• 09:38 技能五子棋/梆梆两拳，本质上是一种解构沉重、跳出既有游戏规则的有限反抗
• 12:03 痛文... more
不敢相信，韩剧《请回答 1988》居然已经播了十年，而我们，今年冬天还在重看......
录完这一期发现十周年综艺开播，戏里戏外的剧情走向，让人不禁感慨：十年时间原来能发生这么多事，人类真的不能没有回忆。
怀旧的时候，我们到底在怀念什么？为什么现代人那么爱怀旧？
在我们现在的生活中到底扮演一种什么样的角色？
本期，主播Lily 和「橘子有点皮」的主播Mio，从开播十周年的韩剧《请回答1988》聊起，来分析怀旧这件事背后的社会文化和个体情绪感知，我们怀旧的时候，是被什么打动？怀旧如果要变成... more
马年将近，关于马年代言人选马伊琍的呼声好高....尤其是伊利，简直可以称为伊利的「天选」马年代言人hhhh
品牌代言人的逻辑和过去似乎不一样了？好玩、有趣、有梗会更容易起到传播效果。
今年也有不少用户喊话促成的代言活动，比如浪姐酷似霸王茶姬logo的张小婉，还有外卖大战的红黄蓝 - 惠英红、黄龄、蓝盈盈，谁是最后的赢家不确定，但网友们的确是共同参与见证了这一场谐音梗代言大戏......
本期，邀请到 10 年营销人@雪琪，来和大家一起聊聊明星代言这件事：
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12 月 5号，流媒体巨头 Netflix网飞 宣布以总价值 827 亿美元，收购华纳兄弟探索公司的电视和电影工作室，及HBO Max 和HBO流媒体服务业务。
昨晚，12 月 8 日晚，派拉蒙天空之舞，直接跳过华纳管理层和董事会，直接向股东发出要约收购 Tender Offer，给出了 1084 亿美金全现金的收购条件。
传统媒体时代荣光、老牌娱乐公司代表的华纳，究竟花落谁家？我们暂不得而知，但无疑，这是一次震动全球传媒业的大型收购。
流媒体和传统媒体之间的这一仗，要迎来终篇了吗？
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品牌为她 | BrandforHER launched 8 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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