
「代表作」是一档围绕前沿商业&生活方式的对谈式播客。 主播Judy每周会邀请一位在行业里“具有代表性的嘉宾”,聊聊各赛道新鲜事儿。 我们相信,创业是一种生活方式,与你共同探索事业&生活的美好平衡。
| Publishes | Monthly | Episodes | 39 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Business |

今天邀请到了我的老朋友,Relo的创始人尤绍锋,作为一个创立仅仅1年多的运动品牌,Relo在小红书上已经做到「运动无痕内裤」品类的第一名,单月就能卖出去十几万条!他是如何发现这个商机的?又是怎么一步一步把单品打爆的呢?
绍锋告诉我,把生活方式变成创业,挖掘小众人群的深层需求,就有机会做出爆品。但创业不是拍脑门做的事,算清楚财务模型至关重要:成本、定价策略、市场推广的占比、退货率和存货周转率都跑的通的情况下,这门生意才值得做。
靠着扎实的财务模型,他在前期只靠自己一个人的情况下把品牌0-1顺利... more
今天邀请到了我的朋友,卓尔数科创始人兼CEO Cici。作为小红书最大的代理公司,Cici的公司一年要在小红书替品牌投出去20个亿。就在最近,小红书换了新的Slogan,从「你的生活指南」到「你的生活兴趣社区」,这个定位调整的背后藏着哪些新趋势?
Cici分享到,品牌在做内容时要更侧重「人感营销」。其实去年小红书也发布了新的H2H(Human to Human)的营销策略,品牌该怎么做才符合这个趋势呢?以及在2025年,种草策略有哪些新调整?除了KOL、KOC,KOS的发展又到了什么进程?企... more
今天邀请到我的朋友,wana try的创始人Dora。作为一个富家千金,她本可以选择衣食无忧的躺平生活,却偏要选择不拿一分钱白手起家,而且是女装这么个红海赛道。都说女装没机会,她却找到了长期存在市场痛点,带团队2年业绩增长80倍!
我问她为什么要这么拼?Dora告诉我,从小到大我都在证明自己:“我不比男生差。”
她到底是怎么在女装这个传统类目里找到新商机的?生意快速增长的背后到底有什么秘诀?相信听完这期播客你会有答案。
/ 时间轴 /
04:10 买衣服的需求点是穿得好看,而不是找一件好... more
今天是一期老友记,邀请到了我的朋友亢乐返场,两年不见,他已经从当初的1家公司拓展到了7家公司,年营收超过20个亿!亢乐是我身边非常会「择时」的人,无论是创业还是卖房,他总能选对时机,做出最佳判断。我很好奇,这种能力是如何练就的?亢乐回答说:
“要相信常识而非共识”。
在亢乐家里聊的时候,我注意到沙发上有一个黑色的包,他告诉我说,他会准备一个随时可以背着走的出差包,因为一年至少要飞150趟打底,甚至连生病期间,5天还飞了6个国家,我问他,为什么这么拼?亢乐告诉我,他把赚钱当作夜深人静时自己是否... more
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太牛了。信息密度极高。
听了很多财经的最新一期真的很棒,对于一个即将35 的社畜帮助很大,很棒的节目
judy的声音又温柔又理性,每天都在刷新,求更!催更!快快更!
好久没听到这么专业的啦,Judy声音理性又好听期待更新
求更求更(•́₃•̀)
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #90 |
Listeners, social reach, demographics and more for this podcast.
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代表作 launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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