
「代表作」是一档围绕前沿商业&生活方式的对谈式播客。 主播Judy每周会邀请一位在行业里“具有代表性的嘉宾”,聊聊各赛道新鲜事儿。 我们相信,创业是一种生活方式,与你共同探索事业&生活的美好平衡。
| Publishes | Monthly | Episodes | 41 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Business |

播客会是一门好生意吗?截止目前,中文播客听众已超播客会是一门好生意吗?截止目前,中文播客听众已超2亿,声音经济的市场规模更是高达5000多个亿。为什么这几年播客成了年轻人的精神角落?今天很开心邀请到了中文头部播客——纵横四海的主播Melody,作为百万粉的播客主理人,她和我们揭幕了播客起号背后的创作思路,和对行业未来的思考判断。
在节目的最后,我和Melody也探讨了最近大热的「视频播客」,对于普通人来说,这是一个可入局的赛道吗?我们目前还面临哪些卡点呢?
听完这期内容,相信你会对播客创作、... more
你玩过攀岩吗?这项小众运动近两年席卷了北上广深的年轻人,近十年,国内攀岩馆的数量从100家增长到了800家,市场规模更是飙升到了40多个亿。为什么攀岩突然就火了?今天我来到国内数量最多的攀岩场馆品牌--香蕉攀岩。跟他们的创始人钱老板聊一聊这项运动背后的生意经和消费趋势。
钱老板告诉我,这是一项很容易「上瘾」的运动,香蕉攀岩目前拥有10万左右的会员数,有的地区用户月均签到次数更是高达11次。这么高的用户黏性,到底是怎么做到的?香蕉攀岩背后又有什么独特的「经营之道」呢?听完这期内容,相信你会对这个... more
今天邀请到了我的老朋友,Relo的创始人尤绍锋,作为一个创立仅仅1年多的运动品牌,Relo在小红书上已经做到「运动无痕内裤」品类的第一名,单月就能卖出去十几万条!他是如何发现这个商机的?又是怎么一步一步把单品打爆的呢?
绍锋告诉我,把生活方式变成创业,挖掘小众人群的深层需求,就有机会做出爆品。但创业不是拍脑门做的事,算清楚财务模型至关重要:成本、定价策略、市场推广的占比、退货率和存货周转率都跑的通的情况下,这门生意才值得做。
靠着扎实的财务模型,他在前期只靠自己一个人的情况下把品牌0-1顺利... more
今天邀请到了我的朋友,卓尔数科创始人兼CEO Cici。作为小红书最大的代理公司,Cici的公司一年要在小红书替品牌投出去20个亿。就在最近,小红书换了新的Slogan,从「你的生活指南」到「你的生活兴趣社区」,这个定位调整的背后藏着哪些新趋势?
Cici分享到,品牌在做内容时要更侧重「人感营销」。其实去年小红书也发布了新的H2H(Human to Human)的营销策略,品牌该怎么做才符合这个趋势呢?以及在2025年,种草策略有哪些新调整?除了KOL、KOC,KOS的发展又到了什么进程?企... more
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太牛了。信息密度极高。
听了很多财经的最新一期真的很棒,对于一个即将35 的社畜帮助很大,很棒的节目
judy的声音又温柔又理性,每天都在刷新,求更!催更!快快更!
好久没听到这么专业的啦,Judy声音理性又好听期待更新
求更求更(•́₃•̀)
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Apple Podcasts | #90 |
Listeners, social reach, demographics and more for this podcast.
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代表作 launched 2 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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