难得正经｜商业版今夜不设防
Iris的小宇宙在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 35 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
最近更新了三期新消费的品牌复盘，我们希望可以借假修真，通过分析他们成功/失败的底层逻辑，给后来者更多的思考和借鉴。本期我们邀请了食品产品经理、播客《大食话》主理人月月联合录制节目，复盘讨论国内新消费食品行业，分析品牌爆火后衰落的原因，分享更多行业创新、供应链管理的观点。
🎙️邀请嘉宾：月月，食品产品经理、播客《大食话》主理人
🎙️主播CK，独立咨询师，零售老司机，WX可以搜CK商业逻辑研究，有超多干货行业观察研究
🎙️主播Iris，独立咨询师，曾任宝洁品牌运营部总经理/CMO/创业，... more
你有没有过这种时刻：明知道直播间在套路你，还是忍不住下单；明知道网红店不一定好吃，看到门口排队还是想试试；明知道“原价 1999，现价 199”可能只是话术，还是觉得不买就亏了。这不是因为你不理性，也不是因为你意志力差。很可能只是因为你的大脑就是这样设计的，它需要省电。
这一期《难得正经》，我们从卡尼曼的《思考，快与慢》聊起，拆解一个听起来很学术、但其实每天都在影响我们消费、投资、社交判断的概念：启发式偏见。
它既是人类大脑的省电模式，也是品牌营销、直播间、资本市场谣言和社交媒体传播里最常见... more
最近咖啡品牌 Seesaw 宣布破产清算的消息，引发了人的唏嘘和关注。从上海愚园路第一家店开始，靠开放式吧台、城市门店设计、精品咖啡师培养和云南咖啡豆扶持，成为很多人心里“白月光”的咖啡品牌。
作为亲眼看着中国咖啡赛道从精品咖啡启蒙、资本加速、瑞幸库迪价格战一路走到今天的人，我们这期想复盘 Seesaw 的来时路：它到底做对过什么？又是从哪里开始被自己的理想主义、扩张节奏和商业模式困住的。
因为刚好 CK 比较偏从业者和零售行业的视角，Iris 的朋友之前投资过这个品牌，所以我们这次算是一个... more
从天猫好评榜第一、李佳琦直播间爆发，到债务诉讼、低价清仓和破产消息，一个曾经很有机会成为国货中高端底妆代表的品牌，为什么会突然倒下？
BlankMe半分一曾经是国货美妆里非常漂亮的一个样本：2016 年创立，2021 年全网爆发，2022 年登上李佳琦直播间，明星单品在 618 卖出 17 万多瓶，还拿下过天猫粉底液好评榜第一。但就在最近，社媒停更、店铺关闭、私域低价清仓、债务诉讼不断出现，传出了破产的消息。
这期是「新消费破产系列」第二期。我们不是为了聊八卦，也不是为了评判某个创始人，而是... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #23 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 难得正经｜商业版今夜不设防
Where can I find podcast stats for 难得正经｜商业版今夜不设防?
Rephonic provides a wide range of podcast stats for 难得正经｜商业版今夜不设防. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 难得正经｜商业版今夜不设防 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 难得正经｜商业版今夜不设防 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 难得正经｜商业版今夜不设防, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 难得正经｜商业版今夜不设防?
Rephonic provides comprehensive predictive audience data for 难得正经｜商业版今夜不设防, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 难得正经｜商业版今夜不设防 have?
To see how many followers or subscribers 难得正经｜商业版今夜不设防 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 难得正经｜商业版今夜不设防?
These podcasts share a similar audience with 难得正经｜商业版今夜不设防:
1. 松茸的世界丨正念冥想
2. 声动早咖啡
3. 商业就是这样
4. 半拿铁 | 商业沉浮录
5. 正经叭叭
How many episodes of 难得正经｜商业版今夜不设防 are there?
难得正经｜商业版今夜不设防 launched 8 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 难得正经｜商业版今夜不设防?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 难得正经｜商业版今夜不设防?
Rephonic pulls ratings and reviews for 难得正经｜商业版今夜不设防 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 难得正经｜商业版今夜不设防?
Rephonic provides full transcripts for episodes of 难得正经｜商业版今夜不设防. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.