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Artwork for 难得正经|商业版今夜不设防

难得正经|商业版今夜不设防

Iris的小宇宙

在八卦中探索有意思的品牌商业世界 CK:20余年零售经验,独立咨询师,公众号《CK商业逻辑研究》 Iris:宝洁品牌大学校长->新消费CMO->创业 + 做点咨询

PublishesWeeklyEpisodes10Foundeda month ago
Language
ZH-CN
Category
Business

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Artwork for 难得正经|商业版今夜不设防

Latest Episodes

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

==============时间线==============

🟢 Part 1 中国超市零售30年:从无到有的商业奇迹

01:18 回忆杀:Iris和CK最初对于超市的记忆

05:30 最初的超市雏形

06:29 95年第一家“家乐福”的震撼

🟢 Part 2 外资三巨头争霸:封口擦边的家乐福 VS 听... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

🎙️主播石磊&敏姐是金融行业的专家,他们的播客十分吸引,内容很超干还会给很实操的建议,适合对投资感兴趣的小伙伴们~

=========今天来一个专业的背景介绍=========

当人口红利见顶,有人提出猫口红利正在接棒。这个规模超3000亿、消费者愿为情感付费的市场,或许能够成为未来小母婴的可能性,无疑充满了诱惑... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

这期咱得自夸一下,真的是兼容了很多一手的八卦秘闻和CK老师的深厚理论基础😂

听完你或许会感叹,真的是太阳底下没有新鲜事,直播的历史就像时尚一样,是一个巨大的轮回

不过由于参杂了很多无从考证的历史记忆,如果有记得不准确的的地方还麻烦大家多包涵🙇

------------我 是 八 卦 的 分 界 线------... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

本期纯学术讨论,如有冒犯先给各位品牌大大和IP大大🙇

------------我 是 八 卦 的 分 界 线---------------

00:00:35 创始IP为什么会成为显学?

00:03:58 第一类:企业家IP

• 聊到的IP:乔布斯,雷军,董明珠,周鸿祎,中国其实玩企业家IP最牛最6的还是微... more

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