
在八卦中探索有意思的品牌商业世界 CK:20余年零售经验,独立咨询师,公众号《CK商业逻辑研究》 Iris:宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 23 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Business |

最近关于AI的话题实在太热了,焦虑情绪也很重。谈AI的技术、AI公司这些我们并不是专家,但我们更关注其实是AI作为一个类似电力这样的基建变革之后,到底会对商业带来什么变化。
和一批懂AI的朋友们聊完,我们的的共识就是,市场普遍高估了AI短期内对行业的冲击,但是低估了长期对于商业的影响。于是,这期我们就找了明浩串台,好好聊聊我们觉得AI带来的更底层的商业变革到底有哪些?
🎙️嘉宾庄明浩,一个游走在互联网与风险投资的神奇的人,播客屠龙之术,是我们最爱听的和AI有关的播客,干货到爆炸的地步
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最近一个人公司OPC这个话题,忽然在AI浪潮下火到不行。我们四个OPC聚在一起认真聊了聊这个话题,和大家掏心窝子分享我心得:做一人公司,钱从哪里来,怎么用AI,有什么坑和心得?怎么构建整个生活方式和支持体系?希望对你有启发~
🎙️嘉宾启师傅,独立开发者,企师傅AI客厅 主编,运营着干货满满又充满活力、有趣的AI社群
🎙️主播CK,独立咨询师,零售老司机,WX可以搜CK商业逻辑研究有超多干货行业观察研究
🎙️主播Iris,独立咨询师,曾任宝洁品牌大学校长/CMO/创业品牌,个人播客,更... more
很少用这么标题党,但真的觉得很有收获!!真的值得每个做日本市场,甚至是每个做出海的人都听听~
🎙️主播CK,零售行业老司机,目前在做独立咨询师,WX搜CK商业逻辑看他的精彩文章
🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频
🎙️嘉宾Monica,目前专注做出海的业务操盘手,超有趣一人,更多关于她的介绍可以听这期专访,或者关注她小红书“空瓶执念”
🟢 Part 1 中日市场的本质差异:货架逻辑与深度信任的日本消费哲... more
🎙️主播CK,零售行业老司机,目前在做独立咨询师,WX搜CK商业逻辑看他的精彩文章
🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频
🟢 Part 1 品牌与白牌:定义、博弈与消费者心理
00:01:24 白牌起源的冷知识
00:02:52 核心区别:品牌能影响用户的下一次消费决策
00:06:56 品牌价值怎么体现?
00:09:14 品牌终极挑战:让用户别拿你和别人比,保持独特性
00:12:05 品牌让消费... more
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Apple Podcasts | #54 |
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