难得正经｜商业版今夜不设防
Iris的小宇宙在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 16 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
🎙️主播CK，零售行业老司机，目前在做品牌咨询，微信搜CK商业逻辑看他的精彩文章
🎙️主播Iris，宝洁做过品牌大学校长，做过CMO，创过业，现在主要做咨询，个人播客，还可以在小红书视频号看视频
🎙️串台主播睿之，瓶装即饮咖啡 黑石真金创始人，曾是iris的宝洁同事，简爱酸奶的联创
本期讨论谨代表个人观点，也欢迎加小助理入群iriswang042♥️
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🟢 Part 1 创业起点与市场蓝图：从「黑石真金」看咖啡赛道的冰与火
00:01... more
🎙️主播CK，零售行业老司机，目前在做品牌咨询，微信搜CK商业逻辑看他的无数精彩文章
🎙️主播Iris，原来在宝洁做过品牌大学校长，做过CMO，创过业，现在主要做咨询，个人播客，还可以在小红书视频号看视频
🎙️串台主播 大卫老师，现在做品牌和运营咨询，曾任宝洁品牌总监，Swisse品牌负责人，抖音电商市场部，花西子运营负责人（偶尔也在iris的小宇宙个人播客出现）
保健品作为消费品难得一个持续增长，还生机勃勃的行业。但同时，这个行业充斥着关于智商税、欺骗的质疑和讨论。所以这期我们仨都... more
🎙️主播CK，零售行业老司机，目前在做品牌咨询，微信搜CK商业逻辑看他的无数精彩文章
🎙️主播Iris，宝洁做过品牌大学校长，做过CMO，创过业，现在主要做咨询，个人播客，还可以在小红书视频号看视频
🎙️串台主播 乌冬面 赞意CEO/首席客服乌冬面，操盘过几十次明星代言的campaign，是国内我合作过最专业的做明星营销和粉丝经济的agency，当然人家不止做这个
本期讨论谨代表个人观点，如果有得罪任何明星粉丝或者品牌请多包涵♥️
🎺这期很吵，动不动就有杠铃般的爆笑，睡前谨慎收听... more
🎙️主播CK，20多年零售行业的老法师，资深商业评论员和独立咨询师
🎙️主播Iris，原来宝洁品牌大学校长，做过CMO，现在是创业🐶也做点咨询，个人播客iris的小宇宙，视频号和红薯可以看到本人视频
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🟢 Part 1 悦己消费的兴起：从「爱你老几」到为快乐买单
00:00:26 从萌宠到短剧，情绪消费是怎么火起来的突然火了
00:11:37 消费品的两个类型「降低痛苦」与「增加快乐」
🟢 Part 2 消费新现象：泡泡玛特、演唱会... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #44 | China/Business |
Apple Podcasts | #247 |  Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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难得正经｜商业版今夜不设防 launched 3 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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