难得正经｜商业版今夜不设防
Iris的小宇宙在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 46 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Business |
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这期算是难得正经的一个番外篇。
故事起因是想介绍希亚和波波认识，因为波波特别喜欢脱口秀，结果没想到变成了录一期播客。但聊着聊着，你就会发现，这是一期非常反商业直觉的商业访谈。因为它要规模没规模，要可复制性没有可复制性，放在任何一个商学院的赛道选择里面，都是一个地狱级的糟糕赛道。
但就是这样一个总规模只有 20 亿的行业，为什么大家都爱玩？为什么我这个背景光鲜的师妹，愿意一头栽进去做这个行业的创业呢？曾经爆火的脱口秀，最近其实也遇到了 AI 和短视频的冲击。这对于更多的创业者有什么启发吗？希望... more
🎙️主播CK，独立咨询师，零售老司机，WX可以搜CK商业逻辑研究，有超多干货行业观察研究
🎙️主播Iris，独立咨询师，曾任宝洁品牌大学校长/CMO/创业品牌，个人播客，更多视频小红书视频号
提到多巴胺，你是不是想到了“快乐”、“愉悦”、“开心”这样的词语？如果答案是“是”，说明你对多巴胺多少有点误解。不要着急，95%的人都有这个问题。今天推荐的这本书《贪婪的多巴胺》，可以让你更了解这个神奇的大脑魔法师
适合谁听：对品牌、消费心理、商业策略、个人成长感兴趣的人
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从麦乳精、玻璃瓶订奶，到常温奶、低温奶、A2 和高蛋白，一瓶牛奶的变化背后，是中国乳业几十年的技术、供应链和消费变迁。
常温奶为什么能成为主流？原来利乐是那个幕后大佬，影响了伊利、蒙牛和光明的成长？三聚氰胺之后，乳业发生了什么变化？我们今天买到的各种高蛋白、A2、娟姗牛奶，溢价到底买的是什么？
这期《难得正经》，我们请来从绝对内行人 Eric，从家族的小历史讲起，聊奶源、设备、冷链、渠道、库存、礼品消费，以及乳业未来真正值得做的生意。
🎙️嘉宾Eric：江浙沪牧场主，烘焙上游供应链从业者... more
🎙️主播 CK，独立咨询师，零售老司机，WX 可以搜 CK商业逻辑研究，有超多干货行业观察研究
🎙️主播 Iris，独立咨询师，曾任宝洁品牌运营部总经理/CMO/创业，个人播客，更多视频可以看小红书视频号
提到消费品，是不是感觉卷不动了？想要做品牌提高溢价，似乎用户又不买账？如果你想做一个高端消费品牌，听这一期播客就对了。
《文化战略》的好，在于内外兼修：不仅理论观点清晰，还提供一套可执行的方法论，这在营销经典著作中是非常少见的。如果你也在苦苦寻找品牌高端化的路径，建议结合我们这一期播客... more
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Apple Podcasts | #231 |  Italy/Business |
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难得正经｜商业版今夜不设防 launched a year ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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