难得正经｜商业版今夜不设防
Iris的小宇宙在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 32 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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从天猫好评榜第一、李佳琦直播间爆发，到债务诉讼、低价清仓和破产消息，一个曾经很有机会成为国货中高端底妆代表的品牌，为什么会突然倒下？
BlankMe半分一曾经是国货美妆里非常漂亮的一个样本：2016 年创立，2021 年全网爆发，2022 年登上李佳琦直播间，明星单品在 618 卖出 17 万多瓶，还拿下过天猫粉底液好评榜第一。但就在最近，社媒停更、店铺关闭、私域低价清仓、债务诉讼不断出现，传出了破产的消息。
这期是「新消费破产系列」第二期。我们不是为了聊八卦，也不是为了评判某个创始人，而是... more
61儿童节啦，不管你今天是大朋友还是小盆友，这个话题都会适合你。如果你小时候也为了水浒卡买过干脆面，或者曾经相信“最厉害的人可以吹三层泡泡”，本期大概率会精准击中你的童年味觉中枢。我们从一堆古早广告和零食记忆切入，聊了聊过去 30 年整个零食行业的变化，产品的代际更迭和渠道趋势。
下面这些零食你们吃过多少？欢迎在评论区互动一下😋
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🎙️主播CK，独立咨询师，零售老司机，WX可以搜CK商业逻辑研究有超多干货行业观察研究
🎙️主播I... more
最近钟薛高商标被拍卖的事情引发了不少媒体和从业者的关注。它曾经靠 66 元一支的「厄瓜多尔粉钻」成为新消费高端化的代表，巅峰估值接近 40 亿。作为新消费浪潮的参与者，也是亲眼看着朋友圈里的创始人和团队，从意气风发到愤怒到团队走散，最后开始直播的一路历程，我们分享一下自己对于这个品牌来时路的观察。
这期我们复盘钟薛高，肯定有一面之词的部分，不针对任何人，只是想借假修真，就这个安利来来聊聊他成功和失败的底层原因，给后来者更多的借鉴和警醒。听完这期，你也会更理解盈亏同源的含义。
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过去一年，AI 硬件成为了肉眼可见的热。眼镜、戒指、胸针、项链，每个产品都像在争夺“下一代手机”的位置。为什么智能硬件会这么火？这个行业到底有多少不为人知，但是大家都不敢戳破的真相？这期我拉着朋友，也是行业资深的从业者老马，一起聊一聊他亲历的AI硬件真心话和大冒险。
这一期不仅适合关心 AI 智能硬件的人听，也适合关心做产品创业的人听。
它不是一场风口布道，更像是一个创业老兵对行业泡沫和产品常识的提醒。本观点只代表我跟 CK 还有老马的“偏见”，欢迎加小助理号iriswang042入群发表你们... more
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Apple Podcasts | #171 | China/Top Podcasts |
Apple Podcasts | #16 | China/Business |
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