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难得正经|商业版今夜不设防

Iris的小宇宙

在八卦中探索有意思的品牌商业世界 CK:20余年零售经验,独立咨询师,公众号《CK商业逻辑研究》 Iris:宝洁品牌大学校长->新消费CMO->创业 + 做点咨询

PublishesWeeklyEpisodes14Founded2 months ago
Language
ZH-CN
Category
Business

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Artwork for 难得正经|商业版今夜不设防

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🎙️主播CK,零售行业老司机,目前在做品牌咨询,微信搜CK商业逻辑看他的无数精彩文章

🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频

🎙️串台主播 乌冬面 赞意CEO/首席客服乌冬面,操盘过几十次明星代言的campaign,是国内我合作过最专业的做明星营销和粉丝经济的agency,当然人家不止做这个

本期讨论谨代表个人观点,如果有得罪任何明星粉丝或者品牌请多包涵♥️

🎺这期很吵,动不动就有杠铃般的爆笑,睡前谨慎收听... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙,视频号和红薯可以看到本人视频

=======我是时间轴=========

🟢 Part 1 悦己消费的兴起:从「爱你老几」到为快乐买单

00:00:26 从萌宠到短剧,情绪消费是怎么火起来的突然火了

00:11:37 消费品的两个类型「降低痛苦」与「增加快乐」

🟢 Part 2 消费新现象:泡泡玛特、演唱会... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

🎙️串台主播 猫草老师,远行者与碎冰匠主播,曾任券商首席分析师

当下聊奢侈品这个话题,感觉不太符合主流叙事。但其实无论从品牌研究者的视角还是商业分析师的视角,奢侈品都是一个很值得研究的话题,对于很多的行业和价格段的产品都有启发和借鉴意义。

本期讨论谨代表个人观点,不构成投资建议,对于提到的品牌和明星如有得罪请多... more

🎙️主播CK,20多年零售行业的老法师,资深商业评论员和独立咨询师,亲身设计并运营过加盟连锁

🎙️主播Iris,原来宝洁品牌大学校长,做过CMO,现在是创业🐶也做点咨询,个人播客iris的小宇宙

==============时间线==============

🟢 Part 1 加盟模式的商业逻辑:效率提升背后的管理难题

00:53 直营VS加盟,出现连锁加盟的底层逻辑

🟢 Part 2 如何识别割韭菜陷阱:从数据到实地考察

13:26 如何判断品牌是否割韭菜?提供妙招助你识... more

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