难得正经｜商业版今夜不设防
Iris的小宇宙在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
| Publishes | Weekly | Episodes | 40 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Business |
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Latest Episodes
最近苏宁 38 家公司破产重组的消息，引发了不少媒体和从业者的关注。它曾经是中国家电连锁第一股，也曾在 2009 年超越国美，坐上中国家电零售渠道第一的位置。创始人张近东从一间空调专卖店起家，41 岁带苏宁上市，一度成为江苏首富；如今却因为破产重组，只保留一套 68 平米住房。
作为 CK 的第一份工作，也是他口中的“职场原生家庭”，这期我们从一个亲历者视角，重新复盘苏宁这条来时路：它怎么赢下国美，怎么提前看见电商，又为什么在转型里越走越重。这期我们复盘苏宁，肯定有一面之词的部分，不针对任何人... more
🎙️主播CK：独立咨询师，零售老司机，WX可以搜CK商业逻辑研究，有超多干货行业观察研究
🎙️主播Iris：独立咨询师，曾任宝洁品牌运营部总经理/CMO/创业，个人播客，更多视频看小红书/视频号
🎙️嘉宾雨诗：资深品牌人&手工爱好者，目前为拼豆品牌的品牌部负责人
这两年拼豆突然成了一个很火的品类。
它原本只是手作圈里的一颗小塑料豆，靠着明星剧宣、小红书 UGC、亲子手作和包挂文化，突然从小圈层走向大众。2025 年，拼豆在淘系的关键词搜索从每天几十个，涨到每天几十万，小红书、抖音相... more
自从开始做破产系列，虎头局之类的烘焙生意就一直被提起。当我们认真做了一些行业调研，却发现了一个挺吓人的现象：这根本不是单点的问题，而是整个行业的问题。所以我们认真拉了行业的从业者和供应链专家，一起来聊聊这个现象。
🎙️嘉宾Eric：江浙沪牧场主，烘焙上游供应链从业者，播客《牛奶大脑袋》，小红书账号“农场主又在拉肚”
🎙️嘉宾马甲先生（因为讲了太多行业八卦不得不穿个马甲），烘焙行业资深从业者，曾做直营与加盟门店 80 余家，也做烘焙生产加工与代工
🎙️主播CK，独立咨询师，零售老司机，... more
🎙️嘉宾Amy：和有趣的人做有趣的事，深耕市场和电商Amy姐
🎙️主播CK：独立咨询师，零售老司机，WX可以搜CK商业逻辑研究，有超多干货行业观察研究
🎙️主播Iris：独立咨询师，曾任宝洁品牌运营部总经理/CMO/创业，个人播客，更多视频可以看小红书视频号
这一期我们聊了一个群里一预热就全员兴奋的品牌：杜蕾斯与成人用品市场。
它当然是一个很容易被聊成八卦的选题，但真正有意思的地方在于：杜蕾斯不只是“会抖机灵”，它背后是一整套产品、渠道、组织授权、社交内容和用户洞察共同跑起来的系统... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #103 | China/Top Podcasts |
Apple Podcasts | #233 |  Argentina/Top Podcasts |
Apple Podcasts | #8 | China/Business |
Apple Podcasts | #44 | Argentina/Business |
Apple Podcasts | #88 |  South Korea/Business |
Apple Podcasts | #120 |  Finland/Business |
Apple Podcasts | #126 |  Hong Kong/Business |
Apple Podcasts | #177 |  Ireland/Business |
Apple Podcasts | #240 |  Poland/Business |
Apple Podcasts | #248 |  Singapore/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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难得正经｜商业版今夜不设防 launched 10 months ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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