知本论
知本论「知本论」是由中信书院打造的首档商业财经知识播客。 当认知世界的旧脚本失效，我们用知识重构新大陆的坐标。 在这里，我们会和财经商业领域的国内外大咖、有趣有料的嘉宾、能带来启发的专业人士、行业创新者等，一起聊聊财富流向、产业浪潮、商业趋势、企业兴衰，也分享鲜活生动的人物故事。 我们也会时不时进行一些新尝试，如视频播客、线下“亲友会”等。节目每周更新，希望与你一道，用经济学的眼光，过更富足的人生。
| Publishes | Weekly | Episodes | 126 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
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Latest Episodes
国庆长假结束，你是被旅行治愈了，还是被“打卡出片式旅游”榨干了？
本期《知本论》推出秋日特辑，聊聊新疆。
2025 年的文旅圈，最火的趋势莫过于 ——“打工人们正扛着行囊、开着租车，把新疆变成了最火的 “解压天堂”。10月1日到8日，新疆“双节”文旅订单同比增长103%，接待游客超过1800万，游客花费250.96亿。
为什么半个朋友圈都在新疆？新疆究竟有何魔力？
国庆期间，中信书院APP向网友发起线上征集#想去新疆的70个理由#：
有人想去吃烤包子，有人想去喀什古城漫游，有人想看巍峨... more
本期节目，知本论对话北美短剧顶流制作方、导演高峰，聊聊短剧。
2024年，短剧出海成为最炙手可热的行业风口。据行业报告显示，全球短剧市场规模已突破120亿美元，其中北美市场增速惊人，头部短剧应用下载量同比增长超300%，单部爆款剧集充值收入可达数千万人民币。“中国模式+本土故事”正在全球内容市场掀起新一轮浪潮。
在这场席卷全球的短剧热潮中，一位中国导演的创业故事引发了广泛关注——高峰，因为一次旅行偶然滞留美国，他从送外卖、遛狗的“美漂”起步，用短短几年时间打造出北美最大的短剧制作公司“旅程... more
A股日前三大指数全线翻红。十年一遇牛市已至？聪明钱往哪放？
本期「大咖说」专题，我们迎来两位重磅经济学者：全球经济周期研究权威、传奇投资人拉斯·特维德（Lars Tvede） 携新书《超智能与未来》首度深度分享，与深耕中国市场的经济学家洪灏展开一场深度对话。
当下，超级智能正以指数级速度重塑着一切。几乎可以确定的是，在不远的未来，一个机器比人类更“聪明”、供给近乎无限的时代，个人竞争力、投资策略甚至社会结构将面临前所未有的改变。
当机器学会思考、创造甚至决策，是否会消除经济周期？当40... more
公立医院的“主任医师”、“学科带头人”，在46岁事业巅峰期离开体制，12年后，他后悔了吗？
本期人物访谈专栏「时代与我」，我们邀请中国首家医生集团——张强医生集团的创始人张强，以及《财经》杂志资深医疗记者辛颖（近期热点文章《揭开中国医生薪酬真相》作者），一起聊聊中国医生薪酬的复杂真相，探讨体制内外医生的生存状态与职业选择。
12 年前，已经是学科带头人的张强公开宣布离开体制内，创立中国第一家医生集团。有些人知道他是因为他离开体制创业；也有人熟悉他，是因为他曾在疫情期间骑行 40 多公里，给员... more
Reviews
- 最新一期女支持的英语是灾难
老外听上去是靠提前沟通提纲在补，这种访谈还是中文然后外挂软件同步翻译吧
Apple Podcasts1ziku zhuChina4 months ago - 天呐！内容都很好
就是主持人怎么有点着急😣然后声音感觉是在一个空间里不是很舒服，应该是麦的问题还是怎么样！但是依旧给五星吧……希望改进！n
Apple Podcasts5kimi和墩墩China4 months ago - 制作不完美，杂音很大
2.7那一期开头的杂音就不能去一去？吓死人，耳机党吓一跳
Apple Podcasts2君宝宝宝宝宝宝宝China8 months ago - 主持人水平有待提高
嘉宾说的，主持人根本接不了
Apple Podcasts4sakdhbejsuhrjkxChina8 months ago - 主持人有点接不住节目内容
如题
Apple Podcasts3fox yyChina10 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #41 | China/Business |
Apple Podcasts | #176 |  Singapore/Business |
Apple Podcasts | #219 |  Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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知本论 launched 3 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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