知本论
知本论「知本论」是由中信书院打造的首档商业财经知识播客。 当认知世界的旧脚本失效，我们用知识重构新大陆的坐标。 在这里，我们会和财经商业领域的国内外大咖、有趣有料的嘉宾、能带来启发的专业人士、行业创新者等，一起聊聊财富流向、产业浪潮、商业趋势、企业兴衰，也分享鲜活生动的人物故事。 我们也会时不时进行一些新尝试，如视频播客、线下“亲友会”等。节目每周更新，希望与你一道，用经济学的眼光，过更富足的人生。
| Publishes | Weekly | Episodes | 153 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
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Latest Episodes
大概每个人都有一个财富自由的梦想，因为绝大多数人以为有钱就意味着幸福、自由、问题解决。
但今天的嘉宾方言（笔名）想揭开的是另一个真相：赚钱很难，有了钱之后的生活也不像我们想象的那么美好。很多人凭借运气、聪明、勤奋在经济上行期上岸，却在拥有财富后付出了巨大的代价。
方言自己是亲历者：他曾是90年代国内知名的设计师、广告人、企业家，在北京创立过国内数一数二的设计公司，服务过爱立信、万通地产、华谊兄弟、奔驰、爱慕等国内外知名企业，也见证过百度、搜狐等初代互联网企业从萌芽到崛起；为《天地英雄》《英雄... more
不同于我们听多了的成功学叙事。本期节目讲述的是一个大厂边缘人的“失败”故事。
对话嘉宾叫张小满。曾是《深圳晚报》、《新周刊》的记者，2020年她进入总部深圳的国内某头部互联网大厂，成为一名 “大厂女工”。4年里换了3个岗位，经历7次考核，2次被裁员。2024年，她最终离开，整个过程历时1480天。
也许有听众或读者认识她，通过《我的母亲做保洁》。在书里，她写下了体力劳动者在城市边缘的挣扎；而这一次，她把手术刀对准了自己，完成了新作《大厂小民》。她试图拆解大厂作为一个庞大系统的运作规则，思考当... more
2026年的“龙虾热”，就像一面镜子，照出了科技圈的浮躁与功利，也照出了全民AI焦虑与迷茫。
从全网 “养龙虾”，到如今热潮渐退，OpenClaw 这只开源 AI 智能体，在短短2个月里，完成了一轮从极客狂欢到全民焦虑，再到产业冷静的完整周期。
它被捧为 “数字员工”，也被质疑是 “算力消耗器”；催生了代装、卖课、硬件一条龙生意，也让企业与投资者陷入更深的迷茫：AI 到底是落地拐点，还是又一场泡沫？普通人该上车还是观望？一级市场逻辑是否已经失效？二级市场何时能从算力炒作走到真实应用？
本期... more
历史告诉我们：穿越周期的人，不是预测最准的，而是最懂控制回撤的。
全球局势动荡不安，冲突不断，很多人都在问：战争到底会不会影响股市？会如何影响房价、黄金这些重要资产？遇到不确定性，到底该止损、躺平，还是大胆加仓？
历史其实早就给过答案。
回望二战，全球主要经济体的股市、债市、地产、汇率，都走出过惊心动魄的曲线。那些能穿越战火、穿越周期的人，不是预测最准的，而是最懂控制回撤的人。
今天我们就从战争、历史、金融的交叉点，聊聊当外部环境越来越不确定，普通人该如何守住财富、穿越周期？
很多时候... more
Reviews
- 最新一期女支持的英语是灾难
老外听上去是靠提前沟通提纲在补，这种访谈还是中文然后外挂软件同步翻译吧
Apple Podcasts1ziku zhuChinaa year ago - 天呐！内容都很好
就是主持人怎么有点着急😣然后声音感觉是在一个空间里不是很舒服，应该是麦的问题还是怎么样！但是依旧给五星吧……希望改进！n
Apple Podcasts5kimi和墩墩Chinaa year ago - 制作不完美，杂音很大
2.7那一期开头的杂音就不能去一去？吓死人，耳机党吓一跳
Apple Podcasts2君宝宝宝宝宝宝宝Chinaa year ago - 主持人水平有待提高
嘉宾说的，主持人根本接不了
Apple Podcasts4sakdhbejsuhrjkxChinaa year ago - 主持人有点接不住节目内容
如题
Apple Podcasts3fox yyChinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #28 | China/Business |
Apple Podcasts | #77 |  Singapore/Business |
Apple Podcasts | #131 |  Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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知本论 launched 3 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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