商业有厘头
日谈公园无厘头发问，有厘头思考！本节目由益普索中国出品。 在这里你将听到真实的消费者声音，专业的市场研究方法与思维框架，以及不同行业的最新趋势与洞察。 益普索是全球最大的市场研究与咨询公司之一。我们通过了解消费者的真实想法，依托科学的分析模型与方法，解答消费市场中的各种商业问题——前瞻、定位、品牌、创新、渠道、体验、增长。
| Publishes | Twice monthly | Episodes | 80 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EntrepreneurshipBusinessInvesting |
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Latest Episodes
牛奶卖不动了、院线冷清了、手机也不再年年换新了……那些曾经理所当然的“刚需”，如今正在被我们有意识地放下。是消费降级、预算收紧，还是更深层次的需求和决策逻辑发生了变化？本期节目，三位主播结合一手调研与市场数据，从牛奶、电影、手机三个品类出发，一起聊聊：当功能性被替代、情绪价值走弱、社交属性重构，我们还在为什么买单？从“习惯性消费”走向“选择性消费”，看似是频次下降，实则是消费决策机制的重构。借助JTBD（Jobs to be done）视角，我们重新审视：这些产品曾经解决了什么问题？今天，这些“... more
火腿肠的铝环硌掉大牙、方便面油包一撕溅一身、牙刷怎么都撕不开……这些看似普通的食品饮料包装，背后却藏着消费者看不见的供应链密码、成本博弈与购物心理学。本期节目，欢迎益普索包装创新洞察专家Nicol，和我们一起，把食品饮料包装的秘密层层剖析。到底是什么让你在货架前一眼停住？平视真的是黄金位置吗？牛奶从玻璃瓶变方盒再变回圆瓶，背后藏着什么逻辑？薯片袋装与桶装的区别，居然和生产工艺、消费场景强相关？无糖茶方瓶、汽水圆瓶，为什么不能互换？好看的包装一定好卖吗？椰树式 “丑包装” 爆火的底层逻辑是什么？都... more
逛超市时，你有没有这样一种感觉：山姆的Member’s Mark、盒马的日日鲜、奥乐齐的白底蓝字包装，正在悄悄填满你的购物车。渠道一边收着品牌的“房租”，一边自己下场卖货，还卖得又便宜又像样。这究竟是零售进化，还是一场无声的围剿？本期节目，我们邀请到益普索中国Strategy3 Principal 战略咨询总监Sparkle，一起来拆解渠道自有品牌狂飙背后的真实真相。为什么盒马、山姆、奥乐齐纷纷重押自有品牌？它们的产品为什么更便宜？对于普通品牌来说，哪些品类正在快速被侵蚀，那些护城河依然稳固？渠... more
最近这段时间，人形机器人突然变得无处不在。尤其是春晚舞台上的精彩武术表演，让人形机器人再一次破圈进入了大众视野。一边是被类比为“下一个新能源车”的高热度，一边却是迟迟未能打开的规模化应用场景。 这个赛道，究竟是在走向爆发，还是仍停留在“看起来很厉害”的瓶颈里？本期节目，我们邀请到益普索中国战略新兴产业研究院院长周啓群Alfred，一起从技术路径、行业结构到商业落地，重新梳理人形机器人这门充满变量的生意。人形机器人为什么会在2025年前后突然爆红？工业机器人、服务机器人、具身智能之间到底怎么区分？... more
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Reviews
- 点赞用户体验这一期👍
主持人和嘉宾配合得特别好，知识点讲解也很自然全面，甚至在shownotes里面还有概念补充🥺太感动了
Apple Podcasts5llllllllllllllllllldhfiChina7 months ago - 题材有意思，了解新知识
喜欢最新的企业怎么做用户体验这一期，了解到了和自己职业不太一样的领域，拓展了新知识。主播穿插的自己的日常观察和商业知识融合的很好。商业术语在小贴士里面可以找到，有心了。
Apple Podcasts5how about nameChina7 months ago - 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChina2 years ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #220 |  United Kingdom/Business/Investing |
Apple Podcasts | #25 | China/Business/Investing |
Apple Podcasts | #79 | China/Business |
Apple Podcasts | #158 |  United Arab Emirates/Business/Investing |
Apple Podcasts | #162 |  Hong Kong/Business/Investing |
Apple Podcasts | #245 |  South Korea/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of 商业有厘头 are there?
商业有厘头 launched 3 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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