商业有厘头
日谈公园无厘头发问，有厘头思考！每双周周二，我们都将邀请各行业市场研究专家、商业领袖和创业者一起探讨品牌与行业正在发生的变化，为你厘清商业世界背后的逻辑。本节目由益普索中国出品。
| Publishes | Twice monthly | Episodes | 64 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessInvestingEntrepreneurship |
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Latest Episodes
00后作为让所有品牌都想要“一键连接”的未来消费主力，被贴上了自我、特立独行、人间清醒、整顿职场等等无数标签。但在这些标签背后，真实的00后是什么样的？
本期节目，我们请到了一位00后嘉宾 Will，一起聊聊他们的成长历程和消费观。从“高开低走”的成长背景，到在“求稳”和“创新”之间反复横跳的矛盾心理；从“可以买贵的，但不能买贵了”的精明消费，到为热爱一掷千金的爽快选择，我们试图还原一个更立体、更真实的00后画像。
00后的消费，到底是理性还是冲动？品牌该如何避开他们的营销雷区，又怎样才能真正和... more
从少子化到老龄化，人口结构的巨变正深刻影响着社会与市场的运行方式。本期节目，我们将聚焦于益普索最新发布的《2025全球人口世代报告》，带你透过数字，理清不同世代的真实画像与价值观差异。出生率持续走低，年轻人到底是不想生还是生不起？老龄化加速到来，多少岁才算老，我们对于变老的认知是否已经过时？一些议题上，老年人反而比年轻人更开放？在市场营销中，手握权力的X世代为何总被排除在聚光灯之外？曾被称为首个全球世代的Z世代，又为何在性别、环保等议题上走向分化？社交媒体和算法又在其中扮演了怎样的角色？如果你也... more
便利店的饮料冰柜，从来都是一场没有硝烟的战争。本期茶话会，我们搬空了便利店的茶饮货架，邀请到益普索的资深研究总监、新零售行业增长官、包装茶饮领域专家 Nicol，从“青春回忆”冰红茶喝到“新晋网红”中式养生水，一起聊聊包装即饮茶和植物饮料背后的消费趋势与创新逻辑，揭开这场茶水风云背后的秘密。从无甜不欢到拥抱“寡淡”，我们的味蕾经历了怎样的变迁？在这场“究极内卷”的茶饮大战中，当新老品牌共用着同一家代工厂，决胜的关键究竟是配方、营销，还是那个小小的方形瓶子？当价格标签冲破10元，我们为一瓶茶支付的... more
一通突如其来的客户来电，抛出了每个品牌都头疼的问题：假货究竟该怎么打？从淘宝到拼多多，从抖音到小红书，“原标尾货”“X家同款”“代工厂直播间”层出不穷，假货不断潜入消费者视野。本期节目，我们邀请到了益普索中国区事业部董事总经理、亚洲区大数据增长官 Kelly，和我们一起还原一场品牌打假全过程。假货是如何伪装自己的？打假的重点和难点在哪里？品牌打假如何提速提效？从线索识别到线下行动，AI能帮到我们什么，品牌自身又该承担起哪些责任？打假不只是简单的执法动作，更是一场关于品牌认知、市场秩序和信任建设的... more
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Reviews
- 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChinaa year ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina2 years ago - 我真的是听得我受不了了🤦♀️
内容很喜欢，但是 两个女主持人可不可以不要嘉宾几句话说完就开始“嗯，嗯，嗯～”的，要不就是 哦～ 表示赞同的话可不可以说点别的词汇，你们自己有听吗，我帮你们数了下平均十几个字，这俩就要嗯～嗯一下，听得头都大了，嘉宾说几句话嗯一下，说几句话哦一下，真的折磨死了，救命🆘别嗯了啊啊啊啊
Apple Podcasts1t j l z y wo yChina2 years ago - 蛮有意思的
内容还是挺不错的。关注了。
Apple Podcasts5良小好China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #164 |  France/Business/Investing |
Apple Podcasts | #243 |  Australia/Business/Investing |
Apple Podcasts | #17 | China/Business/Investing |
Apple Podcasts | #58 | China/Business |
Apple Podcasts | #140 |  Argentina/Business/Investing |
Apple Podcasts | #173 |  Taiwan/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of 商业有厘头 are there?
商业有厘头 launched 2 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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