商业有厘头
日谈公园无厘头发问，有厘头思考！本节目由益普索中国出品。 在这里你将听到真实的消费者声音，专业的市场研究方法与思维框架，以及不同行业的最新趋势与洞察。 益普索是全球最大的市场研究与咨询公司之一。我们通过了解消费者的真实想法，依托科学的分析模型与方法，解答消费市场中的各种商业问题——前瞻、定位、品牌、创新、渠道、体验、增长。
| Publishes | Twice monthly | Episodes | 76 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | InvestingEntrepreneurshipBusiness |
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Latest Episodes
提到创新药，你会想到什么？是高价抗癌药、进口更优的印象，还是那些听起来有点距离感的专业名词？
近两年，中国创新药开始频繁登上世界舞台。这种变化，是突然爆发，还是长期积累的结果？中国药企又是从什么时候开始，逐渐摆脱“跟随者”的角色？
本期节目，我们和益普索中国医疗健康事业部的Amy和Collin，一起回看这条路径：从跟随者到成为创新引擎，中国创新药是如何一步一步走到今天的？明天又会去向哪里？
主播｜Patrick 小路嘉宾｜益普索中国医疗健康事业部负责人 Amy Zheng、益普索中国医疗健康事业... more
提到文化差异，你会想到什么？酒桌礼仪、宗教禁忌、节日习俗，还是那些因误读文化而翻车的广告案例？对于出海企业而言，理解当地文化几乎是必修课，但问题是——文化研究应该从哪里入手？又如何系统展开？本期节目，我们邀请到益普索中国事业部群董事总经理老大卫，从益普索“文化分析三位一体”模型出发，探讨品牌进入新市场时，应如何结构化地理解文化差异。我们将结合消费者行为、真实生活场景与跨文化商业案例，拆解文化分析能如何影响、指导产品设计和品牌营销策略。为什么同为多民族社会，有的国家主流文化高度整合，有的则呈现多元... more
提到马来西亚，你会想到什么？ 海岛度假、仙本那潜水、榴莲自由，还是“躺平系”热带生活？本期商业云游，我们邀请到三位来自益普索马来西亚团队的同事，从多元文化、商业环境、消费习惯、产业趋势、旅游体验一路聊到中国品牌出海与中马贸易，用大量一手消费者观察加上商业视角，拆解这个常被低估的东南亚市场。为什么马来西亚被反复提及为“进入东盟的首选站点”？多民族、多语言、多宗教的社会结构，如何真实地影响品牌命名、营销创意和消费决策？清真认证为何从“加分项”变成“入场券”？节日密集的国家，对品牌运营和营销来说究竟是... more
每到节日或者重要节点，送礼物这件事总会成为很多人的“待办事项”。但真正开始挑选时，却发现：选择很多，选对很难！本期节目，我们尝试用市场研究的角度打开送礼物这件“小事”。如果送礼人是“研究员”，收礼人是“研究对象”的话，其实送礼也可以是一套有迹可循的思考过程！
第一步：请先研究研究你的送礼对象送给谁？关系是什么？收礼人画像是怎样的？收礼人在功能和情感层面的需求都有什么？
第二步：请来听听我们的快速调研结果男女老少、伴侣父母朋友孩子同事分别最爱什么？什么礼物最容易被记住？送礼人送什么最有信心？收礼人... more
Reviews
- 点赞用户体验这一期👍
主持人和嘉宾配合得特别好，知识点讲解也很自然全面，甚至在shownotes里面还有概念补充🥺太感动了
Apple Podcasts5llllllllllllllllllldhfiChina5 months ago - 题材有意思，了解新知识
喜欢最新的企业怎么做用户体验这一期，了解到了和自己职业不太一样的领域，拓展了新知识。主播穿插的自己的日常观察和商业知识融合的很好。商业术语在小贴士里面可以找到，有心了。
Apple Podcasts5how about nameChina5 months ago - 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChina2 years ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #23 | China/Business/Investing |
Apple Podcasts | #77 | China/Business |
Apple Podcasts | #173 |  Russia/Business/Investing |
Apple Podcasts | #233 |  Japan/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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商业有厘头 launched 3 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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