商业有厘头
日谈公园无厘头发问，有厘头思考！每双周周二，我们都将邀请各行业市场研究专家、商业领袖和创业者一起探讨品牌与行业正在发生的变化，为你厘清商业世界背后的逻辑。本节目由益普索中国出品。
| Publishes | Twice monthly | Episodes | 70 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEntrepreneurshipInvesting |
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Latest Episodes
年末将至，有厘头也为大家准备了一些小礼品，我们会在评论区及社群进行抽奖，其中评论区5个名额，以优选评论的方式抽出。社群10个名额，以抽奖形式发出本次福利，欢迎大家加入我们的听友群参加本次活动哟。
2025年，世界到底在往哪走？本期节目，我们邀请到老朋友、香港大学中国商业学院客座教授方世伟老师，进行了一次年终对谈。不同于以往基于报告或演讲的年度回顾，这一期更像是一场基于个人观察与长期研究积累的闲聊，试图回看2025年里，那些正在重塑商业、技术与世界格局的关键变化。
当不确定性成了常态，世界会从何处... more
在市集摆摊是一种怎样的体验？本期节目，我们邀请到了一位市场研究行业曾经的从业者、现如今自由职业的探索者，同时也是名副其实的“市集销冠”——卤仔，一起聊聊市集里的消费观察。
摊主是如何在人群中一眼识别出潜在顾客的？情侣一起逛市集为什么看得多买得少？看似只是逛逛的银发族，却常常带来惊人的购买力？什么样的品类是市集里的爆款？为什么说“周五周一买卖稀”？摊位费、成本、目标人群、摆摊时段……市集摆摊也要做市场研究？市集也有二道贩子？摊主踩过的那些坑……
如果你也对市集摆摊感兴趣，欢迎收听本期节目，也可以一... more
我们决定在节目开场前，为节目的风格做一个量表打分，1分是最轻松，10分是最专业。本期节目，我们的评分是：7分！
产品价格究竟是谁定的？怎么定的？吊牌价、促销价、会员价，看上去只是几个简单的数字，背后其实连接着消费者、品牌和企业等等。本期节目，我们邀请到益普索 Data Lab 负责人 Yvonne，一起从日常的价格标签，聊到企业背后那套难以说清的定价逻辑。
消费者说买就一定会买吗？为什么同样一条路线，你打车总比朋友贵？为什么有些产品越降价越卖不动，有些却越贵越好卖？企业又是怎么在“声称愿意付”与... more
2025年，播客早已不只是“耳朵的陪伴”，它正在成为品牌与用户深度沟通、塑造影响力的重要媒介。近日，益普索携手头部播客机构「日谈公园」，联合喜马拉雅、日光派对、声动活泼、凹凸电波、播客公社等平台与机构，共同发布《声入人心：2025年播客行业报告》。这份报告从用户行为、内容趋势、广告效果到商业化模式，系统梳理了中文播客的最新格局与未来潜力。
本期节目，我们以这份报告为起点，邀请到「基本无害」毛冬、「凹凸电波」TAKO、「日谈公园」小伙子、「声动活泼」联合创始人Diane与商业化负责人秋杰，以及「发... more
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Reviews
- 点赞用户体验这一期👍
主持人和嘉宾配合得特别好，知识点讲解也很自然全面，甚至在shownotes里面还有概念补充🥺太感动了
Apple Podcasts5llllllllllllllllllldhfiChinaa month ago - 题材有意思，了解新知识
喜欢最新的企业怎么做用户体验这一期，了解到了和自己职业不太一样的领域，拓展了新知识。主播穿插的自己的日常观察和商业知识融合的很好。商业术语在小贴士里面可以找到，有心了。
Apple Podcasts5how about nameChina2 months ago - 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChinaa year ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #22 | China/Business/Investing |
Apple Podcasts | #53 |  Hong Kong/Business/Investing |
Apple Podcasts | #71 | China/Business |
Apple Podcasts | #107 |  South Korea/Business/Investing |
Apple Podcasts | #147 | Hong Kong/Business |
Apple Podcasts | #204 |  Netherlands/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of 商业有厘头 are there?
商业有厘头 launched 2 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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