商业有厘头
日谈公园无厘头发问，有厘头思考！每双周周二，我们都将邀请各行业市场研究专家、商业领袖和创业者一起探讨品牌与行业正在发生的变化，为你厘清商业世界背后的逻辑。本节目由益普索中国出品。
| Publishes | Twice monthly | Episodes | 66 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EntrepreneurshipInvestingBusiness |
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Latest Episodes
洗浴中心，这个曾经被认为只有北方人才懂的地方，如今成了“新中式放松”的代表。有人沉迷泡澡、搓澡和自助餐的极致性价，也有人在刚进门就被“换衣服”和“共浴”的尴尬逼到社死。本期节目，我们再次邀请到益普索中国客户体验服务线负责人Maggie，还有老朋友Will和Shadow，一起“实地考察”，勇闯洗浴中心。
为什么洗浴中心能让人一待就是10个小时？ “换衣服”为什么是放松的开关？自助餐、台球厅、KTV、麻将房——这些看似无关的环节， 如何串成一条完整的体验旅程？在“被照顾的感觉”和“被打扰的边界”之间... more
为什么把客户体验做好这么难？
你有这样的经历吗？因为一次贴心的服务成为某个品牌的忠实顾客，或是因为一次糟糕的沟通而发誓再也不用某款产品。感觉是无法量化的吗？惊喜是无法设计的吗？一次好的体验，往往比产品本身的力量更强大。它能决定了复购，也定义了品牌。本期节目，我们邀请到益普索中国客户体验服务线负责人Maggie，一起聊聊客户体验（Customer Experience，CX）。好的体验从何而来？体验的优劣如何被衡量？为什么很多企业明知存在“坏体验”却不改？体验优化该从哪开始？品牌应该怎么做？如果你... more
00后作为让所有品牌都想要“一键连接”的未来消费主力，被贴上了自我、特立独行、人间清醒、整顿职场等等无数标签。但在这些标签背后，真实的00后是什么样的？
本期节目，我们请到了一位00后嘉宾 Will，一起聊聊他们的成长历程和消费观。从“高开低走”的成长背景，到在“求稳”和“创新”之间反复横跳的矛盾心理；从“可以买贵的，但不能买贵了”的精明消费，到为热爱一掷千金的爽快选择，我们试图还原一个更立体、更真实的00后画像。
00后的消费，到底是理性还是冲动？品牌该如何避开他们的营销雷区，又怎样才能真正和... more
从少子化到老龄化，人口结构的巨变正深刻影响着社会与市场的运行方式。本期节目，我们将聚焦于益普索最新发布的《2025全球人口世代报告》，带你透过数字，理清不同世代的真实画像与价值观差异。出生率持续走低，年轻人到底是不想生还是生不起？老龄化加速到来，多少岁才算老，我们对于变老的认知是否已经过时？一些议题上，老年人反而比年轻人更开放？在市场营销中，手握权力的X世代为何总被排除在聚光灯之外？曾被称为首个全球世代的Z世代，又为何在性别、环保等议题上走向分化？社交媒体和算法又在其中扮演了怎样的角色？如果你也... more
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Reviews
- 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChinaa year ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina2 years ago - 我真的是听得我受不了了🤦♀️
内容很喜欢，但是 两个女主持人可不可以不要嘉宾几句话说完就开始“嗯，嗯，嗯～”的，要不就是 哦～ 表示赞同的话可不可以说点别的词汇，你们自己有听吗，我帮你们数了下平均十几个字，这俩就要嗯～嗯一下，听得头都大了，嘉宾说几句话嗯一下，说几句话哦一下，真的折磨死了，救命🆘别嗯了啊啊啊啊
Apple Podcasts1t j l z y wo yChina2 years ago - 蛮有意思的
内容还是挺不错的。关注了。
Apple Podcasts5良小好China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #23 | China/Business/Investing |
Apple Podcasts | #80 | China/Business |
Apple Podcasts | #165 |  Taiwan/Business/Investing |
Apple Podcasts | #192 |  United Arab Emirates/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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How many episodes of 商业有厘头 are there?
商业有厘头 launched 2 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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