商业有厘头
日谈公园无厘头发问，有厘头思考！本节目由益普索中国出品。 在这里你将听到真实的消费者声音，专业的市场研究方法与思维框架，以及不同行业的最新趋势与洞察。 益普索是全球最大的市场研究与咨询公司之一。我们通过了解消费者的真实想法，依托科学的分析模型与方法，解答消费市场中的各种商业问题——前瞻、定位、品牌、创新、渠道、体验、增长。
| Publishes | Twice monthly | Episodes | 74 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | InvestingEntrepreneurshipBusiness |
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Latest Episodes
提到马来西亚，你会想到什么？ 海岛度假、仙本那潜水、榴莲自由，还是“躺平系”热带生活？本期商业云游，我们邀请到三位来自益普索马来西亚团队的同事，从多元文化、商业环境、消费习惯、产业趋势、旅游体验一路聊到中国品牌出海与中马贸易，用大量一手消费者观察加上商业视角，拆解这个常被低估的东南亚市场。为什么马来西亚被反复提及为“进入东盟的首选站点”？多民族、多语言、多宗教的社会结构，如何真实地影响品牌命名、营销创意和消费决策？清真认证为何从“加分项”变成“入场券”？节日密集的国家，对品牌运营和营销来说究竟是... more
每到节日或者重要节点，送礼物这件事总会成为很多人的“待办事项”。但真正开始挑选时，却发现：选择很多，选对很难！本期节目，我们尝试用市场研究的角度打开送礼物这件“小事”。如果送礼人是“研究员”，收礼人是“研究对象”的话，其实送礼也可以是一套有迹可循的思考过程！
第一步：请先研究研究你的送礼对象送给谁？关系是什么？收礼人画像是怎样的？收礼人在功能和情感层面的需求都有什么？
第二步：请来听听我们的快速调研结果男女老少、伴侣父母朋友孩子同事分别最爱什么？什么礼物最容易被记住？送礼人送什么最有信心？收礼人... more
为什么一涉及母婴消费，买东西就突然变得这么难？本期节目，我们聊了聊为什么母婴消费是个高度细分、同时也让无数人感到焦虑和困惑的市场。从第一次面对上百个陌生品类的购物清单，到在信息过载与焦虑中反复做决策，我们试图还原母婴消费者真实的困境，也拆解这些困境背后，对品牌和消费者意味着什么。有哪些母婴市场上至今依然没有被解决的消费痛点？到底哪些因素会推动母婴消费者们做出最终的购买决策？什么才是最能打动他们的有效营销？为什么说母婴消费群体可能是最特殊的一类消费者？他们几乎没有经验可循，每一位新手爸妈都要从零开... more
“深圳的香港人含量已经到了200%！”本期节目，我们身体力行地走进大湾区，和港人、港漂、深圳土著们一起聊了聊——这届港深居民的是怎么生活、怎么消费、怎么在两座城市之间来回切换的？
香港人北上深圳，吃什么？玩什么？买什么？一天能干多少事？深圳人南下香港，看什么？喝什么？求什么？下班后也能说走就走？
一路聊下来，我们越来越清晰地感受到：大湾区不再只是一个宏大的概念，而是一张可以自由切换的生活网络。当交通、支付、证件都不再是门槛，城市之间的差异，反而变成了一种可以自由调用的资源。感觉生活缺了点什么？那... more
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Reviews
- 点赞用户体验这一期👍
主持人和嘉宾配合得特别好，知识点讲解也很自然全面，甚至在shownotes里面还有概念补充🥺太感动了
Apple Podcasts5llllllllllllllllllldhfiChina4 months ago - 题材有意思，了解新知识
喜欢最新的企业怎么做用户体验这一期，了解到了和自己职业不太一样的领域，拓展了新知识。主播穿插的自己的日常观察和商业知识融合的很好。商业术语在小贴士里面可以找到，有心了。
Apple Podcasts5how about nameChina5 months ago - 内容很充实
在我听过的一些商业播客里，感觉这档节目内容制作算是非常好的，咖啡这一期的嘉宾相关经验丰富，语气也很平和。播客内容很有价值，确实给我这种感兴趣但了解不多的听众带来了很多思考！希望越做越好！
Apple Podcasts5Jasmine_whuChina2 years ago - 莫等闲
千夫子，悲莫裘。
与尔同销万古愁。
青青美酒映金杯，
杀鸡饪羊且为乐。
请君侧耳听我言，
一日看遍长安花。
-——行道竹《莫等闲》
Apple Podcasts5陈淡郭China2 years ago - 满足
喜欢王小卤那一期 感觉真的是感受到实力 更多的也是很佩服他们的实力
Apple Podcasts5DudulithyChina3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #39 | China/Business/Investing |
Apple Podcasts | #132 | China/Business |
Apple Podcasts | #139 |  South Korea/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of 商业有厘头 are there?
商业有厘头 launched 3 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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