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Price Power

Jacob Rushfinn
User Acquisition
Lifetime Value (LTV)
Subscription Economics
Mobile Apps
Pricing Strategy
Ad Strategy
Subscription Apps
Annual Plans
Meta
Conversion Events
Mapy
Trial Length
Lingvano
Apple Search Ads
Acorns
Paypal
Dropbox
Google App Campaigns
Value-Based Bidding
Target ROAS

The Price Power Podcast is for all things growth, retention, and monetization for subscription mobile apps. We talk with amazing leaders in the industry to help share their knowledge with you. Hosted by Jacob Rushfinn, CEO of Botsi.

PublishesTwice monthlyEpisodes13Founded6 months ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Price Power

Latest Episodes

Dan Layfield, author of Subscription Index and former product lead at Codecademy and Uber Eats, explains why churn is the silent ceiling on subscription growth, how to diagnose which type of churn is killing your business, and the pricing trick that ... more

Michal Parizek, pricing and growth lead at Mojo, explains how to predict long-term revenue from short-term price test data, why Apple's automatic regional pricing is wrong for most apps, and how to sequence pricing, packaging, and paywall tests for m... more

Sasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforge's product-market fit narrative framework to test hypotheses without building, and what she learned... more

Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where AI-generated video actually makes sense (and where it doesn't).

Xavier spent five... more

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Recent Guests

Shamanth Rao
Founder and CEO of Rocketship HQ, an agency specializing in user acquisition for mobile apps.
Rocketship HQ
Episode: 8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Ekaterina Gamsriegler
Head of growth and marketing at MyGroup, previously led marketing at Mimo with a focus on increasing user engagement and monetization.
MyGroup
Episode: 7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Barbara Galiza
Marketing growth analytics expert with 15 years of experience, founder of FixMyTracking
FixMyTracking
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Jacob Rushfinn
CEO and founder of Botsi
Botsi
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Ashley Black
Former head of app ad sales at Google, now founder of Candid Consulting.
Candid Consulting
Episode: 3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Anthony Scarpaci
Growth consultant and advisor for consumer subscription brands, previously a global VP of growth at Acorns and senior director at NerdWallet
Tune-O-Matic
Episode: 2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)
Gabe Kwakyi
CEO of Lingvano, with a background in mobile marketing and influencer strategies.
Lingvano
Episode: 1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Host

Jacob Rushfinn
CEO and founder of Botsi and an experienced voice in growth and monetization in mobile apps.

Reviews

5.0 out of 5 stars from 3 ratings
  • Loving Jacob’s new podcast

    Jacob is one of my fave experts in the mobile app growth space. This podcast unpacks all the tricky mar tech challenges we are struggling to understand and overcome. Thank you for being so generous with your expertise and knowledge

    Apple Podcasts
    5
    Cherylkitchener
    Australia4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate deep insights into mobile app growth challenges and strategies.
Jacob's expertise in the field is frequently highlighted as valuable and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#124
Russia/Business/Marketing
Apple Podcasts
#227
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: What do you think about using AI to generate creatives?
Make sure ads sound human and emotionally resonant; involve smart humans and iterate on AI outputs.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Have you seen any impactful results from a pricing change?
Yes, price is easily the most important factor governing unit economics and can make or break profitability.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Do you think that you need to be bidding on or estimating your customer acquisition cost on longer time periods?
It's really based on your business and cash flow; smaller companies need faster cash flow, while others could afford longer payback periods.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: How do you address the issue of low trial conversion rates?
I explore trial conversion rates by looking at the root causes behind voluntary versus involuntary churn and ensuring users receive value during the trial period.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: What do you think the most important steps are to figuring out your growth?
The most important steps include having a reliable map of user behavior and breaking down KPIs into controllable inputs to identify where issues lie and prioritize solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Price Power

What is Price Power about and what kind of topics does it cover?

Focused on the intricacies of growth, retention, and monetization for subscription-based mobile applications, this show features conversations with leading experts in the field. Topics such as user acquisition strategies, pricing alignment, and marketing analytics are consistently explored, aided by practical insights from industry practitioners. The unique angle of the program is its blend of technical knowledge with actionable strategies tailored to enhance revenue and user engagement for mobile apps, making it relevant for both marketers and app developers looking to refine their strategies in a competitive landscape.

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Which podcasts are similar to Price Power?

These podcasts share a similar audience with Price Power:

1. Sub Club by RevenueCat

How many episodes of Price Power are there?

Price Power launched 6 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Price Power?

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What guests have appeared on Price Power?

Recent guests on Price Power include:

1. Shamanth Rao
2. Ekaterina Gamsriegler
3. Barbara Galiza
4. Jacob Rushfinn
5. Ashley Black
6. Anthony Scarpaci
7. Gabe Kwakyi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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