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Price Power

Jacob Rushfinn
User Acquisition
Subscription Economics
Lifetime Value (LTV)
Mobile Apps
Pricing Strategy
Ad Strategy
Subscription Apps
Annual Plans
Meta
Conversion Events
Mapy
Trial Length
Lingvano
Apple Search Ads
Paypal
Dropbox
Acorns
Google App Campaigns
Value-Based Bidding
Target ROAS

The Price Power Podcast is for all things growth, retention, and monetization for subscription mobile apps. We talk with amazing leaders in the industry to help share their knowledge with you. Hosted by Jacob Rushfinn, CEO of Botsi.

PublishesTwice monthlyEpisodes17Founded8 months ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for Price Power

Latest Episodes

12 guests. 16 clips. One hour of the most tactical advice from the past six months of the Price Power Podcast.

This is a best-of episode — no fluff, just the insights that stuck with me the most from conversations with world-class growth leaders. Yo... more

YouTube

Alice Muir, independent subscription consultant who's worked with Headspace, VSCO, Adobe, SoundCloud, and MyFitnessPal, explains why "higher engagement equals lower profit" is the new reality for AI apps, how to use strategic friction without choking... more

YouTube

Shumel Lais, co-founder of Day30 and previously founded Appsumer (acquired by InMobi), explains why most subscription apps feed ad platforms the wrong goal, how precision and recall reshape signal selection, and what a realistic measurement maturity ... more

YouTube

Daphne Tideman, growth advisor and consultant for subscription apps, explains why most retention problems are actually activation problems, how to distinguish vanity activation metrics from ones that predict real retention, and why the aha moment sho... more

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Recent Guests

Shamanth Rao
Founder and CEO of Rocketship HQ, an agency specializing in user acquisition for mobile apps.
Rocketship HQ
Episode: 8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Ekaterina Gamsriegler
Head of growth and marketing at MyGroup, previously led marketing at Mimo with a focus on increasing user engagement and monetization.
MyGroup
Episode: 7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Barbara Galiza
Marketing growth analytics expert with 15 years of experience, founder of FixMyTracking
FixMyTracking
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Jacob Rushfinn
CEO and founder of Botsi
Botsi
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Ashley Black
Former head of app ad sales at Google, now founder of Candid Consulting.
Candid Consulting
Episode: 3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Anthony Scarpaci
Growth consultant and advisor for consumer subscription brands, previously a global VP of growth at Acorns and senior director at NerdWallet
Tune-O-Matic
Episode: 2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)
Gabe Kwakyi
CEO of Lingvano, with a background in mobile marketing and influencer strategies.
Lingvano
Episode: 1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Host

Jacob Rushfinn
Founder and CEO of Botsi; host focusing on growth, retention, and monetization strategies for subscription apps.

Reviews

5.0 out of 5 stars from 3 ratings
  • Loving Jacob’s new podcast

    Jacob is one of my fave experts in the mobile app growth space. This podcast unpacks all the tricky mar tech challenges we are struggling to understand and overcome. Thank you for being so generous with your expertise and knowledge

    Apple Podcasts
    5
    Cherylkitchener
    Australia6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep expertise in monetization and measurement.
The host breaks down attribution, onboarding, and pricing with clear frameworks.
The show distills complex martech topics into practical steps for app growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#11
Russia/Business/Marketing
Apple Podcasts
#60
Russia/Business
Apple Podcasts
#242
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: What do you think about using AI to generate creatives?
Make sure ads sound human and emotionally resonant; involve smart humans and iterate on AI outputs.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Have you seen any impactful results from a pricing change?
Yes, price is easily the most important factor governing unit economics and can make or break profitability.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Do you think that you need to be bidding on or estimating your customer acquisition cost on longer time periods?
It's really based on your business and cash flow; smaller companies need faster cash flow, while others could afford longer payback periods.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: How do you address the issue of low trial conversion rates?
I explore trial conversion rates by looking at the root causes behind voluntary versus involuntary churn and ensuring users receive value during the trial period.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: What do you think the most important steps are to figuring out your growth?
The most important steps include having a reliable map of user behavior and breaking down KPIs into controllable inputs to identify where issues lie and prioritize solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Price Power

What is Price Power about and what kind of topics does it cover?

The show centers on growth, retention, and monetization for subscription mobile apps, with deep dives into pricing, monetization models, and growth tactics. Episodes frequently cover topics like LTV forecasting, trial and pricing strategies, onboarding and paywalls, attribution and measurement, creative strategy, and channel optimization across Meta, Google, and other advertising ecosystems. Notable strengths include guest expertise from leaders in growth marketing, app monetization, and analytics, plus practical frameworks for referrals, conversion events, and MMP/attribution challenges. The format often blends hands-on tips with high-level strategy, making it valuable for operators, marketers, and product teams building or scaling subscri... more

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Which podcasts are similar to Price Power?

These podcasts share a similar audience with Price Power:

1. Sub Club by RevenueCat
2. My First Million
3. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Price Power are there?

Price Power launched 8 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Price Power?

Recent guests on Price Power include:

1. Shamanth Rao
2. Ekaterina Gamsriegler
3. Barbara Galiza
4. Jacob Rushfinn
5. Ashley Black
6. Anthony Scarpaci
7. Gabe Kwakyi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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