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Price Power

Jacob Rushfinn
User Acquisition
Subscription Economics
Lifetime Value (LTV)
Mobile Apps
Pricing Strategy
Ad Strategy
Annual Plans
Conversion Events
Subscription Apps
Mapy
Trial Length
Meta
Lingvano
Apple Search Ads
Dropbox
Acorns
Paypal
Google App Campaigns
Value-Based Bidding
Target ROAS

The Price Power Podcast is for all things growth, retention, and monetization for subscription mobile apps. We talk with amazing leaders in the industry to help share their knowledge with you. Hosted by Jacob Rushfinn, CEO of Botsi.

PublishesTwice monthlyEpisodes8Founded3 months ago
Number of ListenersCategories
MarketingTechnologyBusiness

Listen to this Podcast

Artwork for Price Power

Latest Episodes

Shamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structurally misleading, and why LTV without context means nothing.

Drawing from a decade of hands-on expe... more

- PricePowerPodcast.com

- AI Pricing for your app: Botsi.com

Ekaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — but because they optimize the w... more

Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using outdated mental models, and how to build a modern, resilient measurement stack. Luca... more

Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS. She shares her five golden rules for ... more

Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” and using surveys + activation ... more

Ashley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaigns from CPA to tROAS, the pitfalls that stall performance, and how to feed better signals (activation... more

Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi) to break down how to build a referral program that performs. He shares his RIGHTT Framework—Releva... more

Gabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testing → scaling → core framework on Meta. We also dig into onboarding/monetization experiments, live-lea... more

Key Facts

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Recent Guests

Shamanth Rao
Founder and CEO of Rocketship HQ, an agency specializing in user acquisition for mobile apps.
Rocketship HQ
Episode: 8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Ekaterina Gamsriegler
Head of growth and marketing at MyGroup, previously led marketing at Mimo with a focus on increasing user engagement and monetization.
MyGroup
Episode: 7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Barbara Galiza
Marketing growth analytics expert with 15 years of experience, founder of FixMyTracking
FixMyTracking
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Jacob Rushfinn
CEO and founder of Botsi
Botsi
Episode: 5: Barbara Galiza: 5 Golden Rules for Conversion Events
Ashley Black
Former head of app ad sales at Google, now founder of Candid Consulting.
Candid Consulting
Episode: 3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
Anthony Scarpaci
Growth consultant and advisor for consumer subscription brands, previously a global VP of growth at Acorns and senior director at NerdWallet
Tune-O-Matic
Episode: 2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)
Gabe Kwakyi
CEO of Lingvano, with a background in mobile marketing and influencer strategies.
Lingvano
Episode: 1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Reviews

5.0 out of 5 stars from 2 ratings
  • Loving Jacob’s new podcast

    Jacob is one of my fave experts in the mobile app growth space. This podcast unpacks all the tricky mar tech challenges we are struggling to understand and overcome. Thank you for being so generous with your expertise and knowledge

    Apple Podcasts
    5
    Cherylkitchener
    Australia2 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#45
Austria/Business/Marketing
Apple Podcasts
#138
Russia/Business/Marketing
Apple Podcasts
#215
Finland/Business/Marketing
Apple Podcasts
#216
Sweden/Business/Marketing

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Talking Points

Recent interactions between the hosts and their guests.

8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: What do you think about using AI to generate creatives?
Make sure ads sound human and emotionally resonant; involve smart humans and iterate on AI outputs.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Have you seen any impactful results from a pricing change?
Yes, price is easily the most important factor governing unit economics and can make or break profitability.
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
Q: Do you think that you need to be bidding on or estimating your customer acquisition cost on longer time periods?
It's really based on your business and cash flow; smaller companies need faster cash flow, while others could afford longer payback periods.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: How do you address the issue of low trial conversion rates?
I explore trial conversion rates by looking at the root causes behind voluntary versus involuntary churn and ensuring users receive value during the trial period.
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
Q: What do you think the most important steps are to figuring out your growth?
The most important steps include having a reliable map of user behavior and breaking down KPIs into controllable inputs to identify where issues lie and prioritize solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Price Power

What is Price Power about and what kind of topics does it cover?

Focused on the growth, retention, and monetization of subscription mobile apps, the series features engaging discussions with prominent industry leaders. Episodes typically explore topics related to conversion events, MarTech strategies, and effective marketing practices within the mobile app ecosystem. The hosts encourage actionable insights that practitioners can leverage to enhance user engagement and drive app success. Notably, the exchange of innovative strategies and real-world application examples creates a compelling resource for professionals in technology and marketing sectors.

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How many listeners does Price Power get?

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How many episodes of Price Power are there?

Price Power launched 3 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Price Power?

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What guests have appeared on Price Power?

Recent guests on Price Power include:

1. Shamanth Rao
2. Ekaterina Gamsriegler
3. Barbara Galiza
4. Jacob Rushfinn
5. Ashley Black
6. Anthony Scarpaci
7. Gabe Kwakyi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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