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Podcasting 2.0

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

PublishesWeeklyEpisodes70Founded15 years ago
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BusinessMarketingTechnology

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Artwork for Podcast Insider

Latest Episodes

This was Todd’s last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry’s show and into serving the podcasting community, and we’re honored to share his final conversation here. We’ll be returning to the podcast... more

Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEO

On this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-t... more

What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the w... more

Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events.... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Vern Hume
Host of Makeshift Stories, a science fiction podcast
Makeshift Stories
Episode: The Journey of Makeshift Stories with Vern Hume – PCI 453
Michelle Aronson
Host of True Stories at Work and HR professional
True Stories at Work
Episode: Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449
Greg Thompson
Executive producer of PodWheels, a podcast service dedicated to the trucking industry
PodWheels
Episode: On the Road to Success: Podwheels’ Path with Greg Thompson – PCI 398
Cheryl Jones
Host of the Thrive 55 Plus podcast
Thrive 55 Plus
Episode: On the Road with Blubrry’s Podcast Pioneers – PCI 390

Hosts

Mike Dell
VP of Customer Relations at Blubrry, with extensive experience in podcasting and audio production.
MacKenzie Bennett
Marketing Specialist at Blubrry, focused on podcasting strategy, audience engagement, and content delivery.
Todd Cochrane
Founder and CEO of Blubrry Podcasting, known for his insights into podcasting trends and technologies.

Reviews

3.6 out of 5 stars from 23 ratings
  • Pretty good, but…

    Content is usually good and helpful for podcasters. But newest episode is an interview with a podcaster which slowly becomes too focused on the content of their podcast (not useful to other podcasters) rather than the production and marketing of their podcast (useful to other podcasters).

    Do be careful about this with future interviews that “feature” a podcaster. Thanks!

    Apple Podcasts
    3
    App Rover
    United States2 years ago
  • Podcasting news from podcasting experts

    Accurate up to date news about podcasting from three top experts in our world. They give the news straight, to the point, with heart and warmth. And they aren’t above mentioning people or shows they find have value. These three people are some of the most knowledgeable in the industry, and I’m glad they choose to take the time to collect this information and share it with us. Thanks, Maxwell

    Apple Podcasts
    5
    The Blind Blogger
    United States5 years ago
  • Some Of The Smartest Minds In Podcasting!

    Todd and the team at blubrry were some of the first experts I was exposed to when I first got started in the wold of podcasting and this show has continued to be a source of inspiration and motivation years later.

    Todd, Mike and MacKenzie really do have the insider scoop on all things podcasting and if you're a podcaster looking to improve and grow your show, do yourself a favour and check this show out!

    Apple Podcasts
    5
    JeremyEnns
    Canada5 years ago
  • Podcasters Podcast

    For those who are podcasters, I think the topics and industry news is valuable. Other reviews say its not flashy but coming from a video podcaster, no audio podcast is going to have as much production value. The audio is clear and polished. If I could give any feedback, make your guests review on iTunes to help water down bad reviews.

    Apple Podcasts
    5
    Bigredrobot
    United States7 years ago
  • Ok except for creaky voice

    Content is usually good and I like Mackenzie's personality, but she often ends her statements with creaky voice. Argh. Makes it hard to listen to. Please end statements in a normal vocal tone rather than creaky tone.

    Apple Podcasts
    3
    App Rover
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There's a common sentiment towards episodes being a mix of valuable content with some areas being less engaging, especially when focusing too much on specific podcasters rather than broader industry advice.
The community feedback suggests the show's value as a learning tool for both new and experienced podcasters and its ability to inspire growth and development in their craft.
Listeners appreciate the accurate, timely insights on podcasting and find the hosts knowledgeable and approachable.

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Talking Points

Recent interactions between the hosts and their guests.

The Journey of Makeshift Stories with Vern Hume – PCI 453
Q: What advice would you give to a prospective podcaster?
Vern advises to be persistent, not to obsess over download numbers, and to focus on finding and engaging with the right audience.
The Journey of Makeshift Stories with Vern Hume – PCI 453
Q: What got you into podcasting to begin with?
Vern got into podcasting because of his childhood love for radio dramas and the realization that he could tell stories through podcasts after hearing one in the early 2000s.
Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449
Q: Are you reaching the audience you want?
While I've grown in numbers, I still need to work on promotional strategies.
Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449
Q: What's the tone of your show?
Stories vary from funny to heartbreaking, reflecting true workplace behaviors.
Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449
Q: What was your motivation to start podcasting?
I wanted to collect really good workplace stories and felt that podcasting could convey them more real than just writing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Podcast Insider

What is Podcast Insider about and what kind of topics does it cover?

Focused on the podcasting industry, content creators, and digital marketing strategies, this show delivers insights that are valuable for both novice and experienced podcasters. Topics such as audience engagement, podcast monetization, effective use of technology, and tips for improving content quality are frequently discussed. The hosts share personal anecdotes and industry expertise, aiming to empower listeners to cultivate their podcasting endeavors while addressing challenges within the evolving market. Unique perspectives include discussions on maintaining independence in content creation and leveraging community to drive growth, making this show a rich resource for anyone interested in navigating the podcasting landscape.

Where can I find podcast stats for Podcast Insider?

Rephonic provides a wide range of podcast stats for Podcast Insider. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Podcast Insider and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Podcast Insider get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Podcast Insider, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Podcast Insider?

Rephonic provides comprehensive predictive audience data for Podcast Insider, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Podcast Insider have?

To see how many followers or subscribers Podcast Insider has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Podcast Insider?

These podcasts share a similar audience with Podcast Insider:

1. The Audacity to Podcast®
2. Podnews Daily - podcast industry news
3. Buzzcast
4. Podcasting Made Simple
5. This is Gavin Newsom

How many episodes of Podcast Insider are there?

Podcast Insider launched 15 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Podcast Insider?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Podcast Insider?

Rephonic pulls ratings and reviews for Podcast Insider from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Podcast Insider?

Rephonic provides full transcripts for episodes of Podcast Insider. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Podcast Insider?

Recent guests on Podcast Insider include:

1. Vern Hume
2. Michelle Aronson
3. Greg Thompson
4. Cheryl Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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