In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Faceb... more
Publishes | Weekly | Episodes | 70 | Founded | 4 years ago |
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Categories | BusinessMarketing |
Advertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishe... more
Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for ... more
AI-generated text and articles have been contemplated by multiple publishers at different points in time. However there have been apprehensions about it being flagged down by Google. Can Google’s algorithm detect AI written content? What different ... more
In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can ... more
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Loved the podcast and the insight. Really helps expand perspective. more
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Own Thy Audience launched 4 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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