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The SaaS Podcast - Real Lessons on Growing Profitable SaaS

Omer Khan
Saas
Entrepreneurship
Covid-19
Content Marketing
B2B Saas
Customer Success
Bootstrapping
Email Marketing
Vacation Tracker
Saas Growth
Customer Engagement
Product Development
Relocation Services
Artificial Intelligence
Product Market Fit
Customer Acquisition
Leave Management
Slack
Product-Led Growth
Tealbook

Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth. Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not the... more

PublishesWeeklyEpisodes497Founded12 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for The SaaS Podcast

Latest Episodes

He walked into his first pricing call asking for $100,000 and walked out with $10,000 a year. Shahar Azulay had never sold anything before co-founding groundcover, and the product he was selling had no user interface yet, just a sensor and some dashb... more

He closed most of the deals himself. It took him ten years to stop. Ross Andrew Paquette bootstrapped Maropost to around $50 million in ARR, and for most of that run he was the discovery call, the demo and the follow-up. It worked well enough to take... more

He never bought a keyword, never ran content marketing, and the big outbound sales force he tried did not work. Rodney Robinson still grew TabaPay to $100 million in revenue, almost entirely through inbound, on a single $2.5 million seed round that s... more

He needed a big retailer's data to build the product. No big retailer gives data to a company with no product. Felix Hoffmann solved it sideways: 7Learnings sold a paid consulting project, kept the right to use the data, and built its predictive pric... more

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Recent Guests

Shahar Azulay
Co-founder and CEO of GroundCover
GroundCover
Episode: Founder-Led Sales: He Learned to Sell and Closed 50 Customers
Ross Andrew Paquette
Founder and CEO of Maropost
Maropost
Episode: Bootstrapping From a $500K Goal to a $50M Company
Rodney Robinson
Co-founder and CEO of TabaPay
TabaPay
Episode: Inbound Marketing That Grew a Fintech SaaS to $100M
Felix Hoffmann
CEO and co-founder of 7Learnings
7Learnings
Episode: Founder-Led Sales to $1 Million ARR With Just 10 Customers
Rick Knudtson
Co-founder and CEO of Workshop
Workshop
Episode: Rick Knudtson (Workshop): The email signal he ignored for 9 months
Julius Körfgen
Co-founder, Uplane
Uplane
Episode: Selling Before Building: $1M ARR in Six Months
Christian Lund
Co-founder of Templafy
Templafy
Episode: Enterprise Sales With No Product: Landing a Big Four Customer
Eugene Cheah
Founder of Featherless.AI
Featherless.AI
Episode: Featherless AI: When Your Weekend Experiment Makes More Than Your Startup
George Georgiadis
Founder of Happier Leads, bootstrapped SaaS entrepreneur
Happier Leads
Episode: Stuck at $50K ARR for 5 Years. Now $1.5M With AI Agents.

Host

Omer Khan
Host of The SaaS Podcast - Real Lessons on Growing Profitable SaaS

Reviews

4.8 out of 5 stars from 548 ratings
  • Omer, this episode is pure gold! Thank you!

    Podcast Addict
    5
    sandpoint.jack
    a year ago
  • Delightful

    Huge fan of the podcast. Thank you Omar.

    Apple Podcasts
    5
    Sqweeeeze
    Finlanda year ago
  • Best SaaS podcast for startups

    100% best one in the podcast available

    Apple Podcasts
    5
    JDR106600
    United Kingdom2 years ago
  • The discussion from episode 279 about crafting a compelling sales narrative and focusing on a customer’s problems rather than the product itself was incredibly insightful. Your emphasis on identifying and addressing a company’s pain points really stood out as a fundamental yet often underutilized approach to sales and marketing.

    Podchaser
    5
    lyndon19126
    2 years ago
  • The beat SaaS podcast

    I love the format. It's not too long, and Omar asks guests what many founders is looking for.

    I got hundreads of notes.

    Thank you.

    Apple Podcasts
    5
    Damian Naprawa
    Poland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are diverse but deeply experienced in scaling software.
Shows practical, tactical SaaS advice from real founders.
Interviews are concise and focused on actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Founder-Led Sales: He Learned to Sell and Closed 50 Customers
Q: How did you land your first customer and how did that influence pricing?
The founders pitched aggressively but pragmatically, starting with a 100K price that was negotiated down to 10K per year; this early win, despite the lack of a UI, validated the concept and informed future pricing and packaging decisions.
Bootstrapping From a $500K Goal to a $50M Company
Q: What's the key lesson for bootstrapped founders aiming to scale?
Stay hands-on with product and customers, hire tenacious people who can operate without heavy direction, and maintain a relentless focus on outcomes and unit economics rather than chasing rapid external funding.
Bootstrapping From a $500K Goal to a $50M Company
Q: What drove the decision to bring on investors and then buy them out?
Investors were brought in due to perceived growth expectations and the lure of professional support, but misaligned incentives and limited practical value led to a buyout, restoring control and focusing on long-term bootstrapped growth.
Bootstrapping From a $500K Goal to a $50M Company
Q: How did you transition from founder-led sales to a formal sales organization?
The shift was gradual and hard. Recruiting a dedicated VP of Sales and building a scalable process took years, with the founder staying involved in key deals to maintain momentum, while instilling a data-driven approach and reliable processes.
Bootstrapping From a $500K Goal to a $50M Company
Q: Tell me about the early days and how you landed that first sale.
I leveraged existing customer relationships from previous roles; three or four of them signed up quickly, validating the concept. It was tough but the initial clients were willing to take a chance as long as the product delivered the promised outcomes.

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Frequently Asked Questions About The SaaS Podcast

What is The SaaS Podcast about and what kind of topics does it cover?

A practical, founder-focused show that centers on real-world lessons for growing profitable SaaS. Episodes consistently probe product-market fit, pricing, go-to-market, and durable growth, with a strong emphasis on actionable tactics over theory. Guests range from bootstrapped founders to leaders in AI-enabled SaaS and infrastructure, often sharing gritty pivots, onboarding strategies, and GTM experiments. The host keeps conversations tight and tactical, frequently uncovering repeatable playbooks—especially around pricing, automation, and open-source/open ecosystem strategies. Notably, the podcast has become a go-to resource for listeners seeking concrete, battle-tested insights from practitioners who've scaled in competitive markets, inclu... more

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Which podcasts are similar to The SaaS Podcast?

These podcasts share a similar audience with The SaaS Podcast:

1. Startups For the Rest of Us
2. Y Combinator Startup Podcast
3. The Startup Ideas Podcast
4. The a16z Show
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of The SaaS Podcast are there?

The SaaS Podcast launched 12 years ago and published 497 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SaaS Podcast?

Recent guests on The SaaS Podcast include:

1. Shahar Azulay
2. Ross Andrew Paquette
3. Rodney Robinson
4. Felix Hoffmann
5. Rick Knudtson
6. Julius Körfgen
7. Christian Lund
8. Eugene Cheah

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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