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Artwork for Ortho Marketing Live

Ortho Marketing Live

Ortho Marketing
Artificial Intelligence
Orthodontics
Ortho Marketing
Conversion Optimization
Treatment Coordinators
Marketing
Lead Follow-Up
Celebrace
Digital Orthodontics
Orthodontic Treatment Planning
Conversion Rate
Treatment Coordinator
Consultation Process
Robert Cialdini
Dental Marketing
Riseup Coaching

The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.

PublishesTwice monthlyEpisodes187Founded9 years ago
Number of ListenersCategory
Business

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Artwork for Ortho Marketing Live

Latest Episodes

In this episode of Ortho Marketing, host Dean Steinman is joined by Brooke Oliphant, founder of Rise Up Coaching, to uncover the hidden problems costing orthodontic practices thousands in lost revenue. They break down why the industry's case acceptan... more

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right bud... more

The future of orthodontics is becoming fully digital and AI is playing a central role. In this episode of Ortho Marketing, host Dean Steinman sits down with orthodontist, inventor, and Celebrace founder Dr. Mehdi Peikar to explore how AI-driven syste... more

Case acceptance is one of the biggest challenges facing orthodontic practices in 2026. In this episode of Ortho Marketing, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice to break down what’s really causing pat... more

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Recent Guests

Brooke Oliphant
Founder, RiseUP Coaching
RiseUp Coaching
Episode: OM Ep. 186- The Hidden Problems Inside Orthodontic Practices No One Is Talking About
John Iuzzini
Director of Accounts at Ortho Marketing
Ortho Marketing
Episode: OM Ep. 185- Why Most Orthodontic Practices Fail with Marketing Agencies (And How to Fix It) with John Iuzzini
Mehdi Peikar
Founder of Celebrace
Celebrace
Episode: OM Ep. 184- The Future of Orthodontics: AI-Driven Custom Braces and the Rise of Fully Digital Treatment with Mehdi Peikar
Shelley Bostrom
Founder of Align My Practice
Align My Practice
Episode: OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners
Mike Gusching
Orthodontic expert, influencer, and author
Ortho Marketing
Episode: OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching
Lindsay Quinn
Founder of Heartwise Collective, orthodontic consultant
Heartwise Collective
Episode: OM Ep. 181- Beyond the Hype: Turning AI Into Your Unfair Advantage
Gary Sastow
Partner at Danziger & Markhoff, law firm specializing in dental practices
Danziger & Markhoff
Episode: OM Ep. 180- Dental Practice Legal Compliance: Essential Advice from a Dental Attorney

Host

Dean Steinman
Host of Ortho Marketing Live

Reviews

4.8 out of 5 stars from 5 ratings
  • Finds the Diamond in the Ruff

    Dean makes it a mission to find unique guests that are in the industry to bring on the show. It has help me learn and connect with more people in the industry.

    Apple Podcasts
    5
    CCharmed
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are industry-focused and bring practical insights for growth.
Pitches feel well-researched and credible for listener ROI.
A strong connector of marketing tactics to patient outcomes.
Shows depth on industry topics with real-world applicability.

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Talking Points

Recent interactions between the hosts and their guests.

OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners
Q: What one thing should doctors do today to boost conversions?
Ensure there is a clear, firm next-step commitment with every patient and align the doctor's involvement so the TC can close effectively, while maintaining a human-centered approach.
OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners
Q: How do you educate a TC to get better at sales?
Focus on teaching doctors how to empower TCs with questions-driven conversations, role modeling authentic dialogue, and using a detective-like approach to uncover patient goals and concerns, rather than relying on rigid scripts.
OM Ep. 186- The Hidden Problems Inside Orthodontic Practices No One Is Talking About
Q: What is one thing a doctor could do today to assess the quality of their TC conversion?
Evaluate the immediate effectiveness of the consultation by analyzing how often patients move from consultation to commitment, and identify gaps in the follow-up process that cause delays or drop-offs, then start implementing a refresh on the TC training and patient engagement.
OM Ep. 185- Why Most Orthodontic Practices Fail with Marketing Agencies (And How to Fix It) with John Iuzzini
Q: What would you advise a practice on coming up with the right budget for marketing with an agency?
Start with competitive research to benchmark what others in the area spend. Use a base budget for the first 60-90 days as a test, and adjust based on feedback from Google and Meta on ad performance, ensuring you stay competitive without overspending.

Audience Metrics

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Frequently Asked Questions About Ortho Marketing Live

What is Ortho Marketing Live about and what kind of topics does it cover?

This show targets orthodontic practices and dental marketers with practical guidance on growing patient acquisition, conversions, and practice efficiency. Episodes commonly cover lead response speed, consultation flow, conversion optimization, AI-driven tools, and compliance, often featuring industry experts and agency insiders who translate marketing tactics into clinical outcomes. A standout pattern is the blend of hands-on tactics (cadence, scripting, KPIs) with strategic tech adoption (AI, automation) to differentiate practices in a competitive market.

Where can I find podcast stats for Ortho Marketing Live?

Rephonic provides a wide range of podcast stats for Ortho Marketing Live. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ortho Marketing Live and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ortho Marketing Live get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Ortho Marketing Live, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Ortho Marketing Live?

Rephonic provides comprehensive predictive audience data for Ortho Marketing Live, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Ortho Marketing Live have?

To see how many followers or subscribers Ortho Marketing Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ortho Marketing Live?

These podcasts share a similar audience with Ortho Marketing Live:

1. The GrowOrtho Podcast
2. Hey Docs!
3. The Orthopreneurs Podcast with Dr. Glenn Krieger
4. Orthodontic Pearls Podcast
5. The Golden Age of Orthodontics

How many episodes of Ortho Marketing Live are there?

Ortho Marketing Live launched 9 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ortho Marketing Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ortho Marketing Live?

Rephonic pulls ratings and reviews for Ortho Marketing Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Ortho Marketing Live?

Rephonic provides full transcripts for episodes of Ortho Marketing Live. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Ortho Marketing Live?

Recent guests on Ortho Marketing Live include:

1. Brooke Oliphant
2. John Iuzzini
3. Mehdi Peikar
4. Shelley Bostrom
5. Mike Gusching
6. Lindsay Quinn
7. Gary Sastow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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