Rephonic
Artwork for On The Books

On The Books

Intuit
Artificial Intelligence
Intuit
Quickbooks
Intuit Accountant Suite
Mergers and Acquisitions
Accounting
Mental Health
Change Management
Intuit For Education
Private Equity
United States
Canada
Leadership
Technology Change Management
Nimbl
CAS
Intuit Intelligence
Working Families Tax Cut
Technology
United Kingdom

On the Books is a podcast for the accounting community presented by Intuit. In each episode, we’ll explore topics that are shaping the world of accounting— and your career within it. We’re going beyond software and product features. We’re delving into the trends and changes reshaping the accounting landscape. Whether you’re a seasoned professional, a new entry to the field, or a student learning m... more

PublishesTwice monthlyEpisodes44Founded2 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for On The Books

Latest Episodes

In this episode of On the Books, we share an exclusive Q&A session from the latest quarterly Intuit Connect On virtual event. Intuit leaders Ashley Still (General Manager of the Small Business and Mid-Market Group) and Travis Walter (Chief Sales Offi... more

Live from the Intuit Better Together Tour stop in Los Angeles, host Jessica McCracken sits down with Brittany Brown, accounting firm owner, professor, and e-commerce accounting expert.

After weathering a sudden financial squeeze where a lack of visi... more

In this episode of On the Books, host Jessica McCracken sits down with Jaclyn Anku, Principle Program Manager of the ProAdviser Program at Intuit, to discuss a massive transition coming to the program. Starting in early 2027, Intuit will sunset the 3... more

In this episode of On the Books, host Jessica McCracken welcomes Ryan Handel, the founder and CEO of FIXE, an accounting firm specifically engineered to serve the unique needs of the restaurant industry. Ryan shares his personal journey from opening ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Accounting Podcast
The Accounting PodcastBlake Oliver & David Leary
Marketplace
MarketplaceMarketplace

Recent Guests

Brittany Brown
Accounting firm owner, accounting professor at UVU
Ledger Gurus / UVU
Episode: How to Build a Real Measurement System with Brittany Brown
Ryan Handel
Founder and CEO of FIXE
FIXE
Episode: Flipping the Script on Restaurant Accounting with Ryan Handel of Fixe
Simon Worsfold
Leader on Global Business Solutions and Comms at Intuit
Intuit
Episode: The 2026 Intuit AI Impact Report: Insights from 5.3 Million Businesses
Alastair Simpson
Vice President of Design for the QuickBooks ecosystem
Intuit/QuickBooks
Episode: Why things change in QuickBooks
Jen Alleva
CEO of Your Part-Time Controller
Your Part-Time Controller
Episode: Firm leaders discuss mental health in accounting
Randy Crabtree
Co-founder and partner at Tri-Merit Specialty Tax; host of The Unique CPA podcast and Bridging The Gap Conference
Tri-Merit Specialty Tax
Episode: Vulnerability, Mental Health, and the Evolving Culture of Accounting
Dave Olsen
Founder of Nimbl
Nimbl
Episode: Building trust and scaling with intention in an AI world
Katie Rosenberg
Leads marketing for Intuit for Education
Intuit for Education
Episode: Upskilling 1 million accountants in the next five years
Lynn Ludeke
Leader in education with focus on higher ed and ed tech
Intuit for Education
Episode: Upskilling 1 million accountants in the next five years

Hosts

Jessica McCracken
Host of On The Books; frequent collaborator with Intuit; focuses on product strategy, education initiatives, and practitioner insights.
Ted Callahan
Host of On The Books; leads conversations on AI, change management, and practitioner-focused innovation.

Reviews

5.0 out of 5 stars from 5 ratings
  • Awesome podcast + Great Product + Even Better Hosts (Ted+Jessica changing the world)

    Ted & Jessica are the best! I’m so excited for this podcast! I love learning from both of them. Ted has been such an awesome voice of hope and reason to the accounting profession through a couple years of change and disruption in the industry. I can’t think of any better folks than Ted & Jessica to be on the frontlines to communicate to accountants, bookkeepers, & tax pros about the work that Intuit is doing for the profession to power prosperity around the world.

    Apple Podcasts
    5
    Caleb Jenkins
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts are described as knowledgeable and engaging, with a focus on real-world applicability rather than fluff.
Listeners appreciate the hosts' clear expertise in accounting and tech, and their ability to translate complex changes into practical guidance.
The show is noted for candid discussions on AI, change management, and workforce development in accounting.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Real Measurement System with Brittany Brown
Q: What was the catalyst for realizing the metrics needed to change, and what was the approach to fix the financial slide?
The tipping point came when profitability declined and cash bleed began; they shifted to a comprehensive metric program, defined what to track, and created a governance rhythm with buy-in from the team, leading to a cultural and operational shift.
How to Build a Real Measurement System with Brittany Brown
Q: Okay, Brittany, before we dive deeper, tell us a little about you and your background.
Brittany describes her non-traditional path: becoming a single mom, returning to school, and eventually building Ledger Gurus as an e-commerce-focused firm, driven by a desire for location-independent work and a flexible career. She emphasizes the cloud transition by Intuit and how it enabled the CAS ecosystem to grow.
Navigating the AI Frontier: Chad Davis on Transforming Accounting
Q: What are the changes in accounting due to AI over the next five years?
Chad acknowledges that predicting exact changes is difficult, but emphasizes a shift toward integrating AI responsibly within existing workflows, focusing on outcomes, risk management, and preserving the human role in advisory work; the emphasis is on enabling accounting teams to serve more clients efficiently while maintaining trust and quality.
What is an AI Accounting Agent?
Q: What does this accounting agent do, in practical terms?
It acts as a virtual executive—the 'virtual C-suite'—that can post transactions, suggest classifications, gather missing data through questionnaires, and collaborate with clients to finish the bookkeeping more efficiently, with a path toward auto-posting and a controlled, explainable workflow.
Chris Williams on the human side of M&A
Q: What lessons have you learned about culture integration post-merger?
Culture should be preserved and demonstrated through onboarding and consistent policies; you don't need to radically overhaul culture—if two cultures align, you can absorb rather than merge them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On The Books

What is On The Books about and what kind of topics does it cover?

A practitioner-focused show exploring how technology, AI, and leadership reshape the accounting profession. Episodes frequently feature founders, product leaders, firm partners, and educators who discuss practical implications of AI-enabled tools, change management during mergers or platform transitions, and workforce development. The tone is practitioner-oriented, with real-world use cases, strategic guidance for firms, and a strong emphasis on education and advisory services. Notable strengths include hosting collaboration with Intuit leaders, deep dives into product strategy and education initiatives, and candid conversations about culture, burnout, and change management in the profession. This mix makes it valuable for listeners conside... more

Where can I find podcast stats for On The Books?

Rephonic provides a wide range of podcast stats for On The Books. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On The Books and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On The Books get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for On The Books, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for On The Books?

Rephonic provides comprehensive predictive audience data for On The Books, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does On The Books have?

To see how many followers or subscribers On The Books has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On The Books?

These podcasts share a similar audience with On The Books:

1. Unofficial QuickBooks Accountants Podcast
2. The Accounting Podcast
3. Jason On Firms Podcast
4. Marketplace
5. The Game with Alex Hormozi

How many episodes of On The Books are there?

On The Books launched 2 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On The Books?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On The Books?

Rephonic pulls ratings and reviews for On The Books from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for On The Books?

Rephonic provides full transcripts for episodes of On The Books. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on On The Books?

Recent guests on On The Books include:

1. Brittany Brown
2. Ryan Handel
3. Simon Worsfold
4. Alastair Simpson
5. Jen Alleva
6. Randy Crabtree
7. Dave Olsen
8. Katie Rosenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days