Rephonic
Artwork for On The Books

On The Books

Intuit
Intuit
Artificial Intelligence
Intuit Accountant Suite
Quickbooks
Mergers and Acquisitions
Accounting
Mental Health
Change Management
Intuit For Education
Intuit Connect
Private Equity
United States
Canada
Nimbl
Leadership
Technology Change Management
Working Families Tax Cut
CAS
Intuit Intelligence
Technology

On the Books is a podcast for the accounting community presented by Intuit. In each episode, we’ll explore topics that are shaping the world of accounting— and your career within it. We’re going beyond software and product features. We’re delving into the trends and changes reshaping the accounting landscape. Whether you’re a seasoned professional, a new entry to the field, or a student learning m... more

PublishesTwice monthlyEpisodes50Founded2 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for On The Books

Latest Episodes

In this episode of On the Books, host Jessica McCracken welcomes Matthew May, known online as the tech CPA and now head of the client advisory services (CAS) at Sorren to talk about his firm’s year-long journey to move entrenched QuickBook Desktop Cl... more

Chris Ortega has spent more than 20 years in accounting, finance, FP&A, and CFO leadership, including guiding a $150 million, 2,700 person company through an acquisition by SAP. Five years ago he founded Fresh FP&A, a fractional CFO and advisory firm... more

Tailor Hartman, Founder and CEO of Celerity Accounting flips the script this episode, stepping into the host chair to interview Intuit's Simon Williams and Jessica McCracken about where the accounting profession is headed and how Intuit is responding... more

QuickBooks Online Accountant is sunsetting, and Intuit Accountant Suite is the new home for managing your firm and clients. In this episode, Janelle Fox and Ryall Fox from Intuit's Professional Services team join Jessica to bust the biggest myths abo... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Accounting Podcast
The Accounting PodcastBlake Oliver & David Leary
Retirement Starts Today
Retirement Starts TodayBenjamin Brandt CFP®, RICP®

Recent Guests

Chris Ortega
CEO of Fresh FP&A
Fresh FP&A
Episode: Strategic narrative and the future of the CFO
Janelle Fox
Change management expert on Intuit Professional Services
Intuit
Episode: Tips and tricks for making the move to Intuit Accountant Suite
Ryall Fox
Program Manager, Professional Services at Intuit
Intuit
Episode: Tips and tricks for making the move to Intuit Accountant Suite
Elliott Bastien Morin
Founder and Creative Director of Three Motion, a creative agency focused on video, brand, and storytelling
Three Motion
Episode: Narrative Archeology: How to Dig Out Your Firm's Story
Jamelan Brown
Led the 2026 Accountant Technology Survey
Intuit QuickBooks (data/Research)
Episode: Trust is the New Competitive Advantage: The 2026 Accountant Technology Report
Ashley Still
General Manager of the Small Business and Mid-Market Group at Intuit
Intuit
Episode: Q&A with Intuit Leaders
Travis Walker
Chief Sales Officer at Intuit
Intuit
Episode: Q&A with Intuit Leaders
Brittany Brown
Accounting firm owner, accounting professor at UVU
Ledger Gurus / UVU
Episode: How to Build a Real Measurement System with Brittany Brown
Ryan Handel
Founder and CEO of FIXE
FIXE
Episode: Flipping the Script on Restaurant Accounting with Ryan Handel of Fixe

Hosts

Jessica McCracken
Host of On The Books; Intuit
Ted Callahan
Host of On The Books

Reviews

5.0 out of 5 stars from 5 ratings
  • Awesome podcast + Great Product + Even Better Hosts (Ted+Jessica changing the world)

    Ted & Jessica are the best! I’m so excited for this podcast! I love learning from both of them. Ted has been such an awesome voice of hope and reason to the accounting profession through a couple years of change and disruption in the industry. I can’t think of any better folks than Ted & Jessica to be on the frontlines to communicate to accountants, bookkeepers, & tax pros about the work that Intuit is doing for the profession to power prosperity around the world.

    Apple Podcasts
    5
    Caleb Jenkins
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are knowledgeable and approachable, making complex topics accessible.
The show blends leadership, culture, and technical topics in a way that feels actionable.
Listeners appreciate focus on AI, education, and practitioner-centered topics.
Guests bring practical, real-world experience to accounting challenges.
Content helps listeners connect strategy with day-to-day workflows and client value.

Talking Points

Recent interactions between the hosts and their guests.

Tips and tricks for making the move to Intuit Accountant Suite
Q: What are the key date and pricing considerations firms should know?
Sunsetting is rolling with some December 1 switch-back windows, and by January 20 Accelerate features will be charged at 149 dollars per console, with Core remaining free.
Tips and tricks for making the move to Intuit Accountant Suite
Q: Is there a migration involved, or is this a simple switch?
There is not a migration project; switching is a simple toggle on, with a new console underneath but no required migration work for the firm beyond change management.
Tips and tricks for making the move to Intuit Accountant Suite
Q: Janelle, what is Intuit Accountant Suite?
Intuit Accountant Suite is an upgrade from QuickBooks Online Accountant with a new user interface and modernized infrastructure, continuing to use the same data and login but with more capabilities to help firms grow.
Q&A with Intuit Leaders
Q: What are the latest changes to the product lineup and pricing, and why were these changes made?
The changes aim to ease entry for startups with lower-cost options like QuickBooks Lite and QuickBooks Free, while investing in AI-driven features to accelerate close and insights; pricing updates reflect added value, including an all-in-one platform with bill pay and payments to support growth.
How to Build a Real Measurement System with Brittany Brown
Q: What was the catalyst for realizing the metrics needed to change, and what was the approach to fix the financial slide?
The tipping point came when profitability declined and cash bleed began; they shifted to a comprehensive metric program, defined what to track, and created a governance rhythm with buy-in from the team, leading to a cultural and operational shift.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On The Books

What is On The Books about and what kind of topics does it cover?

A practitioner-oriented show that examines how technology, storytelling, and leadership transform accounting firms and the broader profession. Episodes frequently explore AI adoption, product strategy for accounting ecosystems, change management during mergers or software transitions, and practical frameworks for measurement, education, and advisory services. Guests range from Intuit leaders to independent firm owners and technology specialists, offering actionable guidance on governance, data integrity, client experience, and workforce development. A notable throughline is turning complex data and strategic initiatives into repeatable workflows and tangible client value, making it helpful for listeners considering firm growth, digital mode... more

Where can I find podcast stats for On The Books?

Rephonic provides a wide range of podcast stats for On The Books. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On The Books and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On The Books get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for On The Books, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for On The Books?

Rephonic provides comprehensive predictive audience data for On The Books, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does On The Books have?

To see how many followers or subscribers On The Books has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On The Books?

These podcasts share a similar audience with On The Books:

1. Unofficial QuickBooks Accountants Podcast
2. Jason On Firms Podcast
3. The Accounting Podcast
4. Small Business Tax Savings Podcast
5. Retirement Starts Today

How many episodes of On The Books are there?

On The Books launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On The Books?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On The Books?

Rephonic pulls ratings and reviews for On The Books from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for On The Books?

Rephonic provides full transcripts for episodes of On The Books. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on On The Books?

Recent guests on On The Books include:

1. Chris Ortega
2. Janelle Fox
3. Ryall Fox
4. Elliott Bastien Morin
5. Jamelan Brown
6. Ashley Still
7. Travis Walker
8. Brittany Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days