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Artwork for Mostly Growth

Mostly Growth

Mostly Media
Saas
Pricing
Customer Acquisition Cost
Consumer Technology
996 Work Culture
Usage-Based Pricing
Openai
Notion
Startups
Growth Marketing
Leadership
Unit Economics
Quickbooks
Car Wash Membership
Foxconn
Linkedin
C-Suite
Navan
Recruitment
AEO (ai-Driven Optimization)

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

PublishesTwice weeklyEpisodes46Founded5 months ago
Number of ListenersCategory
Business

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Artwork for Mostly Growth

Latest Episodes

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down one of the most consequential questions in tech right now: which major private company will IPO first, and just how big will it be? From Anthropi... more

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle unpack one of the most confusing functions in SaaS: customer success. Based on a survey of 132 GTM leaders, they break down how CS teams are staffed, compen... more

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ sit down with Metronome CEO Scott Woody to unpack one of the biggest questions in tech: how AI will actually make money. They discuss usage-based pricing, c... more

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down Figma’s new AI credit model and why investors sent the stock up 14%. They unpack hybrid seat + credit pricing, power-law usage, the fine print on... more

In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar tackle the “SaaS-pocalypse.” With median EV/NTM revenue multiples grinding to a 10-year low and stocks like Salesforce, Oracle, Figma, and A... more

YouTube

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle Poyar sits down with Emir Atli, co-founder & CRO of HockeyStack, to unpack what 90% of GTM teams get wrong about AI. They explore why most AI efforts stall, how br... more

YouTube

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down OpenAI’s move to introduce ads in ChatGPT and what it means for AI monetization. They contrast Anthropic’s anti-ad positioning with ChatGPT’s sca... more

YouTube

On this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ dive into vertical SaaS and the “riches in niches” playbook. From Skimmer to Rock Auto to Epicor, they unpack why obscure software companies win, the TAM tr... more

YouTube

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Recent Guests

Scott Woody
CEO of Metronome
Metronome (Stripe acquisition)
Episode: AI Pricing: Why No One Knows How to Price AI Yet
Emir Atli
Co-founder and CRO of HockeyStack
HockeyStack
Episode: Why GTM AI Isn’t Working (Yet)
Jen Allen-Knuth
DemandJen, expert in helping B2B revenue teams address buyer status quo
DemandJen
Episode: The Psychology Behind Why Buyers Don’t Change | DemandJen
Russell Lester
President and CFO of Tropic
Tropic
Episode: Multi-Year Deals and the Illusion of Better Pricing | Russell Lester
Des Traynor
Co-founder of Intercom, an AI-first customer service company
Intercom
Episode: Escaping the AI Thirst Trap: Building Products That Actually Last | Des Traynor
Roland Ligtenberg
Co-founder of Housecall Pro and SVP of Growth and Innovation
Housecall Pro
Episode: The Layer-Cake Playbook for Vertical SaaS Growth | with Roland Ligtenberg
Dave Kellogg
Founder of Kellblog and a bridge between marketing and finance
Kellblog
Episode: Is a weekly martini ARR? | with Dave Kellogg
Brian Balfour
Founder and CEO of Reforge, former VP of Growth at HubSpot
Reforge
Episode: The Product-Market Fit Treadmill | Brian Balfour Explains
Emily Kramer
B2B marketing whisperer and former head of marketing at Asana and Carta
Hosts the Dear Marketers podcast, writes the MKT One newsletter
Episode: When the marketing math doesn’t math | with Emily Kramer

Hosts

Kyle Poyar
Go-to-market strategist
CJ Gustafson
CFO

Talking Points

Recent interactions between the hosts and their guests.

Why GTM AI Isn’t Working (Yet)
Q: What's one of the most impactful functions where you've been able to apply AI and AI agents?
We have been able to create a blueprint of sales processes that helps replicate the success of top performers using AI.
Why GTM AI Isn’t Working (Yet)
Q: What are some of the things that's required that most companies are ignoring today?
For AI to work well in go-to-market, companies need to re-architect the underlying infrastructure to ensure clean data and relevant context is available for AI analysis.
The Economics of Free: When Zero Breaks the Pricing Curve
Q: How do we decide which features to include in Freemium?
Focus on fulfilling known user needs while introducing unknown needs to gradually build value.
The Economics of Free: When Zero Breaks the Pricing Curve
Q: What is the ideal length for a free trial?
When in doubt, go with 14 days, as it's the most common and allows for a decent setup and usage experience.
The Economics of Free: When Zero Breaks the Pricing Curve
Q: What are the most popular free models in the market today?
Free trials remain the most popular model, more than twice as popular as freemium options.

Audience Metrics

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Listeners per Episode
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Location
Interests
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Household Income
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Frequently Asked Questions About Mostly Growth

What is Mostly Growth about and what kind of topics does it cover?

A significant focus is placed on growth strategies for companies, with an emphasis on revenue generation through topics like pricing models, go-to-market strategies, and customer engagement. Conversations often include humorous yet insightful anecdotes that resonate with business leaders, particularly CEOs and CFOs. The hosts share their experiences in navigating the complexities of modern business management, especially in the realms of AI and SaaS, drawing attention to the evolving landscape of customer communication and engagement. This engaging format likely appeals to professionals looking for practical, relatable advice while also enjoying entertaining discussions that humanize the business experience.

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How many listeners does Mostly Growth get?

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Which podcasts are similar to Mostly Growth?

These podcasts share a similar audience with Mostly Growth:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. The a16z Show
3. Founders
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Dwarkesh Podcast

How many episodes of Mostly Growth are there?

Mostly Growth launched 5 months ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mostly Growth?

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What guests have appeared on Mostly Growth?

Recent guests on Mostly Growth include:

1. Scott Woody
2. Emir Atli
3. Jen Allen-Knuth
4. Russell Lester
5. Des Traynor
6. Roland Ligtenberg
7. Dave Kellogg
8. Brian Balfour

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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