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Artwork for Mostly Growth

Mostly Growth

Mostly Media
Saas
Pricing
Usage-Based Pricing
996 Work Culture
Consumer Technology
Customer Acquisition Cost
Notion
Startups
Unit Economics
Quickbooks
Foxconn
Car Wash Membership
Linkedin
C-Suite
Leadership
Navan
AEO (ai-Driven Optimization)
Tech Job Market
AI Tools
Recruitment

Mostly growth brings together go-to-market strategist Kyle Poyar and CFO CJ Gustafson who swap smart takes on growing revenue and running a company. From pricing and packaging to unit economics, AI trends, and the day-to-day realities of leadership, they share candid insights for CEOs, CFOs, and CROs who want to grow and operate at a high level. Serious topics tackled with a light touch for leader... more

PublishesTwice weeklyEpisodes13Founded2 months ago
Number of ListenersCategory
Business

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Artwork for Mostly Growth

Latest Episodes

In this high-energy episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman dive into the hidden levers of SaaS growth and what truly separates startups that scale to $20M+ ARR from those that stall out. They explore eye-opening data from... more

CJ, Kyle, and Ben sit down with product-growth leader Leah Tharin to unpack why “growth” is the connective tissue between marketing traffic and product revenue, how a new middle segment of visitors just wants product information (not onboarding), and... more

In this episode, CJ Gustafson, Kyle Poyar, and Ben Hillman break down the data behind Kyle’s new 2025 B2B Go-To-Market report, covering what’s actually working in sales and marketing right now — and what’s not. They discuss why most companies are spr... more

In this episode, CJ Gustafson, Kyle Poyar, and Ben Hillman dive into the concept of “sloponomics”—a tongue-in-cheek look at the overwhelming flood of mediocre AI-generated content and what it means for creators, startups, and investors. They discuss ... more

Key Facts

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Hosts

Kyle Poyar
Go-to-market strategist and co-host, known for his insights into pricing, unit economics, and the challenges of growing a company.
CJ Gustafson
CFO and co-host, focusing on financial strategies and operational insights in business growth.
Ben Hillman
Executive producer and co-host, contributing to content strategy and production values.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#171
Ireland/Business
Apple Podcasts
#245
Switzerland/Business

Talking Points

Recent interactions between the hosts and their guests.

Are You Bad at LinkedIn… or Is the Algorithm Lying?
Q: What are you doing to improve your LinkedIn presence?
I think a lot of founders want to grow their LinkedIn audience, but many are trying and failing.
Why Only 2% of Startups Make It
Q: Do you think it's harder to get into Harvard or hit 25 million ARR as a SaaS company?
It's significantly harder to hit 25 million ARR with only 2.3% making it in ten years compared to Harvard's acceptance rate of about 3.5%.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mostly Growth

What is Mostly Growth about and what kind of topics does it cover?

Insights on revenue growth and effective business operations are the focal points of discussions among experienced professionals who share a blend of serious strategy and light-hearted anecdotes. The content navigates through various business dynamics including pricing strategies, marketing tactics, and leadership challenges, providing practical advice aimed primarily at executive-level listeners. Notable themes include the impact of AI on business practices, the nuances of navigating platforms like LinkedIn, and prevailing economic challenges that affect startups and established companies alike. The hosts craft an engaging atmosphere that combines personal experiences with professional insights, making it relevant and entertaining for anyo... more

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How many episodes of Mostly Growth are there?

Mostly Growth launched 2 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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