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Artwork for More Than Just Mowing Podcast by Jim's Mowing

More Than Just Mowing Podcast by Jim's Mowing

Jim's Mowing
Jim's Mowing
Franchising
Franchise
Jim's Group
New Zealand
Artificial Intelligence
Youtube
Australia
Lead Generation
Chatgpt
Melbourne
Jim's Mowing Bathurst
Google Business Profiles
Dubbo, Australia
Landscaping
Lawn and Land Equip Expo
BNI
Training
Small Business / Franchising
Show Us Your Best Competition

The 'More Than Just Mowing' Podcast is hosted by Joel Kleber, CMO for the Jim's Group. We share interviews with our franchisees and franchisors about all things Jim's Mowing. It's a great place to start your research about buying a Jim's Mowing franchise or just to hear from others in the industry.

PublishesTwice weeklyEpisodes133Founded3 years ago
Number of ListenersCategory
Business

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Artwork for More Than Just Mowing Podcast by Jim's Mowing

Latest Episodes

Nathan Epsidoe

Julian has been with Jim's Mowing for four years and has his business at a stage where he can travel overseas each month, allowing him to build his travel YouTube channel.

It's a great testament to Julian's organisation and also how the Jim's system... more

Rick chats with his Franchisor, Mitch Blake, about his Jim's Mowing journey and how much of a positive change it has been for him.

He has also been in business for 12 months now and shares a full review of his business, including what it takes to b... more

YouTube sensation Jordan's Mowing joins the Jim's Mowing Podcast to share his journey.

Jordan is sharing his journey online from the start of his Jim's Mowing journey and has already reached a million-plus people!

Big thanks for Jordan sharing hi... more

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Recent Guests

Julian See
Franchisee with Jim's Mowing; travel YouTube channel creator
Jim's Mowing Franchisee
Episode: Jim's Mowing allows me to travel every month for YouTube! Interview with Julian See
Rick Sennons
Franchisee of Jim's Mowing Bathurst South
Jim's Mowing Bathurst South
Episode: Corrections officer to Jim's Mowing franchise owner!
Jordan Rogerson
Owner/operator of Jordan's Mowing YouTube channel and Jim's Mowing franchisee
Jim's Mowing
Episode: Jordan's Mowing joins the Jim's Mowing Podcast!
Jack Fredricks
Franchisee interviewed about growth and BNI, longtime Jim's Mowing partner
Jim's Mowing
Episode: How BNI and networking has added six-figures to my business! Interview with Jack Fredricks
Grant Osborne
Franchisee with Jim's Mowing since 1999, operating in Hunter region with focus on commercial/industrial clients
Jim's Mowing
Episode: 27 years with Jim's Mowing, why does he stay? Interview with Grant Osborne
Jim Penman
Founder of Jim's Group
Jim's Group
Episode: #ASKJIM July 2026 replay with Jim's Mowing founder, Jim Penman.
Dr. Penman
Alias/title used during host introduction
Jim's Group
Episode: #ASKJIM July 2026 replay with Jim's Mowing founder, Jim Penman.
Mitchell Dennis
Franchisee (18 months in)
Jim's Mowing
Episode: 18 month, Jim's Mowing review with franchisee, Mitchell Dennis.
Simon Farmer
Franchisee guest, early training participant
Jim's Mowing
Episode: 3 month Jim's Mowing Review with Actual Earnings! Interview with Simon and Dee Farmer

Host

Joel Kleber
Host of the show and Chief Marketing Officer for Jim's Group, guiding conversations with franchisees and franchisors.

Reviews

5.0 out of 5 stars from 27 ratings
  • Jim’s 01

    Really great podcast. This podcast has been invaluable in my decision to max my mortgage out and join Jim’s.

    Some really great guests, and Joel does a fantastic job hosting.

    Apple Podcasts
    5
    Damo’s health & fitness
    Australiaa month ago
  • 😊

    I really enjoy listening to the podcast. Joel creates great content and very knowledgeable.

    Apple Podcasts
    5
    Aussie Dobbo
    Australia6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a practical resource for franchising and business growth.
Listeners praise the host for clarity and depth, with knowledgeable guests.
Guests are described as credible and hands-on, offering actionable advice.

Talking Points

Recent interactions between the hosts and their guests.

#ASKJIM August, 2026 replay with Jim's Mowing founder Jim Penman and Joel Kleber
Q: What was the biggest factor in Jim's growth beyond the initial mowing business?
Identifying the right people to drive each new division and maintaining a strong ethical standard, which reduces turnover and builds trust with franchisees, customers, and partners, has been the cornerstone of scalable growth.
Jim's Mowing allows me to travel every month for YouTube! Interview with Julian See
Q: What services do you primarily offer besides mowing, and how have you expanded?
In addition to mowing, he does gardening and double-storey gutter cleaning, which requires working at heights and proper safety certification.
Jim's Mowing allows me to travel every month for YouTube! Interview with Julian See
Q: How do you balance the travel channel with the mowing business?
He batches three to four weeks of mowing work, then takes five to seven days off to travel, and coordinates with lenient clients for scheduling.
Jim's Mowing allows me to travel every month for YouTube! Interview with Julian See
Q: What's been the biggest challenge in the last three to four years?
The guest says there haven't been many hard challenges; the toughest period was the initial year when building a clientele, and even then he took any work to gain experience and momentum.
Nathan Episode
Q: Now Nathan, tell us a bit about who you are and how you got involved with Jim's Mowing.
Nathan explains his family history with Jim's Mowing, his initial reluctance, and how he decided to join after his marriage and mortgage pushed him to pursue something more himself, ultimately following his father's long involvement with the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on lessons from running and scaling Jim's Mowing franchisees, franchisors, and the broader Jim's Group ecosystem. Episodes highlight growth strategies, real-world operations, AI-assisted quoting and marketing, brand leverage for lead generation, safety and compliance, and community-building within a large franchise network. Noteworthy angles include the integration of AI tools, cross-divisional services, and the brand-driven approach to acquiring high-ticket customers, along with candid journeys from founders, seasoned franchisees, and regional leaders. The mix suggests practical, experience-rich content aimed at prospective franchisees, existing operators, and marketers evaluating franchise-focused partnerships or sponsors... more

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These podcasts share a similar audience with this podcast:

1. Aussie LawnStars
2. Jim's Podcast
3. The Australian Lawn & Garden Podcast
4. Jim's Podcast
5. Six Tackles With Gus

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this podcast launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Julian See
2. Rick Sennons
3. Jordan Rogerson
4. Jack Fredricks
5. Grant Osborne
6. Jim Penman
7. Dr. Penman
8. Mitchell Dennis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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