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Artwork for Minds of Ecommerce

Minds of Ecommerce

Raphael Paulin-Daigle
Tiktok Shop
Ecommerce
Splitbase
Influencer Marketing
Fire Department Coffee
Applovin
Barefoot Wines
Saalt
Big Brother Little Brother Strategy
Affiliate Marketing
SMS Marketing
SEO
Social Commerce
Landing Page Testing
Conversion Rate Optimization
Customer Feedback
Amazon
Profit and Loss Statements
Worthy Cause Marketing
Ecommerce Partnerships

You often hear stories of ecommerce companies that have grown at record speed. What's their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. List... more

PublishesMonthlyEpisodes80Founded7 years ago
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Artwork for Minds of Ecommerce

Latest Episodes

Hemadri Negi is VP of Growth Marketing at Myprotein, the global sports nutrition brand owned by THG. In this episode, Hemadri shares how Myprotein uses P&L thinking to guide its marketing decisions, so every campaign, channel, and budget call is tied... more

Juan Cruz is the Head of Ecommerce at Mars Men, a 9 Figure DTC men's brand. In this episode, Juan breaks down the landing page and offer testing strategy behind Mars Men's growth. He shares how they prioritize what to test, the offer structures that ... more

YouTube

Johnny Hickey is the CMO of Perfect White Tee, an eight-figure DTC apparel brand, and a retired NYC firefighter.

In this episode, we talk about how to better listen to your customers to improve your ads, your email, and your entire acquisition stra... more

YouTube

Mason Bertrand is the Director of Social Commerce at Ridge, the nine-figure DTC brand behind the iconic Ridge Wallet.

In this episode, we talk about how ecommerce brands can use TikTok Shop and social commerce to acquire new customers and scale pro... more

YouTube

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Recent Guests

Hemadri Negi
VP of Growth Marketing at Myprotein
Myprotein
Episode: How MyProtein Uses P&L Thinking to Make Smarter Marketing Decisions With Hemadri Negi
Juan Cruz
Head of eCommerce at Mars Men
Mars Men
Episode: How Mars Men Use Landing Page and Offer Testing to Drive Ecommerce Growth With Juan Cruz
Johnny Hickey
retired firefighter turned ecommerce entrepreneur who grew Perfect White Tee and other brands
Perfect White Tee
Episode: How Perfect White Tee Use Customer Listening to Improve Ads, Email, and Acquisition With Johnny Hickey
Mason Bertrand
Director of Social Commerce at Ridge
Ridge
Episode: How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand
Latif Hamilton
Creative entrepreneur, fractional CMO, founder of Growth Operative and SpiritHoods
Growth Operative; SpiritHoods
Episode: How SpiritHoods Generated $50M Using SEO-Driven Product Development With Latif Hamilton
Heather Roach
Director of Marketing at Original Footwear Company
Original Footwear Company
Episode: SMS Marketing Secrets: How Ecommerce Brands Increase Sales and Customer Loyalty With Heather Roach
Jessica Kalichman
Marketing Director at ASTR the Label
ASTR the Label
Episode: The Modern Affiliate Strategy Driving ASTR the Label's Ecommerce Growth With Jessica Kalichman
Luke Schneider
Founder of Fire Department Coffee
Fire Department Coffee
Episode: How Fire Department Coffee Built a Mission-Driven Ecommerce Brand With Luke Schneider
Greg Rollett
Head of Growth at Grommet (product discovery platform)
Grommet
Episode: The 3 Big Affiliate Marketing Mistakes Ecommerce Brands Make (And How to Fix Them) With Greg Rollet

Host

Raphael Paulin-Daigle
Founder of SplitBase, a conversion rate optimization agency

Reviews

4.8 out of 5 stars from 24 ratings
  • Best Kept Secret

    Guests share expertise that are tactical level and strategic, which I love. Guests are people I never would know about without this show.

    Apple Podcasts
    5
    JLRJBB
    United States6 months ago
  • So good to hear ecommerce founders tips

    Podcast Addict
    5
    Fabross
    6 years ago
  • Action oriented

    Love the idea that you focus on learning one thing after the podcast is over. Great work!

    Apple Podcasts
    5
    Naoufel (Naw-ooo-fel)
    Canada7 years ago
  • I'm hooked

    I never write reviews, but this one's worth it. Interviews are straight to the point and delivers tons of value. Favorite episode being the one with Nik Sharma - gold!

    Apple Podcasts
    5
    Diveintheeyes
    United States7 years ago
  • No BS, actionable e-commerce insights

    Love the podcast! Diverse set of experiences and opinions, but the episodes are always concise and actionable. I’ve learned a ton already. Keep ‘em coming!

    Apple Podcasts
    5
    Abjlacroix
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners say the conversations offer useful insights for ecommerce founders, marketers and UX/UI professionals.
Listeners value the concise format and say interviews get to useful takeaways without filler.
Raphael is described as knowledgeable, relatable and skilled at drawing practical details out of guests.
Reviews highlight tactical advice alongside broader strategic insight, often from guests they had not encountered elsewhere.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How MyProtein Uses P&L Thinking to Make Smarter Marketing Decisions With Hemadri Negi
Q: When a marketer wants to build campaigns and align more with the P&L, where do they start?
He advises marketers to examine the P&L with finance partners, diagnose the business's main shortfall, and select product categories and campaign levers that can support revenue and profitability goals.
How MyProtein Uses P&L Thinking to Make Smarter Marketing Decisions With Hemadri Negi
Q: When we're talking about bridging the gap between marketing and P&Ls, what does that mean?
Negi says the gap appears when advertising platforms show strong engagement, revenue or acquisition metrics, but the business's revenue, gross profit or EBITDA is declining.
How Mars Men Use Landing Page and Offer Testing to Drive Ecommerce Growth With Juan Cruz
Q: What does your post-test analysis look like for offers, and how long do you monitor results to decide on permanence?
We use post-test metrics to gauge impact beyond upfront conversions, often monitoring for 30 to 90 days or longer depending on the billing cycle and retention effects; decisions balance speed with confidence, aiming for a directional read in two months or solid clarity in around 12 months.
How Mars Men Use Landing Page and Offer Testing to Drive Ecommerce Growth With Juan Cruz
Q: How do you manage the coordination between creative, paid media, and CRO to ensure tests stay coherent across ads and landing pages?
We maintain tight collaboration between creative and paid teams, ensuring ads speak to the landing page concept. If we test a new angle or template, we duplicate campaigns and push the new landing page alongside existing ads to protect learning and track performance cohesively.
How Mars Men Use Landing Page and Offer Testing to Drive Ecommerce Growth With Juan Cruz
Q: What is the strategic approach you use for landing pages and offer testing at Mars Men, given you can't test everything at once?
We treat CRO as a decision framework validated by statistics. We test main angles first, then duplicate campaigns when exploring new concepts to preserve learning, and we focus on incremental spend at efficient margins rather than chasing vanity metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Minds of Ecommerce

What is Minds of Ecommerce about and what kind of topics does it cover?

Concise, practical interviews about how ecommerce businesses grow, improve profitability and build stronger customer relationships. Host Raphael Paulin-Daigle, founder of conversion rate optimization agency SplitBase, draws out specific strategies from entrepreneurs and senior operators across direct-to-consumer brands, retail and ecommerce technology. Topics include conversion testing, paid acquisition, SEO, affiliate and creator programs, SMS marketing, social commerce, omnichannel growth and the financial discipline behind marketing decisions. Guests typically bring first-hand experience scaling a brand or leading a growth function, and explain the decisions, systems and trade-offs behind their results. The format is designed for busy fo... more

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Which podcasts are similar to Minds of Ecommerce?

These podcasts share a similar audience with Minds of Ecommerce:

1. How I Built This with Guy Raz
2. eCommerce Evolution

How many episodes of Minds of Ecommerce are there?

Minds of Ecommerce launched 7 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Minds of Ecommerce?

Recent guests on Minds of Ecommerce include:

1. Hemadri Negi
2. Juan Cruz
3. Johnny Hickey
4. Mason Bertrand
5. Latif Hamilton
6. Heather Roach
7. Jessica Kalichman
8. Luke Schneider

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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